Case Analysis Of Coke And Pepsi

Case Analysis Of Coke And Pepsi
Introduction:
Coca Cola and Pepsi vied for "throat share" of the world's beverage market for over a century. The
biggest battles of the cola wars were fought over the $60 billion industry in the U.S, where the
average American consumed 53 gallons of carbonated soft drinks per years. In a carefully waged
competitive struggle, from 1975 to 2000 both Coke and Pepsi achieved annual growth of around
10% as both U.S and worldwide carbonated soft drink consumption consistently rose. This cozy
relationship was threatened in the late 1990's , however , when U.S carbonated soft drink
consumption dropped for two consecutive years and worldwide shipments slowed for both Coke and
Pepsi. In response both firms began to modify their bottling, pricing and brand strategies. They also
looked to emerging international markets to fuel growth and broadened their brand portfolios to
include non–carbonated beverages like tea, juice , sports drinks and bottled water.
Supplier Power:
In the carbonated soft drinks industry concentrate producers like Coke and Pepsi require a few
inputs. The concentrate for most regular colas ... Show more content on Helpwriting.net ...
Coke and Pepsi responded by expanding their offerings, through alliances (e.g. Coke and Nestea),
acquisitions (e.g. Coke and Minute Maid), and internal product innovation (e.g. Pepsi creating
Orange Slice), capturing the value of increasingly popular substitutes internally. Proliferation in the
number of brands did threaten the profitability of bottlers through 1986, as they more frequent line
set–ups, increased capital investment, and development of special management skills for more
complex manufacturing operations and distribution. Bottlers were able to overcome these
operational challenges through consolidation to achieve economies of scale. Overall, because of the
CPs efforts in diversification, however, substitutes became less of a
... Get more on HelpWriting.net ...

The Perils Of Soft Power By Josef Joffe
The origins of American Pop have been spreading throughout the world like a wildfire. Many
cultures and societies have chosen to adopt this style of living because it is so popular. American
pop culture differs from other forms of culture in several significant ways due to the diversity in the
world. Which is why American pop culture may be spreading out a negative effect on too these
other cultures. The negative effect that the American pop culture is sending out is not only
influencing others to follow their style but also showing other cultures in their media and shining a
bad light on them. Due to this, many other cultures and societies have changed their views on
American pop culture. American pop culture is widely known for their ... Show more content on
Helpwriting.net ...
In "The Perils of Soft Power" by Josef Joffe, he states, "a number of American thinkers, led by
Joseph S. Nye Jr. of Harvard, have argued that the United States should rely more on what he calls
its "soft power" – the contagious appeal of its ideas, its culture and its way of life – and so rely less
on the "hard power" of its stealth bombers and aircraft carriers. There is one problem with this
argument: soft power does not necessarily increase the world's love for America. It is still power,
and it can still make enemies.'' This claim is basically saying that America should focus more on
making other cultures like them more and accept them more regardless of the many negative effects
it has on them. But as the claim states, although having a more likable approach doesn't mean that
acceptance will come right away. Joffe means that America should focus on the fact that even if they
try this more approachable tactic, it could still end up with enemies all around the world. Joffe
follows up on his previous point by stating, "There may be little or no relationship between
America's ubiquity and its actual influence''. This means that while American pop culture is
spreading throughout the world ad many people try to adapt to it, even Americans don't actually
have the adaptation to their own culture. Many people are proud to show off the influence that they
have gotten from American pop culture, but when people that actually live in America don't even
have the same connection with their own culture, they end up looking foolish. America strives to
spread their culture to other but they don't even follow their own rules. Bluntly this can be a form of
hypocrisy, which is why America should focus on "soft

Essay on Cola Wars Continued – Coke vs. Pepsi in 2006
Cola Wars Continued – Coke vs. Pepsi in 2006
Reading the case, special attention should be paid to the underlying economics of the soft drink
industry and its relationship to average profits, the relationship between the different stages of the
value chain in the industry, the relationship between competitive interaction and industry profits,
and the impact of globalization on industry structure.
While preparing the case, you should start by carefully characterizing the carbonated soft drink
industry. To do this, clearly specify Coke and Pepsi's market in the value chain of the industry, their
main suppliers and main buyers.
Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are ...
Show more content on Helpwriting.net ...
The least profitable channel for soft drinks, however, was fountain sales. Profitability at these
locations was so abysmal for Coke and Pepsi that they considered this channel "paid sampling."
This was because buyers at major fast food chains only needed to stock the products of one
manufacturer, so they could negotiate for optimal pricing. Coke and Pepsi found these channels
important, however, as an avenue to build brand recognition and loyalty, so they invested in the
fountain equipment and cups that were used to serve their products at these outlets. As a result,
while Coke and Pepsi gained only 5% margins, fast food chains made75% gross margin on fountain
drinks. Vending, meanwhile, was the most profitable channel for the soft drink industry. Essentially
there were no buyers to bargain with at these locations, where Coke and Pepsi bottlers could sell
directly to consumers through machines owned by bottlers. Property owners were paid a sales
commission on Coke and Pepsi products sold through machines on their property, so their incentives
were properly aligned with those of the soft drink makers, and prices remained high. The customer
in this case was the consumer, who was generally limited on thirst quenching alternatives. The final
channel to consider is convenience stores and gas stations. If Mobil or Seven–Eleven were to
negotiate on behalf of its stations, it would be able to exert significant buyer

Porter 's Five Force Competition Analysis
Porter's five force competition analysis
Michael Porter developed the five force competition which is applicable to all the industries across
the globe. This model assumes that there are five forces that determine the competition facing an
industry. The tool is powerful in understanding where competition lies in current industry situation.
The model below describes the five force competition. The carbonated soft drink industry is highly
competitive in all countries with Coca–Cola and Pepsi having almost 70% market share of the
world. The quickly developing nature of the Chinese carbonated soft drinks market has given the
aggressive scene a significant help. All areas developed somewhere around 1999 and 2003, and
despite the fact that development in a few segments is backing off, especially in the carbonates area,
there are a considerable measure of chances for organizations to help their pieces of the pie by
spreading into developing areas. The five force competition model enables us to analyze the
competition faced by the industry in a market.
Threat of new entrants: The soft drink industry is highly competitive. The barrier to entry is
relatively low for a new comer with a single beverage but the established players like Coca–Cola
and China, who with their experience have achieved economies of scale. Huge capital investments
are required to create a brand awareness among the consumers, though the process of bottling,
distribution and storage could be outsourced. The

