1. Guy Kawasaki
Managing Director
Garage Technology Ventures

13. 1. Make meaning

14. • Increase the quality of life

15. • Increase the quality of life
• Right a wrong

16. • Increase the quality of life
• Right a wrong
• Prevent the end of something good

17. 2. Make mantra

18. “The mission of {???} is to deliver
superior quality products and services
for our customers and communities
through leadership, innovation, and
partnerships.”

19. • Wendy’s “Healthy fast food”

20. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”

21. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”

22. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”
• Mary Kay “Enriching women’s lives”

23. “We exist to professionally build long-
term high-impact sources so that we
may endeavor to synergistically leverage
existing effective deliverables to stay
competitive in tomorrow’s world.”
Dilbert Mission Statement Generator

24. 3. Get going

25. • Think different

26. • Think different
• Polarize people

27. • Think different
• Polarize people
• Find a few soul mates

28. 4. Define a business model

29. • Be specific

30. • Be specific
• Keep it simple

31. • Be specific
• Keep it simple
• Ask women

32. 5. Weave a MAT (milestones,
assumptions, tasks)

33. • Milestone “Finish design”

34. • Milestone “Finish design”
• Assumption “Sales calls/day”

35. • Milestone “Finish design”
• Assumption “Sales calls/day”
• Task “Rent an office”

36. 6. Niche thyself

37. Ability
to provide
unique
product or
service
Value to customer

38. Ability
to provide
unique
product or
service Price
Value to customer

39. Stupid
Ability
to provide
unique
product or
service Price
Value to customer

40. Stupid
Ability
to provide
unique
product or
service Dotcom Price
Value to customer

41. Stupid X
Ability
to provide
unique
product or
service Dotcom Price
Value to customer

42. 7. Follow the 10/20/30 rule

43. 10 slides
Title Marketing and sales
Problem Competition
Solution Team
Business model Projections
Underlying magic Status and timeline

44. 20 minutes

45. 30 point font
This is 20 points
This is 14 points
This is 12 points and what you’re using now

46. 8. Hire infected people

47. • Ignore the irrelevant

48. • Ignore the irrelevant
• Hire better than yourself

49. • Ignore the irrelevant
• Hire better than yourself
• Apply the shopping center test

50. 9. Lower the barriers to adoption

51. • Flatten the learning curve

52. • Flatten the learning curve
• Don’t ask people to do something
that you wouldn’t

53. • Flatten the learning curve
• Don’t ask people to do something
that you wouldn’t
• Embrace your evangelists

54. 10. Seed the clouds

55. • Let a hundred flowers blossom

56. • Let a hundred flowers blossom
• Enable test drives

57. • Let a hundred flowers blossom
• Enable test drives
• Find the influencers

58. 11. Be a mensch

59. • Help people who cannot help you

60. • Help people who cannot help you
• Do the right thing, the right way

61. • Help people who cannot help you
• Do the right thing, the right way
• Pay back society

62. The Art of Emailing
For copies, send an email to:
guy@garage.com
Photos from iStockphoto.com