What is social media marketing

1. Social Media Marketing
Using social media as a free marketing tool for your business.

2. Social Networking
✤ What is Online Social Networking?
✤ Social Networking is not a new idea, it has existed forever and we
have always used our social networks to find things such as jobs, new
friends and even new partners. In a normal friend network you
might know Paul, John and Sally however most of the connections in
your social network are hidden because your network is only as good
as the connections that you can see.
Online social networking sites solve these problems by allowing you
to add friends, as you add friends you are allowed to see their friends
which starts to open up hidden opportunities for creating new
relationships.

3. Blogging
✤ “Web log” Allows you to report and publish information.
✤ Discussion held alongside the article.
✤ Text, pictures, video, audio.

4. LinkedIn
LinkedIn is a business-oriented social networking site which was
launched in May 2003. Mainly used for professional networking. As
of February 2009, it had more than 35 million registered users,
spanning 170 industries.
✤ Online resumes.
✤ Contact list.
✤ Discussion groups.
✤ Researching possible new hires.

6. Google Groups
Google Groups is a free service from Google where groups of people
have discussions about common interests. Users can find discussion
groups related to their interests and participate in threaded
conversations or they can also start new groups.

8. Facebook
Facebook is a social networking service that lets you connect with
friends, co-workers, and others who share similar interests or who
have common backgrounds. Many use it as a way to stay in touch
after finishing school, or as a way to share their life publicly. What
makes Facebook different from other social networks are its extensive
privacy controls, its development platform, and its large and quickly
growing user base. Facebook has been called the "thinking person's"
social network.

10. Twitter
✤ 140-character or less “micro-blog” entries.
✤ Mobile text/SMS notifications.
✤ Direct, brief communication with huge audiences.

11. Social Media/Networking Links
✤ YouTube - Post your own ✤ MySpace - Social networking.
videos. Embed them in your
homepage. ✤ Plaxo - Social networking.
✤ Twitter - “Micro-blogging” ✤ Orkut - Social networking.
✤ Flickr - Share photos. Groups ✤ Bebo - Social networking.
and comments supported.
✤ Tagged - Social networking.
✤ SlideShare - Post presentations
(such as this one) for others to ✤ Ning - Create your own social
download. nework site!

12. Case: McCain vs. Obama

15. 21st Century Marketing
✤ People will look for businesses online.
✤ Customers expect online interaction.
✤ Your audience is worldwide.
✤ Communicate specific messages to specific audiences.

16. Building Cohesive Presence
✤ Keep people in your network.
✤ Encourage feedback and participation.
✤ Provide value in marketing.

17. Information Or Marketing?

18. Case: Marketing
Cohesion
✤ Ideally, commit to doing
business.
✤ Otherwise, keep viewers in
your network.

21. Cases: LinkedIn Groups

23. Getting Found
✤ Get a proper business website.
This will be the hub of your online business presence. Integrate! Draw traffic to your
site with meaningful links.
✤ Start networking online.
Don’t be afraid to make new connections. (LinkedIn, Facebook, Twitter etc.) Provide
value to your audience with meaningful content.
✤ Commit to routinely providing value.
Provide valuable, fresh content on your website. Get attention, become an authority,
build trust and make make sales. (Google Groups, ListServs.)
✤ Tell people!
In person, over the phone, business cards.

24. Resources
✤ http://technorati.com/help/blogging101.html
✤ http://groups.google.com/support/
✤ http://linkedin.custhelp.com
✤ http://www.facebook.com/help.php
✤ http://www.relativitycorp.com/socialnetworkmarketing/

25. Presenter Companies
OpenRain provides expert web design, Catalyst Computer Technologies provides an
development and marketing services for the inexpensive alternative for Small Business in need
desktop and mobile web. Based in Phoenix and of part-time computer support by specializing in
one of Arizona’s most successful web Desktop Support, Network Administration, and
development shops, OpenRain services national IT Management. We are the Small Business IT
clients and also offers personalized hosted department, therefore, lessening technical
deployment and training services. frustrations and stress experienced by Small
Business owners and their staff.
OpenRain, LLC
1 (623) 691-7869 Catalyst Computer Technologies, LLC
sales@openrain.com 480-391-6442
http://openrain.com support@cct247.com
http://blog.openrain.com http://www.cct247.com
http://twitter.com/openrain
Complete technology council directory at http://www.techcenteraz.com

26. General SEO Strategy
✤ Integrate relevant online activities.
✤ Publish clear, consistent, meaningful, professional messages.
✤ Regularly update content.
✤ Maximize relevant inbound links from relevant external sites.
✤ Work with a developer to set meta, image tags etc.
✤ Do not spam. Search engines are a lot smarter than they used to be!

27. Google PageRank
✤ Google’s opinion of your websites importance relative to other sites
on the Internet. 0-10 scale.
✤ Exact calculations kept secret.
✤ Google Toolbar reveals your PageRank.

28. PageRank Examples
✤ 0 Completely new website. (Lowest possible.)
✤ 1-3 Most small businesses with little/no marketing and PR.
✤ 4 PrestonLee.com (Established but small.)
✤ 5 ChandlerChamber.com
✤ 6-8 azcentral.com, phoenix.edu (Medium/Large scale sites.)
✤ 9 Microsoft.com, NYTimes.com (Extremely important.)
✤ 10 Google.com (Highest possible.)