Starbucks Brand Marketing

Starbucks Brand Marketing
Brand Review
The original Starbucks opened in Seattle, Washington, in 1971 by three partners: English teacher
Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. The three were inspired by
Alfred Peet, whom they knew personally, to open their first store in Pike Place Market to sell high–
quality coffee beans and equipment. The original Starbucks location was at 2000 Western Avenue
from 1971–1976. That store then moved to 1912 Pike Place; it is still open. During their first year of
operation, they purchased green coffee beans from Peet 's, and then began buying directly from
growers.
Entrepreneur Howard Schultz joined the company in 1982, and, after a trip to Milan, advised that
the company sell coffee and espresso ... Show more content on Helpwriting.net ...
In the mid–1990 's Starbucks developed an unsuccessful carbonated coffee flavored soda called
Mazagran. Starbucks has special beverages for the holiday season like the Gingerbread
Latte,Peppermint Mocha and Eggnog Latte, as well as Christmas Blend whole bean coffee, which is
a blend of Asia/Pacific coffees and aged Indonesian beans. Starbucks also packages the same blend
of beans in a 'Holiday Blend ' bag, for those who do not celebrate Christmas.
Starbucks supplements the beverage offerings with pastries, salads, cold sandwiches, hot panini,
coffee merchandise and at–home brewing equipment, bagged or scooped coffee beans and, in some
regions, pre–made hot breakfast muffin sandwiches.
The logo is a "twin–tailed mermaid" (the siren of Greek mythology). The logo has been streamlined
over the years. In the first version, the Starbucks siren was topless and had a fully–visible double
fish tail. In the second version, her chest was covered by her flowing hair, but her navel was still
visible, and the fish tail was cropped slightly. In the current version, her navel and chest are not
visible at all, and only vestiges remain of the fish tails. The original logo can still be seen on the
Starbucks store in Seattle 's Pike Place Market and on certain coffee bags.
At the beginning of September 2006, Starbucks temporarily reintroduced its original brown logo on
paper hot drink cups. Starbucks has stated that this was done to show the company
... Get more on HelpWriting.net ...

Starbucks Operational Strategy Essay
STARBUCKS OPERATIONS STRATEGY
STRATEGIES IMPLEMENTED
I. Expand its product offerings and enter new market segments * Starbucks expanded to pursue sales
of products in a variety of distribution channels and market segments. Products were marketed to
restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select
retailers. In the airline industry, Starbucks coffee was served in flights United Airlines and United
Airlines. Packets of Starbucks coffee along with coffee making equipment were made available in
each room in Hyatt, Hilton, Sheraton, Radisson and Westin Hotels. Coffee service was also provided
in several Wells Fargo banks in California. Foodservice distributors such as Sysco Corporation ...
Show more content on Helpwriting.net ...
As such, large store will have a greater variety of products while smaller stores and kiosks will
typically only carry the beverages, and a limited selection of whole bean and ground coffees, Tazo
teas, and coffee accessories. They also adapt the Stores to local cultures. Starbucks has clearly
achieved its goal of improving its business through better products. The next step for the company is
to introduce these new products all their channels and develop new channels for distribution as well.
In order to continue its global expansion, the company must never fail to take into account that the
local tastes of the country before they introduce these new products into the market.
II. Coffee purchasing strategy
* Starbucks purchases and markets Fair Trade Certified Coffee. They make sure that the prices paid
for the green (unroasted) coffee were high enough that it would be able to cover the production costs
of small farmers and provide for their families.
* Through fixed–price purchasing agreements, Starbucks was able to protect itself from the
volatility of coffee prices and sudden price hikes due to weather, economic and political conditions
in the growing countries. It also created new agreements establishing export quotas and has periodic
efforts to bolster prices by restricting coffee supplies.
* The company also works directly with small coffee growers, local coffee–growing cooperatives
and other

The Alaskan Way Viaduct Essay
The Alaskan Way Viaduct is connected to State Route 99 and is located on the Elliot Bay downtown
waterfront in Seattle, King County, Washington. It is a two level structure of reinforced concrete that
runs for about two miles. The Viaduct was designed by the City of Seattle Engineering Department
and the Washington Department of Highways, Bridge Division, and is owned by the Washington
State Department of Transportation (WSDOT). The viaduct was built between 1949 and 1966 and
was the first double decker to be built in Washington. The viaduct gave a direct connection through
downtown Seattle and the industrial areas to the south. When it was built, it had the ability to carry
over one hundred thousand vehicles per day.
In the early 1900's ... Show more content on Helpwriting.net ...
The viaduct would add 44 percent to the effective width of Alaskan Way while deducting less than 5
percent for the strips to be occupied by support columns." (HAER).
The construction was completed in five phases so it would be less disruptive and so that the funding
for each section would be secured. "The total cost for the initial three sections and the tunnel,
including the right of way, design and administration was $10,627,006. Approximately half of the
funding ($5,860,625) came from the City of Seattle, with the remainder from the Washington State
Motor Vehicle Fund ($2,459,783) and the Federal Public Roads Administration ($2,306,608)."
(HAER).
A web page I found titled "Viaduct Beginnings" stated, "The first phase, from Battery Street to Pike
Street below the Pike Place Market, was the most difficult, and was built between December 1949
and July 1951. Even before this was completed, construction began on the second section, from Pike
Street to King Street, and finished in August 1952. The third section began in November 1951 but
was not completed until April 1953 because of a nationwide steel strike. These three sections,
extending from Battery Street to Railroad Way/S. Dearborn Street were opened to traffic on April 4,
1953, three and a half years after construction began. The two ramps at the south end near Railroad
Way S. served as the southern terminus of the project until the connection to S. Spokane Street was
completed in 1960. The Battery

Forest Park Vs. Louisiana Purchase
"Open ye gates! Swing wide ye portals! Enter herein ye sons of man! Learn the lesson here taught
and gather from it inspiration for still greater accomplishments!" Spoken by David Francis
Rowland, this declaration was heard in countries thousands of miles away, beckoning the brightest
minds and the newest innovations from across the world to come to St. Louis for the 1904 World's
Fair. The fair brought together forty–three of the (then) forty–five states, as well as fifty foreign
countries, to showcase the most recent advances in technology, foreign policy, the arts, and more
that had been made since the Louisiana Purchase one hundred years ago. From the time of the Fair's
announcement to its closure in December of 1904, the "Gateway to the ... Show more content on
Helpwriting.net ...
Every foreign nation that participated was eager for the opportunity to showcase their unique culture
and history. The exhibits were set up in such a way as to highlight the artistic and technological
advances each country had made in the last century. These were displayed in "The Palaces,"
carefully and lavishly constructed show–places, complete with immense columns and spired towers.
The Palaces by themselves made up five million square feet of exhibit space. The Agriculture Palace
was the largest of these, alone comprising twenty–three acres. Foreigners were also hired as "living
displays," providing fairgoers with a rare chance to interact with people from exotic places. People
were enchanted by geishas and so–called Islander "primitives". The very best sculptors, carpenters,
painters, jewelers, glassblowers and others flocked to Missouri to show off their creations and sell
their wares. The Pike was a primary attraction–a mile long presentation of theaters, games, and such
adventures as stalking wild animals through a miniature jungle or strolling the streets of ancient
Rome. The expression "coming down to the Pike" was coined at the Exposition. Perhaps one of the
biggest attractors was that St. Louis was chosen to host the 1904 Olympic games. This was the first
time that the Olympics had been held in America since the revival of the event in 1896. Back then, it
did not draw nearly so big a crowd as it would

