FIB Festival Internacional de Benicàssim | Costa de Fuego 2012

1. PRESENTS
July 2012

2. SUMMARY
SPAIN & THE
INTERNET
1.
2.
3.
4. 6.
7.
TERRA
MUSIC ASSETS
BENICÀSSIM
INTERNACIONAL
FESTIVAL
MEDIA
OPPORTUNITIES
INVESTMENT
5.
COSTA DEL
FUEGO
FESTIVAL

3. THE SPANISH INTERNET MARKET
51%
24MMPnternet users
Penetration
Source: ComScore and Ins0tuto Nacional de Estadis0ca -­‐ Mar/2012
47MMPopulation
INTERNET
PENETRATION A CONNECTED COUNTRY

4. USERS PROFILE
GENDER
54%46%
In March of
2012, the
majority of
the internet
users in the
country were
between 25
and 34 years
old
Most internet users were from
the middle class (46.9%),
followed by middle/high class
(20.1%)
AGE SOCIAL CLASS
DEMOGRAPHIC
PROFILE
YOUNG ADULTS FROM MIDDLE CLASS
Source: Asociacion para la Inves0gacion de Medios de Comunicacion – AIMC – April 2012

5. USERS HABITS
Source: ComScore Oct/2011 – E-­‐marketer May2012
TIME SPENT
Users in Spain spent an
average of 23.9 hours online
per month
PAGES VIEWS FORECAST
There will be 33.5MM
internet users in Spain
by 2016
Consume 2K online pages
And spent 36 minutes
watching online videos
INTERNET
CONSUME
A POTENTIAL INCREMENT OF HEAVY USERS IN 2016

6. USERS HABITS
90.4% had internet access at home
21.1% had access to the
internet at work
6.6% accessed the
Internet from
University/school.
12.4% had access to the internet
from other locations
INTERNET
ACCESS
Source: AIMC – April 2012

7. USERS HABITS
PORTALS ARE THE FAVORITE TYPE OF WEBSITE FOR
SPANISH PEOPLE
TOP WEBSITE
CATEGORIES
PORTALS SEARCH
SOCIAL
NETWORK
EMAIL MULTMEDIA
100%
99,5%
92,1%
90,1%
72,9%
70,9%
Source: ComScore-­‐ Oct 2010

8. SUMMARY
2.
TERRA

9. TERRA GLOBAL
30AUDIENCE IN THE WORLD
th

10. TERRA GLOBAL
MM98peopleinthe world
Source: ComScore-­‐ Mar/2012

11. TERRA SPAIN
MM6.5peoplein
spain
Source: ComScore-­‐ Mar/2012

12. TERRA SPAIN
among content portals
is in the 3 position
th
Source: ComScore-­‐ Mar/2012

13. USERS PROFILE
DEMOGRAPHIC
PROFILE
OUR USER
55,5%
44,5%
4%
18%
23%
26%
26%
9%
AGE GENDER SOCIAL CLASS
2%
20%
47%
19%
12%
Source: ComScore-­‐ Mar/2012

14. SUMMARY
3.
MUSIC ASSETS

15. MORE THAN 5MM STREAMINGS
ASSETS
BROADCASTING OF GREAT CONCERTS
MORRISSEY PAUL MCCARTNEY U2 NOEL GALLEGHER
Source: Omniture

16. ASSETS
MUSIC AND ENTERTAINMENT
Weekly pocket shows with
great local bands
Broadcasting of the biggest
popular cultural festival
in Brazil
Production and Broadcasting of
the best music festival in Brazil
since 2007. In 2012, roll out to
Peru and Colombia
Weekly show with great bands
performing during a ride in a
Kombi (car), visiting important
places chosen by them
Broadcasting of the most
important music festival in Chile
Exclusive music channel with
more than 2MM legal songs.

