The document provides an overview of using the professional social media platform LinkedIn. It discusses how LinkedIn can be used for networking, finding jobs, sharing content and articles, and following thought leaders in your industry. The document gives tips on building your profile, connecting with others, joining groups, posting and finding jobs, using premium features, and staying up to date with LinkedIn updates through their blog. The overall message is that LinkedIn is a valuable professional networking and career development tool for individuals and companies.
2. Are You Connected? Get LinkedIn!
Social Media – Moving Online
We are not doing anything new, we
are just doing the same things with
new tools, more often and with more
personal power (public
relations, networking)
The “Caveman Principle”
3. Are You Connected? Get LinkedIn!
The Caveman Principle
Human beings will
always be drawn to
participate in personal
communities and social
media can help drive
human connection
When people see each
other regularly, they’re
more likely to want to
know them and do
business with them
4. Are You Connected? Get LinkedIn!
Social Media – Moving Online
Social media is part of a communications
revolution (telephone, radio, television, etc.)
Demographic trends point toward
technology as an increasingly popular
means of communication and not just
among particular age groups
AICPA Horizons 2025
5. Are You Connected? Get LinkedIn!
Social Media – Moving Online
Adapt!
Before we start, let’s hear about you, your
experience with LinkedIn and what you
want to get from this workshop
6. Are You Connected? Get LinkedIn!
What Exactly is LinkedIn?
A network where networking never ends
– Executives/board members: build
relationships with
donors, partners, media, industry
stakeholders, find board members
– Finance directors: find other CFOs, controllers
to solve common problems and challenges; talk
about compliance requirements
– Development directors: build fundraising
awareness and relationships with donors
– Public relations executives: stakeholder
relationship building
8. Are You Connected? Get LinkedIn!
How to Use LinkedIn Successfully
Be a pub
crawling
champ! –
LinkedIn is
always evolving;
don’t let the
party leave you
behind
9. Are You Connected? Get LinkedIn!
How to Use LinkedIn Successfully
Be a
Buddhist
monk – be
open with
others; better
yet, give!
Give
resources, ins
ights, advice
10. Are You Connected? Get LinkedIn!
How to Use LinkedIn Successfully
Be like Honest
Abe Lincoln.
Earn trust!
11. Are You Connected? Get LinkedIn!
BE THERE
“80 Percent of Success is
Just Showing Up”
20. Are You Connected? Get LinkedIn!
Build a Network – Simple Search
Basic search
– Add connections following network events
– Search by exact name and you will have a “connect” button
21. Are You Connected? Get LinkedIn!
Build a Network – Simple Search
When you find who you’re looking for, click the
“connect” icon to pull up an invitation to connect
23. Are You Connected? Get LinkedIn!
Build a Network – Simple Search
The generic
invitation to
connect is one
of LinkedIn’s
weakest
features
Various ways
you might
know Mick
24. Are You Connected? Get LinkedIn!
Build a Network – Simple/Advanced Search
A personalized
invitation will
improve the
chance they
will accept …
though I’m not
sure about
Mick Jagger
25. Are You Connected? Get LinkedIn!
Build a Network – Simple/Advanced Search
Advanced
Search
– Search by
criteria, such
as
title, industry
and location
– For example:
find CFOs/
Controllers/
COOs from the
nonprofit
industry in the
DC region
26. Build a Network – Sharing Information
The basics: share information with your
connections (and see what they share in return)
27. Build a Network – Add Connections
Post resources for your connections
28. Sources of Information to Post
Use a blog aggregator such as Feedly to pull together blog
subscriptions about issues facing the nonprofit industry
31. Sending Messages
If you send or receive messages with those in your network whom
you don’t know well but with whom you have built trust, there is a
greater chance of positive engagement (different from email)
33. Removing Connections
Cull your lists
occasionally to
keep the content
in your feed
current and
interesting
Connections
interface on
LinkedIn is not
its greatest
strength
35. Company Page – Why When I Have a Website?
People visit LinkedIn to learn about topics,
individuals & companies
Public relations – Good for fundraising
campaigns esp. in connection w/Facebook
Tip: “like” every company post to share it
with your connections
Drive website traffic with appropriate links
Career opportunities will be discussed later
in the presentation
36. Clicking the
Companies tab in the
header will show you
a list of the most
recent posts from all
the companies you
follow on LinkedIn
45. Are You Connected? Get LinkedIn!
Tips About Interacting with Groups
Tip: don’t take conversations offline too
quickly; build online relationships first to
establish trust:
– Start discussions and comment on active
discussions
– “Like” discussions and comments
– Share resources with your network
46. Comments
posted to a
group will be
visible to your
connections as
well
However, you
can change
your settings to
adjust this
feature
47. Should I and Can I Join the Group?
How many
members?