Marketing Mix
Social Systems Analysis of Organizational
Planning and Management HUS 643.22
Systems Analysis –Comp Unit IV–B
Purpose: To discuss the components of the marketing mix, outline the product offerings of the
agency and define strategic planning from an open systems perspective.
Monifa K. Jackson
December 26, 2003
Dr. Harold Carter
Thesis Development
Marketing mix is a management function linking the organization to its external environment. The
linking or transaction occurs not only between customers and the organization, but also amongst the
organization 's task environment. Kotler & Andreasen (2002) contend that in contrast to those who
conceive of marketing largely in terms of communications strategies designed to ... Show more
content on Helpwriting.net ...
Demonstration of consistent interest, initiative, and motivation in academics and bring the
performance level up to that expected for intellectual ability.
2. Achieve the academic goals identified on the client 's Individualized Education Plan (IEP).
3. Perform to the level of capability in the area of academic weakness.
4. Build self–esteem so that the client is able to cope effectively with the frustrations associated with
learning and effectively complete school or homework assignments on a consistent basis without
giving up.
5. Eliminate the pattern of engaging in acting–out, disruptive, or negative attention–seeking
behaviors when confronted with difficulty or frustration in learning.
6. Parents establish realistic expectations of the client 's learning abilities and implement effective
intervention strategies at home to help the client keep up academic goals.
7. Remove emotional impediments or resolve family conflicts that will allow for improved academic
achievement (Jongsma et al, 1999).
The above goals hope to remove deficiencies within the inadequate school programs by allowing the
youngster an opportunity to welcome and embrace new learning styles and combat the forces set up
against them to be confident and maintain a high level of self–esteem. To accomplish the goals, a
coalition has been established to help resist the established plan for children

What Is The Difference Between Starbucks And Dunkin Donuts
At first I choosed Starbucks and Dunkin Donuts companies as a definite competitors in the
baverages industry around the world who really aim to be always in the first place.
Starbucks Company
Statebucks was founded in 1971. Their first branch was in seatle's Pike Place Market. And now they
have more than 24,000 retail stores in 70 countries.
Starbuck mission:
" to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time".
("Starbucks Company Profile", 2017)
Dunkin Donuts
Dunkin Donuts first store was opened by Bill Rosenberg in Quincy, MA in 1950. After five years
from that the business booming and they started their franchise legacy. Now Dunkin' Donuts serve
more than 3 million customers each and every day. ("Dunkin Donuts Company snapshot", 2017)
Dunkin Donuts Mission
"Make and ... Show more content on Helpwriting.net ...
For example there is the regulation by the governments and the licenses and also the high expenses
might make it difficult the be in Oligopoly market.
 Number of firms limited number of sellers.There are a few number of company that their actions
can affect the actions of another company.
 Interdependence
One of the unique features of an oligopoly is the interdependence. the competing companies will
know about the other company market actions and will react on that decision properly .
 Competition: the presence of competition. Is one of the clear features of the oligopolistic market.
Since that within the oligopoly, there are a limited number of companies, any action by one the
companies can directly affects the other competitors . so that each one the companies are always
fuly aware about any move from other competitors. Also we should notice that the competition is
not limited to the price, loyalty programs, advertisement, and variety of products are examples of
non–price competition. ("Oligopoly", 2017)
 Lack of

Starbucks Swot Analysis Essay
Background
Starbucks, founded in 1971, is now the leading coffee retailer in the world with more than 23,000
retail stores in 67 countries. The company has been operating successfully in five major parts of the
world. When the company was first formed, they had just one store in Seattle's Pike Place Market
where they used to roast and retail of coffee and tea. Starbucks Corporation incorporated themselves
under the State of Washington laws in 1985. They became a public limited company on June 26,
1992 at $17 per share. Since then, the company's common stock has been seen on NASDAQ.
Economic Condition
According to the Global Economic Outlook 2016, the global GDP growth will reach 2.8% in 2016.
The report also said that new inventions and technology would boost the global growth to 3.1% by
2020. But, annual growth might fall to 2.8% from 2021 to 2025 because of aging populations and
slower growth of the labor forces in major economies.
The economic condition ... Show more content on Helpwriting.net ...
The company was also rewarded as the 67th rank in the Best Global Brands of 2015. They have
been placing their stores in the significant locations of the city plus giving those customers the
'Starbucks Experience'. The range of products and service offered by Starbucks caters the needs for
all age groups of their target market. Starbucks also came up with customer rewards program when
makes them to Starbucks repeatedly. Weaknesses
The company is highly dependent on the US market. If US face an economic downfall, the company
affected even though being the leading coffee retailer in the world. The company carries outs highly
priced products compared to other non–brand coffee shops, which makes it difficult to a certain
group of people to afford. Being a globally recognized brand means they have to look after the
environment forces too.

The Toxic Waste Dump By Mary Jane
Mary Jane Ramirez was assigned the task of boosting morale and improving work place results on
the third floor of her company, which was referred to as "the toxic waste dump". During a chance
meeting with Lonnie from the world famous Pike Place Fish in Seattle Washington, which was in
walking distance from her work site, she began to believe that turning her department around for the
better was possible. Lonnie taught her about the 4 step system of the fish market. Mary Jane knew
she wanted to implement his ideas, and get her staff involved in the fish philosophy of: choose your
attitude, play, make their day, and be present. Mary Jane stepped out of her comfort zone and took a
promotion with her firm. Her boss, Bill, passed down that the upper management of the firm
expected to see improvements in the department that she now managed. The department lacked
morale, did nothing to build relationships with their internal customers, and was the joke of the
whole firm, upper management even referred to them as "the toxic waste dump". Mary Jane
revisited lecture material from self– help seminars she had attended in the past, studied inspirational
quotes, and searched the inner corners of herself to try and come up with a feasible solution to the
duty set before her. It may have been luck or possibly fate that guided her to the Pike Place Fish
during her lunch hour where she was destined to meet Lonnie. It seemed like a case of being at the
right place at the

Pike Place Fish Philosophy Essay
FISH! Philosophy
Fish philosophy is about wanting people to work wholeheartedly, enjoy what they do all the while
having fun. Fish philosophy is modeled after the Pike Place Fish Market, and is a method to make
individuals attentive and active in the workplace. The philosophy is centered around four main
ideas, which are choosing the right attitude, having fun at work, making someone's day brighter, and
being present (FishPhilosophy.com, 2015). Many business and schools use the philosophy to
encourage positivity in the workplace.
At Pike Place Fish Market, being famous means going above and beyond providing outstanding
service to their customers. It has more to do with relating with the customers and being there with
them, interacting with them. It is more about just having the normal business customer relationship,
but rather making a difference in someone's day even if for only a few moments. It is the connection
of relating with the customer person to person ... Show more content on Helpwriting.net ...
They began to unfold that vision and by doing so, they have discovered how to communicate
effectively and how to coach each other in a way that leaves their team members empowered.
During this daily process, they have discovered how to make a difference toward the people that
they provide a service to, not to mention along they way they have also learned how to break
records and go beyond what they thought would be possible (Bizfutures.com, 2015). Because of the
success and atmosphere at Pike Place Fish Market, other businesses are following suite and
implementing the fish philosophy into their workplace as well. This philosophy has helped millions
of people worldwide bring more teamwork, enthusiasm and positive attitudes to their businesses
because the philosophy promotes a positive mindset that helps bring energy and creativity into the

