Augmented Reality - Virtual Reality - Gestual Computation - eHealth - Education - Industry 4 - HoloDeck - Hololus - E2LP - Augmented Class

1. Augmented Reality Architects
Location
LA RIOJA & BASQUE COUNTRY
(SPAIN)
www.creativitic.com
info@creativitic.com
facebook.com/creativitic
2011- 2016

2. CreativiTIC Innova is an ICT engineering SME founded
in 2011 and located in La Rioja (Spain). The company
researches the latest technologies to offer innovative
and creative solutions in fields such as education,
industrial, bio-health, tourism and marketing and
from its beginnings the company has dedicated a
great part of its effort to Research and Development
(R&D) in Augmented and Virtual Reality technologies.
As a differentiation, CreativiTIC is a pioneer company on working exclusively with Augmented
and Virtual Reality from visual computation to 3D environments or mobile developments.
CreativiTIC combines innovation and technology applied to different needs, with a special
focus on education, industry 4, eHealth and biomedicine applied to FP7 and H2020 projects.

3. Some of its products include Apps for innovative marketing, new 3d augmented
experiences in tourism, marketing and museums apart of ARMol: a molecular
viewer in augmented reality for mobile devices or Arqlogy: a mobile augmented
reality experience for cultural heritage and archeological remains.
CreativiTIC has been present in several Augmented Reality Conferences and
Exhibitions with its products, including the VINOTech 2012 Wine & Technology
International conferences in SPAIN, Web Summit Dublin 2014 in IRELAND, the 2nd
European Augmented Reality Marketing Conference & Business Exchange in
IRELAND or Collision Conf Las Vegas 2015 in USA. It has also been selected among
12 European startups from France, Belgium, Italy, Austria and Switzerland for
2015 Laval Virtual European Investment Forum on Augmented and Virtual Reality.

4. CreativiTIC was rewarded in 2014 with the Entrepreneurship 'European Citizen'
Award 2014, through the person of his CEO Jorge R. López Benito, by Europe
Direct - europe.eu - A European Commission service to provide information on
the EU.
The highly innovative value of the company has been also recognized, among
others, at WAYRA (wayra.org), the start-up accelerator for Spain and Latin
America hosted by Telefonica, where CreativiTIC was among the finalists with a
project of Augmented Reality apps to overcome disability hurdles.

5. CreativiTIC was also one of the five ICT companies chosen by CDTI for the X
Neotec Venture Capital organized in Spain. CreativiTIC was also rewarded in 2011
with the Award to Entrepreneurship from the “Federación de Empresarios de La
Rioja” and in 2012 with the ‘Start-Up de La Rioja Emprendedor XXI’ by CAIXA.
It is also worth mentioning that CreativiTIC is member of the group of experts
advising the Innovation System of the Government of La Rioja in the
specifications of the R&Di plan 2013/16.
www.creativitic.com

6. WHICH IS OUR CORE?
www.creativitic.com
COMPUTER VISION
3D ENVIRONMENTS
MOBILE DEVELOPMENT
3D MODELING

7. www.creativitic.com
Augmented Reality (AR) basis relies on the superposition of virtual
information into the real vision of the world. For that process an image
capturing device (1) searches for pre-defined patterns (2) in each frame
and once found, superimposes the virtual information (3) maintaining the
proportions aspect ratio (translation, rotation, scale) related the pattern
(fig.1).
AUGMENTED REALITY (AR)

