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Community Management
Best practices
7/31/2014
Julien Barbier, Carissa Karcher, Lori Budin
Hello from San Francisco! :)
Carissa Karcher
Events & Community
carissa.karcher@docker.com
https://twitter.com/carissakarcher
Julien Barbier
Marketing & Community
julien@docker.com
https://twitter.com/julienbarbier42
Lori Budin
Partner Programs
lori.budin@docker.com
https://twitter.com/loribudin
The “online” Docker community
• Twitter – 23K+ followers
• Facebook – 1,300+ “followers”
• Google+ - 1,300+ “followers”
• LinkedIn, Slideshare, Youtube, Reddit, Hacker News, Stack
Overflow…
• 450+ blog posts on Docker by the community in the last 90 days
• GitHub
• 540+ contributors to the open-source Docker engine project
• 14,000+ stars
• 2,500+ forks
• 9,500+ commits
Tips for the online community
• Don’t forget the “small” guys
• SlideShare is under used by community manager / marketing teams for
instance
• Use the specificity of each social network / website
• Do NOT use auto-post tools
• Join online conversation as soon as possible
• Control your messaging and build the community
• Treat your community the same way that you would treat your
team members
• Tweet and post heir articles, blog post, etc… on your channels
• Give them credit and say thank you (they will RT!)
• Work HARD to help them with traffic and awareness
• Identify leaders / influencers
• Engage / talk to them
• Ask them what they think about your product
• Seek for advice
• No sales speech!
The “IRL” Docker Community
400+ meetups
100+ cities
39 different countries
4000+ t-shirts
10,000+ stickers
1 conference (DockerCon)
Why IRL community is important
• Community is like a network
• The more links you have between your members the better your community
is
• IRL links are more precious than Online links
• People like meeting other people to talk about ideas, problems,
discover new tricks, etc...
• Socializing is important for everyone
• A “meetup” visitor has more “value” than a website visitor!
• More engaged
• More likely to stick with the product
• Actually more likely to stick with YOU, the person they have just met
• Use IRL as many times as possible
• Mix formats
• Regular meetups, Panels, Hack day, Hackathon, etc…
Help the community build the community!
• Help Meetup organizers with
• Best practices
• Updates on the product
• Tools
• Content
• SWAG
• Tee-shirts
• Stickers
• Promo codes
• Invite users to speak
• People love to hear real life stories
• Don’t make it a sales event!
• It should be about the community first
• Help them promote their event
• Event page
• Twitter and co
• Newsletter
• …
Bring IRL back online
• Follow up with emailing / Survey
• Say thank you
• No sales speech!
• Include links to presentations they just saw
• Include links to anything that could answer
their questions
• Include a link to your newsletter and / or
online tutorial…
• Link to the doc
• …
• Online Meetups
• Signups
Bring online back to IRL
• Add a page with the upcoming meetups and events
• Include meetups and events calendar in your
newsletter
• Use twitter and co to inform people about the next
event
• Find any excuse to invite people to meet you
• Regular meetup
• Giving a talk at a conference
• Panel
• Celebration
• Big news
• Hack day
• Hackathon
• Product update
The “Enterprise” Docker community
• Don’t forget the Partners, Enterprises, Startups, … you work
with
• Work hard to find ways to help them
• RT their news if related
• Co-marketing / alliance marketing
• Get them to meet your users
• Invite them to speak at meetups
• Include them in Press releases
The “inhouse” Docker community: the TEAM
• Motivate your team to engage, talk, tweet, speak, blog, write
• Show the example
• Give credit and say THANK YOU
• You should be the agent of your team
• Gamify: Leaderboards etc…
• Give your team the chance to speak to everyone
• Example: Docker internal Hack Days
• Tell your team what the community is doing
• Email, use cases, quotes
• BONUS! Helps with
• Team building
• Hiring
Start now!
• Identify an owner
• The owner is responsible and accountable for community
• Define individual roles and responsibility within the team
• But really, this is the job of everyone
• Community first
• It’s not about what your community can do for you, it’s about what you can
do for your community
• Care about people and people will care about you
• Help everybody as many times as possible
• Track and measure everything
• Attendees, RSVPs, Members, adoption, feedbacks, surveys, NPS, …
• mention.net, hnwatcher.com, etc…
• REMEMBER: At the end of the day it’s all about people
Thank you!
