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Hi.
My name is Jonathan Kay.



      I founded:
Good News
$
Entrepreneur
What is your Mobile app worth?
Bad News
$110 per hour
$110 per hour
      X
$110 per hour
      X


  250 hours
$110 per hour
      X


  250 hours

= $27,500
$110 per hour
      X


  250 hours

= $27,500
2+ years
(28 months to be exact)
2+ years
(28 months to be exact)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)


28 x $350 = $9,800 + $4,500 =
         $14,300
2+ years
   (28 months to be exact)


$350 a month (after Apples cut)


    Featured by Apple once
           ($4,500)


28 x $350 = $9,800 + $4,500 =
         $14,300
Other Things to Avoid:
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%


  If someone came in and put some real money into
       the app, then it would be worth ______.
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%


  If someone came in and put some real money into
       the app, then it would be worth ______.


    I put 2 years of my life into this...I would need
                $_____ to walk away.
Other Things to Avoid:

The ______ Industry is a $50 million dollar industry...
           if this app only captured x%


  If someone came in and put some real money into
       the app, then it would be worth ______.


    I put 2 years of my life into this...I would need
                $_____ to walk away.
$   $    $   $    $
$   $    $   $    $
 Ok. Ok. But what is
$ my app worth? $
$   $    $   $    $
Its All About
  Potential
1. Downloads
Over $75,000 in gross revenue
2. Opportunity
3. Reviews
What is your Mobile app worth?
How Easy Is It For
Someone To Build?
   (be honest with yourself)
3 Tips to Increase
    App Value
Monthly Downloads



         1,000-50,000
             7.3%
                          <100
                         72.0%

             100-1,000
              20.7%
Free doesn't mean
       Free
@148apps_nowfree
What is your Mobile app worth?
Discover & Share
Angry Birds (free)   Game Show Network
Thank You.
Jon@apptopia.com

 @JonathanCKay

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What is your Mobile app worth?

Editor's Notes

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  19. Dont do what most americans do with their stocks\n
  20. Dont do what most americans do with their stocks\n
  21. Dont do what most americans do with their stocks\n
  22. \n
  23. We have about 7 different things we look at to determine app value.\n
  24. WAIT - not what you think the potential is...its what the Stats say the potential is. Lets examine 3 things.\n
  25. one area that is a bit more financial formula - &amp;#x201C;Discounted cash flows&amp;#x201D; - but note every category on the app store is treated differently - something to take into account when you are finding your niche on the market\n
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  34. one surge in downloads doesnt do it - but a surge over 4 days does.\n
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