17. SUMMARY
4.
BENICÀSSIM
INTERNACIONAL
FESTIVAL

18. Brings to the World
The Coverage and Broadcasting
of Benicàssim
Internacional Festival

19. + 30 hours of entertainment
+ than 40 bands/djs
120.000 people
July 12.13.14.15/2012

20. broadcasting
photo galleries
line upon demand videos
bands profile

21. TOP BANDS
AT THE DRIVE-IN - BAT FOR LASHES - DAVE CLARKE - DE
LA SOUL – EXAMPLE THE HORRORS - KURT VILE & THE
VIOLATORS - PONY BRAVO – YUKSEK ARVEENE & MISK -
LISA HANNIGAN - LOS TIKI PHANTOMS - TUYA
BOMBAY BICYCLE CLUB - CHASE & STATUS - JERO
ROMERO - JOE CREPÚSCULO - KATY B - KLAUS & KINSKI
- LITTLE DRAGON - THE MACCABEES - MILES KANE -
OSCAR MULERO – SEBASTIAN - ARP ATTACK
DISAPPEARS - DJANGO DJANGO - SONS PHONETIC
THE STONE ROSES - NOEL GALLAGHER’S - HIGH FLYING
BIRDS - BUZZCOCKS - CRYSTAL ASTLES - DIZZEE
RASCAL - JESSIE J - THE NEW RAEMON - ROBYN
HITCHCOCK & THE VENUS 3 - DELORENTOS -
DEPARTMENT S - HAM SANDWICH - LIGERS - MAVERICK
SABRE - MODULOK - SCHOOL OF SEVEN BELLS
NEW ORDER - AGORIA PRESENTS FORMS – COOPER-
ED SHEERAN - LA CASA AZUL - THE VACCINES -
HOWLER - JUANITA Y LOS FEOS - MAYA JANE COLES -
THE SECRET SOCIETY – SPECTOR - THEE BRANDY HIPS -
TODD TERJE - TOTALLY ENORMOUS EXTINCT
DINOSAURS
David Guetta
Florence &
the Machine

22. SUMMARY
5.
COSTA DEL
FUEGO
FESTIVAL

24. + 10 hours of rock and metal

26. Marlyn Manson
Guns & Roses
NIGHTWISH - IN FLAMES -
OPETH -
PARADISE LOST -WARCRY - LACUNA COIL- BARÓN ROJO - OBÚS -
HAMLET -
BERRI TXARRAK -
KATATONIA - AMORPHISCANCER BATS - WE ARE
THE OCEAN -
ROLO TOMASSI - STEEL
HORSE - NOCTEM
TOP BANDS

27. AUDIENCE DRIVERS
+2MM worldwide Terra´s
Friends, Fans & Followers
will be impacted by
our social network strategy.

28. SUMMARY
6.
MEDIA
OPPORTUNITIES

29. A GREAT OPPORTUNITY TO BRING
TOGETHER BRANDS, MUSIC, AUDIENCE
AND ENGAGEMENT
POSSIBILITY TO EXTENDED REACH AT
LOCAL AND GLOBAL LEVELS

30. CHANNEL
300X250
728X90
LOGO
300X250
BROADCASTING
BRAND PRESENCE*
728X90
728X90 LOGO
LOGO
Commercial 30”
*Premium Quote =Top Banner
During the broadcast 30” Ad spot, 728x90,
88x31
Standard Quote = BoTom Banner during the
broadcast only 728x90.

31. HOME PAGE – FIXED PRESENCE*
BRAND PRESENCE
195x31
*To Be Defined

32. BRAND PRESENCE
TABLETS
MOBILE
300x250, Interstitial
Ad, Photo Gallery,
Full Page Ad
Top &
Bottom
Banner
88x31
300X250
TOP BANNER
Mobile
Premium Quote = Top Banner & 88x31
Standard Quote = BoTom Banner
Tablet
Premium Quote = Interstitial Ad, Photo Gallery, Full Page Ad
Standard Quote = 300x250

33. BRAND PRESENCE – SUPPORT MEDIA
HOME PAGE
Take over
Brand Day
ENTERTAINMENT, MUSIC, YOUNG, GAMES (CHANNELS)
728X90, 300X250, 300X600

34. SUMMARY
7.
INVESTMENT

35. PREMIUM Quote - Combo
(Benicàssim + Costa de Fuego)
INVESTMENT – COMBO
STANDARD Quote - Combo
(Benicàssim + Costa de Fuego)
Estimated Impacts
Per Quote
Final Price
Per Quote
CPM
Number of Quotes
Period
FINANCIAL
ADVANTAGE

36. PREMIUM Quote
(Benicàssim)
INVESTMENT – STAND ALONE
STANDARD
Quote
(Benicàssim)
Estimated Impacts
Per Quote
Final Price
Per Quote
CPM
Number of
Quotes
Period
PREMIUM Quote
(Costa de Fuego)
STANDARD
Quote
(Costa de Fuego)

37. PRESENTS
July 2012