• Questions?

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Community management | Best Practices - Docker

  • 1. Community Management Best practices 7/31/2014 Julien Barbier, Carissa Karcher, Lori Budin
  • 2. Hello from San Francisco! :) Carissa Karcher Events & Community carissa.karcher@docker.com https://twitter.com/carissakarcher Julien Barbier Marketing & Community julien@docker.com https://twitter.com/julienbarbier42 Lori Budin Partner Programs lori.budin@docker.com https://twitter.com/loribudin
  • 3. The “online” Docker community • Twitter – 23K+ followers • Facebook – 1,300+ “followers” • Google+ - 1,300+ “followers” • LinkedIn, Slideshare, Youtube, Reddit, Hacker News, Stack Overflow… • 450+ blog posts on Docker by the community in the last 90 days • GitHub • 540+ contributors to the open-source Docker engine project • 14,000+ stars • 2,500+ forks • 9,500+ commits
  • 4. Tips for the online community • Don’t forget the “small” guys • SlideShare is under used by community manager / marketing teams for instance • Use the specificity of each social network / website • Do NOT use auto-post tools • Join online conversation as soon as possible • Control your messaging and build the community • Treat your community the same way that you would treat your team members • Tweet and post heir articles, blog post, etc… on your channels • Give them credit and say thank you (they will RT!) • Work HARD to help them with traffic and awareness • Identify leaders / influencers • Engage / talk to them • Ask them what they think about your product • Seek for advice • No sales speech!
  • 5. The “IRL” Docker Community 400+ meetups 100+ cities 39 different countries 4000+ t-shirts 10,000+ stickers 1 conference (DockerCon)
  • 6. Why IRL community is important • Community is like a network • The more links you have between your members the better your community is • IRL links are more precious than Online links • People like meeting other people to talk about ideas, problems, discover new tricks, etc... • Socializing is important for everyone • A “meetup” visitor has more “value” than a website visitor! • More engaged • More likely to stick with the product • Actually more likely to stick with YOU, the person they have just met • Use IRL as many times as possible • Mix formats • Regular meetups, Panels, Hack day, Hackathon, etc…
  • 7. Help the community build the community! • Help Meetup organizers with • Best practices • Updates on the product • Tools • Content • SWAG • Tee-shirts • Stickers • Promo codes • Invite users to speak • People love to hear real life stories • Don’t make it a sales event! • It should be about the community first • Help them promote their event • Event page • Twitter and co • Newsletter • …
  • 8. Bring IRL back online • Follow up with emailing / Survey • Say thank you • No sales speech! • Include links to presentations they just saw • Include links to anything that could answer their questions • Include a link to your newsletter and / or online tutorial… • Link to the doc • … • Online Meetups • Signups
  • 9. Bring online back to IRL • Add a page with the upcoming meetups and events • Include meetups and events calendar in your newsletter • Use twitter and co to inform people about the next event • Find any excuse to invite people to meet you • Regular meetup • Giving a talk at a conference • Panel • Celebration • Big news • Hack day • Hackathon • Product update
  • 10. The “Enterprise” Docker community • Don’t forget the Partners, Enterprises, Startups, … you work with • Work hard to find ways to help them • RT their news if related • Co-marketing / alliance marketing • Get them to meet your users • Invite them to speak at meetups • Include them in Press releases
  • 11. The “inhouse” Docker community: the TEAM • Motivate your team to engage, talk, tweet, speak, blog, write • Show the example • Give credit and say THANK YOU • You should be the agent of your team • Gamify: Leaderboards etc… • Give your team the chance to speak to everyone • Example: Docker internal Hack Days • Tell your team what the community is doing • Email, use cases, quotes • BONUS! Helps with • Team building • Hiring
  • 12. Start now! • Identify an owner • The owner is responsible and accountable for community • Define individual roles and responsibility within the team • But really, this is the job of everyone • Community first • It’s not about what your community can do for you, it’s about what you can do for your community • Care about people and people will care about you • Help everybody as many times as possible • Track and measure everything • Attendees, RSVPs, Members, adoption, feedbacks, surveys, NPS, … • mention.net, hnwatcher.com, etc… • REMEMBER: At the end of the day it’s all about people