Advantages Of China Soft Power
Limits of China Soft Power:
China is experiencing significant military and economic powers that could create a threat for its
neighbors. Therefore, soft power is indeed an important tool that China is trying to invest in in order
to improve its image and recover from its unpopular policies, and to
1–Imbalance of soft–power resources:
It is undoubtedly true, that one of the major challenges which China nowadays is facing in the
making of foreign policy is the ability how to make its cultural products more attractive. Although
that we still recognise various products which are made in China, the Chinese culture cannot be
compared to the United States when it comes to cultural attractiveness. This lack of cultural
attractiveness may be explained ... Show more content on Helpwriting.net ...
The Iraqi war for instance could show the positive aspect of the EU soft power that overcame the
US in fighting terrorism. However, EU soft power if facing many challenges due to economic and
military powers that transferred the EU into a neutral and weak security actor that cannot play an
influential role in the conflicts. This weak presence of the EU soft power can be realised in the
Afghanistan conflict and Ukraine crisis. Another reason for the weakness of EU's soft power is the
fact that the formation of the EU based more on economic reasons rather than political values. It is
true that the EU through its communities as the European Political Cooperation ( EPC) has
strengthen its foreign policy, but it was only after the Cold War and the setup of European Security
and Defense Policy (ESDP) when the EU's foreign policy has really become influential and a
resource of its soft power. Although that the EU has been strongly presented in some international
conflicts as the Ache/Indonesian conflict in 2005, it did not gain any political presence as a powerful
actor. This weak presence of the EU soft power can be realised in the Afghanistan conflict and
Ukraine crisis. During the Afghanistan conflict, EU faced the challenge of how to make changes and
to appear as a powerful actor that can lead as the US.

Soft Power By Joseph Nye
Soft power is a term introduced by Joseph Nye a decade ago addressing the means and tools that
nation use to obtain dominance in the political field avoiding using any military action "hard
powers". In other words, soft powers are the level of attractiveness a nation has over other nations
and the tools that enable this nation to shape the political agendas and political decisions of others in
its favor.
The concept of 'soft power', coined by Joseph S. Nye several years ago (Nye, 2004) highlighted that,
in addition to economic and military power, a third component of power – soft power – 'rests on the
ability to shape the preferences of others (Nye, 2004:5). More than merely influence, 'soft power' in
his definition "is the ability to attract" ... Show more content on Helpwriting.net ...
But the main point of critique and disapproval is that the 'Bush administration needs to recognize
that the elite Arab public can speak for itself. It deeply resents being condescended to and ignored.
Only by treating Arabs and Muslims as equals, listening carefully and identifying points of
convergence without minimizing points of disagreement, will a positive message get through'.38
True dialogue, rather than mere one–way communication, is therefore seen as the essential starting
point to fix the US's serious – but probably not yet fatal – image problem around the world. With the
United States having de facto responsibility for the economic and political transformation of Iraq,
public diplomacy may only be effective when the basic rules of marketing are followed, in particular
that the 'product matches up to the

A Common Trope Within International Relations That Is Often
A common trope within international relations that is often discussed by analysts and average
individuals alike, is the "inevitable" decline of American power. Delving into this trope in his book,
IS THE AMERICAN CENTURY OVER?, Joseph S. NYE, JR, argues that the period of American
pre–eminence in military, economic, and soft power resources is not over (116). In structuring his
argument, Nye first analyzes Europe, Japan, Brazil, and India and their potential role in challenging
America's ability to maintain an international order. Then, Nye turns his attention towards China,
and comparatively analyzes its military, economic, and soft power to that of the United States.
Conversely, Nye explores potential American responses to China's ... Show more content on
Helpwriting.net ...
Within these terms, Nye contextualizes his argument. For example, Nye explains that though
China's economic and military power allow it to be a more of a potent threat than other challenger, it
has a host of domestic issues, ranging from an underdeveloped countryside to rapid industrialization
(50). Even if China were to overcome its domestic problems, which would translate to an increase in
Chinese economic power, a preponderant role for China in the world economy would not equate to a
Chinese hegemony. It's political and military actions would still have to account for the United
States.
Through dissecting how any economic advantage China has over America is negligible, as it comes
at a price for it as well, Nye makes the argument that interdependence constrains China into working
with America in maintaining the international order, rather than working against it. As the United
States derives power from the dollar, much has been said about China's massive holding of dollars,
and how it could potentially use it as a bargaining chip in its relationship with the United States.
However, Nye claims that in the interdependent relationship between the nations, power depends on
asymmetries in interdependence (54). Thus, if China were to dump its dollars on world financial
markets, it could bring America to its knees, but it would also bring

Soft Power In Japan And The Soft Power Of Japan
The soft power is increasingly important in the international relations. It can improve the influence
of a country and indirectly his economic and political power. The culture in all his manifestations,
history, tradition and social customs form his base. Japan, with his culture, has a solid base on which
soft power can be built. The main objective of the cultural diplomacy is to improve the image and
prestige of a nation through aspects of the culture like the fine arts and the scenic arts, languages
teaching and the intellectual traditions.
About this, the Japanese diplomacy has evolved across several stages, creating its own Soft Power
based, basically in export the culture around the world. During the 1950s and early 1960s, the goal
of ... Show more content on Helpwriting.net ...
During this period, particularly after the Tokyo Olympics Games, the emphasis changed to
projecting an image of a "Pacific Japan" to an economically advanced Japan. In light of Japan's
economic development, the Japan government's efforts in promotion focused especially on the study
of the Japanese economy. About the initiatives in this field, it was the establishment of the Tanaka
Fund to support 10 major universities in the United States on the promotion of their Japanese
studies.
The decade of 1970 brought another change in the cultural diplomacy of Japan, this time in response
to the rise an anti–Japanese feeling in Asia. The critiques stimulated Japan to strengthen his cultural
activities in Asia. Moreover, establishment Japan Foundation offices in most of the countries of
Southeast Asia they were a clear evidence of the new policy, in order to improve the knowledge and
Japanese interest in the Southeast Asian region.
The next stage in the evolution of Japan's cultural diplomacy began in the late 1980s. The Japanese
economy matured and the importance of the country on the international stage increased. Moreover,
a new concept of "cultural cooperation" began to play a role in Japan's cultural diplomacy during
this

