Social Media Steroids: Spread Your Content and Grow Your Business
•Download as PPT, PDF•
4 likes•2,607 views
Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.
Recommended
More Related Content
What's hot
What's hot (17)
Viewers also liked
Viewers also liked (17)
Similar to Social Media Steroids: Spread Your Content and Grow Your Business
Similar to Social Media Steroids: Spread Your Content and Grow Your Business (20)
More from Joe Pulizzi
More from Joe Pulizzi (20)
Recently uploaded
Recently uploaded (20)
Social Media Steroids: Spread Your Content and Grow Your Business
- 1. Social Media Steroids: Spread Your Content, Grow Your Business Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
- 2. Hi! I’m Joe Pulizzi (@juntajoe) • Evangelist, speaker, author for content marketing – why marketers need to be publishers. • Founder and Chief Content Officer for Junta42 • Co-author of Get Content Get Customers (McGraw-Hill) • Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
- 3. Let’s Start Off with Some Questions
- 4. Information Evolution CBS Fast Draw
- 5. Information Evolution CBS Fast Draw
- 6. Information Evolution CBS Fast Draw
- 7. Buyers Used to Solve Problems… • Talking to Company Sales Reps • Distributors/Resellers • Product Literature • Seeing Ads in Magazines
- 8. Educated Buyers Now Solve Problems… • Google searches. • Online portals and news sites. • Listening to bloggers’ advice and opinions. • Word-of-mouth & “Word-of-mouse” • Direct to company websites.
- 12. FIRST For Social Media to work, it’s about Publishing.
- 13. Everyone is a Publisher Today • Like it or not, everyone is a publisher, and you need to understand what that means. • Look at your marketing activities…starting to feel a lot more like publishing. Magazines Newsletters
- 14. You Are the Publisher A Blog eZines White Paper Series Podcasts eBooks Wikis Case Studies Vodcasts Vertical Search Video Portals Website RSS Feeds Content Microsites/Portals Social Networking Sites Online Quizzes Webcasts/Webinars Digital Magazines Virtual Trade Shows Community Forums Online Games eNewsletters Content Widgets Variable eNewsletters
- 18. Social Media does not work without having something valuable to say!
- 19. How to Create Engagement w/Social Media • Give your customers relevant, compelling information or • Give them a good time…
- 20. The Big Shift Then… A provider of XYZ products and services
- 21. The Big Shift Now… The trusted, expert resource for something relevant to your customers (and your business)!
- 22. It’s Not about You! Provide relevant content that gives solutions to some of the toughest problems customers are facing. (leave out the sales pitch while building the relationship!)
- 23. Your Ideas Spread! • Should be the core of your marketing campaign. • Position yourself as the trusted solutions provider for your industry and help people spread the word!
- 25. The Basics
- 29. Don’t Forget • Buy Your Domain Name and work it www.joepulizzi.com While your at it, get your whole family. • Input All Business Cards to LinkedIn/Facebook • Hire a professional to take your picture
- 31. Twitter To Do’s • Never answer the question “What are you doing?” • Assign ownership • Be democratic • Be human • Have a strategy!
- 33. Twitter To Do’s • Then…use it as a distribution mechanism.
- 37. • Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At. • Be Generous with Advice
- 52. Blogging Tools
- 55. Distribution
- 59. Find your social channels…
- 60. Thank You! Joe Pulizzi joe@junta42.com (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe