10. Think like Google !
Know your enemy ...
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11. Damn Robots !
✓ Good page titles
✓ Headings
✓ Links to follow
✓ Data, data, data
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12. Title Tag
<head><title>Keyword</title></head>
H1, H2, H3
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>
Strong
<strong>Keyword</strong>
<b>Keyword</b>
Joomladay HU, October 2008
www.joomlatools.org
13. Image
<img src=”keyword.jpg” alt=”keyword” />
Hyperlink
<a href=”http://www.mysite.com/webpage.html”
title=”keyword”>Keyword in Anchor Text</a>
Joomladay HU, October 2008
www.joomlatools.org
14. 20%
on site optimisation !
Joomladay HU, October 2008
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15. 80%
off site marketing !
Joomladay HU, October 2008
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16. The recipe
Time to start cooking.
Joomladay HU, October 2008
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17. How to setup Joomla for SEO ?
• SEO configuration settings
• Using an semantic template
• Turn of global keywords and
site description
Joomladay HU, October 2008
www.joomlatools.org
19. How to optimise your content ?
- Article title - Menu title
- Article keywords - Menu alias
- Article description - Menu page title
- Article alias
Joomladay HU, October 2008
www.joomlatools.org
20. How to optimise your site ?
1. Using feeds
2. Other tools (Xmap, SEF, ...)
3. Tips and tricks
Joomladay HU, October 2008
www.joomlatools.org
21. Can it be done ?
Nooku.org an example
Joomladay HU, October 2008
www.joomlatools.org