R3 is an RAFM management solution for Mobile Value Added Services (MVAS) and Mobile Applications which brings analytics and insights for the OpCos and app owners.

1. R3
Analytics, Insight and RA for MVAS economy
Jalal Rohani
Jalal Rohani - @jranil

2. R3 – The Rs
Reach
Revenue
Return
Jalal Rohani - @jranil

3. R3 Objectives
• Acquire & Grow Customers
• Drive More Sales With Smarter Targeting Strategies
• Less Customer Complain
• Personalize Communications
• Win the Battle For Consumer Attention
• Build a Dynamic POS
• Measure and Optimize ROI
• Create a Continuous Cycle of Improvement
• RAFM practices for all parties
• Monetize Data (DMP)
• Generate New Revenue Streams
Jalal Rohani - @jranil

4. What is R3
• R3 is an RAFM management solution for Mobile Value Added Services
(MVAS) and Mobile Applications which brings analytics and insights
for the OpCos and app owners.
• R3 will help to generate more healthy revenue and give more controls
to Customers, P&S and Partners in MVAS ecosystem.
• In long run, R3 should generate expandable revenue sources, less
subscriber complain and faster market opening to MVAS applications
Jalal Rohani - @jranil

5. R3 Building Blocks
•Revenue AssuranceRA
•Fraud ManagementFM
•Revenue GrowthRG
•Retention PlatformRP
Jalal Rohani - @jranil

6. R3 Main Components
• iOS/Android
• Small and Secure footprintR3 SDK
• For all landing pages
• Unique per VAS ServiceR3 Pixel
• Link Manager
• Traffic ManagementR3 LM
• Custom Backend Integration
• Tracker (Adjust/Tune/Tapstream…) IntegrationR3 Integration
Jalal Rohani - @jranil

7. R3 Journey
SMS
TVC
Web
App
USSD
Pre-Install
App Store
Topup
Income
SMS
Web
App
USSD
Landing
RA
FM
CS
BI
Mkt
Billing
Vendor
CP
DMP
SMS
TVC
Web
App
USSD
Pre-Install
App Store
Topup
Income
SMS
TVC
Web
App
USSD
Pre-Install
App Store
Topup
Income
SMS
TVC
Web
App
USSD
Pre-Install
App Store
Topup
Income
SMS
Web
App
USSD
Landing
RA
FM
CS
BI
MKT
Billing
Vendor
CP
CRM
DMP
Sale
P&S
Aggregators
OpenRTB
APIs
eCare
DTS
Upselling
API
CS
Agencies
MKT
Research
Startups
3rd Parties
Jalal Rohani - @jranil

8. R3 Functionalities
Analytics
Services
Application
Revenue
Behavior
Insights
Aggregators
CPs
Users
Demographic
Controls
Revenue
Health
Performance
Experience
Actions
Advertising
Alerts
KPIs
RE/Activation
Jalal Rohani - @jranil

9. R3 Dimensions
Subscribers
P&S
Partners
(CP/Agg)
Jalal Rohani - @jranil

10. R3 Roadmap
Phase Functionalities Duration
1 Analytics 1 Month
2 Insights 2 Month
3 Controls 4 Month
4 Actions 6+2 Month
R3 Next Generation can be built using blockchain (both the fancy version and real one)
Jalal Rohani - @jranil