1. The Tenet Of Guerilla Warfare
The first tenet of guerilla warfare is to disregard the strategies that typically define conflicts.
Disposing of these tactics, and thinking in a lateral direction, can afford a tactical advantage over a
more cumbersome and habitual foe. This competitive advantage can often mean the difference
between victory and defeat, and can be necessary to establish dominance within the area of conflict.
Jay Conrad Levinson (2007) was the first to directly apply these concepts to the business world with
a method of promotion he publicized in 1984 as guerilla marketing. Strategists Ries and Trout
(1986) quickly followed with their push to embrace analogies between the marketing and military
world, and subsequently the marketing warfare strategies ... Show more content on Helpwriting.net
...
Benefits to Small Business The Bolton Committee (1971) sought to define small enterprise by the
following criteria: they own a small market share, are managed by owners or co owners and operate
independently of any large firm (as cited in Bach, 2007, p.15). Bach (2007) concluded that, in an
effort to survive against the influence of larger businesses with their expanded budgets and reach,
these small businesses must rely on their ability to innovate and segment the market. These
enterprises are critical for employing workers across the job market and further spurning
competitiveness (Bach, 2007). Gruber (2004) noted that, in addition to limited financial resources,
small and new businesses are often restricted by the uncertainty of market predictability and
marketing planning. Doyle's research surmised that due to these externalities the process of building
credibility and establishing competitive advantage – regarded as one of the most important
determinants in early success – could most effectively be achieved through unconventional means
(as cited in Gruber, 2004, p.188). This entirely different approach, in which large ad budgets don't
exist, has numerous benefits.
Low Cost The most
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2.
3. War At The Best, Is Horrible, And This War Of Ours
David Leathers Professor Blanc US History 13 November 2014 Civil Warfare "War at the best, is
terrible, and this war of ours, in its magnitude and in its duration, is one of the most terrible"
(Lincoln). This "war of ours" is the American Civil War 1861–1865. It is one of the most significant
wars ever fought in American History. Many Americans lost their lives, some defending freedom,
and others defending the Union. The warfare was a major contributor to the casualties suffered
during this bloodbath. To fully understand this warfare, one must understand the individual factors
involved and how they affected the warfare. The five factors are: military strategy, worldview
paradigm, weapons and supplies, terrain, and climate. Military Strategy is important to understand
because it is the way that warfare is carried out. A historian named Kelly Snell writes, "Old world
tactics and training were inefficient due to modern weaponry" (Snell). There was pressure for a
transition to new military strategy because of the new weapons. The tactics used before the civil war
are often referred to as antebellum. Antebellum means "existing before a war" (Antebellum).
Advances in weaponry caused for a change of thought on how to approach warfare. "All of the
military thinking of the day was influenced by Napoleon" (Snell). This war therefore was set up for
groundbreaking improvements in strategy. Heidler explains how the Union was trying preserve its
unity with the south, so in order to
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4.
5. The Things They Carried By Tim O ' Brien
The Things They Carried is an autobiographical novel written by Tim O'Brien that details his time
as a soldier in the Vietnam War. Considered to be "the best work of fiction ever written about
Vietnam, some even think it is the best about war," (Greenya 1). The stories that are contained
within the novel talk about themes such as loss, burdens, and the horrifying truths of the Vietnam
War, the first war to take place during a more 'modern' era, as the tragedies of the war could be
broadcasted through television. Much like many soldiers that fought in the war, Tim O'Brien was
forced to face through many tragedies. Due to this, the book is used to preserve those who have died
in Tim O'Brien's life. The two chapters within The Things They Carried develop the importance of
O'Brien's coping mechanism. In The Little Brown Reader, 'Snapshot: Lost Lives of Women' by Amy
Tan contains a similar structure to the two chapters of O'Brien's novel. I believe that Tim O'Brien's
The Things They Carried is similar to Amy Tan's 'Snapshot: Lost Lives of Women in the structure
detailing the past and the idea of keeping people's lives preserved through the art of storytelling,
O'Brien's last two chapters are essential in showing this similarity.
People often carry mementos as a sense of comfort or in order to remind themselves of something in
the past, in the case of the men of Alpha Company the things that they carry is a sense of who they
are. Tim O'Brien starts the beginning of the novel with
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6.
7. Uses And Methods Of Social Media Use Of Coca-Cola
As mentioned before, since Coca–Cola is a large company they have to use a variety of tools to
advertise their products. One method used by the company is social media. One method of social
media Coca–Cola uses is buzz marketing. This is when consumers communicate their feelings
towards a company, in this case Coca–Cola. Celebrities are a great example for this concept, as well.
May celebrates have expressed their opinions on Coca–Cola and their beverages, without being
specifically told or paid to do by the Coca–Cola Company. When people see a celebrity, such as
Taylor Swift, talking about how much she loves Coca–Cola and the beverages they make, it gets
people noticing. As Coca–Cola hopes to have positive buzz marketing, this method is an effective
way to have people everyday advertising products.
Another large portion of social media marketing is social networks. Many people are on some form
of social networking website. Whether it may be Twitter, Facebook, Instagram, or Snapchat almost
everyone has at least one of this networks. This social networking cites are a way for the company to
market products in a free or relatively cheap way to a wide variety of consumers. This methods also
allow Coca–Cola to reach a variety of consumers. Someone who enjoys Facebook may not enjoy
Twitter. However, because Coca–Cola has both Twitter and Facebook they are able to send their
messages and communicate to people through both ways, despite one person's preference over the
other. These
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8.
9. Conceptual Framework And Research Hypothesis Essay
Section II
CONCEPTUAL FRAMEWORK AND RESEARCH HYPOTHESIS
A division of baby businesses, meanwhile, begin it harder to plan for abrupt expenses. Aural the
antecedent year, the assay revealed, 20 percent of the baby businesses surveyed said they had
advised shutting down, primarily because of abridgement of advance or cash–flow issues.
Those kinds of struggles had led 53 percent of those baby businesses to administer for allotment or
acclaim curve over the accomplished 5 years and added than one in four said they had approved
loans assorted times. Yet, 20 percent of those applying over the accomplished 60 months appear
getting angry down, and 45 percent of those denied said they 'd been alone added than once. The a
lot of arresting award was that about a fourth 23 percent of these businesses didn 't apperceive why
they 'd been denied.
As a result, 26 percent of business owners abhorred hiring and amplification because, they said, they
were balked with aggravating to admission funds. Those clumsy to tap into another allotment
sources angry to claimed affairs to awning costs and accumulate their businesses going, a
convenance that put them at abundant risk.
In addition, the abstraction bent that the endure time the baby business owners surveyed had bare
funds, 62 percent had aloof claimed savings, 22 percent had acclimated business acclaim cards, 24
percent had acclimated their claimed acclaim cards and 10 percent had relied on ancestors and
friends. Alone 36 percent of
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10.
11. Guerrilla Marketing : A Startup 's Phenomenon
USW, Atrium
University of
South Wales
Guerrilla Marketing:
A startup's phenomenon
Kyle Sowden
14023601
BA(Hons) Advertising Design
G107728 – Critical Paper
Introduction
One reason many startups fail is poor marketing. Due to minimal finances, startups are restricted
from using a lot of traditional marketing methods that are often associated with high costs.
An alternative strategy that does not require expensive financial resources and can help a company
shine through the countless number of competing campaigns is guerrilla marketing.
