1. Connections
A trusted source for chamber businesses and the community
2010
Editorial
Calendar
Passionate
Calling
The Bottom
Dollar
Spice of Life

2. January
Issue Date: January 20, Reblast: January 22
Ad Close Date: In house – January 13, Outsource – January 18
Passionate Calling: Information technology
• Potential advertiser: Computer networking, sales, services,
systems and software
2010 Editorial Calendar
The Bottom Dollar: How do deal with unreasonable complaints
• Potential advertiser: Attorneys, business consultants,
management and training
Spice of Life: How to get your business in print
• Potential advertiser: Ad agencies, marketing services, and public relations
FeBruary
Issue Date: February 17, Reblast: February 19
Ad Close Date: In house – February 10, Outsource – February 15
Passionate Calling: Small business
• Potential advertiser: Business coaching, educational and technical
assistance, small business lending and consulting
The Bottom Dollar: Dealing with the energy crisis
• Potential advertiser: Alternative energy, energy deregulation,
energy conservation services, and energy management
Spice of Life: How to increase client trust
• Potential advertiser: Ad agencies, marketing services, and public relations
MarCh
Issue Date: March 17, Reblast: March 19
Ad Close Date: In house – March 10, Outsource – March 15
The WoMen in BuSineSS iSSue
Passionate Calling: Women in business
• Potential advertiser: Financial advisor, insurance, and marketing services
The Bottom Dollar: E-mail marketing strategies
• Potential advertiser: Internet marketing and design, Internet solutions
provider, and Web site developer
Spice of Life: Developing relationships with competitors
• Potential advertiser: Country clubs, day spas, and entertainment
* Editorial Calendar subject
to change without notice.
[ editorial • jgrimm@nxtbookmedia.com, 717.735.9207 ]
[ advertising • jblussick@observer-reporter.com, 724.206.2304 ]
[ twitter • www.twitter.com/ConnectWash ]

3. aPriL
Issue Date: April 21, Reblast: April 23
Ad Close Date: In house – April 14, Outsource – April 19
Passionate Calling: Human Resources
• Potential advertiser: Employee benefit consultants, EAPs, and
professional/temporary employment services
2010 Editorial Calendar
The Bottom Dollar: What’s the best advertising option?
• Potential advertiser: Ad agencies, advertising and marketing services
Spice of Life: Your image matters
• Potential advertiser: Personal/professional development consultants,
photographers, and public relations
May
Issue Date: May 19, Reblast: May 21
Ad Close Date: In house – May 12, Outsource – May 17
Passionate Calling: Non-profit
• Potential advertiser: Churches, community service organization,
non-profit organization and associations, and any business with
community service programs
The Bottom Dollar: Dealing with e-mail overload
• Potential advertisers: Management consultants, personal/professional
development consultants, and EAPs
Spice of Life: Networking in tight-knit markets
• Potential advertiser: Business referral groups, business consulting,
training and leadership development
June
Issue Date: June 16, Reblast: June 18
Ad Close Date: In house – June 9, Outsource – June 14
Passionate Calling: Leadership
• Potential advertiser: Business coaching, leadership consultants, and
training/leadership development
The Bottom Dollar: Hyper connectivity vs. lack of responsiveness
• Potential advertiser: Business consulting, Internet marketing and design,
management and training services
Spice of Life: Strategies for LinkedIn
• Potential advertiser: Ad agencies, marketing services, and public relations
* Editorial Calendar subject
to change without notice.
[ editorial • jgrimm@nxtbookmedia.com, 717.735.9207 ]
[ advertising • jblussick@observer-reporter.com, 724.206.2304 ]
[ twitter • www.twitter.com/ConnectWash ]

4. JuLy
Issue Date: July 21, Reblast: July 23
Ad Close Date: In house – July 14, Outsource – July 19
Passionate Calling: Eco-friendly
• Potential advertiser: Building materials, lighting design, and
solar energy systems
2010 Editorial Calendar
The Bottom Dollar: Collections
• Potential advertiser: Attorneys, collection agencies, and mediation
Spice of Life: Creative team building exercises
• Potential advertiser: Business coaching, management consultants,
management and training services
auguST
Issue Date: August 18, Reblast: August 20
Ad Close Date: In house – August 11, Outsource – August 16
Passionate Calling: Agriculture
• Potential advertiser: Ag consulting and engineering, farm markets
and auctions, and farms
The Bottom Dollar: Cooperating with competitors
• Potential advertiser: Consultants in leadership, training and development
Spice of Life: Advancing careers by working on personal development
• Potential advertiser: Consultants in personal/professional development
and training, and EAPs
SePTeMBer
Issue Date: September 15, Reblast: September 17
Ad Close Date: In house – September 8, Outsource – September 13
Passionate Calling: Information Technology
• Potential advertiser: Computer networking, sales, services,
systems and software
The Bottom Dollar: How to deal with price hagglers
• Potential advertiser: Auto dealers, printers, and travel agencies
Spice of Life: Virtual or handwritten invitations: Which receives the best ROI?
• Potential advertiser: Direct mail marketing, e-mail marketing,
event planning, and graphic design studios
* Editorial Calendar subject
to change without notice.
[ editorial • jgrimm@nxtbookmedia.com, 717.735.9207 ]
[ advertising • jblussick@observer-reporter.com, 724.206.2304 ]
[ twitter • www.twitter.com/ConnectWash ]

5. oCToBer
Issue Date: October 20, Reblast: October 22
Ad Close Date: In house – October 13, Outsource – October 18
Passionate Calling: Manufacturing
• Potential advertiser: Manufacturing consultants, and manufacturers
The Bottom Dollar: Smart ways to tread water in tough financial times
2010 Editorial Calendar
• Potential advertiser: Accountants, banks, financial planning services,
and investments
Spice of Life: How to stand out at trade shows
• Potential advertiser: Image consultants, business consultants, and
graphic design agencies
noveMBer
Issue Date: November 17, Reblast: November 19
Ad Close Date: In house – November 10, Outsource – November 15
The SMaLL BuSineSS iSSue
Passionate Calling: Small business
• Potential advertiser: Business referral groups, computer networking,
insurance, small business lending and consulting
The Bottom Dollar: Obtaining press that gets your company noticed
• Potential advertiser: Ad agencies, marketing services, and public relations
Spice of Life: Do you possess the air of a leader, manager or entrepreneur?
• Potential advertiser: Leadership and management consultants,
and business coaches
DeCeMBer
Issue Date: December 15, Reblast: December 17
Ad Close Date: In house – December 8, Outsource – December 13
Passionate Calling: Women in business
• Potential advertiser: Business coaching, financial planning and insurance
The Bottom Dollar: How to damage your brand
• Potential advertiser: Ad agencies, marketing services and public relations
Spice of Life: The best holiday party for your office
• Potential advertiser: Banquet and meeting facilities, catering and
food service, and event planning
* Editorial Calendar subject
to change without notice.
[ editorial • jgrimm@nxtbookmedia.com, 717.735.9207 ]
[ advertising • jblussick@observer-reporter.com, 724.206.2304 ]
[ twitter • www.twitter.com/ConnectWash ]