Essay About The Game
One early Saturday morning 10 people from Yelm went to the Market. It was the day after Yelm
High School played and won their football game against longtime rivals Shelton High School. It was
their highest scored game in a decade, they won 51–14. The next day we took the two cars: Doug
Thompson, and Kyle Robinson's. We met up at Kyle's for food. His grandma is one of the best
cooks when it comes to mass producing food. She made eggs, hash browns, bacon, sausage, and
toasted some English muffins. She also made this strawberry jam that just looked and tasted like
heaven. About an hour after everyone arrived the food was gone, and it was already 10 am. So,
everyone stuffed, we started to jump into cars, but Dougie had to choose the 4 people ... Show more
So, he made the chat, invited us, and he also set it up to where he can delete it when we're done with
it. Most of the time you can't delete them. After about a half mile walk we entered the market. I
made every choose which way they wanted to go first, but we were split in half. Because of that, we
made a deal, that the halves will split up and go separate ways. After an hour we would meet back
up, right here. It was me, Dougie, and Kyle the group that wanted to go to the toy car shop first. We
were walking down the stairs and Kyle got a call, it was his sister Hailey. Hailey is younger then
Kyle by 4 years and she is crazy. So, he didn't pick up. She called three more times before she got
the hint that he didn't want to speak to her. Then she started texting! While all of this is going on we
are still making our way to the car store. So, we are dyeing with laughter in the crowd and people
are looking at us and it was just crazy. Her last text said that she would tell Kyle's mom, if he didn't
call her. So, he made us get out of the crowd and onto the road to call her. While he was calling,
dougie and I were coming out of our laughing spree. He told us that she had let the dogs out and
they took off on her. He said she wanted him to come home, but he said he wasn't and to deal with it
yourself. By the time he finished the call, we had got back in the crowd and got to the car shop.
When we got in there we spent ten minutes in there and they

Starbucks At Pike Place Market
 In 1971, in Seattle, Washington at Pike Place Market, Starbucks opened their first store.
 The original store sold coffee beans and machines, it was owned by Jerry Baldwin, Zev Siegl and
Gordon Bowker.
 In 1981, Starbucks hired Howard Schultz as the Director of Retail Operations. He tried to
convince the owners to sell coffee verse beans and machines. Unfortunately, he did not convince
them and he branched off and opened his own café. Howard opened his chain of coffee shops in
1986 and later bought the name Starbucks from Baldwin.
 Today they have over 24,000 stores in 70 countries.
 Opposed franchise for quality control and development of cultures.
 Starbucks takes great pride and recognition in their diverse organization that aligns with their core
values.
 Starbucks encompasses all human's attributes such as ethnicity, age, gender, sexual preference,
creed, disability, and language.
 They build an access alliance with various partners, these programs focus on diversity awareness
training and global cultural differences. They inspire workers and the community. They have eight
partner networks (Inclusion at Starbucks, n.d.):
 Starbucks Access Alliance Partner Network strives in diversity and cultural competence. Each
program has a group of leaders that focus on inclusion, equity and accessibility.
 Starbucks team leaders provide education and promote connectivity through networking with
partners and disability programs. To be successful, the leaders focus on

Johnson Rike Hospital Case Study Summary
Challenges Ms. Jones may Encounter as a Predecessor Mrs. Jones needs to do her research to
discover the reason that her predecessor left the hospital. Consequently, she will have some idea
what she maybe encountering with this new position. Therefore, realizing if she has entered into a
situation that could have blocked parameters for her to accomplish the quality care goals.
Consequently, true success can only be evitable if you have all the facts. Mrs. Jones needs to know
of the previous contract that King Memorial Hospital had, and the previous history of quality care
from Johnson Pike Hospital. Hence fore, knowing the demographics of the average age population,
how many hospitals in a 25 mile radius, and the current rating on both hospitals. Also, Mrs. Jones
needs to know if Johnson Pike Hospital is a Non–Profit or for Profit hospital. If both hospitals are
the ... Show more content on Helpwriting.net ...
Therefore, this could be a major problem with staff's seniority. What happens if John Doe has 15
years at King Memorial Hospital and Jane Doe has 15 years at Johnson Pike Hospital and they
perform the same job? Johnson Pike Hospital has a contract for 5 years with King Memorial to
provide quality of care without duplication. This scenario will cause dissension to occur between
staff members which will affect the quality of care being provided. Consequently, the only option is
for layoffs to occur to correct the overstaffing that resulted in the merger. However, if the two
hospitals merge for profit only and maintain both hospitals, each hospital would maintain their staff.
Consequently, the plan to increase the profits may take a little longer and could be risky financially
of the viability of the two facility co–existing separately. Consequently, for all of these possible
scenarios of the effects of mergers, it is so important to analyze all the parameters thoroughly before
undertaking a business

The Lost Country : Haiti
The Lost Country: Haiti
The Caribbean country, Haiti, is known to be one of the poorest countries in the western
hemisphere. Despite the country's wealth in natural resources, the people of Haiti have been plagued
by decades of unstable government, corrupt leaders, and debilitating natural disasters. The small
country was once known to be the wealthiest country in the West Indies. Dominated by its European
oppressor, France, Haiti thrived in production during the slaving era. Haiti became globally known
for its status of being the first African independent country after successfully overthrowing France in
1804. Despite being considered by the world as a failure for its inability to prosper after the
revolution, Haiti is full of rich history and promising aspects that can one day lead it to become a
world dominating country.
Historically, Haiti was inhabited by three waves of Indian migration before the small island was
discovered by Christopher Columbus, (Rodman 2). In Haiti: The Black Republic, written by Selden
Rodman, the author strategically introduces the three waves by stating, "The earliest, and most
primitive, the Ciboneys are supposed to have come from the North American continent around 450
A.D" (Rodman 2). The author mentions that their artifacts, such as stone tools, knives and axe heads
were found in places such a cabaret, Fort Liberte, and Tortuga, (2). Rodman mentions shortly after,
"Then came the Arawaks or Tainos, an agricultural tribe from the Orinoco and

Starbucks Operation Strategy
STARBUCKS OPERATIONS STRATEGY
STRATEGIES IMPLEMENTED
I. Expand its product offerings and enter new market segments * Starbucks expanded to pursue sales
of products in a variety of distribution channels and market segments. Products were marketed to
restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select
retailers. In the airline industry, Starbucks coffee was served in flights United Airlines and United
Airlines. Packets of Starbucks coffee along with coffee making equipment were made available in
each room in Hyatt, Hilton, Sheraton, Radisson and Westin Hotels. Coffee service was also provided
in several Wells Fargo banks in California. Foodservice distributors such as Sysco ... Show more
Starbucks' FlavorLock packaging guaranteed product freshness and the price paralleled those sold in
Starbucks' retail stores.
* Starbucks as part of its product line expansion acquired Tao Tea, Seattle's Best Coffee and Ethos
Water. Seattle's Best continues to operate as a separate subsidiary while Starbucks and its partners
handled Tazo Tea and Ethos Water. For Tazo Tea, its line of superpremium Tazo teas were marketed
and distributed by Kraft while the ready to drink beverages were managed by PepsiCo and Unilever.
For Ethos Water, PepsiCo handled its products as part of its joint venture with Starbucks.
* Starbucks Coffee Liqueur and Cream liqueur were invented in partnership with Jim Bean Brands.
The products were sold in bars, liquor stores, and restaurants. The coffee liqueur was the number–
one–selling new spirit product in 2005 but the cream liqueur had an estimated 22 million consumers
in the US market, which was three times the size of the coffee liqueur category.
* In order to satisfy demand for more wholesome food and beverage request for non–coffee
drinkers, Starbucks started offering fruit cups, yogurt parfaits, skinny lattes, banana walnut bread, a
300–calorie farmer's market salad with all natural dressing and a line of "better–for–you" smoothies
called Vivanno Nourishing Blends. Lower–calorie selections were added to the bakery cases and
food items on the Starbucks menu were