But is guerrilla marketing the only answer for start–ups?
The aim of this dissertation is to contribute to the research on the phenomenon that is guerrilla
marketing and answer the following: What is guerrilla marketing and is it the only answer for start–
ups?
In order to answer this effectively, we must first understand what guerrilla marketing is. The work of
Jay Conrad Levinson will be used as the foundation for this paper as he is widely considered the
godfather of guerrilla marketing, after first coining the term in his 1984 book 'Guerrilla Advertising'.
Other sources will then also used to create an unbiased understanding in addition of guerrilla
marketing and the theory surrounding it.
A multiple case study exploring three unconventional campaigns from three different companies is
used as a basis for
Main Body
12. "People that spread ideas, regardless of what those ideas are, win." It is not what is offered that's
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13.
14. The Things They Carried By Tim O ' Brien
In Tim O'Brien's, The Things They Carried, several stories depicted the emotional and psychological
damages towards the American soldiers during the Vietnam War. The Vietnam War taunted several
soldiers after the forced draft and long war time memories. O'Brien presents the book as both a war
memoir and a personal autobiography retrospectively. His primary motive of reiterating and
working through the flashback memories is to find some meaning towards the Vietnam War.
Working and reworking through the memories illuminates the raw conditions the American soldiers
shared together during the time period. O'Brien spends a lot of time elaborating on the weight of the
things they carried to emphasize the physical and emotional baring. Although, the physical items
they carried across land during the war weighed a tremendous amount of weight nothing could
compare to the weight of the emotional baggage of what they had experienced and carried in their
minds. Soldiers struggled coping with the loss of their fellow soldiers and best friends. The
situations they encountered were hard for them to comprehend most of the time. They didn't think
they deserved the situations, nor fair that the draft brought them there in the first place. Certain
circumstances led them to even blame themselves for what had happened. An example of one of the
most attention grabbing deaths in, The Things They Carried, was that of Ted Lavender. Jimmy
Cross, lieutenant of the Alpha Company, finds himself
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15.
16. Disadvantages Of Guerrilla Marketing
Introduction:
"Do not assume that conventional is correct. Do not fade into the crowd. Push the boundaries. Ask
the questions. Take a risk. Never hold back.– Guerrilla Marketing."
You are walking down the street. What you see is pictures and messages on the side of buildings, in
windows, on buses, on telephone boxes and on leaflets handed out to you. You see them when you
buy your dinner. You see them when you look at your mobile. You see them all the time, though do
you take the time to consider if any of it is relevant to you? No.
This is over–communication. This is also just the way it is today.
Advertising is presented to us at every minute of every day, though we do not realise it simply
because we are immune to it. We know that the new brand is ... Show more content on
Helpwriting.net ...
McDonald's is the world's largest fast–food chain, serving nearly 47million customers daily with
over 31000 restaurants worldwide. American children see over 253 advertisements of it over a year,
with that being spent of course on a lot of creative advertisements.
Also, the Sony Ericsson campaign that took place in U.S, where 60 trained actors and actresses
stood at the tourist attractions of New York City, behaving as if they were actual tourists and asked
the unsuspecting passer–by's to take their pictures from their 'Sony Ericsson' phone. This was a
guerrilla marketing act put up by the company to launch its new phone in the market, taking the
world of guerrilla with on a whole new level.
But when large companies use guerrilla marketing technology, in any way diminishes the concept.
The reason for this is that most of these companies have large budgets and well established brands.
The risks of large companies using guerrilla marketing is also higher than small businesses, because
every wrong action can ultimately lead to a public relations nightmare that can ruin their
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17.
18. Questions On Strategic Alliance And The Assurance Of...
Strategic alliance is an assertion between at least two associations to collaborate in a particular
business action, so that every advantage from the qualities of the other, and increases upper hand.
The development of key unions has been viewed as a reaction to globalization and expanding
instability and many–sided quality in the business environment. Key unions include the sharing of
information and skill between accomplices and in addition the decrease of hazard and expenses in
ranges, for example, associations with providers and the advancement of new items and innovations.
A key organization together is here and there compared with a joint wander, yet collusion may
include competitors, and for the most part has a shorter life expectancy. Vital organization is a firmly
related idea. This article breaks down meaning of key union, its advantages, sorts, procedure of
arrangement, and gives a couple cases investigations of vital organizations together. This paper tries
to combine the degree and part of advertising capacities in the assurance of adequacy of key
partnerships. A few recommendations from a promoting perspective concerning the investigation of
organization together process are detailed. On the premise of the recommendations, a system is
created for future research. Table: The factors leading to alliances (Source: adapted from Harbison
and Pekar, 1998) 1970's 1980's 1990's Product performances Positions In factors Capabilities
Produce using the most recent
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19.
20. Example Of Guerrilla Marketing
According to Baltes and Leibing in their 2008 journal 'Guerrilla marketing for information services',
the term Guerrilla Marketing describes "unconventional marketing strategies with which to achieve
significant effects – with a fraction of the budget of "traditional" marketing campaigns''.
It is essentially a low–cost advertising strategy employed by business' which aims to attract a lot of
attention from the public.
The term 'Guerrilla Marketing'was first used by the author Jay Conrad in 1984 in his book 'Guerrilla
Advertising'. His inspiration was taken from the term 'Guerrilla Warfare', used to describe both
shocking and effective tactics in war such as ambushes and raids. Much like Guerrilla Warfare,
Guerrilla Marketing intends to catch ... Show more content on Helpwriting.net ...
In order to celebrate their 30th birthday, the Swedish furniture company set up rows of one of their
best sellers, the 'Billy' unit, in a bright red colour, along the sands of Bondi Beach for one day.
Visitors to the beach were able to discover new reading material which they could then bring home
in exchange for the books they brought with them. '. This was an excellent stunt on behalf of the
marketing team in Ikea as it attracted a vast amount of attention on social media and also raised a
huge amount of money for The Australian Literacy and Numeracy Foundation'
Section 2: Identification and evaluation of key issues and developments
Guerrilla Marketing can be fitting for small business with little money for advertising who reach to
reach a large audience or established business' bringing out new products. For example, Guerrilla
Marketing was used in the launch of Kopparberg Fruit Lager in June of this year, where the
company hired street artist Will Vibes to create "an anamorphic art instillation" in Shoreditch,
London, an area well known for its murals and creative street art. This stunt was carried out to
challenge consumer's perspective of Kopparberg
The idea behind this stunt was to challenge what they see on the ground compared to what they see
when they look at the Kopparberg
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21.
22. World War II And The Korean War
Modern warfare is warfare using the concepts, methods, and military technology that have come
into use during and after World War II and the Korean War.[citation needed] The concepts and
methods have assumed more complex forms of the 19th– and early–20th–century antecedents,
largely due to the widespread use of highly advanced information technology, and combatants must
modernize constantly to preserve their battle worthiness.[1] Although total war was thought to be
the form of international conflicts from the experience of the French Revolutionary Wars to World
War II, the term no longer describes warfare in which a belligerent use all of its resources to destroy
the enemy 's organized ability to engage in war. The practice of total war which had been in use for
over a century, as a form of war policy, has been changed dramatically with greater awareness of
tactical, operational, and strategic battle information.