The Increasing Weight Of The Union
The increasing weight of the Union since its creation in 1951 has elevated the community to the
international stage as an indubitable power and encouraged the debate about the characterization of
the EU, fostered by the involvement from European political science scholars. Scholars have came
up with a "sui generis" definition of the EU in the sense that it neither is an intergovernmental
organization nor a federal state.4 Still, the novelty of the Union does not bound itself to the
definition of the nature of European institutional set–up. Indeed, the discussion between scholars
goes further towards the characterization of the European power.
To understand Manner 's theory, let us first have a look at its inspirations. The concept of civilian
power (CP) was mostly developed by F.Duchêne in 1973. He defined it as "a civilian group long on
economic power and relatively short on armed forces".5 This concept can be said to be the basis of
Manners ' NPE theory. Moravcsik deepened F.Duchêne 's definition arguing that the EU's CP «does
not lie in the deployment of battalions or bomber, but rather in the quiet promotion of democracy
and development through trade, foreign aid and peacekeeping». 6 In a word, both definitions imply
that CP privileges means others than military ones in its foreign policy. As a matter of fact, the
civilian conceptualization of Europe puts the emphasis on negociacion, multilateralism, economic
instruments and diplomacy rather than privileging a

Situation Analysis
10/Oct/2012 Author: Bin Liu | ID #: U1037223 |
Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand |
Executive Summary
This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its
"second leader" position in the soft drink market in New Zealand. The first half of this paper shows
the situation analysis of Pepsi. In particular, the internal analysis focuses on the power of suppliers,
buyers, new entrants, and product substitutes. The results show that the bargaining power of
suppliers and buyers are not great, threat from new entrants are negligible but significant from the
substitutes. The external analysis focuses on the economic, regulatory and industrial ... Show more
content on Helpwriting.net ...
In the 8th section, the market implementation, evaluation and control will be addressed. And the
final section is used to discuss the ethics, social responsibility and sustainability issues of PepsiCo
Inc.
I. Situation Analysis
PepsiCo Inc. is an American multinational corporation that manufactures, markets, and distributes
grain–based snack foods, beverages, and other products. Of all the products sold by PepsiCo Inc.,
Pepsi is one of the most representative and well–known brands and therefore is selected for the
analysis, (Bryson York Emily, 2012).
Internal Analysis – Power of Supplier
The primary objective for every enterprise is to maximise profit. According to the accounting
equation, profit is obtained by subtracting expenses from the revenue. Thus, the analysis of power of
supplier is essential as it directly influences the level of expense that a corporation faces. To
understand the power of supplier, it is a good approach to first learning the components that
manufacture the product sold, and then studying the market structure of each component as the
prices are largely influenced by market structure.
The materials used in Pepsi production are (1) cola and (2) can/bottle. Material suppliers for the soft
drink industry do not hold much power as the markets of these materials are competitive. The
ingredient of cola consists primarily of carbonated water, sugar, and flavourings, (Mitchell, Alan J.,
ed, 1995). The price of these

Energy Drinks And The Energy Drink Industry
Energy drinks have outperformed the growth in carbonates in the last few years, and present a
substantial opportunity for beverage manufacturers to extract further growth from their sales. There
are many driving forces of change and critical success factors in the energy drink industry.
Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the
excessive caffeine in most high–energy drinks. However, before the 2000's consumers were
accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports
drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice
for a fast–paced mobile society. Therefore, this industry endures many ... Show more content on
Helpwriting.net ...
. Pepsi's and Coke Cola's Dominant Economic Characteristics.
These two–company's economic characteristic include their market size and growth rate from the
early 2000's to 2010. Coke and Pepsi have struggled for years in the carbonated and non–alcoholic
sector. According to Barbara Murray (2006c) "But as the pop fight has topped out, the industry 's
giants have begun relying on new product flavors and looking to noncarbonated beverages for
growth." (Murry, 2006). For instance, Coke boasts in the advertisement as the king of the soft drink;
as a consumer of both products, I agree. About 15 years ago, I was selected to participate in a
critiquing of Coke and Pepsi products. Additionally, my travel to Africa in 2007 and 2010 provided
the same raving review for the Coke Cola products. Apparently, Coke and Pepsi have been rivals for
ages locally, regionally, nationally, multinational, and globally, therefore, one expects them to have
an on–going rivalry when marketing the high–energy beverages. The Coca–Cola Company leads the
world in manufacturing, marketing and distributing soft drinks. The company is styled as
unstoppable due to its universal appeal ranging from Minute Maid orange juice, Dasani purified
water to PowerAde sports drinks and Fuze vitamin–enhanced water. Indeed, despite the fact that
Coca–Cola has ruled the drink market for the twenty years, however, "the soft–drink giant is
struggling as per–capita consumption of soda has hit multi–decade lows."

