The 3 Phases of Mobile Recruiting - Talent Connections Roundtable 2011

MOBILE WEB TO SMS TO APPS:
The Stages of Mobile Recruiting Solutions

KANE COCHRAN
@KaneC
NOV 29, 2011
Wednesday, November 30, 2011

Mobile Landscape Statistics you need to know

Mobile Phases The Hodes perspective on mobile
recruitment opportunities

Destinations Mobile sites, SMS, mobile apps and beyond

Q&A But please ask questions anytime

Agenda

Within the next decade, the mobile
phone will be the primary internet
connection for the majority of
people across the world.

-Pew Internet


Mobile Landscape

19% of jobseekers use mobile
but only 7% of cos. are mobile

The devices

MOBILE PHASES
MOBILE WEB | SMS | NATIVE APPS


Mobile Phases

MOBILE WEB
PHASE I


what it is:
immediate, dynamic, on-demand, relevant,
location-aware*, ready to take off


what it’s not:
static, the desktop, a brochure, to be ignored


Optimize - Friendly to all phones

Phase I - Static mobile sites

Full mobile career site

live demo

Full mobile career site

but what about
mobile + social?


Mobile + Social

our devices
are personal


Our devices are personal

MOBILE

live demo

Mobile Personalization w/ SJM

Look and feel matches
career site

Recap: Optimal mobile experience

Quick access to job
search from every page


Simpliﬁed navigation
for quick access


Simplify the job search
options for users


Leverage GPS to show
jobs near users


Job details for every
job in your ATS


Give users easy way to
email, tweet and share


Bring in multimedia
content to engage users


Mobile sites are foundation of mobile strategy

App-like experience: Tailored UX will drive
higher adoption than mobile apps right now

Smartphones = flexibility: Touch screens,
custom interactions, javascript, great UX

Don’t forget the basic HTML & feature phones

More than a landing page. Integrate jobs &
events, inside-info, multimedia and tie to
‘wired web’, interview pages, recruiter pages,
and more.

Mobile Websites: Key takeaways

TEXT MESSAGING
PHASE II


what it is:
immediate, on-demand, contextual, real-time,
utility and FAST


SMS is the most widely used
data application on the planet


dedicated or shared

Shortcodes: Dedicated vs. Shared

text Anything to 12345


text KEYWORD to SHAREDCODE

text HDXCAREERS to 41411


Subscribe to SMS Alerts

Nov 29, 2011 8:20 am

You are signed up to receive alerts
about exciting career opportunities
at HDx.

Visit http://bit.ly/hDx0pt5 to learn
more about our career optys.

SMS Alerts

Event Opportunities Alert

Nov. 29, 2011 8:20 am

Hi. We just added a new hiring event
in your area. We will be at Georgia
Tech U. on Dec 3, 2011.

Visit http://bit.ly/iNtV13w for details,
directions and more.

SMS Alerts

Job Opportunities Alert

Nov. 29, 2011 8:20 am

Hi Kane. Just wanted to let you
know we’re hiring mobile strategists
to join our Atlanta team.

Visit http://bit.ly/nEwJOB for more
details about the oppty

SMS Alerts

After Event Alert

Nov. 29, 2011 8:20 am

Hi. Great to meet you last week at
the GA Tech event.

Visit http://bit.ly/iNtV13w to learn
more about opportunities at HDx.

SMS Alerts

Employee Alerts

Nov. 29, 2011 8:20 am

Big news! We just launched our new
internal referral site. Get instant,
personalized job referral matches
for your LinkedIn and Facebook
connections

Visit http://bit.ly/iN0vAte to login,
view and share jobs with friends

SMS Alerts

Interview reminder alert

Nov. 29, 2011 8:20 am

Hi Kane. Just a reminder that you
have an interview tomorrow, Nov 30
@ 3:00pm.

Visit http://bit.ly/iNtV13w for details,
directions and more.

SMS Alerts

SMS job search
on-demand SMS

SMS Search

SMS is everywhere ... everywhere

On-demand nature is perfect for quick
access to info & brief conversations

Shortcodes must be leased and provisioned

Consider both push [alerts] and pull [sms
search] strategies

Possible strategies: Customized alerts for
jobs and events, alerts to interviewees, jobs
and events search & sharing

SMS: Key takeaways

MOBILE APPS
PHASE III


what it is:
location-aware, dynamic experience, on-demand,
real-time, full lifecycle


so what might a
talent lifecycle app look like*

*keep in mind you might have to transport to the future

Mobile Apps: Augmented Reality

Mobile Apps: Interview Scheduling

Mobile Apps: Onboarding

Mobile Apps: Employee Collaboration

how about using
other mobile applications?

The devices

what are they:
have some fun and use mobile technology to
engage, excite, educate and inform candidates
and employees


Augmented Reality w/

MOBILE AUGMENTED REALITY
JOB SEARCH
live demo

Augmented Reality w/ Layar

Apps play important role in totally
integrated mobile strategy

Must offer users compelling user experience

Our perspective: Create app for total talent
lifecycle from candidate - employee

Leverage native features: location-aware,
camera, local storage, push notifications

Leverage other apps like SCVNGR, Layar,
Foursquare and others

Mobile Apps: Key takeaways

OPTICAL RECOGNITION
(OK, OK ... MOBILE BARCODES)


what it is:
quick and easy way for mobile users to access
your content without having to type long URLs


Mobile Barcodes: Outdoor

Mobile Barcodes: Store Signage

Mobile Barcodes: Events Contact Card

Mobile Barcodes: @Events

TURNING
FINALS INTO
BEGINNINGS
My professors always said I could.
My friends always knew I would.
My career begins at PNC.

www.pnc.jobs/students

WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY

Mobile Barcodes: @Events

Image Recognition

Mobile barcode adoption on the rise

Open webpages, create SMS, display
dynamic text and create contacts

Media campaign integration: outdoor,
print, store signage, web, and more

Gives mobile users options

Its temporary .....

Start thinking about how image
recognition will transform discovery

AND ... NFC!

Mobile Barcodes: Key takeaways

KANE COCHRAN
VICE PRESIDENT, DIGITAL INNOVATION & MOBILE

http://linkedin.com/in/kanecochran
http://twitter.com/KaneC
kcochran@hodes.com

Thank You

The 3 Phases of Mobile Recruiting - Talent Connections Roundtable 2011

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