War in modern times has been the inclusion of civilians and civilian infrastructure as targets in
destroying the enemy 's ability to engage in war.[disputed – discuss] The targeting of civilians
developed from two distinct theories.[citation needed] The first theory was that if enough civilians
were killed, factories could not function. The second theory was that if civilians were killed, the
enemy would be so demoralized that it would have no ability to wage further war.[citation needed]
However, UNICEF reports that civilian fatalities are down from 20 percent
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23.
24. Village Surf Shoppe
Village Surf Shoppe management wants to create a new market with inland consumers that are
willing to travel to the coast on regular basis. This would help create sales and new potential
customers. Our goal is to increase sales by 20% with our campaign. The advertising objective is to
create awareness of Village Surf Shoppe throughout California inland and increase sales on
coastline.
The campaigns' target market ranges from ages 18 – 24 both men and women who are pursuing
active lifestyle while attending college. Our market includes extreme sports enthusiasts with great
athletic ability to pursue their passion. They are outdoor lovers, mainly interested in summer sports
activities. Free spirits and passions for surfing is a must. Our target market generally lives of low
income, but that does not matter because the lower the income the more passion and talent out there.
The campaign will take place in California cities; Sacramento, Fresno and Bakersfield.
Our first target market for this campaign will be Sacramento, California. The city of Sacramento has
an estimated population of 485,199 in 2014. Out of this number we found that 103,622 are currently
enrolled in a college in the city of Sacramento. With this campaign we want to have a reach of 60%
of the college students. This means that our total reach for ... Show more content on Helpwriting.net
...
Video can be between 3–15 seconds. It is important to choose content wisely. Unlike the Instagram
carousel which showcased products, video will showcase the fun. The short video clips will include
social aspect of being a surfer and an videos of real–people surfers. Village Surf Shoppe will
announce a contest via carousel for those who will hashtag "surfsup", the video will be re–posted to
an actual Village Surf Shoppe official Instagram page, which will drive engagement. Video
scheduling is planned to be on days when there is no carousel, therefore Tuesday's and Friday's.
Both will be scheduled at
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25.
26. Confusion in War
The war in Vietnam is without a doubt an outlier in comparison to every other U.S. war, specifically
as the only war that the U.S. has ever lost. Losing the war may have been a direct result of a draft
that placed young men in Vietnam, many of whom had absolutely no personal goals other than
survival. This sets the scene for Going After Cacciato and its main character Paul Berlin. The book
is told in the form of three stories. Sixteen chapters are a narrative of the real war, focusing on the
deaths of the men in Berlin's squadron, another ten chapters depict a single full night when Berlin
decides to take the whole watch rather than wake up one of his companions, and the other twenty
chapters center on the squad's imaginative journey to ... Show more content on Helpwriting.net ...
The reality of the elaborate story Paul Berlin writes in his mind, is that he is deserting. First Berlin
imagines him and his squad physically leaving Vietnam. Berlin envisions them walking to Laos,
through Mandalay, Delhi, and Tehran, all the way to France. They meet a vast array of people from
all over the world. It becomes clear that Berlin does not just dream about leaving, to him the story is
a very active idea (Farrell 56). Yet despite his constant attempts to rationalize this decision
throughout the Cacciato narrative, Berlin is aware that the world considers what he is doing to be
wrong. Berlin's consciousness of the reality of his desertion is eventually manifested in the
execution that he and his comrades nearly endure in Tehran. The war has generated such confusion
in Berlin that he cannot even imagine a "plausible, orderly exit from war" (Farrell 61). Even in his
imagination, Berlin is confused as to whether he is wrong to desert the war.
More importantly, by imagining a fantastic escape of Vietnam in pursuit of Cacciato, Berlin can
actually temporarily elude the war. "Pretending," Berlin explains "was his best trick to forget the
war" (O'Brien). He is totally unable to cope with the realities of Vietnam and as a result hides behind
his imagination hoping to one day wake up at the end of his tour (Freeman 190). Berlin pretends in
many areas of his life at war: he pretends that the M&Ms Doc Peret dispenses on the battlefield
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27.
28. Guerilla Marketing
Guerilla Marketing
Guerilla marketing aims to achieve traditional marketing and advertising goals such as exposure,
frequency, awareness and reaching out to consumers but by employing unconventional methods.
The strategy of guerilla marketing is to target small and specialized customer groups in such a way
that bigger companies would not find it worthwhile to retaliate. The word ‘guerilla' stems from the
concept of ‘guerilla' warfare, which is a tactic whereby infantry divisions wait for their enemy and
attack them by surprise instead of approaching the enemy line lacking subtlety and having little
regard for fatality. Guerilla marketing can be as different from traditional marketing as guerilla
warfare is from traditional warfare. ... Show more content on Helpwriting.net ...
A redundant but successful tactic is ‘stickering' (Fig. 4), small independent businesses will order
stickers in bulk and post them anywhere and everywhere in hopes that their brand or logo will
become recognizable to the public. This technique is quite inexpensive and defiantly promotes brand
awareness but there are some set backs as well, ‘stickering' is a fairly time consuming process,
there are some legal implications depending where you are posting the stickers but more importantly
you have no way of targeting a group or a defined market because you have know idea who will
walk past the sticker.
An unconventional approach, if you have the means to do so is a large graffiti art advertisement
(Fig. 5). This would work if you owned property and were permitted by city by–laws to paint the
side of the building. This would be an inexpensive tactic because you could hire art students or any
aspiring artist who would be more than thrilled to have their work displayed. This would be
considered a guerilla–style strategy because other, larger businesses would be discouraged from
retaliating to this approach because they have many other means of advertising and this one would
simply be over–looked. Furthermore, this tactic would be able to target a specific group as the art
work would primarily attract the attention of a younger audience, this of course would only be
beneficial if your product or service was
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29.
30. The Warfare Of The Soviet Union
The United States utilizing its networks to destabilize the Soviet Union as a regional hegemon, it
supported a an Islamic fundamentalist group named the Taliban, and along with weapon support and
logistics. As well as discussing the various guerilla tactics utilized and discussed by the class
through the readings such as Mao Zedong. I will also elaborate on the success and the dependency
of the various guerilla tactics used and how fundamental it was in their victory against a
conventional army (Soviet Union), and the outcome would not have. As well as the success of the
conflict only through its reliance on foreign aid, as well as the major influence of external actors
from the United States, and other gulf countries, this in fact was colossal in the success of the
conflict. The examination of these primitive as well as effective asymmetrical forms of warfare were
pivotal to the success.
Through the use of my resources I will use the book "On Guerilla Warfare" as well as to explain the
successful tactics of the Taliban, and how important the tactics explained in this book were
monumental to the movements success. Also I will use a story dubbed, resources which describe the
methods that other sovereign countries used to utilize support and ultimately proved affective in
ending the conflict.
I will examine the progress and elements from its beginning and how it was able to be successful in
the following years. And what proved fundamental to its success as non–conventional
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31.
32. Queen Nanny Of The Windward Maroons
Queen Nanny of the Windward Maroons, has been overlooked by historians, who limited their focus
to only the male figures in Maroons History. Due to her being overlooked factual information is
unclear and her history was handed down thorough folklore. However, amongst the Maroons
themselves, Queen Nanny also known as Obeah Woman Nanny and Granny Nanny, is held in the
highest honor. Back in the 17th to 18th century, Nanny was a leader of the Rebellious group of black
people called Maroons (people living on mountaintops) due to their style of living in the hilly
mountain tops from the Ashanti Tribe of West Africa, now called Ghana. She led the war between
the Winward Maroon's and The British in the First Maroon War. Though, not originally from
Jamaican, but brought to Jamaica during the time of slavery, she never received her freedom legally
until a treaty was reached between the Maroons and the British. Nanny became, known for her
organized plans to keep and free the Maroons along with other tribal African from slavery. This led
to the freedom of also most 1000 slaves remaining free during the time of slavery in history. During
the Era, women are seen as second–class citizens and slaves having no say but Granny Nanny's
leadership skills empowered her to break many barriers and create a name for herself as studied in
Organization Leadership.