Japan's Economic Efforts After the Earthquake and Tsunami...
Marketing Japan:
Towards a Better Future
In the month of March 2011, Japan was struck hard by a natural disaster. This earthquake was
known as the "Great East Japan Earthquake" which caused a tsunami (Euromonitor, 2013). Tourism
in Japan was at a standstill for about year until 2012. During the year of 2011, Japanese people did
not travel and "people refrained from leisure activities" (Euromonitor, 2013). About a year after the
earthquake, tourism grew and there was "an increased desire to travel" (Euromonitor, 2013). The
population of Japan is 128 million people, with a major city (Tokyo) which is home to 35 million
people (Berger, 2010). According to Berger, Japan is "third in the world for money spent on research
and development" ... Show more content on Helpwriting.net ...
Outcome
There is a need to develop an action plan and apply goals relative to the organization's purpose.
Their action plan was to reach 18 million visitors by 2016 (Euromonitor, 2013). And by 2030
approximately 30 million a year. That a 12 million visitor increase. Japanese government is looking
to focus on opening up tourism "markets of Southeast Asian countries" (Euromonitor, 2013). The
outcome "of inbound visitors is expected to increase by 7%" (Euromonitor, 2013). With the relaxed
visa requirements, there has been a fast growth of tourists to Japan in 2012. The highest number of
inbound arrivals were from Thailand and increased 77% with 257,000 trips (Euromonitor, 2013).
Under the campaign there were promotions such as TV shows in Indonesia focusing on Japanese
culture.
Target Market
The target market of Japan is the visitors from the Southeast Asia region. The Southeast Asia region
includes Thai, Malaysian, and Indonesia. By targeting these visitors, it is a new hope for "promising
markets for Japan's tourism industry". Japan should also target the increased retiree population. In
Japan the senior citizens have a passion for travelling. Japan's travel companies have accommodated
this target market. With the new demographic changing, there is a need for operators to take a grasp
on accommodating this target market (Euromonitor, 2013).
Marketing Process
The marketing process is one that should "enhance

Business Proposal: Pik Pike Place
The market is spread over various levels, offering visitors a maze of stores, stalls and restaurants to
explore. Although seafood and produce stalls dominate the seaside market, there are also over 200
unique non–food shops with value–added goods to sell; these include mostly vintage galleries for
both fine art, books and local crafts. The lower levels are filled at every corner with small, cozy
shops which provide a welcomed breather for shoppers and a place to sit and relax away from the
bustling main area. Renowned landmark features include the large clock and sign illuminated on the
roof of the market stalls, as well as the fascinating display of wild fish. Additionally, an information
booth at the market's entrance offers maps and pamphlets to help orient visitors and lessen
confusion. ... Show more content on Helpwriting.net ...
It is also a central meeting point for Seattleites, bringing them together from the city's far–flung
districts and suburbs. The surrounding neighborhood is pedestrian friendly, and the market is easily
accessible by public transit, bike, ferry, and car. Public support has always been a key component of
the market's success. It was first established in 1907 in response to public demand for fresh produce
at fair prices. Seattleites kept the market from the wrecking ball in the 1960s and 1970s and have
consistently provided public funds for capital investments–even in the midst of the Great Recession.
The market's focus on supporting local independent business and one–to–one relationships is unique
enough to create both a community sense of identity–Seattle's "soul"–and an attraction for tourists
and visitors. This has been part of the market's identity for more than a century and has continued
under the PDA's stewardship these last 40

Relationships In Morrison's Recitatif 'And Petrified Man'
Khadijah L. Bartholomew Dr. Lewis English 2041 4 December 2014 Petrified Man and Recitatif
Analysis Women are complex beings who are often seen as being delicate flowers, but they can also
be catty, jealous, and malicious. The friendships that are shared between women are as difficult to
understand as the complex women who take part in them. A friend can be a support system, a
confidant, and can sometimes become an enemy. The relationships between the women in Toni
Morrison's "Recitatif" and Eudora Welty's "Petrified Man" are examples of how once genuine
friendships can go wrong. The women in these short stories are afflicted by emotions and societal
problems that frazzle their once affectionate relationships. The relationships that are written ... Show
more content on Helpwriting.net ...
During Leota and Mrs. Fletchers conversations, they boast over the control that they believe they
have over their husbands. Mrs. Fletcher who has become pregnant for the first time is not sure if she
wants to terminate her pregnancy. She is not concerned about the opinion of her husband Mr.
Fletcher and says "Mr Fletcher can't do a thing with me" in regards to who makes the decisions in
their lives. Although Mr. Fletcher is the breadwinner, he is not the decision maker in his household.
Leota on the other hand is confident in the fact that she can make her jobless husband, Fred, seek
work out in another town. Instead of following Leota's orders, her husband spends his time with Mr.
Pike who is also penniless, fishing and getting drunk. Leota and Mrs. Pike essentially play the role
of the man in their relationships, making all of the money as well as decisions.The husbands in
"Petrified Man" are in a sense petrified men themselves, their statuses as men in society is tainted by
their inferiority to their wives. The Petrified Man himself represents the dangers that are faced by
women all the time, the threat of being sexually assaulted by a man. Mrs. Fletcher, Mrs. Pike, and
Leota believe that they are in control of their own fates and destinies, yet an unknown danger lurks
near them. Mrs. Pike once lived with Mr. Petrie also known as the Petrified Man in New Orleans,
yet she had no inclining of the threat that he imposed on her life. The women believe that they have
control over their bodies and they spend hours in salons preserving their looks, but men inevitably
involve them in unwanted pregnancies as well cause emotional damage as a result of

Advantages And Disadvantages Of Bitcoin
Crypto–currency is universal, the fee for transactions are cheap, there is a potential for making
money from investing and it is going to be the new way of the world. According to Merriam–
Webster.com, cryptocurrency is, "any form of currency that only exists digitally, that usually has no
central issuing or regulating authority but instead uses a decentralized system to record transactions
and manage the issuance of new units, and that relies on cryptography to prevent counterfeiting and
fraudulent transaction" (Merriam–Webster). There is a global problem with converting money
between countries and this will solve it. Everyone needs to invest in crypto–currency because there
is not only potential to make money but it is the answer to simplifying world–wide trade, making it
the new way of the world.
The most commonly known crypto–currency is Bitcoin. In the article, "Introduction to Bitcoin: At
Issue" from Opposing View Points in Context it reports that, Bitcoin was invented in 2009 and
remains to be the popular ("Introduction to Bitcoin"). Amelia Schwanke who works for BANK of
New York Mellon Corp. explains how Bitcoin was created shortly after Lehman Brothers Holding
Inc. went bankrupt by someone who goes by the alias, Satoshi Nakamoto in response to economic
occurrences (Schwanke). It is interesting to think about how the Great Recession was a ripple in
changing what the future currency is going to be. Schwanke says, "Those who created Bitcoin were
anti–establishment and