The Paradox Of American Power Summary
Paradox of American Power Reflection The analytical text "The Paradox of American Power,"
written by Joseph S. Nye was quite a fascinating read, as it analyzes the reasons behind why the
U.S. has become a worldwide leader and is able to maintain its position as a leader. In addition Nye
writes about "hard" and "soft" powers as one of the main reasons why the U.S. is able to hold its
position as a world leader, and describes it as a major factor in determining whether or not other
countries, such as Russia and China, have the ability to emerge as global superpowers. Throughout
the book, Nye teaches the readers about the "Game of Politics," describing unilateral and
multilateral approaches to problems, and why the U.S. should initiate more cooperative relations
with the other countries of the world in an analytical objective manner; even with its faults, it
manages to convey this message in a way that gives its many of its strong points. To the average
person, one may choose to believe that politics is simply a matter of affairs that the government
handles, however, in "The Paradox of American Power", politics is a game where every country
tactfully and adroitly attempts to gain influence over one another. Some countries are quite
successful in this venture and emerge as one of the world's leading superpowers, with other
countries attempting to reach that niche as well. Nye states that "Governments compete with each
other and with other organizations to enhance their own credibility and weaken that of their
opponents... (Nye 68)." Here Nye is saying that the game of politics is one of subterfuge and tactics
in an attempt to come out on top. In agreement, I believe that Nye's view on the game of politics is
one that the U.S. has played quite well in order to come out on top, however, if the U.S. does not
increase relations with other countries, it will not expect to stay as the top superpower for long. One
of the strongest suits that "The Paradox of American Power" has to offer is its objective, unbiased
analysis of candidate superpower countries and the factors that allow them to qualify as potential
superpowers. This objective analysis is what allows the reader to analyze Nye's breakdown of what
factors allow

Joseph Nye's Conception Of Soft Power In The United States
A realist's view of the world is based on the idea of an anarchic global structure, where there is no
higher power or authority above that of the states. Such a person sees the world as having competing
power bases, maintaining individual states' interests through the exercise of power. The primary
concern is survival and this is accomplished by leveraging power. It is "the realist's conception of
power that has come to shape mainstream accounts of world politics." Based on this view, in
simplified terms, one might say that only through force can power be achieved. And one might
assume that such force must be physical, coercive, or military in nature.
However, Joseph Nye asserts that soft power, or the "ability to affect others through the co–optive
means of framing the agenda, persuading, and eliciting positive attraction in order to obtain
preferred outcomes," can be wielded in order to reach goals in international relations. Exerting one
state's soft power involves utilizing non–material forms of power, such as the "attractiveness" of a
culture, political idea, or policy in order to shape the wants or goals of another state. A common
sense approach is to see that not only hard power (force), but soft power (persuasion or attraction)
can also be ... Show more content on Helpwriting.net ...
has also used soft power in what may be viewed as a less–traditional method of power through the
use of media, specifically Hollywood movies. Movies that are directed and produced in the U.S. are
viewed throughout the world, oftentimes spreading the message of democracy and American ideals.
As masses of people view these movies, they begin to believe in, and long, for democracy. During
World War II, the government created an office, the Office of Wartime Information, that worked
with Hollywood to interject effective propaganda into productions. These movies were not just
viewed in America, but also viewed abroad and helped to sustain support for America and the Allied
nations during

Canada's Move Towards Soft Power Essay examples
I believe that Canada's move towards soft power is absolutely positive one. As a rationalist, I believe
soft power should be adopted by all countries as their primary philosophies for maintain and
sustaining its power amongst other countries in the world. Being a hard power can have its benefits
but it is also can be perceived by the rest of the world as the role of international "bullies," such as
United States and their interference in world affairs. As Canada has adopted the role of
"peacekeepers" in the world have really benefited the relationships it has created amongst the world
stage. Canada had never expressed a real interest or even has the capacity to become a hard power
since it lacks the funding, military build up, ... Show more content on Helpwriting.net ...
Canada has been instrumental in providing humanitarian aid in relieving human suffering in
international countries such as Haiti, Afghanistan, Uganda, Sudan, and etc. Canada is one of the
vital key nations that United Nations can turn to obtain for advice on peacekeeping and expect
peacekeepers. Besides, even with strong economical and international relationships with USA;
Canada did not participate in the US led attack on Iraq because of UN's rejection to the attack and
due to Canada's international policies of being a soft power. Canada does not have the economy or
the military might to become a hard power on the world stage, but rather as a soft power Canada has
been instrumental as a valuable member in G8, UN, and etc., amongst the international community.
Canada is one of the world's key leaders in technology, diplomacy, economics, and resources. Rarely
Canada is in any controversies amongst the international community and rather maintains a
dignified mannerism in dealing with international affairs. The United States due to NAFTA and
other treaties has become more economically mutually reliant on Canada resulting in United States'
best interest in ensuring the Canada is safe guarded, such as, the Soviet and United States Arms War
and now recently talks of North American missile defense system. However on the flip side of the
coin, because of international policies Canada has adopted on becoming and maintaining itself as a
soft power has caused Canada to be

What Is The Failure Of Soft Power
Failure of Softer Power The history of the Soviet Union's actions shows the slow erosion of the
state's soft power. Post–World War Two, the Soviet state had a great deal of soft power. Part of the
reason was that many prominent communists had led the resistance against fascism, and many
people believed that communism was the way of the future (who caused the cold war to end).
However, the first undercut came with de–Stalinization in 1956 with exposure of Stalin's crimes–
the Great Terror, hard labor camps, and purges. Importantly, de–Stalinization came at the same time
the Soviet government took repressive actions against the Hungarian Revolution, which was
protesting the Soviet–backed communist government. The Soviet government was focused ... Show
more content on Helpwriting.net ...
Gorbachev reforms were attempts to open the country, not to end communism. However, the soft
power of communist promises had failed, coupled with the brutality of the state, and economic
decline meant the loss of faith in communism. In attempting to reform, the state lost control of the
reforming elite, who were working very hard to eliminate communism (Truman). The soft power
had failed as it lacked the convention to convince the middle class, even with the reforms, that their
lives were going to be better, as communism promised. Importantly, the government had many
failed promised and the people lacked faith in communism to continue living in the Soviet Union.
For the middle class, dictatorship seems strong, but a dictatorship's heavy–handedness is brittle and
will crack under sufficient stress such as political and economic revolution from the bottom up. (the
reason why the cold war ended). The long–term decay of the Soviet institutions had left the country
in internal decay, that ultimately could not survive the revolution from the bottom

