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PRECISION. ACCURACY. EXCELLENCE.
CONTENTS

Introduction            1
Logo and Guidelines     2
Complimentary Pallete   6
Prohibited Uses         7
Stationery              10
Letterhead              11
Advertising             12
Packaging               13
INTRODUCTION

Heckler & Koch (H&K) is a German-based firearm
manufacturer that prides itself on its strength and
reliability. H&K’s product range includes gas-operated
pistols, submachine guns, and assault rifles that are
used universally by counter-terrorist task forces around
the world. The H&K name is one of the most trusted
firearms in the military.




1
LOGO

The H&K logo is created using the typefaces Franklin
Gothic Condensed and Franklin Gothic No. 2 Roman.
The colour pallete used is as follows.




BLACK            WHITE             RED
PANTONE          WHITE             PANTONE
BLACK                              711C
Hex: #000000     Hex: #ffffff      Hex: #e71939
CMYK             CMYK              CMYK
C=0              C=0               C=0
M=0              M=0               M=100
Y=0              Y=0               Y=80
K=100            K=0               K=2


2
MINIMAL CLEARANCE

The clearance around the H&K
logo must be no less than the
width of one “H” at the scale the
logo is to be used.




3
ALTERNATE COLOURS

Alternate colour schemes for the logo are shown below.




4
5
COMPLIMENTARY PALLETE

The H&K logo may be printed and associated with a
specific set of colours. The preferred logo is to be printed
exclusively on white, light grey, steel, and black surfaces.
The black and red featured in the logo may be used as
additional elements in design, but must not be directly
under or over the logo when it is an element of the logo.
The logo may be engraved as gunmetal over a black
background when applied to H&K firearms and cases.




6
PROHIBITED USES OF LOGO

Do not angle logo or alter colour from the schemes
provided. If logo needs to be scaled down to less than
one inch, remove the subtext “HECKLER & KOCH”. Below
are acceptable uses of the logo.




7
Do NOT use the following logo designs.




    Do NOT turn.               Do NOT tilt.   Do NOT stretch.



8
Do NOT use colours not     Do NOT use black or     Do NOT use the full
 listed in this manual.   red in the background     logo at a size less
                           of the standard logo.      than one inch.

9
STATIONERY

                 ALBRECHT VON MUNGOSTEIN
                 Marketing Coordinator

                 49 (800) 237-2350
                 49 (074) 765-1337
                 heckler-koch.com
                 avonmungostein@heckler-koch.com                    Heckler & Koch-Street 1
                                                                    78727 Oberndorf a.N., DE




                                                   PRECISION. ACCURACY. EXCELLENCE.




     PRECISION. ACCURACY. EXCELLENCE.




10
LETTERHEAD

Letters must be printed on ISO C4                                                                                     2.5”
International Paper. Letters are to
be typed in size 11 Optima with 18
point leading.                        Heckler & Koch-Street 1
                                      78727 Oberndorf a.N., DE
                                                                                                                                         11 January 2012
                                      (800) 765-1337

                                                                 To all employees:


                                                                 Os iusti meditabitur sapientiam, et lingua eius loquetur indicium. Beatus vir qui
                                                                 suffert tentationem, quoniqm cum probates fuerit accipient coronam vitae. Kyrie,
                                                                 fons bonitatis. Kyrie, ignis divine, eleison.


                                                                 O quam sancta, quam serena, quam benigma, quam amoena esse Virgo creditur.




                               2.5”                                                                                                                        1.0”
                                                                 O quam sancta, quam serena, quam benigma, quam amoena, o castitatis lilium.
                                                                 Kyrie, fons bonitatis. Kyrie, ignis divine, eleison. O quam sancta, quam serena, quam
                                                                 benigma, quam amoena, o castitatis lilium.


                                                                 Estuans interius ira vehementi. Estuans interius ira vehementi. Sors immanis et inanis.
                                                                 Sors immanis et inanis. Veni, veni, venias,Ne me mori facias. Fithos lusec wecos
                                                                 vinosec.Excitate vos e somno, liberi mei cunae sunt non. Excitate vos e somno, liberi
                                                                 fatali somnus non est. Surgite inventite veni hortum veritatis. Horti verna veritatis.
                                                                 Ardente veritate urite mala mundi. Ardente veritate incendite tenebras mundi. Valete,
                                                                 liberi diebus fatalibus. Fithos lusec wecos vinosec. Excitate vos e somno, liberi mei
                                                                 cunae sunt non.


                                                                 As dolum repuda dipis nonsed que coribea rchilitam facepud itatios arist accum
                                                                 exeribu santurepuda denimusam nihit volorepta adit vent quis et que doluptaessi te
                                                                 poruptatin nimuscitest laceperor andi ad mo ommoluptas as simporem volecus et
                                                                 repro des et, volorec tassum sintur sintinvel eos secae. Ardente veritate urite mala
                                                                 mundi. Ardente veritate incendite tenebras mundi. Valete, liberi diebus fatalibus.
                                                                 Fithos lusec wecos vinosec. Excitate vos e somno, liberi mei cunae sunt non.


                                                                 Sincerely,


                                                                 Albrecht Von Mungostein

                                                                 Albrecht Von Mungostein




                                      PRECISION. ACCURACY. EXCELLENCE.




                                                                                                                            2.0”

11
ADVERTISING

Advertisements are allowed to
use type from the Franklin Gothic   A PERFECT SHOT
family, Optima, and Helvetica.      EVERYTIME




                                        For more than 60 years Heckler & Koch has provided small arms
                                        systems that have met the strict demands of security, police, special
                                        and military forces, within NATO and NATO allied countries. H&K
                                        also manufactures civilian arms for weapon enthusiats and those
                                        who wish to protect their property.