8. AND OUR EXPERTISE?
www.creativitic.com
FRONTIER
TECHNOLOGIES
R&D - FP7/H2020
AUGMENTED REALITY

9. Additional Honors & Awards
*Las Vegas CollisionConf Collide Selected "AugmentedClass!" 2015
*Pitch at the European Investment Augmented Reality Forum - Laval Virtual 2015
*Finalist group of European Commision innosmart.eu Program 2015
*Entrepreneurship 'European Citizen' Award 2014
*Dublin Web Summit Alpha Startup Selected "AugmentedClass!" 2014
*Entrepreneurship 'European Citizen' Award 2014
*Discovery Call Gartner Startup!
*IE Venture Lab finalist project "Sonnar Labs" 2013
*Finalista 2ª edición Generacción Deloitte - Fundación COTEC "CreativiTIC" 2013
*Finalista I Convocatoria UNIREmprende con "VIRUSES - CreativiTIC" 2013
*Wayra - Telefónica SPAIN con "The Graffter" 2012
*Finalista La Rioja EMPRENDEDORXXI "CreativiTIC" 2012
*EKINTZAILE SPRI/BEAZ 2012 "Sonnar Labs" 2012
*EmprendeGO Innovación para la Sociedad A3R "Sonnar Labs" 2012
*Foro Neotec CDTI Capital Riesgo "CreativiTIC" 2011
*3er Premio FER Emprende "CreativiTIC" 2011
*Telefonica Start Up Day 2011
*TOP30 wayraWeek España - Telefónica A3R "Sonnar Labs" 2011
*Emprender en Bilbao "CreativiTIC" 2010

10. Books, Journals and Publications
*BOOK - EMBEDDED ENGINEERING EDUCATION - Springer Special Edition Book - "Augmented Reality Interface
for E2LP: Assistance in Electronic Laboratories through Augmented Reality"​, Chapter 6 - 2015 ISBN Pending (in the
process of being published)
*POSTER - Multisensory Augmented Reality for Embedded Electronics Education
*ORAL COMMUNICATION - Project Augmented Class!
*PAPER - Engaging Computer Engineering Students with an Augmented Reality Software for Laboratory Exercises
* PAPER - Learner-Centered Evaluation of an Augmented Reality System for Embedded Engineering Education
*POSTER - Augmented Class! Realidad Aumentada para la Educación
*ORAL COMMUNICATION - Augmented Reality Applied to Molecular Modeling
*JOURNAL - E2LP: A Unified Embedded Engineering Learning Platform 2013
*ROUND TABLE - Unified education platform for embedded systems
*WORKSHOP - Realidad Virtual y Realidad Aumentada, aplicaciones tecnológicas al servicio de la formación.
* PAPER - Augmented Reality System for Training, Assistance and Decision Making in Real Time situations in the
Embedded Electronic field.
*PAPER - E2LP: An Embedded Engineering Learning Platform.
*PAPER - E2LP: A Unified Embedded Engineering Learning Platform
* POSTER - Interfaz de realidad aumentada como herramienta de ayuda al aprendizaje en el campo de la
electrónica.
*POSTER - "Augmented Reality Interface: An Approach to the Evaluation of Embedded Engineering Study
Programs“
*WORKSHOP - “Realidad aumentada en el ámbito educativo”
* PAPER - A3R :: A new insight into Augmented Reality. Transporting the Augmented Reality user into another
dimension through the sound - JVRC 2012 Current and Future Perspectives of Virtual Reality, Augmented Reality
and Mixed Reality.

11. MILESTONES
(Projects & Exhibit & Investment)
2011 – ongoing CreativiTIC Innova SL
2016 – ongoing H2020 European Project STORIES
2012 – 2015 FP7 European Project E2LP
2013 – 2016 HoloDeck Development
2014 – 2016 Augmented Class! Development
2012 – 2013 WAYRA Accelerator A3R :: Graffter
2015 San Francisco AppWorld Exhibitors
2015 Las Vegas Collision Conf Exhibitors
2015 France AR European Investment Forum
2014 Dublin WebSummit Exhibitors
2011 Spain NEOTEC CDTI Investment Forum

12. www.creativilab.com
BUSINESS CHAIR UPV/EHU

14. NATIONAL & INTERNATIONAL
R&D PROJECTS
#Enginneering #Biotech #eHealth
#Industrial #GestualComputation

15. Grant Preparation
Budget: 3.060.8753 EUR
2016/07/28 – ongoing

17. E2LP - Embedded Engineering Learning Platform is a
Collaborative R&D project developed under the scope of
the European Commission and the 7th European
Framework Program, in the thematic of Technology-
Enhanced Learning of ICT Call 8 (FP7-ICT-2011-8). The
project is supported under European Commission Grant
Agreement No. 317882, 2012-2015. Among its tasks,
CreativiTIC participates as partner and leader of the
work package 4th, dedicated to develop the “Augmented
Reality Interface”.
E2LP - www.e2lp.org
Contract no. : 317882
Budget: 2.781.333 EUR
2012/09/01 – 2015/08/31