Essay On Cola Wars
Cola Wars Continue: Coke and Pepsi in 2010
A case discussion note
January 17, 2012
1. Historically, why has the soft drink industry been so profitable?
Historically, the soft carbonated soft drink (CSD) industry has been valued at $74 billion in the
United States. In order to understand the reasons why the industry has been hugely profitable despite
the 'Cola Wars', an examination of the CSD industry with Porter's five forces analysis will be
conducted. As market leaders, the analysis will be centred on both Coke and Pepsi (hereafter
"C&P").
Threat of new competition: Barriers to entry in the CSD industry are extremely high and there are
various factors to support this. Firstly, both C&P spend gargantuan amounts of funding of ...
Show more content on Helpwriting.net ...
The reason for this difference is predominantly due to Master Bottler Contracts established to allow
for a certain level of "price fixing" on the concentrate producers' part. Additionally, as mentioned
previously, raw materials for concentrate producers are abundant and homogenous; hence COGS for
them will be significantly lower. Also, the bottler is in charge of selling and delivery, and hence
incurs an 18% selling and delivery expense while there is no such expense on the concentrate
producer's part. These reasons explain why the concentrate business has a more profitable business
model than the bottling business. 3. How has the growing popularity of non–carbonated soft drinks
influenced the industry?
Non–carbonated soft drinks have been gaining popularity in the past decade, increasing from 13% in
2000 to 17% in 2009. This growing popularity has resulted in the generation of both local and global
strategies by CSD firms unwilling to lose out on the budding market. In order to capitalize on the
opportunity, both C&P greatly expanded their lines of beverages to include sports drinks like
Gatorade and tea–based drinks like Lipton. Majority of drinks introduced during this time were
non–CSDs. Besides creating new products, Coke also aggressively gained market share through
acquisitions and extending their fountain services to include coffee and tea.
The non–CSD opportunities globally were also aggressively pursued by

An Analysis of Joseph Nye’s Use of “Soft Power” and its...
An Analysis of Joseph Nye's Use of "Soft Power" and its Relationship with Morality in International
Relations Recently, the United States has lost a great deal of power in the international arena
because of its invasion of Iraq and torture of prisoners of war. The United States holds an incredible
edge in military capabilities over any other nation and the US benefits from the largest economy in
the world. In a world where there is one single superpower, why is that superpower unable to force–
feed policy through coercion or payoff? Theoretically, the US ought to be able to rule the world with
a double–edged sword of military muscle and economic supremacy. These tangible aspects of power
should be all that US needs to be the ... Show more content on Helpwriting.net ...
Joseph Nye offers an alternative theory for the construct of State power. He created a system in
which State power is broken into two parts; "hard power" and "soft power." "Hard power" consists
of the traditional, tangible aspects of power namely, military and economic power. "Soft power" is
the key distinguishing dynamic of Nye's work from other theories. "Soft power" consists of all other
facets of power, such as ideology, foreign policy, culture, stability, prosperity, and membership in
international organizations (Bound to Lead 130 and Paradox xi, 8). The modern world is becoming
more interconnected and interdependent with one another, hence depending less on "sticks and
carrots" and more on "soft power." The missing link within perceived State power is the role
morality plays in actual power. This study will show that "soft power" is implicitly, and at rare times
explicitly, founded in moral values. The definition of morality or what constitutes proper morals is a
difficult task and may be explained differently 100 times if one were to ask 100 people. Generally
speaking, being moral is conforming to the standards of good or right. This vague definition is open
for many interpretations. As mentioned, morality is not recognized internationally or is scrutinized
as a weakness by the realist community, at least not openly so. Morality has played a role in
international affairs and war for centuries.

Power In International Relations Essay
What is Power? It is no dispute that international relations, in both contemporary times and the past,
has always been characterized by power. Relationships between states are usually characterized by
one state having power over the other. In reality, the international playing field is characterized by a
hierarchy of states, their place in the order depending on the amount of power they possess.
Although the existence of power as a central concept in international relations is universally
accepted, how power is defined is the subject of many debates. Because there is a multiplicity of
perspectives to be used in looking at international relations – such as realism, liberalism,
constructivism, and rationalism, among many others – the views on power can be numerous. Some
of the more widely held definitions of power are that it is the ability to control natural resources.
Others would argue that it is a state's ability to control other states. Moreover, some others would
claim that power is the capacity to control outcomes in the international sphere. Of course, the
perspective or theory that one would subscribe to has a great influence on how one sees the world.
This is because "isms", or theories, are lenses to which a scholar could use to view the world,
including international relations, and explain its processes and the outcomes of these processes.
Hence, like in any other subject, the philosophy taken by an individual has a strong defining
influence on the person's

Strengths And Weaknesses Of Chinese Soft Power
The Strengths behind the Chinese successes:
China's rise did not start anywhere outside. China has started to develop itself since 1978. At that
time it contributed only 1% of world's economy. Nowadays China is a big economic giant that is
contributing more than 7% of world's economy. Researchers are guessed that by 2025 China's
contribution to world economy will increase to 20%. With the growing influence, China became the
second largest trade partner of EU and USA. China is producing and exporting so many goods to
EU and US. In 2010, China stood second when it came to export in EU. Relation between China and
EU is continuously developing. Many European countries are much dependent on China for so
many goods.
So many Chinese companies are currently operational all over the world with go–global strategy.
They are making impact in terms of investment and infrastructure development. China is even
taking over some of ... Show more content on Helpwriting.net ...
In the later part of the essay, I will talk about the different forms of Chinese soft power that has
shaped China to come to its current position.
Confucius Institute:
One of the important mediums of Chinese soft power is its Confucius institute. Chinese government
is actively funding Confucius Institutes to educate people from other courtiers about China. It's an
initiative of Chinese government in collaboration with foreign universities and educational
institutions to promote Chinese culture and language. The first Confucius institute was established
in Seoul in 2004. Currently there are around 353 Confucius institutes and 473 Confucius classrooms
around the world.
Nowadays, many more countries and universities in particular are requesting Chinese government to
open Confucius institute. This clearly shows the influence of China is spreading all over the world
through its cultural soft power.
Investment and

