[인사이더 코리아] 리테일 마케터가 알아야 할 마케팅 전략 10가지

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溺 마케터들의 '뉴 노멀'이 뭘까요? 언택트 시대에 리테일 마케터가 알아야 할 디지털 마케팅 전략 10가지 Webinar Research & PPT Prepared by Jiwon Kim (Insider) Webinar Presented by Pureum Kim (WorldFirst) and Jihyun Maeng (Insider)

Marketing

“Consumer sentiment is evolving as countries around the world
begin to reopen” McKinsey, June 5, 2020
“Survey: Korean consumer sentiment
during the coronavirus crisis”
McKinsey, June 2, 2020

“Best Practices for Marketing During and After COVID-19”

Likelihood to Purchase
Customer Lifecycle Status
Interest Cluster Discount Affinity
Likelihood to Churn
Predicted Conversion Range

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