A Brief Note On The Peak Community Partners
More than 16 million children, or roughly one in five, were living in poverty in 2011, according to
the U.S. Census Bureau 's official poverty measure (pdf). That is higher than any other age group.
Poverty to such a degree prohibits parents the ability to provide their children with any extra
luxuries outside of the conventional education. Moreover, traditions such as prom let alone
extracurricular activities that cost are out of the question due to the expense. Pikes Peak Community
Partners (PPCP) will try to incorporate service learning initiatives with the responsibilities of
running a solvent nonprofit. It is PPCP 's belief that every child should be able to enjoy the
opportunities that are available to them in both a traditional high school setting that they earn
through hard work and dedication. The program is designed to help children obtain and retain the
resources necessary to affect real change within their community, thus giving them the opportunity
to build something great even if it is merely a friendship that will last a lifetime. Consequently, the
project will help the youth of the Pikes Peak region obtain opportunities that may not otherwise be
afforded to them, while teaching students (youth) leadership, social, and business skills that will be
utilized throughout their lives.
The creation of a nonprofit will help address the needs of disadvantaged youth in the Pikes Peak
region by giving the responsibility back to the youth. Initially, the first project

Marketing Research Project Proposal
Marketing Research Project Proposal I proposed to do my final course project on market research on
service quality at Starbucks Coffee restaurants.
Background on Company Beginning in 1971 with only one shop in Settle's historic Pike Place
Market for coffee and tea, Starbucks has managed to become one of the most successful companies
in the world. It has become number one in the coffee industry. As of June 2012 Starbucks owns
19,763 coffee shops in 59 countries which includes 12,848 in the United States, 1,264 in Canada,
973 in Japan, 778 in Great Britain, 621 in China, 441 in South Korea, 350 in Mexico and 269 in the
Philippines. Offering to its consumers' different coffees with unique flavors, tea and beverages,
including food ... Show more content on Helpwriting.net ...
In order to make statistical research by using questionnaires, the formal standardized questionnaires
type must be followed. Meeting the research objectives is the aim of a successful survey. For the
purpose of examining the service quality in Starbucks store in the area of Northwest Indiana, 10
different closed ended questions will be used. By doing this the respondents are going to have the
option of choosing from the given alternatives. By giving this kind of questionnaire the information
that is going to be gathered is easier to analyze, bearing in mind that specific answers are needed for
statistical research. The questions that are included are from various types such as: Dichotomous
questions (influencing audience to reply with specific answers like Yes/No, True/False or
Agree/Disagree responses). Example of questionnaire as follows: 1. Age Group & Occupation (
This will be the only open–ended question on the survey) 2. How often do you visit Starbucks? (
Here I would ask 1–2 times per week, 3–4 times per week and so on) 3. What products do you
purchase? ( Multiple answers given to choose from) 4. Are you currently satisfied with the menu
selections? 5. How satisfied are you with the cleanliness of the store? 6. How satisfied are you with
the staff? 7. How convient is the locations of the Starbucks store? 8. How

Research Paper On Seattle
Seattle was my 1st home in the United States. Seattle is more about rain rather than snow. As Seattle
is located on Pacific coast, there is no particular season for rain. So if you are visitor than do bring
poncho or umbrella and Ziploc bag with you, you gonna need it anytime. Definitely Seattle is a
costly city because its an IT hub, so plan your trip wisely or else it will cost you more than you
thought.
Seattle is one of the most famous tourist attractions in the west side of USA. Seattle is considered as
"IT" hub in the USA and home of "Boeing" and "Microsoft".Seattle is best place for nature lovers. It
surrounded by mountains, valleys and lakes around it. You can find water sports like kayaking,
sailing etc.
How to reach Seattle?
Sea–Tac airport is an international airport and connected to all major destination so it will easy to
get flights for Seattle.
You can take Bus / Shuttle/ Taxi/Link Light Rail to reach hotel. If you are alone or just 2 person than
taxi would be costly. If you don 't have bulk of luggage than I would suggest you to take bus or link
light rail.
Tips to explore Seattle like local
If you are first time visitor and you don 't like getting wet than either check weather before you go
out or Keep rain coat or umbrella with you because it can rain anytime no matter which season.
If you are going to stay outside downtown than take bus to go downtown instead of car so you don 't
have to worry about parking.
If you taking public transit than keep the

Pike Place Market In Seattle
Pike Place Market in Seattle, is one of my favorite places to visit. It is part of the historic district in
Seattle and is only closed on Thanksgiving and Christmas day. The rest of the year you can find a
great meal at one of over 80 restaurants, the perfect gift or souvenir from one of their many owner–
operated shops, and you can even find food and flowers for your daily home needs.
Pike's was originally opened as a farmers market in 1907 and today, 110 years later it is so much
more than a place to meet the local food growers and purchase local foods. Now you can find crafts,
fresh farm foods, and even specialty food stores. The restaurants open first, many of them at 6 am
serving a great breakfast to start your day and the fresh seafood

Running Head: Investigation On Technique Used To Attract
Running head: INVESTIGATION ON TECHNIQUE USED TO ATTRACT VISTORS TO
ECOTOURISM DESTINATION IN NORWEGIAN FJORDS 1
INVESTIGATION ON TECHNIQUE USED TO ATTRACT VISTORS TO ECOTOURISM
DESTINATION IN NORWEGIAN FJORDS 8
Investigation into Techniques Used By Marketers to Attract Visitors To Ecotourism Destination In
Norwegian Fjords
Student's Name
Institutional Affiliation
Investigation into Techniques Used By Marketers to Attract Visitors To Ecotourism Destination In
Norwegian Fjords
2. Literature Review
2.1. Background of the Study
Marketing tools play a major role in the ... Show more content on Helpwriting.net ...
Travel and tourism marketing are often categorized into several categories that are mainly related to
public and private tourism marketing, national and international, demand and supply (Camison,
2000). Also, marketing plays a crucial role in the tourism industry due to its influence on behavior,
attitude, and psychology of consumers that can positively affect the various phases of the entire
decision–making process (Wynne et al., 2001). In fact, according to Wirtz and Mattila (2004),
consumer behavior is considered as one of the most crucial issues of the tourism marketing due to
the changed economic and social environment. Customers choose hotels and other hospitality
destination for several reasons, such as available budget, facilities, quality of product offered and
other factors. Consequently, manager and marketers need to identify those factors that enhance their
opportunity to be chosen by customers in a market that offers a wide number of similar competitors.
They have to monitor current and previous customers through emails, blogs, forums, customer
reviews and feedback on specific websites that are the primary source of information for people who
are seeking for a place where to stay during their vacation, business travel or others.

Rent A Car In Seattle
Please look closely at the phrasing, as there are several cases where the grammar is incorrect.
– Please also change the section 'Rent a Car: Seattle and its Sights'. As stated in the briefing, there
should be 3 to 5 POIs/events, listed with bullet points.
Rent a Car in Seattle and See the Pacific Northwest
Summary: One of the most flourishing and hi–tech cities of Washington state, Seattle offers a
promising holiday to all age groups with its urban adventure avenues, gourmet world food, stunning
parks and surrounding green splendour. When you rent a car in Seattle you can kiss goodbye to your
travel worries.
Exploring Seattle is easy when you can cruise around the city with ease and comfort in a vehicle of
your choice that you can pick up right from the airport. Your car hire in Seattle is easy on your
pockets as cheap car rentals in Seattle are common. Whether it is for a long term stay in Seattle or
you book a one way Seattle trip, when in this Emerald City, a daily trip to the Pike Place Market
becomes an inevitable part of the traveler's routine. Start your day with your rental car in Seattle and
take yourself to the original Starbucks, the very first store that opened in 1971 at the Pike Place
Market, for your favorite guilty pleasure. Drive around and ... Show more content on
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The speed limit to adhere to on residential streets is 25 mph and on arterial streets it is 30 mph,
unless otherwise posted. You are required to allow pedestrians and bicycles to cross at all
intersections. Remember not to text using your cell phone when driving, this is against the law in
Seattle. The city is known for its rain, and the traffic usually stalls when the rains hit. Make sure you
are well equipped when driving in the rain to encounter low visibility, and take care to drive with
extra space between your car and the one in

