This document discusses how mobile games can adopt a new "Hollywood formula" to be more successful. It notes that mobile is the most widely distributed media platform and traditional Hollywood is outdated. It advocates building entertainment IPs for mobile as live services that are directly connected to consumers, and developing franchises, brands, and licenses that are scalable, extensible, and have defensible mechanics. The "four C's" of character, context, conflict, and comedy are recommended to craft universal stories around themes of growing up, teaming with friends, and finding inner heroes with a subversively sweet tone.

1. MOBILE GAMES AND THE NEW HOLLYWOOD FORMULA

2. WHO AM I?

3. WHAT WOULD WALT DO?

4. WHY?

5. MOBILE IS WORLD’S MOST WIDELY
DISTRIBUTED MEDIA PLATFORM

6. TRADITIONAL HOLLYWOOD IS OUT-DATED
FILM RELEASE SEQUEL RELEASE SEQUEL RELEASE
LATER WINDOW
EXPLOITATION
HOME ENT.

7. BEST FIENDS UPDATES EVERY THREE WEEKS
ENTERTAINMENT IP AS A LIVE SERVICE
DIRECTLY CONNECTED TO CONSUMER

8. OPPORTUNITY
GAMES
FRANCHISES
BRANDS
UP
THE
VALUE
CHAIN
LICENSES
INCREDIBLY CROWDED
BUILDS SOMEBODY ELSE’S
BUSINESS
MECHANIC-BASED
DEFENSIBLE
+
EXTENSIBLE

9. SCALABLE + EXTENSIBLE
ANIMATIONS
CONSUMER PRODUCTS
SOCIAL COMMUNITY
OPPORTUNITY FOR INCREDIBLY
STRONG CORE PRODUCT
CROSS PROMO PLATFORM

10. HOW?

11. FOUR C’s
• CHARACTER
• CONTEXT
• CONFLICT
• COMEDY

15. UNIVERSAL STORY
• GROWING UP
• TEAMING WITH FRIENDS
• FINDING YOUR INNER HERO

16. 16
STYLE + TONE
• SUBVERSIVE YET SWEET
• SOMETHING FOR ADULTS,
SOMETHING FOR KIDS

17. WORLD-CLASS TALENT
• FIND THE MOST CREATIVE
PEOPLE AND EMPOWER THEM
TO DO THEIR BEST WORK
• PARTNER WITH PEOPLE WHO
WILL PUSH YOU

18. SOCIAL, SERIOUSLY
• SOCIAL AS BRAND-BUILDING,
NOT PLAYER SUPPORT
• COMMUNITY OUTREACH
• CONSTANT COMMUNICATION

19. 19
MARKET DIFFERENTLY
• SOCIAL MEDIA INFLUENCERS
• AUTHENTIC, LONG-LASTING

20. COMPANY CULTURE
• DO THE RIGHT THING
• HAVE A SOUL

21. THANK YOU!