Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.

4. 04 05
01 02 03

5. 01

7. Challenges
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Opportunities
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2.2B
$137.9B

8. Newsmartphoneshipments,global
Y/Ygrowth(redline)

9. 02

10. TV and movies
Internet (general and social
networking)
Social activities with family and friends
Video games/eSports
Sports and wellness
Music
Reading
Other

11. Emotions
Creative
Connection
Data
Mechanics
Optimization

12. NAM LATAM
EMEA APAC
NAM LATAM
EMEA APAC

14. 03

20. None of the Above
Subscriptions
Paid/Premium Apps
In-App Ads
Combination of
In-App Ads & In-App Purchases
In-App Purchases 56%
49%
43%
25%
3%
55%

21. Native Ads
Playable Ads
Interstitial Ads (Covering Full Screen)
Banner Ads
Rewarded Video Ads
82
%
65%
54%
39%
32%
30%

27. Australia
2.6
x
Brazil
3.3
x Canada
2.7
x
France
3.0
x
Germany
2.6
x
Japan
3.0
x
South
Korea
2.0
x
US
2.2
x
UK
3.9
x

29. Challenge Solution
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o
o
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o
o
Results
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