3. 3 Last.fm First Principles LISTEN EVERYWHERE Track your music playback history, on any device, on any platform and on any music service
4. 4 Last.fm First Principles DISCOVER MORE MUSIC & EVENTS Using your listening data, we make great music recommendations in the form of personalized radio and live gigs we think you will love
5. 5 Last.fm First Principles SHARE DISCOVERIES WITH FRIENDS Using social networks, recommend music to your friends Publish your personal charts and Top 10 lists Check in to concerts, festivals and music events
6. Our Audience 35M Registered listeners 140M People via API 72M Visits/month 36M Unique Visitors/month 360MPageviews/month 600+ devices/software clients collect personal listening histories 800 scrobbles per second 57B scrobbles since 2003
8. What is a Playlist? For Radio DJs and Program Directors
9. What is a Playlist? For anyone with a iPhone or a computer
10. What is a Playlist? For my 19 year-old self in 1987
11. Q: What is a Playlist? A:An algorithm for a great music experience
12. What’s a Algorithm? An algorithm is: A step-by-step set of instructions for calculating something. A recipe can be an algorithm In the case of Last.fm’s personalized radio stations, our algorithms are designed to create a string of song recommendations based on a listener’s musical history
16. why I’m here today In the world of personalized internet radio, Last.fm has the best playlists …But I think we can make them better using a hybrid of computer power and human skills.
19. Deep love and esoteric knowledge of the genres they play
20.
21. Tips for surviving a hybrid world Algorithmic playlists and personal listening data from smart phones and computers are here to stay….but they don’t replace individual voices and personality in radio. Put both elements in the mix. 2. Traditional radio’s limited playlists are not the full set of songs that your audience listens to or have access to anymore. Admit this and make suggestions for artists and things off your line, particularly online. Give them directions to explore new artists, off-list. 3. Your audience expects their playlists to be interactive and they are looking for ways to add personal context to on-air playlists. Use the space in radioplayer.co.uk, your forums, social media channels to encourage their contributions…. and they will amplify your playlists with their data and desires. .
Scrobbling as the “Music Check-in”If Facebook and Twitter tells your friends what you are doing and thinking about and Foursquare shares your location, Last.fm is what you are listening to.
Better music recommendation—via our radio, via email newsletters, via revised charts, Expand Live Events & Festivals presence and coverage
Twitter, Facebook, Google+
Curated
It’s creative. It’s as hard to write a great algorithm as it is to write a great song or write a great sonnet.
via a hybrid of computer power and human skills.An replicant, if you will…
Joney’s Jukebox, Dylan’s Old Time Radio Hour, Joe Strummer’s
Last.fm Hype Charts measure velocity and fast movers. Take advantage of themLast.fm Tags:
