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       Introduction to Social Media & Fundraising
        Audio is only available by calling this number:   Sponsored by
        Conference Call: 866-740-1260
        Access Code: 6339392
Thursday, July 9, 2009                                                   1
Using ReadyTalk
      • Chat & raise hand
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     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    2
You are being recorded…

      • This seminar will be available on the
        TechSoup website along with past webinar
        presentations:
            – www.techsoup.org/go/webinars
      • You will receive a link to this presentation,
        material and links.
      • After the webinar, you can ask follow-up
        questions in the Web Building Forum:
         – tinyurl.com/

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    3
talks!

        Introduction to Social Media & Fundraising
        Facilitator:     Kami Griffiths, TechSoup     Sponsored by

        Presenters:      John Haydon, Chris Garrett

Thursday, July 9, 2009                                               4
Today’s Speakers




             Kami Griffiths                 John Haydon        Chris Garrett
                  TechSoup                  johnhaydon.com       chrisg.com



                                            Volunteer:
                                     Becky Wiegand, TechSoup


     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                                         5
What we’ll cover

      • Before you go online
      • The big picture
      • Three fundraising models for $$$
            – Campaigns
            – Events
            – Grassroots
      • Turning fans into fundraisers

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    6
Before you go
                  online

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    7
Before you go online

                 Creating a conversation
                       on the issue
                            vs.
                   Talking about your
                        nonprofit

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    8
Before you go online

      • Oxfam’s fundraising result shrunk by
           50% even though their membership
           grew 50%.
      • Everything changed when they
           started focusing on how 100 people
           went hungry in 2008.

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    9
Before you go online
      • FYI - video is one of the most powerful
        ways to start this conversation.




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    10
Before you go online
      • Another great example – from Girleffect.org




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    11
The Big Picture...

     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    12
... and how it all ties together




Thursday, July 9, 2009                   13
Three fundraising models - $$$


      •Perpetual
      •Events / Wishlist
      •Grassroots
     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    14
Perpetual or
                        “static”
                      fundraising
     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    15
Three fundraising models - Perpetual
   • Perpetual or “static” fundraising model allows anyone
     to donate whenever they like - on their terms.




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                       16
Event or
                          “wishlist”
                         fundraising
     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    17
Three fundraising models - Events
      • Events / Wish lists are tied to a specific need
        or event.



                                                          $14,500 in
                                                          24 hours for
                                                          Strength.Org




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                                   18
Three fundraising models - Events
      • Events / Wish lists are tied to a specific need
        or event.




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    19
Three fundraising models - Events
      • Events or Wish lists enable donors to feel more
        directly involved with the impact of their donations.



                                                          Buy a hug
                                                          for $10 and
                                                          have it
                                                          “sent” to a
                                                          specific
                                                          area of
                                                          need.




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                                  20
Grassroots or
          “engagement”
            fundraising
     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    21
Three fundraising models - Grassroots
     • Grassroots approach involves leveraging your
       cultists for fundraising.




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    22
Three fundraising models - Grassroots
      • Grassroots approach involves leveraging your
        cultists for fundraising.




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    23
Fans to Fundraisers




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    24
Social Media Journey

      Take your audience on a journey


                                                          Advocate
                                                          “Converted”
                                                          Subscriber
                                                      Return Visitor
                                                             Visitor


     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                                  25
Finding fundraisers within your fanbase




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    26
Mobilizing your fanbase for fundraising




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    27
More resources
            Resources:

     Rednose Day: http://www.rednoseday.com/do_something

     Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82

     Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/

     Rednose Day: http://www.rednoseday.com/about_rnd

     Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/
     2009/04/facebook-groups-pages-tips/

     15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small-
     pebbles-make-big-waves-15-tips.html

     Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/

     10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/
     2007/12/10-tips-for-asking-bloggers-to-write.html

     Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-
     handbook-launched/



     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                                                               28
talks!

        Questions?
        Submit your questions using the chat box.

Thursday, July 9, 2009                              29
Continue the Discussion…

      • Additional questions can be answered
        by posting in the Web Building Forum:
        – tinyurl.com/




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    30
Get the Most Out of TechSoup

      • At TechSoup, you’ll find a range of
        technology services to help your nonprofit:

            – Read helpful articles in our Learning Center
            – Request donated software, hardware, and online
              services
            – Join our community forums to learn from your
              colleagues
            – Browse upcoming events and conferences


     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                         31
Upcoming webinars

      • Using Mobile Technologies for
        Outreach and Education
            – Thursday, July 16, 10am Pacific
      • Meet Microsoft SharePoint
            – Wednesday, July 22, 11am Pacific




     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                    32
Thank you to our Webinar Sponsor!