The Level Of Competition In The Soft Drinks Industry
The level of competition in an industry determines the number of profits made by players in the
industry. An industry with a high level of profits is likely to attract many players which erode the
profits made by firms gradually. A firm seeking to venture into a new industry should evaluate the
level of profits in an industry as well as how intense competition is in the industry before making a
move. Porter's five forces model provides a comprehensive framework that can be used to evaluate
how intense the competition is in the industry. The soft drinks industry is an industry that is very
profitable but also exhibits cut throat competition. Coca–Cola and Pepsi companies are the players
with much dominance in the soft drinks industry. This paper explores the competition between
Coca–Cola and Pepsi companies dubbed cola wars in the context of Porter's five forces model.
Threat of New Entrants (Low) This force analyzes the ease or difficulty of a new player entering an
industry. Industries that are profitable but have minimal barriers to entry attract many players who
make the profits to plummet. Profits decrease when a large number of firms compete for a limited
market share (Hill & Jones, 2010). Therefore, existing players, particularly in a profitable industry,
should create extensive barriers to entry to deter new firms from entering the industry. Coca–Cola
and Pepsi companies are the dominant players in the soft drinks industry (Yoffie, 2011). The two
companies

The Theater Strategy And Campaigning
USAWC Theater Strategy and Campaigning – The Role of Landpower in the Achievement of
National Strategic Objectives in the JIIM Environment
"This nation takes action in the international arena aimed at influencing human activity and the
environments in which that activity occurs. It could not be otherwise, as all institutions – states,
corporations, NGOs, etc. – are populated, controlled, and directed by people. Influencing these
people – be they heads of state, tribal elders, militaries and their leaders or even an entire population
– remains essential to securing U.S. interests.
All elements of national power have an important role in these interactions with other nations and
peoples."
Strategic Landpower White Paper (2013) This statement at a glance gives the reader insight into
why landpower is so important to the nation's defense. Landpower functions in concert with the
whole of government; which make United States(US) policies and alliances more effective than they
would be if they were employed in isolation. This paper will analyze the role of Landpower in the
achievement of national strategic objectives in peace, conflict, and war, and discuss the relevant
interdependencies of the domains of conflict as they relate to the application of Landpower
anywhere in the world. This paper will also highlight the unique role of Landpower in a Joint,
Interagency, Intergovernmental, and Multinational (JIIM) environment, as a member of

Relationship Between The United States And The People's...
The relationship between the United States and the People's Republic of China is perhaps the most
important bilateral tie shaping the future of the world. China's economy for the past 20 years has
been riding a phenomenal wave of growth surging to become the world's second largest economic
power. This prospering economy has additionally generated the necessary resources for China to
rapidly strengthen and modernize its military and capabilities. These additional resources and
capabilities makes China a viable partner with the United States to promote security and prosperity
in Asia and around the world. However, China's relative lack of transparency and openness from its
leaders regarding both military capabilities and intentions is ... Show more content on
Helpwriting.net ...
According to President Obama in the 2015 National Security Strategy, the scope of our cooperation
with China is unprecedented, even as we remain alert to China's military modernization. The
evolving security environment in the PACOM area of responsibility is initiating the shift of our
focus and forces to the Indo–Asia–Pacific region. Over the next 5 years, nearly half of all growth
outside the United States is expected to come from Asia, and as reported by Global Trends 2030,
China will contribute about one–third of global growth by 2025, far more than any other country.
This growth is vital to United States economic and security interests, and China's activities in this
region will likely shape much of our nation's future; however, recent trends may prove establishing a
peaceful long–term relationship challenging. Admiral Locklear stated before the House
Appropriations Committee–Defense Subcommittee on PACOM Posture in March 2015 that recent
statements by senior Chinese leaders, such as President Xi Jinping, suggest that China may be
attempting to advance a vision for an alternative security architecture in Asia that affords Beijing
increased influence in the region and diminishes the role of the United States. This is exhibited in

Case Study of Csd Industry, Rte Industry and Specialty...
A Comparison of the Carbonated Soft Drink, Ready–to–Eat Breakfast Cereal and Specialty Coffee
Industries Using Porters Five Forces Michael Porter's framework describes an industry as being
influenced by five forces: buyer power, supplier power, threat of substitutes, threat of new entrants
and the degree of rivalry between existing firms within the industry. A strategic business manager
can use Porter's model to more clearly understand the industry environment in which its firm
operates and to therefore develop a competitive edge over rival firms. After analyzing the
carbonated soft drink, ready–to–eat breakfast cereal and specialty coffee industries using this
framework, I found that the three industries were very similar in their ... Show more content on
Helpwriting.net ...
According to the Cola Wars case, a bottling plant could cost as much as 75 million dollars and
"Coke and Pepsi each required close to 100 plants to provide effective nationwide distribution."
(Yoffie, 3). Additionally, Coke and Pepsi have deals with many distribution channels; such as
cooperative merchandising agreements and franchise agreements with their bottlers that forbids the
bottlers from carrying "directly competing brands." (Yoffie, 3). These agreements limited the ability
of new entrants to utilize the distribution channels that would make them successful in the industry.
Lastly, Coke, Pepsi and Cadburry Schwepps claimed about 89.3 percent of the soft drink industry,
with Coke and Pepsi accounting for the majority. The ability of a new entrant to wedge itself
between these highly established branded firms and their loyal consumers is nearly impossible.
Likewise, brand loyalty to the major firms in the ready–to–eat cereal industry was strong as these
companies alone accounted for 59% percent of the industries' sales by volume in 1993 and for about
86 percent of market shares in the industry. (Corts, 2). Also similar to the carbonated soft drink
industry are the rest of the major barriers to entry in the ready–to–eat cereal industry: capital
requirements, access to distribution channels

