For the past two years, the Healthcare vertical has been the number one industry opportunity for the IT Channel. In fact, recent research by Everything Channel shows that 45.5% of Channel partners are reporting growth in this vertical, almost double that of other industries. Government legislation and stimulus funding have been the catalyst for this growth.
Understanding and executing in the healthcare vertical can be complicated due to the highly specialized nature of the industry, mountains of regulatory information, hundreds of hardware and software vendors, as well as complex networks of new and established communities.
On Friday, February 11 at 1pm EST, Autotask Corporation's Senior Vice President of Strategy & Development, Jay McBain, will discuss how solution providers can be successful in the healthcare IT vertical. Jay will discuss:
- The current state of the market
- What successful companies in the IT channel are doing to capitalize on this fast growing opportunity
- How you can utilize Autotask to be successful in the healthcare vertical
Come join us and work on your business, and plan for success.
Healthcare - Autotask Webinar - Jay McBain - Feb 2011
1. A U T O T A S K A C A D E M Y W E B I N A R
How to be Successful
in the Healthcare IT Vertical
PRESENTER:
Jay McBain
Senior Vice President
Strategy and Market
Development
Autotask Corporation
jmcbain@autotask.com
2. A U T O T A S K A C A D E M Y W E B I N A R
Planning for Growth | Cycle
Strategic Adjacent
Framework Opportunities
Develop Market
Partnerships Sizing
Understanding
Ecosystem
3. A U T O T A S K A C A D E M Y W E B I N A R
Defining Growth | Strategic Framework
Geography
Offering Route Customer
Industry
Strategy to Market Verticals Buying
& Value Behavior
Proposition
Segment Your Business Product or
Service
Verticals
Pricing and
Competitor
Promotion
SWOT
Strategy
Credit & Sales Coverage
Capacity Acquisition
Financials & Marketing
Planning Enablement
Demo-
Community
graphics
Measurements and Metrics
4. A U T O T A S K A C A D E M Y W E B I N A R
Defining Growth | Strategic Framework
US HEALTHCARE
800K Doctors
150K Clinics
Geography
Offering Customer
Route Industry
Strategy to Market Verticals Buying
& Value Behavior
Proposition
Segment Your Business Product or
Service
Verticals
Pricing and
Competitor
Promotion
SWOT
Strategy
Credit & Sales Coverage
Capacity Acquisition
Financials & Marketing
Planning Enablement
Demo-
Community
graphics
Measurements and Metrics
5. A U T O T A S K A C A D E M Y W E B I N A R
State of the Market | Industry Vertical Growth
6. A U T O T A S K A C A D E M Y W E B I N A R
Over 75% of customers are still in planning
stages
7. A U T O T A S K A C A D E M Y W E B I N A R
Background | U.S. Healthcare Primer
Health Insurance Portability and Accountability Act (HIPAA)
• Enacted in 1996
• Establishment of national standards for electronic health care
transactions and transfer of patient data
• Security safeguards including administrative, physical and technical
• Amended in 2009 with HITECH act, addressing privacy and security
concerns as well as breach and disclosure rules
8. A U T O T A S K A C A D E M Y W E B I N A R
Background | U.S. Healthcare Primer
America Recovery and Reinvestment Act (ARRA)
• Enacted in 2009 – Better known as “Stimulus Act”
• Medicare incentive $44K and Medicaid $64K for early adoption
• Starting November 2010, First checks in April 2011
• Meaningful use criteria (25 categories, 15 mandatory, 5 of next 10)
• Penalties for non-compliance 2015
9. A U T O T A S K A C A D E M Y W E B I N A R
Solution Providers need
to be engaged in
several “Communities”
to find new customers
10. A U T O T A S K A C A D E M Y W E B I N A R
Defining the Ecosystem | Healthcare
11. A U T O T A S K A C A D E M Y W E B I N A R
Making the Linkage | Develop Partnerships
12. A U T O T A S K A C A D E M Y W E B I N A R
How Can Autotask Build a Foundation for Growth?