                ReadyTalk offers dedicated product demos for
                TechSoup organizations 4 times per week:
                Monday         1:00 pm Mountain Standard Time (MST)
                Wednesday      9:00 am MST
                Thursday       1:00 pm MST
                Friday         9:00 am MST

                For more information:        pages.readytalk.com/
                techsoup.html
     Introduction to Social Media & Fundraising
     Conference Call: 866-740-1260 Access Code: 6339392

Thursday, July 9, 2009                                                33
talks!

           Thank you!                   Please complete the post event survey!

                         Kami Griffiths, kami@techsoup.org, 415-633-9392


Thursday, July 9, 2009                                                           34

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Introduction to Social Media & Fundraising - a Techsoup.Org Webinar

  • 1. talks! Introduction to Social Media & Fundraising Audio is only available by calling this number: Sponsored by Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 1
  • 2. Using ReadyTalk • Chat & raise hand • Mute = *6, Unmute = *7 • If you lose your internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 2
  • 3. You are being recorded… • This seminar will be available on the TechSoup website along with past webinar presentations: – www.techsoup.org/go/webinars • You will receive a link to this presentation, material and links. • After the webinar, you can ask follow-up questions in the Web Building Forum: – tinyurl.com/ Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 3
  • 4. talks! Introduction to Social Media & Fundraising Facilitator: Kami Griffiths, TechSoup Sponsored by Presenters: John Haydon, Chris Garrett Thursday, July 9, 2009 4
  • 5. Today’s Speakers Kami Griffiths John Haydon Chris Garrett TechSoup johnhaydon.com chrisg.com Volunteer: Becky Wiegand, TechSoup Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 5
  • 6. What we’ll cover • Before you go online • The big picture • Three fundraising models for $$$ – Campaigns – Events – Grassroots • Turning fans into fundraisers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 6
  • 7. Before you go online Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 7
  • 8. Before you go online Creating a conversation on the issue vs. Talking about your nonprofit Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 8
  • 9. Before you go online • Oxfam’s fundraising result shrunk by 50% even though their membership grew 50%. • Everything changed when they started focusing on how 100 people went hungry in 2008. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 9
  • 10. Before you go online • FYI - video is one of the most powerful ways to start this conversation. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 10
  • 11. Before you go online • Another great example – from Girleffect.org Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 11
  • 12. The Big Picture... Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 12
  • 13. ... and how it all ties together Thursday, July 9, 2009 13
  • 14. Three fundraising models - $$$ •Perpetual •Events / Wishlist •Grassroots Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 14
  • 15. Perpetual or “static” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 15
  • 16. Three fundraising models - Perpetual • Perpetual or “static” fundraising model allows anyone to donate whenever they like - on their terms. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 16
  • 17. Event or “wishlist” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 17
  • 18. Three fundraising models - Events • Events / Wish lists are tied to a specific need or event. $14,500 in 24 hours for Strength.Org Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 18
  • 19. Three fundraising models - Events • Events / Wish lists are tied to a specific need or event. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 19
  • 20. Three fundraising models - Events • Events or Wish lists enable donors to feel more directly involved with the impact of their donations. Buy a hug for $10 and have it “sent” to a specific area of need. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 20
  • 21. Grassroots or “engagement” fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 21
  • 22. Three fundraising models - Grassroots • Grassroots approach involves leveraging your cultists for fundraising. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 22
  • 23. Three fundraising models - Grassroots • Grassroots approach involves leveraging your cultists for fundraising. Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 23
  • 24. Fans to Fundraisers Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 24
  • 25. Social Media Journey Take your audience on a journey Advocate “Converted” Subscriber Return Visitor Visitor Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 25
  • 26. Finding fundraisers within your fanbase Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 26
  • 27. Mobilizing your fanbase for fundraising Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 27
  • 28. More resources Resources: Rednose Day: http://www.rednoseday.com/do_something Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82 Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/ Rednose Day: http://www.rednoseday.com/about_rnd Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/ 2009/04/facebook-groups-pages-tips/ 15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small- pebbles-make-big-waves-15-tips.html Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/ 10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/ 2007/12/10-tips-for-asking-bloggers-to-write.html Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social- handbook-launched/ Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 28
  • 29. talks! Questions? Submit your questions using the chat box. Thursday, July 9, 2009 29
  • 30. Continue the Discussion… • Additional questions can be answered by posting in the Web Building Forum: – tinyurl.com/ Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 30
  • 31. Get the Most Out of TechSoup • At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 31
  • 32. Upcoming webinars • Using Mobile Technologies for Outreach and Education – Thursday, July 16, 10am Pacific • Meet Microsoft SharePoint – Wednesday, July 22, 11am Pacific Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 32
  • 33. Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week: Monday   1:00 pm Mountain Standard Time (MST) Wednesday   9:00 am MST Thursday   1:00 pm MST Friday   9:00 am MST For more information: pages.readytalk.com/ techsoup.html Introduction to Social Media & Fundraising Conference Call: 866-740-1260 Access Code: 6339392 Thursday, July 9, 2009 33
  • 34. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392 Thursday, July 9, 2009 34