A presentation I did at the University of Cape Town's Graduate School of Business (UCT GSB). This presentation for the GSB Nomadic Marketing course highlights the tools, technologies and filtering capabilities for brands and companies.
1. Tools and Technologies,
Filtering and Collaborating
by Justin Hartman, MD, Afrigator Internet
2. Largest social media aggregator in Africa
Jul 07: #20 of 31 quot;top non-US startups to watch
worldwidequot; by Business 2.0 (money.cnn.com)
Sep 08: Partly aquired by MIH Print Africa, a division
of Naspers Limited
Dec 08: One of the Top 10 International Products for
2008 by ReadWriteWeb & featured on
New York Times (nytimes.com)
afrigator.com | adgator.co.za
3. Largest social media aggregator in Africa
Jul 07: #20 of 31 quot;top non-US startups to watch
worldwidequot; by Business 2.0 (money.cnn.com)
Sep 08: Partly aquired by MIH Print Africa, a division
of Naspers Limited
Dec 08: One of the Top 10 International Products for
2008 by ReadWriteWeb & featured on
New York Times (nytimes.com)
afrigator.com | adgator.co.za
4. Show me the stats!
afrigator.com | adgator.co.za
5. Registered Blogs by Country
11.5%
1.3%
3.4%
South Africa
Nigeria
5.9%
Africa General
Kenya
Egypt
Tanzania
8.1%
Rest of Africa
58.9%
10.9%
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
6. 0
375
750
1,125
1,500
Jun 07
Jul 07
Aug 07
Sep 07
Oct 07
Nov 07
Dec 07
Jan 08
Monthly Blog Growth
Feb 08
Mar 08
Apr 08
May 08
Jun 08
Jul 08
Aug 08
Sep 08
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
7. Scanning the Blogosphere
614,376 blog posts indexed
Blog posts in 2007
• 77,447 in South Africa
• 68,803 in Africa
Blog posts in 2008
• 216,323 in South Africa
• 170,968 in Africa
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
8. 0
22,500
45,000
67,500
90,000
Jun 07
Jul 07
Aug 07
Sep 07
Oct 07
Nov 07
Dec 07
Monthly Blog Posts
Jan 08
Feb 08
Mar 08
Apr 08
May 08
Jun 08
Jul 08
Aug 08
Sep 08
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
9. African News
5,000
3,750
2,500
1,250
0
Nov 07
Dec 07
Jan 08
Feb 08
Mar 08
Apr 08
May 08
Jun 08
Jul 08
Aug 08
Sep 08
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
All data supplied by Afrigator.com - March 2009
afrigator.com | adgator.co.za
10. Popular Sites (Global)
1 google.com Search / Email
2 yahoo.com Search / Email
3 youtube.com Social Media
4 live.com Search
5 facebook.com Social Networking
6 msn.com Search / Email
7 wikipedia.org Social Media
8 blogger.com Social Media
9 myspace.com Social Networking
10 baidu.com Search
All data supplied by Alexa.com - March 2009
afrigator.com | adgator.co.za
11. Popular Sites (South Africa)
1 google.co.za Search / Email
2 facebook.com Social Networking
3 yahoo.com Search / Email
4 youtube.com Social Media
5 wikipedia.org Social Media
6 blogger.com Social Media
7 live.com Search
8 news24.com News
9 msn.com Search / Email
10 gumtree.co.za Social Media
All data supplied by Alexa.com - March 2009
afrigator.com | adgator.co.za
13. News Aggregator
Website where headlines are
collected, usually manually, by
the website owner.
There are also websites where
aggregation is entirely
automatic which carry out
contextual analysis and group
similar stories together.
http://en.wikipedia.org/wiki/Aggregators
afrigator.com | adgator.co.za
16. Feed Aggregator
A feed aggregator is client
software or a Web application
which aggregates syndicated
web content such as news
headlines, blogs, podcasts, and
vlogs in a single location for
easy viewing.
http://en.wikipedia.org/wiki/Aggregators
afrigator.com | adgator.co.za
22. Social Bookmarking
A method for users to store,
organize, search, and manage
bookmarks of web pages on
the Internet with the help of
metadata, typically in the form
of tags that collectively and/or
collaboratively become a
folksonomy.
http://en.wikipedia.org/wiki/Social_bookmarking
afrigator.com | adgator.co.za
24. Social News
The term social news
refers to websites where
users submit and vote on
news stories or other
links, thus determining
which links are presented.
http://en.wikipedia.org/wiki/Social_news
afrigator.com | adgator.co.za
28. Micro-blogging
Micro-blogging is a form of
multimedia blogging that
allows users to send
brief text updates or
micromedia such as
photos or audio clips and
publish them.
http://en.wikipedia.org/wiki/Micro-blogging
afrigator.com | adgator.co.za
31. XML & RSS
RSS (an abbreviation for Really
Simple Syndication) is a family
of Web feed formats used to
publish frequently updated
works - such as blog entries,
news headlines, audio, and
video - in a standardized
format.
http://en.wikipedia.org/wiki/RSS
afrigator.com | adgator.co.za
32. RSS in Plain English
http://www.commoncraft.com
afrigator.com | adgator.co.za
33. Real World Example: Old Mutual in the social space
afrigator.com | adgator.co.za
34. Search results on Afrigator
390 Blog Posts about Old Mutual
120 News Articles about Old Mutual
afrigator.com | adgator.co.za
35. Search results on Technorati.com
896 Blog Posts about Old Mutual
afrigator.com | adgator.co.za
36. Search results on search.twitter.com
138 Tweets over the last 30 days on Twitter
Average of 4.6 tweets a day about Old Mutual
afrigator.com | adgator.co.za
37. Search results on Muti.co.za
12 “known” Social News articles on Muti
afrigator.com | adgator.co.za
38. Search results on Delicious.com
157 Social Bookmarks
afrigator.com | adgator.co.za
52. Steps to successful filtering
1. Get a feed reader
2. Run searches across multiple social sites
(Afrigator, Muti, Twitter, Delicious, etc.)
3. Get the RSS feed for each search
4. Add to feed reader
5. Finally - engage your audience!
afrigator.com | adgator.co.za
53. Questions?
Thank you for your time
Afrigator - http://afrigator.com
Adgator - http://adgator.co.za
Email - justin@afrigator.com
Tel - 021-525-1071 | Cell - 078-673-2323
afrigator.com | adgator.co.za