Starbucks 's Diversity : Starbucks
Each time a customer gets a mug of coffee from any of Starbucks' outlets, which happens millions
of times in a week, the experience and the interaction is always unique. These daily interactions
create a strong connection between Starbucks and millions of its customers worldwide. The
company has done a lot to honor this connection with the customers by engaging in a great
commission of delivering quality coffee and thus, gaining popularity and global recognition both in
the local and the international arenas. The company has engaged its customers and diverse
communities in a responsible business that has facilitated sharing of great coffee globally. This
paper analyses the Starbucks' diversity mechanisms in terms of product lines, market access, branch
diversification, and employee biodiversity as key features of the success story of the company since
its inception in 1970s in Seattle. Starbucks Company majors in the purchase, roasting and supply of
high quality, diversified coffee products and earns the admiration of many coffee lovers in the
world. In their chain of coffeehouses, the diversified product line has greatly intensified demand
among the rich in the society. Coffee lovers always insist on Starbucks coffee since they cherish
their quality products coupled with genuine service that constitutes of superbly brewed cup of
expertly roasted and rich coffee. The company supplements the coffee offered with other niceties
that accompany the coffeehouse experience.

Descriptive Essay About Hot Chocolate
Scurrying along the copper colored brick road, people moved their way through the crowd. My
family and I were new to the state of Washington, and eager to explore the Pike Place Market.
Tourists crowded in front of the original Starbucks, taking pictures and forming a line. I shifted my
weight and waited impatiently in the filled to the brim coffee shop.
"How much longer?" I whined, crossing my arms and pouting my lips. The line was moving at
sluggish speed, and I was ready for my hot chocolate. After a moment of chatter, my parents decided
that me and my sister could wait outside and people watch. Relieved, and walking out of the shop,
we were welcomed by the cool fall air and rustle of coats.
The street was filled with strange items and odd people. Passing a couple of street singers, we
spotted a living statue. Covered all in silver, resembling a tin man, in a kneeling position. As we
passed, its eyes followed our gaze until we were again enveloped by the crowd. My sister jerked her
arm, looked back and quickened her walking speed.
Trying to catch up, I yelled, "Camryn, slow down! Why are you walking so fast?" She grabbed my
hand and dashed inside a nearby antique store. Looking out of the hazy window, she scanned the
exterior for the Starbucks. But her eyes stopped dead at the spot where the living statue had kneeled.
She looked back at me and looked as if she had seen a ghost. She said four words.
"The statue is gone."
Looking through the crowd, her eyes swept over

Strategic Choice and Evaluation Essay
Strategic Choice and Evaluation Paper
Kylon Taylor
STR/581
Thomas Anderson
March 26, 2012
The opening of new stores is the cornerstone of Starbucks's success. In order for Starbucks to
continually growing in the market is to enhance the equity of the company and the Starbucks brand
name. One opportunity of accomplishing these goals is to attract new customers by opening new
stores in their communities. By maximizing the convenience for customers, the new store locations
will attract new customers and allow existing customers to increase in their frequent visits. In
addition, Starbucks is adding drive thru for the on–to–go customers and professionals. Starbucks
will strive to increase profitability of these units by comparing data ... Show more content on
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China is a fast–changing market and it has paid off for Starbucks. The middle class citizens of
mainland China consider Starbucks coffee a luxury. The customers are willing to pay the premium
price just for the customer experience. The success of this strategy is due in part to the in–store
training and people–development model used in China. This way, Starbucks ensures its brand
positioning is consistent with customers' expectancy of having the Starbucks experience that is
provided in the United States.
Starbucks customer intimacy is the value it places on customer satisfaction. Starbucks requires that
all employees be trained for 24 hours prior to entering into full–time or part–time employment.
Starbucks provides this training to maximize its employee's attentiveness and responsibility,
providing a decrease in a customer's waiting time. Starbucks also is able to introduce popular
products for consumers by closely tracking the needs and wants, decreasing the wait time and
increasing more choices for customers. When a customer frequents a Starbucks establishment
regular, loyalty is shown and Starbucks is hoping this will increase and attract new customers.
Starbucks Coffee is showing product leadership by introducing new products in its coffee shops and
now retail stores around the country. Partnering with the PepsiCo brand for Frappucino drinks and
selling instant coffee in retails store such as Wal–Mart and

Spring Break Trip Through Georgia Agriculture
As a student, I learned a significant amount of information on the Spring Break Trip through
Georgia Agriculture. The four course objectives were accomplished. The students on the trip,
including myself, gained knowledge about many aspects of Georgia agriculture, gained an
appreciate for the complexity of Georgia agriculture and its vast network of farms and businesses,
gained an understanding of employment opportunities related to Georgia agriculture, and gained an
appreciation of the contribution of Georgia agriculture to the state's economy and wellbeing. Each
day during the trip, I wrote my reflective thoughts in my journal. While considering questions such
as: "What did I learn about Georgia agriculture at this stop?" and "What was inspirational about this
stop?" Our group visited four places each of the five days, which I am about to discuss.
Beginning the trip on ... Show more content on Helpwriting.net ...
At the Georgia Olive Farm, Mrs. Vicki Hughes gave us a lecture on how the olives are grown and
picked. Then, we watched a brief video about the process. At the University of Georgia Tifton
campus, we were fed boxed lunches from Chick–fil–A, learned about the Future Farmstead from Dr.
Kvien, toured the campus with Dr. Douglas and Ms. Coursey, and visited the Tifton Campus Dairy.
At Rutland Farm and Market, Mr. Greg Rutland and his co–worker gave us a tractor and trailer ride
through their farm and petting zoo. We were able to learn about each and every aspect that goes on
there, from growing strawberries to Christmas trees. At Pike Creek Turf, my father, Jaimie Allen,
gave us a lecture and tour concerning the turf grass farm and wash facility. Also, we were served a
catered dinner that night by Carter's. Pike Creek is my family's farm, and it was a wonderful
blessing to be able to go there as one of our

Capital Asset Pricing Model ( Capm )
It could be definitely true that most of the investors who live in the highly competitive world of
finance want to make more profit on their stocks, bonds and securities and increase their income by
buying and selling those financial assets in today's financial market place. In other words, every
rational investor will try to increase and maximize his or her financial benefits and returns on capital
investment. Moreover, in a study Elton et al. (2004) state that the model of classical financial theory
presumes the fact that investors who work in a competitive market come to a rational decision.
However, the major problem might be to determine the value of those financial instruments.
A review of CAPM
According to Brealey et al. (2001) the capital asset pricing model (CAPM) is the theory based on
correlation among risk and return which indicates that asset 's beta multiplied by risk premium of
market will show the expected risk premium on the market portfolio. Similarly, Megginson et al.
(2007) confirm that the major idea of the capital asset pricing model (CAPM) is to point out that
required return of the security is risk free rate plus risk premium. Thus, investors demand expected
return on their investments based on the risk and return relationship of assets (Brealey et al., 2001).
Moreover, according to Megginson et al. (2007) the mathematical formula for determining the
expected rate of return on long–term asset is as follows:
E(Ri) = Rf + β[E(Rm) – Rf] where,
Rf –