Smith, 2
The Background History of Queen Nanny
What was slavery like in Jamaica
There are two types of African slaves
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33.
34. Research Paper On Guerrilla Marketing
As competitiveness between companies nowadays is every time more and more extended, brands
need to search for ways to make it stand out among the others. Guerilla marketing is one example of
this standing out goal.
Guerrilla marketing was originally a marketing strategy in which low–cost, unconventional means
were used in a localized fashion to draw attention to an idea, product, or service. Today, guerrilla
marketing may also include promotion through a network of individuals, groups, or organizations
working to popularize a product or idea by use of such strategies as flash mobs, viral marketing
campaigns, or internet marketing.
The term "guerrilla marketing" is traced to guerrilla warfare, which employs atypical tactics to
achieve an objective.
Guerrilla marketing was initially used by small and medium sized businesses, but it is increasingly
being adopted by big business. This concept rises from a promotion that relies on imagination rather
than a big budget.
Why Guerilla Marketing? Marketing is such a huge topic, it has so many different utilities, but for
me "guerilla" is the most interesting one. We can find ... Show more content on Helpwriting.net ...
The first chapter introduced the reader with the concept guerrilla marketing. After reading this
chapter, the reader should have a clear understanding about the background of the concept, the
problem definition, the research purpose and the research questions. Also, an outline of the research
is given. The second chapter, emphasize on the theoretical framework of the research. Hereby, the
concept guerrilla marketing and its effect on consumer behavior will be explained in detail to create
a profound understanding of the topic. The third chapter will present the research design and
research strategies that are used for the conduct of the research. The fourth chapter will provide the
results of the research findings. The last chapter, will present a conclusion and a critical review of
the research, but also suggestions for further research.
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35.
36. The Things They Carried By Tim O ' Brien
The protagonist, who is named Tim O'Brien, begins by describing an event that occurred in the
middle of his Vietnam experience. "The Things They Carried" catalogs the variety of things his
fellow soldiers in the Alpha Company brought on their missions. Several of these things are
intangible, including guilt and fear, while others are specific physical objects, including matches,
morphine, M–16 rifles, and M&M's candy. Tim O'Brien, the narrator and protagonist of the
collection of stories. O'Brien is a pacifist who rationalizes his participation in Vietnam by
concluding that his feelings of obligation toward his family and country are stronger influences than
his own politics. When the war is over, he uses his ability to tell stories to deal with his guilt and
confusion over the atrocities he witnessed in Vietnam, including the death of several of his fellow
soldiers and of a Viet Cong soldier by his own hand. Throughout the collection, the same characters
reappear in various stories. The first member of the Alpha Company to die is Ted Lavender, a
"grunt," or low–ranking soldier, who deals with his anxiety about the war by taking tranquilizers and
smoking marijuana."Whenever he looked at the photographs, he thought of new things he should
have done." (Chapter 1, pg. 5) Lavender is shot in the head on his way back from going to the
bathroom, and his superior, Lieutenant Jimmy Cross, blames himself for the tragedy. When
Lavender is shot, Cross is distracting himself with
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37.
38. Analysis of The Things They Carried
Usually when someone is murdered, people expect the murderer to feel culpable. This though, is not
the case in war. When in war, a soldier is taught that the enemy deserves to die, for no other reason
than that they are the nation's enemy. When Tim O'Brien kills a man during the Vietnam War, he is
shocked that the man is not the buff, wicked, and terrifying enemy he was expecting. This
realization overwhelms him in guilt. O'Brien's guilt has him so fixated on the life of his victim that
his own presence in the story–as protagonist and narrator–fades to the black. Since he doesn't use
the first person to explain his guilt and confusion, he negotiates his feelings by operating in fantasy–
by imagining an entire life for his victim, from his ... Show more content on Helpwriting.net ...
But with the same fantasy, he also tortures himself, by imagining exactly why the man's death might
be such a horrible tragedy. O'Brien feeds his guilt by imagining that the man he killed was in the
prime of his life. By imagining that the man he killed wrote romantic poems in his journal and had
fallen in love with a classmate whom he married before he enlisted as a common rifleman, O'Brien
can more easily identify with his victim and understand the terrible nature of the killing. When
describing the life of the man he killed O'Brien starts every sentence with the word "He" as if to
make it clear that even though the man and O'Brien were similar, it was still the man's life that was
ended not O'Brien's. Also by continuously using "He" O'Brien tries to separate himself from the
man–to make him the enemy–but in the end he fails. O'Brien can't justify what he did because the
realization that the man was just a regular man shatters his idea of the Vietnamese deserving the
violence. The futile comments and half–hearted attempts of comfort made by the other soldiers
along with the conspicuous silence demonstrate that nothing can erase the harsh reality of what has
occurred. Azar's pitiless offers of congratulations and his comparisons of the dead boy to "oatmeal",
and "Rice Krispies" ignore the painful
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39.
40. War Is A Genocide And A Complete Atrocity
What is war? When I hear the word 'war ' I think of conflict, corruption and poverty. My family has
so much history about war physically and mentally. The types of war I would like to pursue in this
personal essay are loss of a family members in the battle of cancer and war in Vietnam. Whenever I
encounter a conversation about war people instantly bring up the negativity. I am not judging people
on their opinion on how they feel that war is a genocide and a complete atrocity. I agree, but, it is
not always about the physical wars around the war, what about mentality of people and their
families. We as people go through war everyday. Whether that is having a hard time waking up for
work or class, losing a loved one, battling an illness or ... Show more content on Helpwriting.net ...
If I was that child in war I wouldn 't know what to do or even how I would feel. I surely wouldn 't
even let my child be in a war. But, I know that many parents in other countries have no choice that
their children are being taken to war. I would never know how it feels to be a child at war with the
world. They will no longer know themselves or their homeland. In 2011, I loss my closest family
member, my uncle, the most perfect father figure. The call was devastating. He had been battling
cancer all of his life. One year it was gone and then back again. He was going through a war with
his body, this illness. He was 47 when he passed. I never will understand why God will take the
most joyous, heart felt, loving people. But I could never question God. It was simply his time. Now
who would I look up too? That was my war. Watching my Uncle Ernie have to go to treatment after
treatment was tiring not for only him but for me. When he was drained I felt drained, I fed from his
energy. When my uncle passed I felt my world was over. I couldn 't believe it, I didn 't want to
believe it. His war was over and my war had just started. The Vietnam war drafting began during the
late 1960s. Three of my uncles were drafted in this war in their early twenties. I knew they were in
the war but I didn 't they were in such a well known war. They had explained to me that they did not
know that they had been put in a lottery for the war. My Uncle Buckles had
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41.
42. Business Strategy Of Small Business
Introduction
Small business can be kept up by individual or accessories by putting their shares in an association.
