1. Combining
SEO + Community
to Create the Perfect Marriage
@jennita By: Jen Sable Lopez

2. When you hear “SEO”
you think…

3. SERPs
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4. Getting Links
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5. Creating Content
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6. Sharing Content
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7. Technical Stuff
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8. Keyword Research
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9. Analytics
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11. All About the Robots?

12. And What About Community?

13. Customer Service
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14. Blogging
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15. Social Media
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16. Events
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17. Learning
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18. All About the people

19. How can they work together?

20. Hello Relationship
Building!
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21. Brand Advocates
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22. They’re searching for you
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23. *They* link to you!
http://www.mybakingaddiction.com/nutella-cupcakes/
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24. They’re your sharers
Likes: 1103
Shares: 1382
Comments: 2134
Total: 4619
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25. UGC Baby!
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26. IRL FTW!!!
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27. Let’s Talk Tactics!

28. Get your community to
create links to your site
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29. Make it super easy to share
Easy to share How Quickly it’s being shared
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30. Focus on *your* community
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31. Give them data!
Or something they want
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32. Embed code
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33. Site badges
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34. Gamification
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35. Gamification
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36. Make sure they’re
sharing the way you want
them to
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38. Wait... What?
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39. Use Open Graph Tags
Ahh better!
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40. Open Graph
<meta property="og:url"
content="http://www.huffingtonpost.com/2012/10/08/recipes-with-
nutella_n_1942810.html"/>
<meta property="og:title" content="21 Of The Best Recipes
Featuring Nutella" />
<meta property="og:description" content="Hey fellow Nutella
lovers, we&#39;ve got just the thing that&#39;ll make your week,
your month... maybe your life. Since we already showed you how to
make Nutella from scratch, we&#39;re now sharing with you all of
our favorite recipes that use Nutella."/>
<meta property="og:image"
content="http://i.huffpost.com/gen/803293/thumbs/o-RECIPES-WITH-
NUTELLA-facebook.jpg" />
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41. Open Graph Tags
http://www.ginzametrics.com/cheatsheet
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42. Make them do the work
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43. They’ll create ideas
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44. And Content
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45. Lots of comments
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46. Google+ is your friend
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47. Search+ Your World
That’s me!
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48. Google+ in SERP
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49. Google+ SEO
Title
+
Description
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50. Google+ = Quick Indexation
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51. Google+ Authorship
Community authors show up in search!
plus.google.com/authorship
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52. Test, test, test
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53. If you’re on top of your
SEO, they’ll find you
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54. Us
Google
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55. Community
+
SEO
=
An investment in the future,
not just in today
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56. Jen Sable Lopez
Director of Community
SEOmoz
@jennita
jen@seomoz.org