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Google’s Panda – A Case Study,[object Object],Jonathan Stewart,[object Object],Head of Search & Social Media,[object Object],www.reviewcentre.com,[object Object],jonathan@reviewcentre.com,[object Object],http://twitter.com/jonaths,[object Object]
What I’m Going To Talk About,[object Object],(1) What is Panda?,[object Object],(2) How it affected Review Centre,[object Object],(3) The actions we took,[object Object],(4) The results,[object Object],(5) Other observations,[object Object]
How to Pour Water From a Pitcher,[object Object]
“An algorithmic improvement designed to help people find more high-quality sites in search”,[object Object],AmitSinghal,[object Object]
Panda Timeline,[object Object],July 23rd,[object Object],May 10th,[object Object],Feb 24th,[object Object],June 16th,[object Object],April 11th,[object Object]
Search Metrics,[object Object],“Reviewcentre.com is in absolute numbers the biggest loser”,[object Object],Search Metrics,[object Object]
“You’re not a good SEO until you’ve been hit by a penalty.  ,[object Object],A real big one.”,[object Object]
Panda Theories,[object Object],User Metrics,[object Object],Aggressive ads,[object Object],Poor Site Design,[object Object],Weak Content,[object Object]
Panda Effect,[object Object],Sitewide penalty,[object Object],All pages effected,[object Object],EXCEPT forum pages,[object Object],Short-tail, generic KWs hit hardest,[object Object],“Review” KWs not hit,[object Object]
Panda Effect,[object Object],Google UK traffic,[object Object],[object Object]
KWs Excluding “review”,[object Object]
New Website Design,[object Object]
New Website Design,[object Object]
Google's Panda - A Case Study
Noindex,[object Object],“In cases like this, Google’s MaileOhye recommended using a <meta name=robots content=noindex> …until they have unique and high-quality content on them.” ,[object Object]
Removed Duplicate Content,[object Object]
The Panda Cycle,[object Object],4weeks,[object Object],6 weeks,[object Object],~4 months,[object Object],5 weeks,[object Object]
Results,[object Object],Went live on the 25th May,[object Object],July 27th reverted to previous Adsense layout,[object Object],We’ve seen no reversal of Panda ,[object Object]
23 Questions of Doom,[object Object],Would you trust the information ,[object Object],presented in this article?,[object Object],Is this article written by an expert…, or is it more shallow in nature?,[object Object],Does this article have spelling, stylistic, or factual errors?,[object Object],Was the article edited well?,[object Object],How much quality control is done on content?,[object Object],Is the content mass-produced by or outsourced to a large number of creators?,[object Object]
Google's Panda - A Case Study
Google's Panda - A Case Study
Google's Panda - A Case Study
Cumulative Panda Theory,[object Object],Panda Score,[object Object],Websites,[object Object]
Cumulative Panda Theory,[object Object],Would you trust the information presented in this article?,[object Object],Panda Score,[object Object],Websites,[object Object]
Cumulative Panda Theory,[object Object],Was the article edited well?,[object Object],Panda Score,[object Object],Websites,[object Object]
Cumulative Panda Theory,[object Object],Would you recognize this site as an authoritative source when mentioned by name?,[object Object],Panda Score,[object Object],Websites,[object Object]
Recap,[object Object],Actions we took,[object Object],Site Redesign,[object Object],Blocked Weak Pages,[object Object],Removed Duplicate Content,[object Object],3 months on - no return from Panda!,[object Object],Reducing Adsense,[object Object],No Impact After 2 months,[object Object],What next?,[object Object],Consolidating Content,[object Object]
Panda Resources,[object Object],Google’s 23 Questions for Pandalized Websites,[object Object],Is Panda Crushing Your Website,[object Object],The Panda in the Room,[object Object],Google Usage of User Engagement Metrics,[object Object],Panda – Nothing Seems to Work,[object Object],Panda Slapped Quality Sites,[object Object],Traffic Trends for Pandalized Sites,[object Object],DaniWeb – 110% Recovery,[object Object],Google Panda Update Recovery,[object Object]
Google's Panda - A Case Study

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