Soft Power Without Hard Power Is No Power.
Soft power without hard power is no power. In the early 1990s, Joseph Nye's book Bound to Lead:
The Changing Nature Of American Power ignited a huge discussion among society of the need to
transition from America's traditional use of hard power to something more benign which he termed
soft power. Before looking at the two branches of power, we first define power as the ability to do
something or act in a certain way. As Nye had pointed out, nations can wield power in two forms,
soft and hard power. Soft power, as coined by Nye (1990) is defined as "the ability to get what you
want through attraction rather than through coercion." In contrast, hard power is seen as the use of
military might or economic sanctions to coerce others into doing ... Show more content on
Helpwriting.net ...
Being able to perceive the nature and its ambiguous relationship with hard power is crucial in this
new changing age where a country's respectability and image is transient. Knowing how it works
and its true form would better inform governments how best to intertwine them into their country's
national strategies and better forecast the effects of its use. We will start to see the rise of soft power
that in fact is more reflective of hard power. 997 words References: Bially Mattern, Janice. 2005.
"Why 'Soft Power' Isn't So Soft: Representational Force and the Sociolinguistic Construction of
Attraction in World Politics." Millennium, vol. 33, no. 3 (June), pp. 583–612 Fan, Y. (2007) 'Soft
power: Power of attraction or confusion?', Place Branding and Public Diplomacy Vol. 4, 2, 147–158,
Palgrave Macmillan Ltd Nye, J. S. (1990) 'Bound to Lead: The Changing Nature of American
Power', Basic Books, New York, NY. Nye, J. S. (2004a) 'Soft Power: The Means to Success in
World Politics', Public Affairs, New York, NY, pp. 7–8. Nye, J. S. (2004b) 'The benefit of soft
power', HBS Working Knowledge, available at http://hbswk.hbs.edu/archive/4290.

Power Transition
Soft power is important in today's world because it essentially influences beliefs on one's behalf.
Convincing people to want what you want, instead of forcing them or coercion them holds a huge
advantage. The use of force and intimidation and coercion will ultimately lead to negative power.
The use of soft power leads to positive power, where both sides win. Today, the growth of Asia will
heavily influence the power of the world, and is shaped by their beliefs. As Dr. Nye states in the
video, power today is not just winning wars, its about whose story wins and if China's power
spreads throughout Asia then ultimately power lies with them.
I agree with Dr. Nye's understanding and framing of "power transition".
With the power transition moving

Analysis Of Porter 's Five Forces Essay
Porter's Five Forces can be used to analyze the carbonated soft drink industry in the United States.
The first force is the threat of new entrants. Essentially, this is an analysis of the level of difficulty
and number of challenges for new businesses to enter the market. The second force is the threat of
substitutes. This is a detailed description of potential substitutes for the products in the industry. The
third force is the bargaining power of suppliers. This analysis shows the amount of power that
suppliers have over the businesses in the industry. The fourth force is the bargaining power of
buyers. This is a summary of the negotiating power of the buyers, and the power they have over the
business. The final force is the level of rivalry among the competitors. This is a measure of the
intensity of the rivalry between all competitors in the industry. Each of these factors influence the
industry. Assessing each force will help a business develop a successful business strategy.
Threat of New Entrants
The market for carbonated soft drinks is saturated with many brands. The top five are, Coca–Cola,
Diet Coke, Pepsi–Cola, Mountain Dew, and Dr. Pepper (Hartlaub, n.d.). Over 90% of the market is
dominated by three companies, Coca–Cola, Pepsi, and Dr. Pepper/Snapple (Statista, 2015) Because
the soft drink industry manufactures its products in mass amounts, they can produce economies of
scale and create a competitive advantage over smaller or new companies trying to

Dependency Theory Of Soft Power
After the explanation of soft power information, how does the soft power penetrate the media
content to others country? It is because of dependency theory. Dependency theory is basically a
domination theory/ system which makes the develop country get richer, and developing country get
poorer, and underdevelopment country remain poverty or maybe worse. As capitalism and
globalization take place, the ideas of globalization is about free flows of information, and cultural
exchange between nations, and open trade with others country. However, according to dependency
theory, which is about the develop country controls the whole market, while developing and
underdevelopment countries are rely on develop country.
There are four main theoretical clues for dependency theory. The first clue, structure of dependency
theory is center/core and periphery. The center countries are United States, Canada, United
Kingdom, ... Show more content on Helpwriting.net ...
Because of the domination system such as center and periphery, the center countries control the
international trade, the cultural, and of cause the media content. All these forms of dominations are
actually served the purpose of shape the good image of the center country, and the center spread
their country pop culture to others country as what discussed in soft power. Media imperialism is
actually a sub from cultural imperialism . The difference between cultural imperialism and media
imperialism was, the cultural imperialism involve many aspects but not only media, it involves
religion, clothing, foods and etc. for media imperialism narrow down the focus which only media
ownership, international media flows, media structures, and the media content. In another words,
core countries serves as a center, to disseminate the media content, news report, entertainment, to
others periphery country if we are applying dependency theory for media imperialism (Boyd–
Barrett, 1977:

Analysis Of Robert Kagan 's Article ' The Importance Of...
Robert Kagan's article "The Importance of U.S. Military Might Shouldn't be underestimated"
examines whether or not implementing defense cuts would be good for the US national interests. He
argues that it would not be good idea due to the U.S's use of the military force to help spread
democracy around the world and upholding the international system. He fears that these defense
budget reductions will lead to U.S. forced to cede power over to other countries due to the reduction
of the U.S.'s ability to provide security. Kagan uses concepts from realism and idealism within his
article to persuade his audience to persuade his audience that cutting the defense budget is a terrible
idea. Kagan uses idealist concepts ... Show more content on Helpwriting.net ...
Kagan emphasizes idealist concepts of international order and soft power. However, Kagan then
argues against using these concepts all the time. He states that "soft power has its limits." US can be
popular and loved and then be hated throughout the world, however US military power dominance
is always a constant means to keep international order. People hated the US during the Vietnam era,
nut the countries that rely on the US for security will overlook their people's hatred for the U.S.
dominance in favor of keeping the alliance that protects them from threatening neighbors.(2) The
international order depends on U.S. military not its popularity, economy, or other means. The ability
to use diplomacy to pursue peace is also impeded if there is no commitment to defense spending.
Congress's refusal to commit military power to defense of peace limited President's Wilson ability to
shape peace and put in place the League of Nations. (2) Thus, the concepts of idealism, soft power
and international order, cannot be relied on all the time. He then moves on to a realist perspective in
explaining stopping the budget cuts are in the U.S. national