18. FP7 – EUROPEAN PROJECT 2012/15

20. E2LP FP7 – EUROPEAN PROJECT 2012/15

21. VIRUSES - Visually Immersive Researching Unit for Scientific and
Educational Scenarios is a National e-health R&D project developed in
collaboration with CIBIR – Center for Biomedical Research of La Rioja
(www.cibir.es). Focused on Research, Health and Education, the
outcome of the project consists of an immersive and collaborative
visualization system for images coming from PET-TAC and Confocal
Microscopy, designed to improve the accuracy, speed and efficiency in
clinical diagnostics and biomedical research. This project is partially
supported by the Government of La Rioja (SPAIN) through its
Economic Development Agency (ADER).
VIRUSES – www.3dviruses.com
budget: 382.476 EUR
2013/12/01 – 2016/07/31

23. VIRUSES INMERSIVE RESEARCHING UNIT
www.creativitic.com
VIRUSES
E-HEALTH NATIONAL PROJECT 2013/15

24. VIRUSES E-HEALTH NATIONAL PROJECT 2013/15

25. VIRUSES E-HEALTH NATIONAL PROJECT 2013/15

26. VIRUSES E-HEALTH NATIONAL PROJECT 2013/15

27. VIRUSES E-HEALTH NATIONAL PROJECT 2013/15

28. #HOLODECK4D(patent pending)
The 4D VR Holographic Desk
for Clinical Diagnosis in Nuclear Medicine
Jorge R. López Benito
@jrlopezbenito
www.creativitic.com

29. E-HEALTH NATIONAL PROJECT 2013/15
#HOLODECK4D
The 4D VR Holographic Desk
for Clinical Diagnosis in Nuclear Medicine

30. #HOLODECK4D
‘HoloDeck’ is a 4D immersive visualization system to improve the
accuracy, speed and efficiency for clinical diagnosis in Nuclear
Medicine. This system integrates a workbench that generates
interactive and gesturally operable 3D models, based on the
two-dimensional images coming from the existing PET/TC
systems. This prototype, totally functional, is a collaborative R&D
project developed between CreativiTIC and CIBIR (Center for
Biomedical Research of La Rioja - Rioja Health Foundation).

31. The images coming from PET/TC &
Confocal microscopy are processed,
transformed into 3D models and
displayed in the Holodeck workbench.
HOLOLUS
SOFTWARE
The models (generated by layers and
independently operable and printable)
are manipulated with tactile screens
and gestural computation devices.
#HOLODECK4D
The Multipurpose #4DHolographic Viewer in Nuclear Medicine!

32. OTHER SOLUTIONS IN THE MARKET
Medical SW
with 3D
Visualization
Virtual
Reality
Tools for
medicine
Work with real
patients’ info
Validated by
professionals
Virtual &
Immersive
experience
Real 3D view (not
video/simulation)
Gestural
computation
Used in clinical
diagnosis

33. #HOLODECK4D is more!
Medical SW
with 3D
Visualization
Virtual
Reality
Tools for
medicine
Work with real
patients’ info
Validated by
professionals
Virtual &
Immersive
experience
Real 3D view (not
video/simulation)
Gestural
computation
Used in clinical
diagnosis
Generates 3D models
by layers for
biomaterial 3D printers
Transferred to confocal
microscopy
Scalable to other
sectors (e.g. industry,
education etc.)

