rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?
1. SHOW ME! Social Media for Non-Profits Jillian Fortin Director of Communications & Interactive Media Knowbility, Inc. http://www.knowbility.org
2. 2 What is social media? “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
3. 3 Properties of Social Media 1.Reach 2. Accessibility 3. Usability 4. Recency 5. Permanence
29. Things To Consider 1. KNOW THYSELF. 2. Define the project. 3. Structure your commitment. 4. Document time spent, resources invested. 5. Finally, check your answers.
30. Thank You! Jillian Fortin Director of Communications & Interactive Media Knowbility, Inc. http://knowbility.org twitter.com/knowbility facebook.com/knowbility I’d love to hear from you! jill@knowbility.org