How old is the
group?
Does group
participation
require
approval?
Group statistics
are available on
the right
sidebar
48. Should I Participate?
Some groups are
simply for branding.
You don’t need to be
engaged, but
membership in these
groups says
something about you
and your background
Your connections can
help you determine if
the group is useful
50. Group logo
Copyright
restrictions
Group type
Group summary/
description
Owner email
Access options
Location
Group openness
51.
52.
53. Owners – controls
membership, discussions, settings, subgroups, rul
es, etc. Can transfer group ownership to another
manager
Managers – same access but can’t close or
transfer group ownership
Moderators – monitor discussions and
comments, manage submissions and moderation
queues; can feature discussions
Group Responsibilities
54. Invite connections to join your group
Invitations cannot be personalized but….
55. Well, yes you can personalize your
invitations. Sort of…
56. Customize message templates to communicate
with members (or hopeful members)
57. LinkedIn Signal
LinkedIn Signal
(available from the
“News” menu)
allows you to find
information about
topics inside or
outside of your
network
58. LinkedIn Signal
Find out
who is
talking
about
nonprofit
issues
Hashtags
indicate
someone
is also
posting for
Twitter
60. Managing Your Network
Online
Rolodex
Remove
connections
Tagging
Poor
interface
scrolling
through all
connections
61. Are You Connected? Get LinkedIn!
Gather Information About Your Profession,
Not What People Are Eating for Breakfast
“It’s not the amount of information in social
networks that is the problem, it is the lack of
appropriate filters”
Be selective about who you accept into your
network
– Accepting invitations from strangers may devalue
your feed
– Look for mutual connections or commonalities from
strangers
– Students and newbies to LinkedIn are often okay
– Avoid politics, unless connected to your nonprofit
mission
63. Manage What Information
Appears in Your Feed
Keep in mind
that filtering
information
doesn’t
mean
seeking only
a small
amount of
information
Scroll
regularly
66. Are You Connected? Get LinkedIn!
Using LinkedIn Today to
Access the Latest
Insights about
Nonprofits and
Other Topics
67. LinkedIn Today
One difference between LinkedIn and Twitter is that
LinkedIn is also a clearinghouse of articles and
industry-specific thought leadership.
68. LinkedIn Today – Channel-Specific Articles
Articles range
across a variety
of industries
and topics
Subscriptions
are available
LinkedIn will
still show you
popular articles
from other
industries
69. LinkedIn Today – Channel-Specific Articles
Different
channels have
different
numbers of
followers
Click on the
“+” sign to
subscribe to a
channel
72. Influencers
Article
postings
Follow thought
leaders to
have posts
emailed to you
Thought
leaders have
thousands of
followers
LinkedIn Today
articles share features of blogs (hybrid) – visitors have
the option to comment
73. New Age of
LinkedIn
Link to Dan Roth video:
www.businessinsider.com/h
ow-linkedin-today-works-
2012-11
LinkedIn is becoming more
about sharing professional
insights
Articles have sharing
buttons/comments section
LinkedIn has been about
introducing yourself for
eight years; now it is about
sharing useful information
75. Post a Job
You can buy a single job for 30 days or a package of jobs
(5-pack or 10-pack); price depends on what region of
the country you are in; track by area code
Useful tips in the right-hand column, “Learn More”
79. Are You Connected? Get LinkedIn!
Include Recruiter Details?
Human Resources – at high risk for
connection requests? My human
resources specialist will accept
connection requests from strangers in
our industry but not from anyone else
80. Post a Job – Share Your Job Postings
Jobs page
Link to job
from
company
page
Link to job
from the
jobs tab in
LinkedIn
groups
83. Building a Profile for Job Search – Be
Aware of Your Activity Broadcasts
If you’re
developing
a profile to
begin a job
search, you
might want
to turn off
your
activity
broadcasts
90. Job Posting – Habitat for Humanity
Job layout
How to apply
Recruiter
contact
Share job
Save job
Job post
details (# of
clicks)
Network
connections
91. Job Posting – Habitat for Humanity
Similar jobs
Company
description
“Apply on
Company
website”
Job postings do
not appear on
aggregators
(SimplyHired.com
/Indeed.com)