34. #HOLODECK4D NEXT FEATURES
Used in industry for rapid
prototyping and machinery
condition simulation
Improved detection accuracy
working with complex areas
i.e. head & neck
Used in surgical and nursery
training as replacement of
cadaver rooms
Automatized predictive
algorithms for tumor
detection in prediagnosis
Direct connection to real time
scanners (e.g. gamma cameras)
for live 3D visualization
Interconnected systems for
collaborative diagnosis
around the world
Connection to portable
systems (tablets) for mobility

35. #HOLODECK4D Global Markets
Tourism and Museums
Science and Medicine
Industry and Research
Education

36. HOLODECK4D 2016

37. HOLODECK4D 2016

38. HOLODECK4D 2016

39. HOLODECK4D 2016

42. Holodeck (Figure 1) is an immersive visualization system
that provides with a medical imaging software to
improve the accuracy, speed and efficiency for clinical
diagnosis in Nuclear Medicine (MRI/MRT) and Confocal
Microscopy. This system integrates a workbench that
generates interactive and gesturally operable 3D real
models, based on the two-dimensional images coming
from the existing PET/TC and Confocal systems, with
total access for a cross-disciplinary tele-collaboration.
This prototype is a collaborative R&D project developed
between CreativiTIC and CIBIR (Centre for Biomedical
Research of La Rioja - Rioja Health Foundation).
HOLODECK
Jorge R. López Benito1 (jrlopez@creativitic.es), Enara Artetxe González1 (eartetxe@creativitic.es), Eduardo Mirpuri Merino2
(emirpuri@riojasalud.es), Álvaro Pérez Sala2 (aperez.ext@riojasalud.es), Roberto Delgado-Bolton2,3 (rcdelgado@riojasalud.es)
The 4D Holographic Desk for Clinical Diagnosis in Nuclear Medicine
1 2 3
The images coming from PET/TC (Figure 2) & Confocal
microscopy (Figure 3) are processed, transformed into
3D models and displayed in the Holodeck workbench.
The models (generated by layers and independently
operable and printable) are manipulated with tactile
screens and gestural computation devices.
Fig. 3 - ConfocalFig. 2 – PET/TC
Fig. 1 – HoloDeck, a multipurpose
4D holographic viewer

44. SPIN-OFFs VERTICAL MARKETS
#Education #EdTech
#eHealth #HealthCare
#SeekingFunding

45. Project generated from the internal research of the company in the
Augmented Reality field. Augmented Class! consists of a collaborative
SaaS cloud platform and a mobile App oriented to democratize the
potential and value of the augmented reality in education, giving to
teachers and students the capacity of develop by themselves
augmented reality projects that can be visualized through the mobile
app (even offline), doing it without any technical knowledge. This
project has been presented in WebSummit 2014 Dublin and Collision
Las Vegas 2015. The platform is already introduced in several
educational centres around the world as the University of La Rioja,
University of the Basque Country, UOC or National Museum of Ireland.
www.augmentedclass.com

46. AUGMENTED CLASS PROJECT!

47. Specific apps or programs not adaptable by users
Lack of specificity
• Based on black and white markers
• Not really adapted for education
Lack of interaction
EDUCATIONAL
Increasing amount of digital resources
Little contents & tools
Custom made

48. Allows users to create augmented reality educational projects without
any technician knowledge in a very easy and friendly way.
Users access the App and create their AR projects.1
USERS
Educators, Students,
Parents, Yourself, etc.
User - Password
PROJECTS
Puzzle-like pieces to link markers
and contents & create
interactions.
marker1
marker2- marker3
(they interact)
content1
(picture, video…)
Web platform

49. By Puzzle-like pieces
like a “powerpoint”

50. AUGMENTED CLASS PROJECT!

51. Only need to launch the mobile application and enjoy the
augmented experience.2
User - Password
Screenshots
from a
smartphone
(view from
the camera)
Interaction
between
markers
Interaction
with the
camera
Interaction
between
markers

52. FROM FREE REPOSITORIES
FROM THE
MARKETPLACE
REPOSITORIES
FREE & PAY $$$
PROVIDED BY
AUGMENTED CLASS!

53. AUGMENTED CLASS! has expressions of interest and beta users in
Spain, France, Ireland, Germany, Croatia, Serbia, Chile, Uruguay, Colombia,
Mexico & USA
 Marketing-oriented
 Only online
 Education-oriented
 Can work offline
 Anatomy 4D: Fixed app
 Doesn’t allow changes
 Adaptable projects
 Interaction between markers
& with camera
 Lacks interactivity
 Only 3D
 Allows interaction
 Images, gifs, audio, videos
& 3D