                                        For more information, please visit us at www.heckler-koch.com




12
PACKAGING

Firearms are to be packaged in steel cases and feature
the name and outline of the weapon embossed on the
front. No colours or images other than the logo are to be
printed on the case.




13

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H&K Logo Redesign and Manual

  • 2. CONTENTS Introduction 1 Logo and Guidelines 2 Complimentary Pallete 6 Prohibited Uses 7 Stationery 10 Letterhead 11 Advertising 12 Packaging 13
  • 3. INTRODUCTION Heckler & Koch (H&K) is a German-based firearm manufacturer that prides itself on its strength and reliability. H&K’s product range includes gas-operated pistols, submachine guns, and assault rifles that are used universally by counter-terrorist task forces around the world. The H&K name is one of the most trusted firearms in the military. 1
  • 4. LOGO The H&K logo is created using the typefaces Franklin Gothic Condensed and Franklin Gothic No. 2 Roman. The colour pallete used is as follows. BLACK WHITE RED PANTONE WHITE PANTONE BLACK 711C Hex: #000000 Hex: #ffffff Hex: #e71939 CMYK CMYK CMYK C=0 C=0 C=0 M=0 M=0 M=100 Y=0 Y=0 Y=80 K=100 K=0 K=2 2
  • 5. MINIMAL CLEARANCE The clearance around the H&K logo must be no less than the width of one “H” at the scale the logo is to be used. 3
  • 6. ALTERNATE COLOURS Alternate colour schemes for the logo are shown below. 4
  • 7. 5
  • 8. COMPLIMENTARY PALLETE The H&K logo may be printed and associated with a specific set of colours. The preferred logo is to be printed exclusively on white, light grey, steel, and black surfaces. The black and red featured in the logo may be used as additional elements in design, but must not be directly under or over the logo when it is an element of the logo. The logo may be engraved as gunmetal over a black background when applied to H&K firearms and cases. 6
  • 9. PROHIBITED USES OF LOGO Do not angle logo or alter colour from the schemes provided. If logo needs to be scaled down to less than one inch, remove the subtext “HECKLER & KOCH”. Below are acceptable uses of the logo. 7
  • 10. Do NOT use the following logo designs. Do NOT turn. Do NOT tilt. Do NOT stretch. 8
  • 11. Do NOT use colours not Do NOT use black or Do NOT use the full listed in this manual. red in the background logo at a size less of the standard logo. than one inch. 9
  • 12. STATIONERY ALBRECHT VON MUNGOSTEIN Marketing Coordinator 49 (800) 237-2350 49 (074) 765-1337 heckler-koch.com avonmungostein@heckler-koch.com Heckler & Koch-Street 1 78727 Oberndorf a.N., DE PRECISION. ACCURACY. EXCELLENCE. PRECISION. ACCURACY. EXCELLENCE. 10
  • 13. LETTERHEAD Letters must be printed on ISO C4 2.5” International Paper. Letters are to be typed in size 11 Optima with 18 point leading. Heckler & Koch-Street 1 78727 Oberndorf a.N., DE 11 January 2012 (800) 765-1337 To all employees: Os iusti meditabitur sapientiam, et lingua eius loquetur indicium. Beatus vir qui suffert tentationem, quoniqm cum probates fuerit accipient coronam vitae. Kyrie, fons bonitatis. Kyrie, ignis divine, eleison. O quam sancta, quam serena, quam benigma, quam amoena esse Virgo creditur. 2.5” 1.0” O quam sancta, quam serena, quam benigma, quam amoena, o castitatis lilium. Kyrie, fons bonitatis. Kyrie, ignis divine, eleison. O quam sancta, quam serena, quam benigma, quam amoena, o castitatis lilium. Estuans interius ira vehementi. Estuans interius ira vehementi. Sors immanis et inanis. Sors immanis et inanis. Veni, veni, venias,Ne me mori facias. Fithos lusec wecos vinosec.Excitate vos e somno, liberi mei cunae sunt non. Excitate vos e somno, liberi fatali somnus non est. Surgite inventite veni hortum veritatis. Horti verna veritatis. Ardente veritate urite mala mundi. Ardente veritate incendite tenebras mundi. Valete, liberi diebus fatalibus. Fithos lusec wecos vinosec. Excitate vos e somno, liberi mei cunae sunt non. As dolum repuda dipis nonsed que coribea rchilitam facepud itatios arist accum exeribu santurepuda denimusam nihit volorepta adit vent quis et que doluptaessi te poruptatin nimuscitest laceperor andi ad mo ommoluptas as simporem volecus et repro des et, volorec tassum sintur sintinvel eos secae. Ardente veritate urite mala mundi. Ardente veritate incendite tenebras mundi. Valete, liberi diebus fatalibus. Fithos lusec wecos vinosec. Excitate vos e somno, liberi mei cunae sunt non. Sincerely, Albrecht Von Mungostein Albrecht Von Mungostein PRECISION. ACCURACY. EXCELLENCE. 2.0” 11
  • 14. ADVERTISING Advertisements are allowed to use type from the Franklin Gothic A PERFECT SHOT family, Optima, and Helvetica. EVERYTIME For more than 60 years Heckler & Koch has provided small arms systems that have met the strict demands of security, police, special and military forces, within NATO and NATO allied countries. H&K also manufactures civilian arms for weapon enthusiats and those who wish to protect their property. For more information, please visit us at www.heckler-koch.com 12
  • 15. PACKAGING Firearms are to be packaged in steel cases and feature the name and outline of the weapon embossed on the front. No colours or images other than the logo are to be printed on the case. 13