The capital for little endeavors is not high to accomplish wide edges in the business segment. At the
point when appeared differently in relation to medium scale and significant scale business financing,
little scale business needs to oblige its business operations inside the limited measure of capital.
Proprietor of little ventures conceives that it 's difficult to manage regular operations of business and
customers demand due to confined capacity of the association to perform the advantages for its
operations. In any case, solid business technique makes the association prepared to give secure
premises to bolster the association in the business division and perform a forceful edge over others.
In this paper, we consider the little association course of action for a pastry parlor and make a graph
of the budgetary game plan for the new association. This paper will in like manner inspect the
guerrilla promoting technique for the tries and the most appropriate territory for the second store.
The paper contains a design of a course of action for securing commitment financing hot spots for a
brief minute store in order to accomplish positive results
Financial Plan
Family Restaurant and Lounge budgetary model relies on upon a business thought to "Get prepared
for the Worst, however oversee for the most part profitable." We have moved nearer the cash related
course of
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43.
44. The Revolutionary Armed Forces Of Colombia
The Revolutionary Armed Forces of Colombia The Revolutionary Armed Forces of Columbia,
otherwise known as FARC (Fuerzas Armadas Revolucionarias de Colombia) was originally
established in 1964 from a fractioned group of the Columbian Communist Party. It was formed
during a war between the political parties that consisted of liberals and conservatives. After the
Violence aka "La Violencia" which left around 200,000 people dead over a 15 year span many
peasants fled their homes including one Manuel Marulanda Velez real name Pedro Antonio Marin
(Molano, A., 2000). He was part of the liberals but joined the communist party after they had started
forming militia groups known as "self–defense" units. Manuel Marulanda Velez was attracted to this
... Show more content on Helpwriting.net ...
Literary estimates show that FARC was responsible for the trade of nearly $2 million per day in
drug trafficking. Money and political strength were near the heart of the groups' daily functions. The
finance of terrorism is also where the vulnerability in their maintenance lives. As described by
Roberge (2013), "Financing terrorism's main conclusion, which is more implicit than explicit, is that
while combating terrorism financing is important to diminishing a terrorist group's capacity to inflict
harm, it is only one instrument among many with which to target organizations" (p.407). Through
land rights, political participation, or economic reform, Columbia would work diligently to bring an
end to a battle in 2014. Negotiations for peace began in 2012. It was believed that FARC was
responsible for the kidnapping of a Columbian senator from his aircraft followed by a mortar attack
on the Presidential Palace 6 months later. FARC had been labeled as the oldest, largest, most capable
and best equipped insurgency group. Fears mounted that, without peace negotiations, civilian
casualties would outweigh any attempts at casual negotiation. Unilateral cease fires were
unsuccessful. The only means of Columbian efforts was to being attacks that would challenge and
eliminate monetary power and members within authoritarian roles. Efforts were quickly noted. As
described by Kan (2014), "Treasury
... Get more on HelpWriting.net ...
45.
46. Counterinsurgency Warfare And Special Operations Studies...
An Historical Analysis: Unconventional Tactics Against Civilians in Afghanistan
This open source report, prepared by the Program on Irregular Warfare and Special Operations
Studies Program Manager Susan Stipanovich, aims to detail an historical analysis of the Taliban and
Al Qaeda using unconventional warfare against civilians in Afghanistan.
Introduction
Unconventional Warfare
Unconventional warfare is defined as "activities to enable a resistance or insurgency to coerce,
disrupt or overthrow a government or occupying power through or with an underground, auxiliary
and [or] guerrilla force in a denied area." It includes, but is not limited to, guerrilla warfare,
subversion, sabotage, intelligence activities, and unconventional ... Show more content on
Helpwriting.net ...
In several public letters, the Taliban has outlined their definition of civilian as "those who are in no
way involved in fighting: the white bearded people, women, children and common people who live
an ordinary life". In this report, "civilians" is used to describe any person who is not actively
engaged in fighting during a war. Events in which civilians were killed in person by Al Qaeda or
Taliban forces by direct gunfire, hanging, beheading, or individual suicide attack in person are
outlined in the following pages. We have chosen not to focus on improvised explosive devices,
vehicle bombs, or rocket fire due to their relatively indiscriminate nature.
Islamic Ethics of War
The Islamic tradition of jihad (just war) explicitly respects noncombatant immunity. The foundation
for jus in bello (conduct within war) was set by Muhammad's successor, the first caliph, Abu Bakr,
when he gave the Islamic 'ten commands'. He very succinctly said: "do not kill children or old men,
or women." Deference for civilians in war is also supported by the Koran which says: "fight in
God's cause against those who wage war against you, but do not transgress limits, for God loves not
the transgressors." (2:190) The loophole that some Muslim extremists, including al Qaeda, have
used to exploit Islam as a cover to kill noncombatants has been the "sword" verses of the Koran. The
most famous sword verse is:
... Get more on HelpWriting.net ...
47.
48. The Impact Of Marketing On The Marketing Field
Over the years, there has been an absolute change in innovation in the marketing field. The first
change that has been extremely significant was the development of electronic computers. John
Atanasoff and Clifford Berry first invented the electronic computer in 1940. The two were graduate
students at the Iowa State College. They were both trying to come up with a method to solve linear
equations. In 1942, the first television advertising was recorded. A very big and important part of
marketing is advertising. This was a major groundbreaking way to advertise to individual's homes.
In the 1970's e–commerce was invented. E–commerce is the organized buying and selling of goods
and services using an automated electronic transactions using the ... Show more content on
Helpwriting.net ...
Successes and Failures
John Atanasoff and Clifford Berry's creative and innovative idea led to many of today's technology –
including our own personal computer. The creation of electronic computer's changed the marketers
advertise and sell their products. This innovation was definitely a success in terms of creative
influence. (Stansifer) Television advertising targets a very specific audience. This was a very
effective way to advertising until a few years ago. Now with the ability to record shows and watch it
later, a lot of television viewers are skipping through the advertisements. It is still a very successful
way to advertise – however, as the technology world is improving this way to advertise might not be
as effective anymore due to the ability to skip those television advertisements. The guerrilla
marketing strategy changed the way companies advertise to a larger audience – this advertising style
uses high energy and imagination. The main purpose of it is to take the consumer by surprise, to
make them talk about something or remember the advertisement. Guerrilla marketing is extremely
successful in the marketing world. Advertising agencies can target massive audiences and not break
their bank account at the same time. Spam advertisement was a creative innovation, but not a very
effective one – making it into a failure. It is not only annoying to consumers but it could also be
potentially dangerous. Spam emails could be
... Get more on HelpWriting.net ...
49.
50. The Things They Carried By Tim O ' Brien
"My life is storytelling. I believe in stories, in their incredible power to keep people alive, to keep
the living alive, and the dead." Tim O'Brien's novel, The Things They Carried, was filled with
embellished stories and memories of war veterans. O'Brien's reasoning for writing that particular
book was because he believed that while a memory can die with a person, written words are forever
set in stone. In his book, War was every one of the soldier's enemy; It did not matter which side they
fought on. War took men physically and mentally. O'Brien displayed how war stories were based on
a certain soldier's experiences, morals, and personality; Readers never truly knew fact from fiction.
O'Brien's intended audience were readers who were ... Show more content on Helpwriting.net ...
He chose war and went home. "I feared war, yes, but I also feared exile"(O'Brien 42). O'Brien
considered himself a coward because he chose war, but above all, he feared that his family would
dishonor him. He was embarrassed not to go to war and ended up putting others' morals before his
own.
