How to make the things you love and sell them.

4. 4
WHAT WE’RE ACTUALLY
TALKING ABOUT/
- Who Is This Guy
- So You Want To Start Your Own Online Store?
- A Checklist Before You Start
- Defining Your Stores Goal(s)
- The Lay Of The Land
- “An Expert Opinion”
- A Checklist After Launch
- Now What
- After Launch
- Day To Day / Some Adult Stuff
- Keeping Them Coming Back
- Other Tools
- More Than One Store?

5. 5

6. 6

7. 7

8. 8

9. SO YOU WANT TO SELL ONLINE/
AND ETSY MAKES YOU CRY?

10. 10
THE CHECKLIST/
SETTING YOUR STORE UP
- How Many Products?
- Product Photography
- Product Descriptions
- Other Content?
- Shipping Prices
- Labels, boxes, tape etc..
- Getting Your Money
- Taxes?
- Ready For Customer Service?
-Designing Your Store
- The Services To Use

11. THE LAY OF THE LAND/
SNAKE OIL FREE

12. 12
MAGENTO/ EMPIRE BUILDERS
PROS/ NOTHING IT CAN’T DO
CONS/ NEED A NERD FRIEND OR TWO TO USE

13. 13
SHOPIFY/ HUGE COMMUNITY AND PERKS
PROS/ APPS FOR EVERYTHING AND CASH REGISTER
CONS/ PLANS AND FEES MAY BE TOO MUCH FOR SOME

14. 14
SQUARESPACE/ DRAG AND DROP EVERYTHING
PROS/ EASY TO CUSTOMIZE AND GREAT PORTFOLIO TOOLS
CONS/ ECOMMERCE IS A BIT OF AN AFTER THOUGHT FOR THEM

15. 15
BIG CARTEL/ SIMPLE PRICING
PROS/ GREAT PRICING AND SIMPLE INTERFACE
CONS/ DOES NOT SCALE WELL AS YOUR BRAND GROWS

16. 16
BLK DOT/ TUMBLR STORE
PROS/ EASY TO HOOK UP TO EXISTING BLOG
CONS/ A NEW EXPERIENCE FOR YOUR CUSTOMERS

17. 17
LEFT FIELD ALTERNATIVES/ SELL ON SOCIAL
PROS/ YOU ALREADY SPEND ALL DAY ON FACEBOOK AND INSTAGRAM
CONS/ USUALLY REQUIRES YOU CUSTOMERS TO SIGN UP

18. MY OPINION?/
GLAD YOU ASKED

19. 19
THE CHECKLIST/
AFTER YOU LAUNCH
- Sticking To Your Goals
- Controlling Inventory
- Shipping On Time
- Setting Customer Expectations
- Services To Make Your Life Easier
- Bringing Them Back
- Selling Your Work Not Your Soul
- Teaming Up With Friends
- Multiple Storefronts

20. 20
CUSTOMER EXPECTATIONS/ THE GOOD AND BAD
THEY WILL/ ANNOY YOU AND EXPECT EVERYTHING
YOU NEED TO/ TELL THEM STRAIGHT UP WHAT THE DEAL IS BUT FLIP IT TO BE GOOD

21. 21
STITCH LABS/ ONE DASHBOARD FOR IT ALL
DO YOU NEED THIS?/ NOT YET BUT CAN HELP YOU EXPAND AND SELL IN MULTIPLE PLACES
MORE THAN ONE STORE/ HELPS YOU CHECK JUST ONE PLACE INSTEAD OF FIVE

22. 22
SHIPPING/ JUST PAY A LITTLE MORE AND SLEEP AT NIGHT
SHIP STATION/ PRINTS IT ALL ALONG WITH SENDING EMAILS TO CUSTOMERS WITH TRACKING
DONT SWEAT IT/ YOU CAN DO THIS MANUALLY TOO ITS ALL YOUR CALL

23. 23
SOCIAL WORKS/ BUT NOBODY LIKES A SLUT
LUMIARY/ A DASHBOARD TO SCHEDULE AND FOLLOW UP WITH ALL YOUR CUSTOMERS ON SOCIAL
MAILCHIMP/ POLITELY BARRAGE YOUR PATRONS WITH EMAILS

24. 24
FRIENDS/ WHY NOT WORK TOGETHER?
ONE STORE/ MANY ARTISTS HELPS YOU SPLIT THE LOAD
TRUST THEM/ LESS WORK AND MORE SLEEP BUT DOES IT VIBE WELL

25. WHAT JUST HAPPENED?/
QUESTIONS?
25