1. Cash flow predictability
2. Consistent client service levels, managed expectations
3. Efficient use of staff and increased utilization
4. Expanded service offerings
5. Cost reduction
6. Increased profitability
13. A U T O T A S K A C A D E M Y W E B I N A R
Manage Your IT Business Better
14. A U T O T A S K A C A D E M Y W E B I N A R
AutotaskGo!
Up to 3 users
FREE TRAINING!
Contact Management Autotask Go! Essentials
+
Service Desk, SLA Management Takes You From Tickets to
Configuration Management Billing
Knowledgebase
Calendar $29/mo/user
Workflow Automation
Contracts and Billing NO up-front fees!
Reporting
RMM Integrations Buy off the web!
Outsource Management/SC Portal
Additional options – e.g. Surveys
www.autotask.com/go
15. A U T O T A S K A C A D E M Y W E B I N A R
AutotaskPro *Everything in AutotaskGo!
More than 3 users Dispatchers workshop
Contact Management Project Management
FREE TRAINING! Management
Service Desk, SLA Management
Sales Opportunity
Configuration Management Quoting and Expense Reports
• Register for FREE courses
Knowledgebase
+
Timesheet & Vacation Tracking
• Right off the Autotask Academy
Calendar
Inventory
Workflow Automation Training Calendar in Online Help!
Contracts and Billing• Call sales @ 518-720-3500 x1 Designer Utility
LiveLinks for
Reporting pricing & demo ! Access To Web Services API
RMM Integrations Base price $55 per user, per month
• Upgrade Path From Go!
Outsource Management/SC Portal
VARStreet Integration!
Additional options
Surveys
16. AUTOTASK CORPORATION
A U T O T A S K A C A D E M Y W E B I N A R
MSP Mentor 250
Channel Chief MSP Mentor 100 TOP 150
– Bob Godgart
17. A U T O T A S K A C A D E M Y W E B I N A R
AUTOTASK CORPORATION
40,000+ users 42 countries
2010 Uptime 99.995%
200+ staff
US, EUROPE, BEJING, INDIA
major release
EVERY 6-8 WEEKS 150+ marketing events
7 YEAR’S
BEST PLACES TO WORK
50% revenue
CompTIA breakaway 2010: BACK INTO PRODUCT
BEST CHANNEL STRATEGY
FOUNDED IN 2001 | One of the 1st SaaS Companies!
MSP Mentor 250
Channel Chief MSP Mentor 100 TOP 150
– Bob Godgart
18. A U T O T A S K A C A D E M Y W E B I N A R
Register Today…
EARLY BIRD SPECIAL
$169/attendee + 1 FREE
hotel night! Expires 2/28
Reduced conference admission - This is a
limited time offer for Autotask customers
and we expect this event to sell out fast,
so act quickly before the offer expires.
…………………………………………….
Sign up for Autotask Pro
ACCELERATOR BOOT CAMP
Early Bird Special – US$249 per
person! Expires 2/28
For a user of any experience level, we will
show you how to take advantage of more
of the features, functions and automation
available in Autotask Pro. Regular
admission of $499 per person will apply
beginning March 1.
Hurry These Deals Won’t Last!
autotaskcommunitylive.com
INTERCONTINENTAL HOTEL MIAMI, FL - MAY 22-24
19. A U T O T A S K A C A D E M Y W E B I N A R
Get Quick Access!
www.Autotask.com/Twitter www.Autotask.com/Facebook
Follow us on Twitter & “Like Us” on Facebook
Today’s slides will be posted there shortly!
20. A U T O T A S K A C A D E M Y W E B I N A R
Questions? Answers!
How to be Successful in the Healthcare IT Vertical
1 2
Complete survey for a chance to win a
FREE Flip video!
PRESENTER:
Jay McBain
Senior Vice President
Strategy and Market
Development
Autotask Corporation http://www.autotaskcommunitylive.com/
jmcbain@autotask.com
3 Buy Autotask Pro or Autotask Go!
Get US$1000 Voucher! – Good for Start-up and Consulting Fees.