Destination Marketing Evaluation
The aim of this essay is to evaluate the main developments of Destination Marketing and critically
discuss its effect on tourism industry. Introduction to tourism industry and the role of destination for
this sector of economy will be initially demonstrated. Afterwards the role of tourism destination
marketing and its origin in the 19th century will be presented, moving on to actual advances in
information technology. The main components of destination marketing, identified with its
development, will be examined in detail determining its role in the process. The bodies responsible
for destination marketing in the area together with their specific functions will be subsequently
introduced and supported with the example of Berlin. Then, ... Show more content on
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However there is lack of empirical studies that explain the relationship between the destination
personality and destination image (Hosany et al., 2007). Crask and Henry (1990 cited in Hosany et
al., 2007) suggest that destination personality is a tool used to become distinctive. Differentiation
between the destinations is very important in today's growing competition and destinations
substitutability. Aaker (1997 cited in Ekinci and Hosany 2006) states that destination personality
uses human characteristics to describe destinations, such as Europe is traditional and sophisticated;
London is open– minded, vibrant and creative and Paris is romantic. These characteristics become
values that connect consumer with the destination in a unique way, create an emotional relationship
(Baker and Cameron, 2007), some of the most well known are: I love New York, Incredible India,
100% Pure New Zealand or Amsterdam– capital of inspiration. Pike (2004 cited in Baker and
Cameron, 2007) proposes that this process of creating emotional relationship is through the
development of a unique image. According to Crompton (1979) image is a "concept consisting of
the sum of beliefs, ideas and impressions that a tourist hold of a destination". The formation of
destination image is for Reynolds (1965 cited in Echtner and Ritchie2003) "the development of a
mental construct based upon a few impressions chosen from many sources of information" including
for

My Client 's Name Is Kylee Jackson
My client 's name is Kylee Jackson, from Baltimore Maryland. She passionate about historic plays,
which includes romance, comedy and tragedy concepts. She will be coming to Seattle, Washington,
to determine if she would take an offer to be part of our upcoming play: 'she can't find love" When
my client arrives early morning on Friday the 26th of June. We will be setting her up with a place to
say at the Hilton which is located near fine dining and a couple theaters with productions that match
her taste. She has been known to enjoy a more rustic modern restaurant which offers a vast choices
of wine. After she is settles in, we will go on a tour of the historic sites around Seattle. Being with a
traditional tour of an art museums, I have selected the Frye art museum. Following the Museum will
shall take a tour of the Olympic sculpture park. This will provide my client and a tour of Seattle's
historic and modern art, and the history of our state. Following the Tour, we will have dinner at The
Capita; Grille located on 4th ave , it is a little more price wise, but the classic look with the elegant
taste will offer my client a more perspective of how we operate and how much we want her to work
for us on our upcoming production. After dining I will bring my client to her place of stay.
The following day, we are scheduled to see "Why be Good?" at 6pm. Since the play is so late in the
afternoon, I plan on having our client come visit our facility, meeting the staff and giving a

Fabtek
Case: Fabtek
EXECUTIVE SUMMARY
Fabtek has the ability to position themselves for profitable growth, but they need to fix their
business, focus on key business drivers, and re–evaluate the area. Listed below are the key issues
they face and the recommendations for improvement. Focusing on these issues and developing
selection criteria for quoting would help Fabtek improve their current profitability and position them
for growth. Fabtek should accept the Pierce Pike order as it closely matches Fabtek 's selection
criteria for selecting orders.
Issue Recommendation
Lack of Sales Focus Fabtek states anyone can make a sell. This indicates the company places a low
priority on training sales people. Fabtek needs to focus on direct ... Show more content on
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Fabtek has appointed a former marketing expert, Lightfoot, to lead operations. Lightfoot has
indicated the need for a greater mark–up on labor due to uncertainty. However, customers are
unlikely to pay for uncertainty. This approach will only inflate a quote and hamper the ability to
make a sale based on "value" provided to the customer.
Reducing manufacturing overhead improving labor estimates on quotes is important because
currently the marketing department does not trust cost estimates from the operations department.
Marketing typically adjusts quotes to reflect market and corporate goals. This is a poor approach to
address the bidding process and is likely a contributing factor the low success rate of quotes.
Manufacturing Costs are unreliable and the Bidding Process has a low success rate. Fabtek needs to
train its manufacturing and marketing group to work together in estimating accurate costs, lead–
times and understanding customer value in quoting a job. Fabtek should only quote business
opportunities that fit the company 's selection criteria defined by Marketing and Operations. This
strategy would increase Fabtek 's hit rate on quotes.
Too Many Markets
Fabtek currently serves 11 markets. They need to prioritize the business portfolio and reduce the
number of markets served. Fabtek needs a new marketing approach with an increased focus on
growth. The company 's methodology and the strategy should be

Coffee and Starbucks
CHAPTER 1
INTRODUCTION
Company Profile
Starbucks Corporation is an American global coffee company and coffeehouse chain based in
Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores
in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the
United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the
Philippines, and 164 in Thailand.
Starbucks locations serve hot and cold beverages, whole–bean coffee, micro ground instant coffee,
full–leaf teas, pastries, and snacks. Most stores also sell packaged food items, hot and cold
sandwiches, and items such as mugs and tumblers. Starbucks Evenings locations also offer a variety
of ... Show more content on Helpwriting.net ...
The Starbucks brand was regarded as one of the best known and most potent brand names in
America and the company had firmly established itself as the dominant retailer, roaster, and brand of
specialty coffee in North America. It already had over 1,500 stores in North America and the Pacific
Rim and was opening new ones at a rate of more than one per day. Sales in fiscal year 1997 were a
record $967 million and profits reached an all–time high of $57.4 million. The company 's closest
competitor had fewer than 300 retail locations. And since going public in 1992, Starbucks has seen
its stock price increase nearly nine fold.
HISTORY OF STARBUCKS
Starbucks has always been a place where all can find the world's best coffees. But in 1971, all would
have had to travel all the way to the only store in Seattle's historic Pike Place Market.
1970s
The first Starbucks opens. The name comes from Herman Melville's Moby Dick, a classic American
novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that
imports the world's finest coffees to the cold, thirsty people of Seattle.
1980s
Howard Schultz joins Starbucks in 1982. Howard Schultz, at the age of 34, became Starbucks '
president and CEO. While on a business trip in Italy, he visits Milan's famous espresso bars.
Impressed with their popularity and culture, he sees their potential in Seattle. He's right – after
trying lattes and

Outsourcing And Management Strategy : Pike River Mine Tragedy
Introduction: Pike River Mine tragedy took place on the 19th November, 2010 and resulted in
deaths of 29 workers. Many factors led to this tragedy especially poor decisions made by PRCM and
Department Of Labour. In this Report, many aspects of the tragedy will be discussed. Section one:
outsourcing and management strategy In terms of business, outsourcing can be defined as the
process of assigning company's business processes to external agencies in order to develop the
firm's performance and to avoid business's high expenses. These expenses may include energy costs,
production and labour costs, high taxes and excessive government regulation. From strategic
management point of view, outsourcing is used to reduce the operational costs so that the
organisation can focus more on the core business and gain competitive advantage. The outsourcing
principle was fundamentally applied by PRCM in order to fund the mine design and operation
processes. This sort of strategy had large impacts on the company's performance hence, the next
paragraphs will highlight some of these influences. After the initial findings of exploration process
and after acquiring the essential authorisations for the mine which includes resource consents and
mining permit, the pike board made a decision to carry on developing the mine. In 2007, PRCM
started to outsource the project to by offering shares in the firm and assigning 85 million one–dollar
shares to more than 5000 investors. By going through