55. AUGMENTED CLASS PROJECT!

56. AUGMENTED CLASS PROJECT!

58. AUGMENTED CLASS PROJECT!

59. AUGMENTED CLASS PROJECT!

60. AUGMENTED CLASS PROJECT!

61. AUGMENTED CLASS PROJECT!

62. AUGMENTED CLASS PROJECT!

63. AUGMENTED CLASS PROJECT!

64. Jesús H. Busto1 hector.busto@unirioja.es
Enara Artetxe González2 eartetxe@creativitic.es, Jorge R. López Benito2 jrlopez@creativitic.es
Universidad de La Rioja, España1, CreativiTIC Innova S.L.2 - España
Nowadays, educators (both from regulated and non-regulated education) count on technologies
such as mobile devices, tablets, electronic boards etc. in their classrooms. However, they lack from
both the educational materials to use them with and the knowledge and/or time needed to develop
those "technological" materials. Thus, the use of these devices is minimum (reading pdf-s on tablets
etc.) wasting the great potential new technologies have as educational support systems.
is born from the necessity demanded by the creators of digital resources for
education, allowing users to create their own Augmented Reality (AR) apps through a friendly
interface, without previous knowledge in computer development. Similar to "PowerPoint" for
presentations or "1&1 My Web" for web pages. Nowadays, if a person wants an AR app it has to be
custom developed; our solution eliminates this barrier universalizing the access to AR.
Chemistry education in early ages encounters several difficulties, including the shortage of experimentalism due to the lack of time and/or resources. Another obstacle is the
difficult task of making children understand abstract and little (or nothing at all) visible concepts. In order to overcome these gaps and increase students’ attention we can turn
to new technologies. Teachers are already used to including videos from experiments they cannot perform in classrooms, but we can go beyond that. Augmented Reality is a
technology which is being introduced and which, with the arrival of smartphones and tablets, is no doubt going to succeed.
Augmented Reality must not be mixed up with Virtual Reality. It doesn't immerse us in a parallel world, but it increases the
information surrounding us in the real world. In that sense, we have conducted an experiment in Primary Education, oriented
to the use of AR in Chemistry education on children. Under the supervision of lecturers from the Chemistry Department of
the University of La Rioja, two End-Of-Degree Project students, of Computer Grade and Primary Education Grade
respectively, have developed this study as their EoF projects. Several classes and materials about "the matter" have been
developed in AR. The initial curiosity from children has turned into fascination by the end of the class. The only secret:
moving two simple cards in front of the camera that in the projector become 3D atoms, nearly popping out from the screen,
including also a combustion reaction with fire. The class with AR has boosted students' curiosity, excited with these new
materials, and it has also enchanted their teachers. This experience, along with the universalization of the creation and
access to the AR resources, makes an education-oriented service that allows, without technical
notions, to create AR apps and share them very easily.
allows, on the on hand, to create educational AR projects, in an
easy and quick way, which can later be used by teachers and students through mobile
devices, both in classrooms and out of them. On the other hand, it provides with a
sharing environment where those projects can be exchanged, feedbacking the system
and encouraging its exponential growth. It is also a modular platform that can be
adapted both to individual users and institutions.

