2. Agenda
• Introduction
• 25 Examples of Anywhere Health
• Anywhere Data
• Anywhere Diagnosis
• Anywhere Delivery
• 7 Steps for Implementation
• Conclusion
• How to Get Started
• Q&A / Discussion
2
3.
4. A Tale of Two Cities
2020 2009
$13,900 $199
2011
$8,700
28 months
2011
$0
$2.7 trillion $4.5 trillion
5. A Tale of Two Cities
2011
Two years from now, $199
when the iPhone 4s is the
free phone – what impact 24 months
and opportunities will that
create for your brand?
2013
$0
6. What Is Anywhere Health?
ANYWHERE DATA
ANYWHERE
ANYWHERE DIAGNOSIS
DELIVERY
6
8. Defining Characteristics of Anywhere Health
• Data collected in real time
Speed • Feedback instantly available
• Built on existing mobile technology
Convenience • Anywhere + Anytime + Anyone
• Data captured directly from patient
Accuracy • Data stored in cloud for analysis
8
29. Text to Change (TTC) Campaign
• TTC uses short message service
(SMS) communication to help
mobile phone users test and
build their own health
knowledge, refer them to HIV
testing, prevention and
treatment clinics, and provide
information on services in local
areas.
• TTC campaigns focus principally
on
HIV/AIDS, malaria, reproductive
health, and good governance.
http://www.texttochange.org/
29
41. VI. Measure and Track the Small Steps
Build
The Lean Startup
How Today’s Entrepreneurs Use
Continuous Innovation to
Create Radically Successful
Businesses Learn
Measure
41
42. VII. Plan For Change—Really
2011
$199
24 months
2013
$0
42
44. How to Get Started
1. Who is your audience? Are they mobile?
2. What are your campaign metrics and ROI goals?
3. Where are the appropriate points of engagement?
4. Develop an engaging/useful offering!
5. Develop an integrated promotion strategy.
6. Position offering as a value-add to existing campaigns.
7. Optimize and enhance offering based on user
feedback.
44
45. How to Get Started
www.anywherehealth.com
Cafepress.com/anywherehealth
Coming soon..!
45
A World Bank tool for finding and displaying all of their global projectsNot only is the interface itself very well-designed, but the data that is driving the site is incredibly robustUsers from all over the world to visualize exactly what types of projects are happening in their country
The SIMpill® Medication Adherence System monitors patient's medication schedule and intake of medicationReminders are sent via text message to patients and/or caregiversIf the patient does not take their medication as prescribed, an alert is sent All monitoring and reminders happen in real-time
“Just as a weather radar beam sweeps across the sky to detect clouds, the new system — dubbed Catra — sweeps a beam of light across the eye to detect the cloudy patches called cataracts. Ramesh Raskar, the NEC Career Development Associate Professor of Computer and Communications and director of the MIT Media Lab’s Camera Culture group, says, ‘I like to think of this as a radar for the human eye.’ ”
Researchers at Harvard and Massachusetts General Hospital have teamed up to create a game-changing $200 diagnostic device that can analyze just a small bit of tissue and provide cancer results within the hour. The results are then ported directly to a smart phone for review.
Text4baby supports moms by providing accurate, text-length health information and resources in a format that is personal and timelyThese messages are timed to your due date or your baby’s birth date. Once you have your baby, be sure to text in UPDATE with your baby’s birthday so you keep getting messages through baby’s first year.
