1. Portugal's Cards and Payments
Industry: Emerging Opportunities,
Trends, Size, Drivers, Strategies,
Products and Competitive Landscape

2. Synopsis
 The report provides top-level market analysis, information and insights into Portugal's
cards and payments industry, including:
Current and forecast values for each category of Portugal's cards and payments industry,
including debit cards, credit cards, charge cards and prepaid cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Portugal's cards and
payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and
prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of Portugal's cards and payments industry
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3. SUMMARY
Despite the European sovereign debt crisis, the Portuguese card payments
channel grew both in terms of volume of cards and transaction value during
the review period (20092013). In terms of the number of cards in circulation,
the card payments channel posted a review-period compound annual growth
rate (CAGR) of 0.71%, and is expected to record a forecast-period (20142018)
CAGR of 3.95%. The forecast-period growth is anticipated to be driven by the
prepaid cards category.
In terms of transaction value, the card payments channel posted a review-
period CAGR of 4.02%, rising from EUR71.5 billion (US$99.4 billion) in 2009 to
EUR83.8 billion (US$111.1 billion) in 2013. The channel is expected to post a
forecast-period CAGR of 1.53%, increasing from EUR84.5 billion (US$114.0
billion) in 2014 to EUR89.8 billion (US$126.5 billion) in 2018.
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4. SUMMARY
E-commerce registered a review-period CAGR of 25.07%, rising from EUR642.9 million
(US$893.1 million) in 2009 to EUR1.6 billion (US$2.1 billion) in 2013. Likewise, the total
value of retail sales in Portugal increased from EUR40.9 billion (US$56.8 billion) in 2009
to EUR42.2 billion (US$56.0 billion) in 2013.
Portugals banking sector was adversely affected by the eurozone crisis. In May 2011,
the economic adjustment program was agreed by the Ecofin Council and International
Monetary Fund (IMF) Executive Board and covers the period between 2011 and 2014.
The program offers external financing by the EU, eurozone member states and the IMF
of up to EUR78 billion (US$103.4 billion), for possible fiscal financing needs and to
provide liquidity support to Portugals banking sector.

5. Scope
This report provides a comprehensive analysis of Portugal's cards and
payments industry.
It provides current values for Portugal's cards and payments industry
for 2013, and forecast figures for 2018.
It details the different economic, infrastructural and business drivers
affecting Portugal's cards and payments industry.
It outlines the current regulatory framework in the industry.
It details the marketing strategies used by various banks and other
institutions.
It profiles the major banks in Portugal's cards and payments industry.

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7. Reasons To Buy
Make strategic business decisions using top-level historic and
forecast market data related to Portugal's cards and payments
industry and each market within it.
Understand the key market trends and growth opportunities
within Portugal's cards and payments industry.
Assess the competitive dynamics in Portugal's cards and
payments industry.
Gain insights in to the marketing strategies used for selling
various card types in Portugal.
Gain insights into key regulations governing Portugal's cards
and payments industry.

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Support & General Inquiries
Mail : support@jsbmarketresearch.com 1-800-986-4312
Billing Support
Mail : billing@jsbmarketresearch.com +91 22 412 366 50
Website http://www.jsbmarketresearch.com