My presentation from On the Edge Manchester on how to create the perfect digital content strategy

1. RECIPE
FOR
THE
PERFECT
CONTENT
STRATEGY
JUST
ADD
CREATIVITY!

2. THE
BEST
RECIPES
ARE
BORNE
FROM
CREATIVE
GENIUS

3. AND
AN
END
GOAL
THEY
ALSO
NEED
STRUCTURE

4. DATA
IDEAS
PLAN
ACTION
RESULTS

5. STEP
1
>
DATA

6. 0%
5%
10%
15%
20%
25%
30%
13-18
19-24
25-34
35-44
45-54
55-64
65+
Audience Split By Age
SOCIAL
DATA
SEARCH,
SOCIAL,
SURVEYS
ETC

7. PERSONAS
MR
&
MRS
THOMPSON
TIME
RICH
DISPOSABLE
INCOME
BUSINESSMAN
MR
&
MRS
ASHWORTH
TIME
POOR
AS
BOTH
WORK
INVESTING
FOR
CHILDREN
MRS
BARNES
INHERITED
WEALTH
INVESTOR.

8. STEP
2
>
IDEAS

9. SETTING
THE
SCENE
FOR
CREATIVITY

10. BE
RELAXED

12. THERE’S
NO
SUCH
THING
AS
A
BAD
IDEA
IT’S
WHERE
THE
GOOD
IDEAS
STEM
FROM

14. GOOGLE
SUGGEST

15. SEMANTICS

16. STEP
THREE
>
PLAN

18. STEP
4
>
ACTION

19. MAKE
FRIENDS
WITH
THE
RIGHT
PEOPLE

23. STEP
5
>
RESULTS

24. THE
PROOF
OF
THE
PUDDING
IS
IN
THE
EATING

25. GOOGLE
DOCS

26. GOOGLE
ANALYTICS

27. RANKINGS

28. DO
IT
ALL
AGAIN

31. Joanne
Price
Zazzle
Media
@JO_PRICEY
WWW.ZAZZLEMEDIA.CO.UK
JOANNE.PRICE@ZAZZLEMEDIA.CO.UK
DOWNLOAD
IT
>
SLIDESHARE
READ
IT
>
THE
ZAZZLE
BLOG
THANKS.