Fish!: A Remarkable Way to Boost Morale and Improve...
Fish!: A Remarkable Way to Boost Morale and Improve Results
The book Fish!: A Remarkable Way to Boost Morale and Improve Results is a fictional story about a
woman thrust into single parenthood and a leadership position she's not too sure she is ready for.
The story follows Mary Jane through the tedious task of turning the third floor 'Toxic Waste Dump'
into a high energy environment where the workers actually enjoy being there and working with each
other.
At first, Mary Jane resorted to taking her lunch breaks outside of the office so she could avoid the
snide remarks of other employees and internal customers of 'First Guarantee Financial.' One day
while on her lunch, she decides to go for a walk through a local fish ... Show more content on
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The actual topic of this paper is making a change in the workplace from the boring day–to–day
norm to a high energy and exciting work place. The Pike Place Fish Market gave the employees of
First Guarantee the same enthusiasm a group of newly hired employees would have. This topic
places employees in troubled times and redundant work into something new and exciting. It gave
them a chance to get to know each other as more than just a name or face. Friendships were made,
which working with friends is much more enjoyable than working all day with someone you know
nothing about. By instituting a 'Be Present' rule, the co–workers were devoted to giving each other
full attention and a listening ear anytime another needed it.
The supervisors in this story were originally set out to find someone who could turn the negative
productivity of the third floor into positive. Mary Jane proved to herself and her supervisors that it is
possible to turn a place, even one as dull and dead as the third floor, into something exciting.
The second group mainly focused on through this story was the customer. How could they best be
served? How could they not be a nuisance, and walk away having had the employee 'Make their
day?' By implementing the 'Be Present' rule, the employees devoted themselves to giving the
customers 100% attention and trying to do anything to 'Make their

Starbucks Essay
Starbucks is a corporation well known for roasting, marketing and retailing of crafted quality
beverage that is based on coffee. Starbucks started its operations in Seattle's Pike place market with
Howard Schultz helping in its marketing and retailing efforts. The company is extremely successful
and focused on the development of positive company–customer relationships. Starbucks uses
company–customer relationships and a customer–centered approach as its key business strategy. The
customer–centered approach allows the company to maintain its current position in the market.
What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so
compelling about the Starbucks value proposition? The vision of ... Show more content on
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Why have Starbucks customer satisfaction scores declined? Has the company's service declined, or
is it simply measuring satisfaction the wrong way? Overall, Starbucks customer satisfaction scores
began to decline due to their steps of service and customer centric service in the stores. Starbucks
differentiated itself by providing more beverage choices and allowing the customers to customize
their drinks. However, this worked against them because they were in heavily dense areas that
contributed to longer wait time. Additionally, that led Starbucks customers to believe the coffee
chain was focus on making money and building more stores not customer satisfaction. A poll of the
customers "improvements to service," particularly speed of service, was most mentioned. How Does
the Starbucks of 2002 differ from the Starbucks of 1992? In 1992 the company had $100,000 in
savings and The coffee brand was successful, but still relatively small. After going public the
company started focusing on the expansion of the brand. Starbucks had 140 stores located in the
Northwest and Chicago. Ten years later, in 2002, Starbucks had over 4500 stores I the U.S. and
internationally. During that time Starbucks had healthy financial growth and solid earnings and
return, while still in their fast–growth stage. The company has managed to continue healthy
operations while generating enough public funds to finance

Pike Place Market
Pike Place Market is a public market overlooking the Elliott Bay waterfront in Seattle, Washington,
United States. The Market opened August 17, 1907, and is one of the oldest continuously operated
public farmers' markets in the United States. It is a place of business for many small farmers,
craftspeople and merchants. Named after the central street, Pike Place runs northwest from Pike
Street to Virginia Street, and remains one of Seattle's most popular tourist destinations. The Market
is built on the edge of a steep hill, and consists of several lower levels located below the main level.
Each features a variety of unique shops such as antique dealers, comic book and collectible shops,
small family–owned restaurants, and one of the ... Show more content on Helpwriting.net ...
Most of these buildings have been low income housing in the past; however, some of them no
longer are, such as the Livingston Baker apartments. The Market is run by the quasi–government
Pike Place Market Preservation and Development Authority (PDA). The Pike Place Market sees 10
million visitors annually.Pike Place Market is a public market overlooking the Elliott Bay waterfront
in Seattle, Washington, United States. The Market opened August 17, 1907, and is one of the oldest
continuously operated public farmers' markets in the United States. It is a place of business for many
small farmers, craftspeople and merchants. Named after the central street, Pike Place runs northwest
from Pike Street to Virginia Street, and remains one of Seattle's most popular tourist destinations.
The Market is built on the edge of a steep hill, and consists of several lower levels located below the
main level. Each features a variety of unique shops such as antique dealers, comic book and
collectible shops, small family–owned restaurants, and one of the oldest head shops in Seattle. The
upper street level contains fishmongers, fresh produce stands and craft stalls operating in the
covered arcades. Local farmers and craftspeople sell year–round in the arcades from tables they rent
from the Market on a daily basis, in accordance with the Market's mission and founding goal:
allowing

Pike Place Market Landscape
Pike Place Market as a Cultural Landscape
Seattle's famous Pike Place Market has become a prominent symbol within the city over the past
century. The market is not only has significance to Seattle natives, but to the millions of people from
around the country as well as from around world that visit it each year. Over the years, many
different cultures have been imprinted on this market, thus making it the perfect example of a
cultural landscape.
From the the late 19th century to the early 20th century the city of Seattle saw a huge increase in
population. In just the ten years between 1890 and 1900 Seattle's population doubled to a total of
80,000 citizens. As more and more people began to settle in the Seattle area the demand for fresh ...
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Rachel is a 550 pound bronze cast piggy bank that has been standing at the main entrance of the
Market since 1986. Over the years she has been considered to be Pikes Place Market's unofficial
mascot. Rachel was designed by local Seattle artist Georgia Gerber who modeled and named the
sculpture after a pig that was the 1977 Island County prize–winner. In total Rachel has raised over
$200,000 dollars which has been used to support low–income families who live in and around the
Market ("Rachel the Piggy Bank"). Over the past two or three decades the Pike Place has become a
commodity in and of itself. Although many still use it for its intended purpose of buying produce,
flowers or crafts, most venture down to the Market for the experience. Pike provides a very unique
experience that can't be found at any other farmer's market. From the

Four Key Philosophies At Pike Place Fish Market
1. Employees and bosses at Pike Place Fish Market employed four essential philosophies which
were essential in improving organizational culture, guaranteeing maximum output and satisfaction
in the work environment. These key creative principles which recognizes the valuable contributions
of every member at the workplace is clearly outlined below. To begin with, the Power of Personal
Responsibility required workers at Pike Fish Place understood that each of them was responsible for
the success of the business. Thus, whether manager or a mere employee, an attitude of commitment
was vital in maximizing profits, satisfaction, maintaining healthy relationships at the job place. Each
person is valuable and encouraged to demonstrate creativity in all activities as well as devise ways
and means of doing the very ordinary things an extraordinary way in working towards the
achievement of the business's objectives.
Secondly, the Power of Co–creation advanced the notion that to attain desirable and laudable
accomplishments coordination and teamwork was imperative. As such, it was the responsibility of
each and all to consciously make an effort towards a vibrant, booming and a famous Pike ... Show
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At Pike Place Fish Market, the management style evolved from a very formal, and domineering
style of managers to a more informal, accommodating and tolerant one. As a result, the management
approach changed from a tyrannical administration to one which empowers and inculcates the views
of subordinates and colleagues in the day to day running of the fish market. The new management
structure encouraged regular communication between workers and senior supervisors. Furthermore,
the new style introduced a better governance structure where both managers and mere workers were
held accountable to and responsible for their individual actions. Moreover, the fundamental changes
in the management approach recognized the opinions, ideas and suggestions of all workers at the
Pike Place Fish

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