New customers who sign today through February 28, 2011
E-mail: info@autotask.com
Subject: “Healthcare0211 – SMB DB Template”
518 – 720 - 3500 x1 Sales http://www.autotask.com
Editor's Notes
Anthony will do the count down as we head to the start of the webinar, then introduce me just before the start.Thanks Anthony for getting us to the start of this excellent webinar titled, ‘Running Your Business with Management Dashboard’s.Good afternoon, my name is Len DiCostanzo, SVP and Dean of Autotask Academy. Autotask Academy is happy to be bringing this educational webinar to our customers and invited special guests today. Our goal at the Academy is to provide education and best practice guidance to our growing customer and user base on how to best implement and continue to use Autotask to automate and optimize business operations. We also strive to deliver top level business education that parallels and augments the strengths of our product set. This webinar will provide information on how you can utilize management dashboards in to run your business better. Armed with the knowledge you gain from the dashboards, you can see where to apply your focus and grow your business and be more profitable. So, let’s get going…
Make one box with everything in it
I wanted to provide a brief overview of Autotask Corporation before jumping into our topic today.AT was founded in 2001 as one of the 1st SaaS companies, bringing Autotask to market to help you run your IT business. Better. Since then, AT has grown to 30,000+ users, 3,200 plus customers in 42 countries. Our 170 or so employees are located in the US, Europe, Beijing and India. Our corporate headquarters is located here in the Albany Capital District, where we have been voted as one of the best places to work for 6 straight years. Having moved my family from Staten Island, NY to work with the great people here, I can tell you that is no lie.As a SaaS company, uptime is key to our existence and last year our 99.999%, 5 9’s uptime was pretty incredible. Especially considering we roll out a major release to our software every 6-8 weeks. We are investing 50% of every dollar we earn back into the product to make that happen. This continual improvement of our product is what excites lots of our customers. As the number one IT Business Management Platform, we have been voted best software product by COMPTia and Business Solutions magazine, as well as being selected as one of the best channel vendors in the industry.As we roll through 2010, we continue to educate the market and our customers, and share our story. This year we will do over 180 events, and through Autotask Academy, we touch thousands more as we look to further the growth of the IT channel.When you work with Autotask, you are working with a trusted advisor who will work to ensure your success.
I wanted to provide a brief overview of Autotask Corporation before jumping into our topic today.AT was founded in 2001 as one of the 1st SaaS companies, bringing Autotask to market to help you run your IT business. Better. Since then, AT has grown to 30,000+ users, 3,200 plus customers in 42 countries. Our 170 or so employees are located in the US, Europe, Beijing and India. Our corporate headquarters is located here in the Albany Capital District, where we have been voted as one of the best places to work for 6 straight years. Having moved my family from Staten Island, NY to work with the great people here, I can tell you that is no lie.As a SaaS company, uptime is key to our existence and last year our 99.999%, 5 9’s uptime was pretty incredible. Especially considering we roll out a major release to our software every 6-8 weeks. We are investing 50% of every dollar we earn back into the product to make that happen. This continual improvement of our product is what excites lots of our customers. As the number one IT Business Management Platform, we have been voted best software product by COMPTia and Business Solutions magazine, as well as being selected as one of the best channel vendors in the industry.As we roll through 2010, we continue to educate the market and our customers, and share our story. This year we will do over 180 events, and through Autotask Academy, we touch thousands more as we look to further the growth of the IT channel.When you work with Autotask, you are working with a trusted advisor who will work to ensure your success.
So there you have the Autotask harbor cruise. And now, let’s take a look at Zenith… Maurice.
www.managedservicesblueprint.com/lennyYou Pay Only 6 Payments Of $497 The Million-DollarManaged Services Marketing Blueprint
www.managedservicesblueprint.com/lennyYou Pay Only 6 Payments Of $497 The Million-DollarManaged Services Marketing Blueprint