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january 2013

kozaza.com
Home Sharing Service

HanokStay at Korea Traditional Houses

         We Reinvent Airbnb

     Life Sharing Platform
Home:
Family Lifestyle Space

 Ahah! Home Anywhere
 (A Home Away Home)

어디에 가든 집 같은 숙소
Sharing Economy & Sustainability


                                             Social
                                                                         Technology



                                         Y
                                          GENERATION




                                  Eco                    Money
                                                                    Idle Capacity
                            1. Idle Capacity: Tool, Time, Space
                            2. Social: Value of Social Connection and Local Community
                            3. Tech: Smartphone, SoLoMo, p2p Platform
                            4. Eco: Environment and Natural Resources
                            5. Money: Save Money, Get Money
Based on Rachel Botsman’s Concept
web2.0
                   share bits
PARTICIPATE                                POWER
   OPEN                                    TO THE
  SHARE         Smartphone                 PEOPLE
               Mobile Internet
                 SoLoMo

                                          v2 .0
              y2.0 LIFE2.0              go
            om
          on share atoms & life
       ec
                                         y2 .0
            n2 .0 Sharing Economy    p an
          io                     co m
    uc at                home sharing
 e d
Accommodation in Korea
•12 Million Visitors in 2012

•Shortage of Hotel Rooms in Seoul

•Increasing Popularity of Hotel
  Alternatives: HomeStays, TempleStays

•Lots of Idle Rooms at Homes: 3.5M
  Households in Seoul
A Trusted Marketplace
Value
                                          Social Value
                                          •Community
                                          •Environment
        Cost                              •Trustful Society
        Saving
                  Unique
                  Space
Host                          Meet
•Earn Extra Money            People
•Make Global Friends                      Local
•No Service Fee                       Food & Culture
•Controllability & Privacy
•Global Marketing
Target Market

                           Korea    Asia
Price   Hotel           Hanokstay   Apartment/House
                     Accomodation   Travel


         Motel
                Pension
                                      Homestay

                                           Quality
Business Model
Guests                              Hosts

               Social Stay
              Social Travel
   10%                                3%
Service Fee                     Transaction Cost



                       Revenue Sharing
Strategy
•Focus
•Localize
•Evolve
 Conceirge
 One Stop, Meta
 Social, Video, Mobile
HanokStay
Experience Korean Tradition and LifeStyle


       •Social Value
          Focus and Differentiation
          Market Size and Regulation
       •70 in Seoul, 500 Nation Wide
       •Pains: Information, Payment,
         Booking Rate, Operation
       •Global Hallyu Travel Package
kozaza.com/mumum
Media Coverage
For-Profit For-Good
즐겁게	 세상을	 이롭게	 

     Fun
     Integrity
     Share
     Hack
Team




‘THE GANG’ by Beat Presser
Life Sharing Platform
                 with trust graph



we share homes
life2.0
               trust graph
web2.0
social graph


kozaza, offline facebook
kozaza.com
(+82) 1544-5665
contact@kozaza.com
@kozazaCom (twitter)
facebook.com/kozazaCom

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