65. Augmented caRer
A therapeutic technology for patients with
Autism Spectrum Disorder (ASD)
Autism is a neurodevelopmental disorder
characterized by impaired social interaction,
verbal and non-verbal communication, and
restricted and repetitive behavior
CONTACT
hello@augmentedcarer.com
www.augmentedcarer.com
#AugmentedReality

66. Autism: Facts
High prevalence: 1 in 45 US Kids (In 2006 the prevalence was 1 in 110)
High costs: $265 billion for 2015, US (Projected will rise >$1 trillion by 2025)
Therapeutics cares & special education.
Average lifetime cost/person with autism over $4 million (Harvard)
£32 billion a year, UK (> heart disease, cancer & stroke
combined)

67. Challenge
Communicate and interact with others.
Simple tasks and concepts difficult to grasp.
2014: 25% don’t communicate verbally*
#communication difficulties
#dependency
#incomprehension
#isolation
* Ref: Based on a study from London School of Economics and Political Science

68. NOW?

69. MORE THAN 30,000
PICTOGRAMS
(AND INCREASING)
"The Great Han–Japanese Dictionary” 50,000 Kanjis

70. SIMPLE TASKS = 10 PICS!

71. Clinical Need
There is a need to endow autistic children with clearer,
more consistent means of non-verbal communication!
Augmented Reality Can Help Children With
Autism Tap Into Their Imaginations
UK, 2014
Using Augmented Reality to Elicit Pretend Play
for Children with Autism
UK, 2014
Augmented Reality Game Therapy
for Children with Autism Spectrum Disorder
Australia, 2014
Using Augmented Reality to Help
Children with Autism Stay Focused
Mexico, 2014

72. The Solution
simplify
Augmented caRer
#AugmentedReality

73. Augmented caRer

74. 2016 Study and
Validation
Augmented caRer

75. 2016 Results
• 100 % of patient attention
• quicker response and higher
interaction with classmates
• Improvement over traditional
teaching methods
Augmented caRer

76. Who is Benefited?
Autistic patients and direct surroundings
(Parents, Family, Carers)
Ongoing pilot study on University of La Rioja (Spain)
Augmented caRer

77. Next!
• New pilots with simplified pictogram databases with AR
• Introduction in Autism ecosystem
• Collaborate with Education Centers and patients associations
• Widespread use for any age/level patients (2016-2017 term)
Augmented caRer

79. OTHER INTERNAL R&D PROJECTS
#Science #ComputerVision
#MolecularVision

80. MADURAPP
IMAGE ANALYSIS for
Grape in the WINEYARD

81. ARMOL AR MOLECULAR VIEWER
www.creativitic.com
ARMOL

82. INTERNATIONAL COOPERATION PROJECT 2013

84. PRESS, FAIRS & SOME
REFERENCES

86. Entrepreneur
Day SPAIN 2013
Cinco Días

87. BioTech SPAIN 2015

88. Collision CONF
Las Vegas (USA) 2015
AR Marketing Conference
Dublin (IRELAND) 2015 DEUSTO FOROTECH Bilbao (SPAIN) 2015
WebSummit
Dublin (IRELAND) 2014

89. AUGMENTED AND VIRTUAL REALITY
SOME OF OUR PORTFOLIO

90. International Fairs and Events
FITUR 2014

91. User Experiences

92. Interactive Experiences

93. Campaigns for Loyalty Marketing
BILBAO BASKET

94. Marketing, Retail & Catalogues
EUROSEATING

95. Tourism & Smart Cities

96. Museums (e.g. Dublin)
NATIONAL MUSEUMS OF IRELAND / BASQUE COUNTRY BIODIVERSITY CENTRE

97. Cultural Heritage

98. Cinema & Cultural Promotion
NAVARRA DE CINE

99. Industrial Rapid Prototyping

100. Industry 4.0

101. Science & eHealth

102. Education & Capacitation

103. Divulgation & Fairs

104. CONTACT US!
Enara Artetxe González
CoFounder & CTO
eartetxe@creativitic.es
linkedin.com/in/eartetxe
enroll@augmentedclass.com
www.augmentedclass.com
facebook.com/augmentedclass
twitter.com/augmentclass
Jorge R. López Benito
CoFounder & CEO
jrlopez@creativitic.es
linkedin.com/in/jrlopezbenito
info@creativitic.com
www.creativitic.com
facebook.com/creativitic
twitter.com/creativitic
(+34) 629443386 - SPAIN

105. Augmented Reality Architects
Location
LA RIOJA & BASQUE COUNTRY
(SPAIN)
www.creativitic.com
info@creativitic.com
facebook.com/creativitic
2011- 2016