How can Social Media help your enterprise business find new customers and be smarter about gathering information? Read on to learn about starting your own blog, researching you and your competition, and using social media as an intelligence-gathering tool to stay ahead.

1. Social Media for Enterprise
Businesses
Prepared for
Technology Council of Maryland
October 8, 2009
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2. Your Speakers
Jeff Goldscher
President, Havit Advertising
@jgoldscher
jgoldscher@havitad.com
Wendy Scherer
Partner, The Social Studies Group
@wendyscherer
wscherer@socialstudiesgroup.com
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3. Social Media for Enterprise Business
:: REPUTATION AND REFERRALS
:: RESEARCH AND DEVELOPMENT
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4. The Currency of Reputation
:: RECOMMENDATIONS
:: COMMENTS
:: ORIGINAL THINKING
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10. Research
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11. Research
Source: KnowledgeNetworks May 2009
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12. Where they are talking?
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13. What are they saying?
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14. I’m here. Information is there. what’s next?
:: Start digging. Start reading.
:: Make it a habit;
part of your daily routine.
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15. Research
:: Addictomatic
:: Samepoint
:: Trendrr
:: Filtrbox
:: SM2 - Freemium
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16. Addictomatic
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17. Samepoint
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18. Trendrr
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19. Trendrr (cont.)
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20. Filtrbox
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21. Filtrbox (cont.)
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22. SM2
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23. SM2 (cont.)
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24. SM2 (cont.)
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25. Now what?
:: All the data in the world doesn’t make a
strategy.
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26. How to manage all this?
:: Start listening, start commenting, start sorting
:: Organizational commitment
:: Focus on looking smart, building your
reputation and leveraging it in other social
media
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