In addition to the theme of morality found in "Rainy River", it is also noticeable in the chapter
"Church". During the war, O'Brien's unit had just come across a pagoda, a buddhist temple, and a
pair of monks who lived there. The monks invited them to set up camp and helped the soldiers with
water, cleaning guns, and more. Henry Dobbins chatted with Kiowa about joining the monks when
the war was over, because he believed in the friendliness of religion by being amiable and helping
others. Both exchanged words about what religion meant to them and Kiowa stated that he had
always been religious and enjoyed the comfort and silence of being inside a church. "Setting up
here," he says, "It's wrong. I don't care what, it's still a church"(O'Brien 116). Kiowa did not believe
in setting up the unit's base operations inside of a holy place. Growing up religious, Kiowa's morals
impacted his decisions and opinions made in war.
Similar to the theme of morality, O'Brien discusses storytelling and memory in the chapter
"Sweetheart of the Song Tra Bong." Rat Kiley told the story of a man named Mark Foisse who flew
his girl, Mary Anne, to visit him in Vietnam. The
... Get more on HelpWriting.net ...
51.
52. The First Revolution By Rigoberta Menchu
Getting people to listen, to follow, to make a change, is one of the cornerstones of every history
book you can find. Not only is this a part of American history, but as we have learned the first four
weeks of this class, it is global. Does a peaceful protest truly accomplish anything? Or is force
required to open people's eyes to the revolution that is beginning? We have been, in this class,
exposed to two distinctly different tactics on how to make a change in a country, how to accomplish
a goal, and how to get people to support a cause against an injustice. The reasoning that this is a
huge deal, is the fact that both of these actions, or revolutions for the sake of this essay, were done in
polar opposite ways. The first revolution we were exposed to was a Guatemalan revolt, lead by
Rigoberta Menchu. Menchu was a Guatemalan woman who saw a need for change in her country,
for reasons we will discuss further along. Menchu led her revolution through peaceful protests, and
kindness. This peaceful protesting had positives and negatives. The second revolution was a Cuban
revolt, led by, Che Guevara. Guevara did not lead his revolution in the same was Menchu did, he
was a violent man, who led a violent protest that included numerous executions of people who did
not stand up with him. This argument is an important one because even still today protesting is
happening, and understanding which ways work well, and what ways cause more harm than good is
a necessity for
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53.
54. Asymmetric Warfare Is An Inherently Relational Concept
The "asymmetry" in asymmetric warfare is an inherently relational concept. It refers to a relative
dissimilarity between opponents' in battle, derived from a difference in relational strength amid
warring sides. This asymmetry has tended to be in terms of status and organization; means and
resources, goals and objectives; and strategies and tactics. The relationship between the belligerents
in today's conflicts varies in many tactical, strategic and operational levels, which has come to be
perceived as changing warfare. This popular perception is that with the rise of asymmetric warfare,
conventional warfare had transformed from a customary and symmetric exercise into an irregular,
avant–garde, asymmetric experience. In contrast to this perspective, the main argument here is that
asymmetric warfare is not a new genus of war that has "risen" in the twentieth century as a distinct
revolution in military affairs, but rather, asymmetric warfare is a perennial characteristic of warfare,
or set of distinct conflict dynamics in warfare that occasionally surface out of asymmetric strength
between opponents in war.
At the foundation of this essay is a question calling for the analysis of "the rise of asymmetric
warfare". However, after analyzing the history of asymmetric warfare and the changes and behaviors
that have taken place through this time – as this essay will do – my perspective is critical of the
assumption in the question that asymmetric warfare has 'risen'. Warfare, in
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55.
56. Analysis Of Tim O ' Brien 's ' The Things They Carried '
There were many things the soldiers carried with them during the Vietnam War. They carried guns
and ammo, rations and canteens, and things necessary for survival. The soldiers also carried letters,
photographs and land of Vietnam itself. Tim O'Brien tells of this in The Things They Carried, a book
detailing the lives of the soldiers in Vietnam through the things the men carried with them. Not
everything the men carried was physical, however. The soldiers carried ghosts, memories, and
burdens. Everyone carried something that shaped who they were. Above all else, however, all of the
soldiers carried the themes of love and war, fact and fiction, and individuals versus the collective.
When thinking of war, love isn't often the first word one ... Show more content on Helpwriting.net ...
In regards to Cross after the death of Lavender, it is stated, "He felt shame. He hated himself. He had
loved Martha more than his men, and as a consequence, Lavender was now dead..." (O'Brien 16).
This shows the problems the men faced when trying to balance love and war. Another example of
the divisive coexistence of love and war can be seen in the story of Mark Fossie and his girlfriend
Mary Anne, who came to Vietnam to be with him. When Mary Anne arrived in Vietnam, she was
young and innocent. She quickly took a fascination with the war, however, and joined in the
fighting. This vastly changed her as a person, much to the dismay of Mark. It is stated in the book,
"'The girl joined the zoo. One more animal–end of story.'" (O'Brien 107) This is capitalized upon
when Mary Anne came back from a night of patrol with a necklace of human tongues around her
neck. Though Mark and Mary Anne were set to be married at one point, Mary Anne eventually
disappeared into the night becoming more of a legend than anyone's fiancée with war winning out
over love once again.
The war also blurred the lines between fact and fiction for the soldiers. One such example can be
seen in the actions of the men. While they woke up every day terrified of meeting their demise, they
carried themselves with dignity and acted as if nothing bothered them, not because they were truly
fearless, but rather
... Get more on HelpWriting.net ...
57.
58. A Comparison Of The American And Vietnam Revolutionary...
H502 HISTORY OF INSURGENCY:
A COMPARISON OF THE AMERICAN AND VIETNAM REVOLUTIONARY WARS AND THE
USE OF INSERGENCY
CW4 Joseph, Stephen E
WOSSE: 16–006B
26 September 2016
Table of Contents
A Nation for Change 1
A Revolutionary War 1
Liberating a Revolutionary War 4
BIBLIOGRAPHY 6
A Nation for Change
No one person wakes in the morning and decides to tackle years of institutional rule without
thinking certain doom, discomfort, or in some cases, death. Citizens living during the times within
the United States (1775 – 1784) and Vietnam (1955 – 1975) decided to fight as one voice, for a
cause they believed and shared together. This unified voice, the will of the people, started as a single
voice. Soon there were many voices with the same cry, to push out policies, ideals, and laws that
were not their own. Peaceful talks, debates, or discussions did not work, soon there was no other
means but the violence to break the will to continue.
The revolutionary wars were the violent means to which tactics used, was used as "a form of
warfare [that is] uniquely adapted to undermine the efforts of new and poor countries to maintain the
freedom that they have finally achieved". President Kennedy spoke those words in 1962, the height
of the Vietnam War, and reaffirms the will of the people to that of the American people during its
Revolutionary War; the will for independence prevailed during trying times of offensive and
defensive phases of war.
A Revolutionary
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59.
