2. Company overview
HISTORY In1946 – Sony was founded by Masaru Ibuka and Akio Morita
Sony was created by combining two words “sonus” in Latin, root word of
“sound” and “sonic”, which was used to represent small group of people
who have the energy and passion toward unlimited creation
• In 1961 – Sony became the first Japanese company in United States.
• Sony Corporation is based in Tokyo,
• Japan Sony Electronics headquarters is based in San Diego,
• CA Sony is the market leader in consumer electronics
3. ANALYZING COMPETITION
1. Define Industry Structure and
Characteristics
2. Identify and
5. Identify PRODUCT- Describe Key
New
Competitors
MARKET Competitors
STRUCTURE
AND
MARKET
4. Anticipate SEGMENTS
Actions by 3. Evaluate
Competitors Key
Competitors
4. SONY Industry Structure and
Characteristics
Sony is a leading global manufacturer of audio, video, communications and
information technology products. We believe the power of technology can realise
new ideas and stimulate the senses, allowing us to create entirely new experiences.
our purpose is to enrich life through technology.
its music, pictures, game and online businesses Sony is uniquely positioned to be one
of the world's leading consumer brands, currently employing nearly 170,000 people
worldwide.
Product category :
1.Consumer & professional electronic equipment
2.Communication & information related equipment
3.Semiconducter
4.Eletronic device and components
5. Battery
6. Chemicals
7.Play station
5. MARKETING STRATEGY
• MARKETING STRATEGY Promoting transfer of
research and development activities and
management functions overseas Bring overseas
operations into closer proximity to local
communities and markets Sony is more
interested in educating consumers and
experiencing their new products Sony has a new
online shop “Sony Style” which helps sell their
products Products are marketed by: sales
subsidiaries unaffiliated local distributors direct
sales via the Internet
6. Key Competitors of sony
There are some major competitors for sony
company in the market
1.LG
2.DELL
3.NOKIA
4.SAMSUNG
5.PHILLIPS
8. . Anticipate
Actions by Competitors
• According to modern marketing strategy
competitors are much more advanced then before.
• Sony company is now facing massive competition in
electronic and technological industry
• Example :Sony laptop may face major competition
With Dell. Because dell will introduce newest version
Laptop
Sony company is now facing tremendous competition
in communication and information related &
equipment .
Example: I-phone may introduce new stylist and
technologically developed mobile in the market .
9. . SONY COMPANYS
New
Competitors
• 1.VIVITER CAMARA
• HIG RESOLUTION
• FUJITSU LAPTOP
• HTC mobile touch smootch