60. The Things They Carried By Tim O ' Brien
During the mid 1950's, the Vietnam War turned to be the modern pinnacle for battles resulting in the
deaths of 58,000 American soldiers and millions of Vietnamese death. It saw the viable destruction
of modern technology such as the newly fashioned M–16 rifle and the Apache, a helicopter made for
mass destruction. For the soldiers experiencing Vietnam, it was truly an experience which would
shape their hearts and minds forever. As evidenced in Tim O' Brien's The Things They Carried, The
Vietnam War was an emotional tremor for the soldiers as they experienced deaths and created
legendary tales which would define their lives, as well as future generations indefinitely. American
soldiers who participated in the Vietnam War came into the war as young men experienced deaths of
their loved ones and seeked escapism to cope with it. "From deep fear to a lack of trust, the death of
loved ones presents the harboring of a constant remembrance of Vietnam and it's cruelties" many
years after the war (Kaplan 1). The Vietnam soldiers faced unique were severely impacted by the
death of their fellow soldiers dying. For example, the death of Kiowa still haunts Lieutenant Cross's
mind and it will always replay back when he wonders if he could have saved Kiowa or not. "More
than 50 percent of troops engaged in active disobedience", much politically motivated (Bahr 2). The
soldiers experience discontent for the war although many of the soldiers don't seem particularly
political.
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61.
62. The Effects Of Music On The Revolutionary War
To deny the power of music is a waste of an excellent source, one important and extremely useful in
the way we learn. Though some people would look at music as a step forward in the progression of
humanity, it is known to be a much stronger force; and for some, it really defines their existence.
Music is definitely a driving force in society: it has been in existence since the beginning of human
race. The average human spends many hours a day listening to music, whether it's taken as a main
interest or just as something to satisfy us for the day. Music has and certainly had a great effect on
how we think and act, for all one knows, affecting our intelligence. Music served a very functional
role in the Revolutionary War. Songs were written and sang for different reasons. Mainly, they were
used to help make people thrilled, emotional, make fun of the enemy, & forget the terrible realities
of war. During the American Civil War, music played a distinguished role on both sides of the
conflict: the Union and the Confederate. At the time, on the battlefield, a variety of instruments were
being played to issue and lead marching orders and even, at times, to simply boost the Sarkisyan 2
morale of a soldier. Music was a major diversion from the slaughtering and killing going on, helping
the soldiers deal with their homesickness and boredom. WWI had a major impact, not only on
Europe, but on the world. The music during the time is also chaotic for the most part, like the war
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63.
64. Examples Of Guerrilla Marketing
Guerrilla Marketing is an advertising strategy that focuses on low–cost unconventional marketing
tactics to yield results. The term guerrilla marketing was coined by Jay Conrad Levinson in 1984 in
his book 'Guerrilla Advertising'. The term was inspired by guerrilla warfare which became popular
during the Peninsular War, when the Spanish people rose against the Napoleonic troops and fought
against a highly superior army using the guerrilla strategy. The term "guerrilla" was used in English
as early as 1809, to describe the fighters (e.g., "The town was taken by the guerrillas"), and also (as
in Spanish) to denote a group or band of such fighters.
Guerrilla warfare tactics includes ambushes, sabotage, raids and elements of surprise. Much like
guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.
Guerrilla marketing originally was a concept aimed towards small businesses with a small budget,
but this didn't stop big businesses from adopting the same ideology.
One of the most famous examples of guerrilla marketing is The, Blair Witch Project. The Blair
Witch Project is a 1999 American psychological horror film that was produced by five graduates of
the University of Central Florida Film Program with a minimal budget and a camera. The two set up
an internet campaign to ... Show more content on Helpwriting.net ...
Using static paper "stickers," motorists were fooled into thinking their cars had been scratched. But
the sticker is really an ad for the insurance company. The agency didn't stop there. It put videos of
tricked drivers online and offered stickers to viewers so they could fool their friends. The stickers
ran out after two days as the public willingly spread the message across the Netherlands, which, as
we all know, is pretty much the Holy Grail of any marketing
... Get more on HelpWriting.net ...
65.
66. Tim O ' Brien 's ' The Man I Killed '
In the twenty years following the Vietnam War, Tim O'Brien failed to share any stories from his
experiences in Vietnam. Finally he decided to write a book that he titled, The Things They Carried,
in 1990 where he details all of the struggles he experienced after being drafted into the Vietnam War.
In chapter twelve, "The Man I Killed," O'Brien details Tim's uncertainty after killing his first Viet
Cong soldier. As the soldier lay on the ground physically destroyed by a grenade that once resided in
Tim's hand, Tim could not look away from him. He felt that this soldier could have been his friend if
it was not for the war, for which the reasons were ambiguous. As he knelt beside the body, he
mentally eulogized the man for his life accomplishments. Even though Tim had never met this man
prior to that moment, he was able to take his own life experiences and project them into the life of
the deceased. Tim says of the man, "He imagined covering his head and lying in a deep hole and
closing his eyes and not moving until the war was over. He had no stomach for violence. He loved
mathematics" ("Killed" 801) which paralleled Tim's feelings after being drafted into the war.
O'Brien did not understand the political reasons that the United States had entered the Vietnam War,
and he did not want to come home in a body bag from a war that he did not believe in. In chapter
four, "On the Rainy River," of his novel he shares this ambiguity by writing, "certain blood was
being shed for
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67.
68. The Things They Carried By Tim O ' Brien
Imagine one day you receive a mail from the government that you been draft to go a war at a
different country. How would you feel if you know that purpose of this war is unreasonable in any
senses? Angry, anxious or even confused. Vietnam War was "a personal failure on a national scale"
(Hochgesang). There are many videos, documents and movies about the Vietnam War that show
different angles of the Vietnam veterans' experience and how the war really changes their life. In
"The Things They Carried" written by Tim O'Brien, he argues about how the Vietnam War affect the
soldiers in many ways, not only physically, but more important is the psychological effects before,
during and after the war. During the Vietnam War, these soldiers has shed their blood and sacrificed
their future for their homeland, but their government, their society and their families alienates and
forsakes them. Unlike any other wars happened throughout the history of America, the reason for
United States to get involve in the Vietnam War is to stop the spread of communism, a very simple
but also very unreasonable. Instead of volunteer, the majority of the soldiers in Vietnam War were
drafted without any prior notice. Hence, before going to war, the soldiers find themselves having a
difficult time of trying to seek for a reasonable purpose of going to war. Some people try to escape
from the drafting process and stay home or continue their education. Other people, who actually go
to war say "'I just want
... Get more on HelpWriting.net ...
69.
70. The Things They Carried By Tim O ' Brien
1. On my honor as a lady, I have read the entirety of The Things They Carried by Tim O'Brien.
2. Many character's develop throughout O'Brien's novel, but there is a chapter dedicated to the entire
development of Mary Anne Bell and the extreme effects the war had on her. Although Mary Anne is
not involved in any other piece of the novel, she is a perfect example of the effects of war on
individuals– which are an important aspect of The Things They Carried.
Throughout the chapter titled "Sweetheart of the Song Tra Bong", Rat Kiley tells the story of how a
fellow medic, Mark Fossie, flies his teenage girlfriend into Chu Lai from Cleveland. As a welcome,
pretty addition to the medics, Mary Anne charms the entire base and keeps moral ... Show more
content on Helpwriting.net ...
She falls "into a restless gloom, sitting off by herself at the edge of the perimeter. ... she [seems] to
disappear inside herself" (105) and eventually disappears physically, too, along with the Green
Berets.
Mary Anne's sudden changes in demeanor, presence, and her rigor to learn about the war are highly
characteristic of the effects of war. She manages to stay happy and curious about the world, but
through her exposure to primal culture she's become harder, more in tune with her primitive side.
The last time Mary Anne is seen, she is found in a hootch surrounded by dead animals and villagers,
wearing "a necklace of human tongues" (110). She goes on to explain her attachment to the war and
its macabre attributes and explains that in Vietnam she knows "exactly who she is. You can't feel
like that anywhere else" (111). Throughout the chapter, we see the sweetheart of the medics become
the sweetheart of the war itself. Vietnam changes her, only leaving behind the dedication of the high
school girl Rat Kiley first spoke of.
3. "What stories can do, I guess, is make things present.
I can look at things I never looked at. I can attach faces to grief and love and pity and God. I can be
brave. I can make myself feel again." (180)
This passage comments on the validity of O'Brien's stories
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71.
72. The Rise Of Guerrilla Marketing And Effect On Small Business
The Rise of Guerrilla Marketing and the
Effect on Small Business
Anthony Campbell
Alabama State University
Abstract
Distinguished by an aggressive and non–traditional approach to promotion, guerrilla marketing
shares the same goals as traditional advertising – product or brand awareness growth – but does so
in uniquely personal ways. Small businesses in particular stand to benefit from the opportunity to
communicate with consumers using a diverse set of methods and practices while working within a
more restricted budget. While often hard to directly quantify, guerrilla marketing has a myriad of
benefits compared to more traditional vehicles, particularly as it evolves to encompass online and
social trends. The associated ... Show more content on Helpwriting.net ...
Jay Conrad Levinson (2007) was the first to directly apply these concepts to the business world with
a method of promotion he publicized in 1984 as guerrilla marketing. Strategists Ries and Trout
(1986) quickly followed with their push to embrace analogies between the marketing and military
world, and subsequently the marketing warfare strategies movement was born.
Bach (2007) described the guerrilla marketing warfare strategy as potentially a major advantage
small companies have over their larger marketplace competition, with the ability to rapidly
disseminate low–cost attacks by honing in on particular market niches and reaching them in
previously unheard of ways. He went on to describe unorthodox communication methods that relied
on speed and flexibility not afforded to more established, traditional forms of advertising (Bach,
2007). Prevot (2009) explained that the reliance on new approaches, such as the element of surprise
within consumer's lives, can be a more successful way of connecting with potential patrons and
making an indelible impression. As companies, particularly small entities, look for ways to position
themselves against the constant tide of print, television and radio ads, the unique and low cost tactics
of guerrilla marketing stand as a way to differentiate themselves and expand their market share in
the mind of engaged consumers.
Benefits to Small Business The
... Get more on HelpWriting.net ...
73.
74. Role Of Indians In Colonial American History
One may believe that the information in one's history textbook is accurate, but this is not always the
case. The definition of history is the study of past events, "the branch of knowledge that records and
analyzes past events", according the Merriam–Webster Dictionary. One may "regard the native
Americans–if we regard them at all–as exotic or pathetic footnotes to the main course of American
history", according to Axtell. (Axtell, James.981) One may believe this because of what textbooks
say. When mentioning Indians, History textbooks often infer the Indians do "nothing, resist... [or
make] obstacles to the white settlement [and or] victims of oppression". The truth is the Indians play
a huge part in American history regardless to ... Show more content on Helpwriting.net ...
Especially since the British had become more experienced as well in Scotland at the time in
counterinsurgent warfare. The Indians gave the colonist an opponent to perhaps "train or practice"
on along with gaining knowledge. The history of the colonial American fighting tactics would be
undoubtedly different without the Indians to introduce the new fighting strategy known as guerrilla
warfare. It is possible this may have been helpful to the colonist when they won the revolutionary
war. (Axtell.994) Furthermore the economy would have been utterly different without the Indians in
place when the colonial Americans arrived. It is easy for one to see how the agriculture would have
been similar but not the same without the Indians. Axtell stated that the mainstay of colonial life
would have been farming either for "family subsistence or for capitalist marketing and
accumulation. Because of the Indians existence before the Colonial Americas an extensive amount
of land was cleared by the Indians which made the farming process somewhat easier for the
Colonial Americas. The Indians were able to clear to clear the grub and make "meadows and park–
like woods by seasonal burning". (Axtell.988) Because of the previous clearing work the Indians
had done large corn fields and villages were formed. It was relatively easy for the colonist to obtain
clear Indian land by "trading a few fathoms of trading cloth, some
... Get more on HelpWriting.net ...
75.
76. Analysis Of ' The Sniper ' By Liam O ' Flaherty
Throughout history, there have been countless intelligent and marvelous novelists. Shakespeare,
Stephen King, and Mark Twain are all examples of these outstanding writers. One would be wise to
include the Irish novelist Liam O'Flaherty in this list. Joseph Burger (1984) describes Liam
O'Flaherty as a key figure in the Irish Renaissance. His stories, such as "Return of the Brute" and
"The Informer," generally include the theme of war. O'Flaherty has served in Ireland's armed forces,
which gives him experience on the topic of war. He typically relates his stories' settings to Ireland
and its people. This is reasonable, for he was born and raised in Ireland and served in Ireland's
military. One of his more renowned fables, which ... Show more content on Helpwriting.net ...
Ireland was divided between two sides of political views, and citizens fought for the stance they
supported. The war not only divided the country, but it divided families as well. Soldiers were
forced to murder their friends, neighbors, and siblings. Senseless acts similar to these are not caused
by personal hatred, but rather by political disputes. The Republican sniper did not murder his brother
as a result of personal reasons; he murdered his brother simply based upon political views.
O'Flaherty is trying to demonstrate that society can force brothers to murder each other based on
disputes that are not theirs. This short story is an excellent example of O'Flaherty's style of writing.
Throughout the tale, the reader is presented with many themes. One of the most evident themes that
is that war is not partial to a group. An example of this theme in the story occurs when the
Republican sniper is forced to slaughter several individuals in order to survive. These characters
include a hostile gunner, an elderly female messenger, and the enemy sniper. O'Flaherty shows that
the Republican sniper does not hesitate to end the lives of these people, for he must survive. Society
observes this on a daily basis. Soldiers must neutralize any threats that stand in the way of their
objective. They are instructed to terminate anyone who poses an issue to them or their mission. It
does not matter what form these threats are in––women, children, or
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77.
78. Geography : History And Geography
War is a timeless phenomenon that has shaped societies and cultures; war is greatly influenced by
geography. History and geography are both important when considering wars; history tells what
events took place, but geography tells us the why, where, and how. One can study geography's
effects on war through geography's subtopics: physical, human, economic, and political
geographies. For example, war strategies and methods are geography based. Physical geography
studies the terrain and landforms in the war–ridden area; these can be a disadvantage to individuals
unknowing of the area, and can be used to the advantage of the country being invaded. Human
geography shows the relationship between the humans (soldiers and civilians) and the land.
There is a great need for geographical knowledge, especially when considering war; if it was not
important, The US Air Force Academy and West Point would not study geography, and the
government would not have a Department of Geography. Physical geography can affect war
greatly– regardless of the number of soldiers or the size of the weapons arsenal. From one point of
view, a rough terrain and huge landmasses are detrimental; if an army does not know how to
decipher their way around them, they lose time and resources in a standstill. For the country on
home terrain, this is a huge advantage; living there gives them the advantage of knowing the land
and how to maneuver with it. For this country, physical geography added a natural
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