The Pros And Cons Of European Soft Power
If we look at our world today and at our world seventy years ago we will observe many changes that
world has had. Technological progress, climatic change, increasing process of globalization, view
toward politics and international relations. A couple of years ago hard power was dominated in
conducting foreign policy and managing international relations. As years go on, old methods of
politics are becoming irrelevant, inapplicable and sometimes even dangerous. However, some states,
as the USA, still used to think that hard power is quite good mean of conducting politics, while
Europe is considered to be the incarnation of soft power.
The term 'soft power' was first implemented by Joseph S. Nye in 1990. Later he described 'soft
power' in his book 'Soft Power: The Means to Success in World Politics' as 'the ability to get what
you want through attraction rather than coercion or payments' (Nye, 2004).
Although term 'soft power' was implemented only two decades ago, clear examples of it were
observed earlier. For instance, ... Show more content on Helpwriting.net ...
There is certain amount of cases where soft power worked, yet there is a number of cases where it
failed. European soft power still needs to be developed and paid attention to as it has drawbacks
now. Although the fact that soft power works could not be denied. No other global power but
European Union was able to spread its democratic ideas not only to Southern, Central and to Eastern
Europe but also has become the light for the reformers of Balkans and Turkey. Power, neither soft
nor hard, is easily associated with the European Union nowadays, but there is no other organization
or state, which soft power is so great and huge. Even though now it is time for Europe to reevaluate
the changes of the world and implement new policies, doctrines and principles of international
cooperation and

Joseph Nye: The Changing Nature Of Soft Power
As the ages carry forward, mankind has always strived towards having the upperhand over the rest.
As the years passed, what was strived for had changed, yet the goal of it continued to remain the
same; to be the strongest. When once man had sought after larger forces, whether it be in the form of
weaponry and numbers, this desire for solely brute force to achieve means has seen a decrease in the
modern era. While some nations continue on the path of brute force, also known as hard power, an
idea coined by Joseph Nye through the power of soft power. Soft power as defined by Nye in Bound
to Lead: The Changing Nature of American Power is "getting others to want the outcomes you want
– co–opts people rather than coerces them", or simply being able ... Show more content on
Helpwriting.net ...
Morrison, Bruce Vaughn, and William Kennedy; the evolution and rise of China's strength through
soft power were discussed. Beginning on Yiwei Wang's piece, its focus point aims at the redefining
of China from a hard power into a soft power by rebranding its international image to suit its goals.
(Wang, 2005) In the piece, China's difficulties in achieving a full rebranding began the piece, yet its
transformation has seen its return in success by going "from soft power to soft rise" with its
ambitions in achieving this power. Going into Thomas Lum, Wayne M. Morrison, and Bruce
Vaughn's piece, the means China had used to actually reach this point of soft power were discussed
especially focussing on its focus in Southeast Asia by conducting non–military inducements
including culture, diplomacy, foreign aid, trade, and investment throughout the region. Through
these non–military acts throughout the region, negative imagery previously associated with China
during the Mao era had begun to be forgotten, in order to think of China as their hero of sorts. (Lum,
Morrison, Vaughn, 2008) Lastly, through Kennedy's piece these goals are reiterated in both the
means China has been using to boost its soft power as well as the benefits of economic and
diplomatic gains through the success of their gains in soft power, as well as reiterating Nye's point in
the strengths achievable through successful soft power usage. (Kennedy, 2016)

Soft Power
Soft Power
Author(s): Joseph S. Nye, Jr.
Source: Foreign Policy, No. 80, Twentieth Anniversary, (Autumn, 1990), pp. 153–171
Published by: Carnegie Endowment for International Peace
Stable URL: http://www.jstor.org/stable/1148580
Accessed: 12/08/2008 12:33
Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use,
available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions
of Use provides, in part, that unless you have obtained prior permission, you may not download an
entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR
archive only for your personal, non–commercial use.
Please contact the publisher regarding any ... Show more content on Helpwriting.net ...
154.
Nye
What can we say about changes in the distribution of power resources in the coming decades?
Political leaders often use the term
"multipolarity"to imply the return to a balance among a number of states with roughly equal power
resources analogous to that of the nineteenth century. But this is not likely to be the situation at the
turn of the century, for in terms of power resources, all the potential challengers except the United
States are deficient in some respect. The Soviet Union lags economically,
China remains a less–developed country, Europe lacks political unity, and Japan is deficient both in
military power and in global ideological appeal. If economic reforms reverse Soviet decline, if Japan
develops a full–fledged nuclear and conventional military capability, or if Europe becomes
dramatically more unified, there may be a return to classical multipolarity in the century. But barring
such twenty–first changes, the United States is likely to retain a broader range of power resources–
military, economic, scientific, cultural, and ideological
–than other countries, and the Soviet Union may lose its superpower status.
TheGreatPowerShift
The coming century may see continued
American preeminence, but the sources of power in world politics are likely to undergo major
changes that will create new difficulties for all countries in achieving their goals. Proof of power lies
not in resources

The Use Of Power In There Will Come Soft Rains By Ray...
Could you imagine a world where technology controlled everything? In Ray Bradbury's story
"There Will Come Soft Rains" there is one house left in the city of Allendale in California. This lone
house can do most functions properly all by itself without the help of a human. Even though there
aren't any humans left, the house still acts as if everything is normal. Sara Teasdale's poem "There
Will Come Soft Rains", shows that if mankind had disappeared, nature wouldn't be affected at all.
Out of all the poems Bradbury could have chosen, he picked this one because the story and poem
have a lot in common. The main theme of Bradbury's "There Will Come Soft Rains" is technology
has a lot of power, but it has its limits. "There Will Come Soft Rains" shows how technology can be
both helpful and destructive. In the story, Bradbury suggests that technology is destructive by
writing about a radioactive glow. "The house stood alone in a city if rubble and ashes. This was the
one house left standing. At night the ruined city gave off a radioactive glow which could be seen for
miles". (328) This evidence shows some kind of nuclear warfare caused mass destruction in the city.
On the other hand, Bradbury also shows how technology can be helpful. Bradbury mentions many
examples of how technology has affected everyday living. The following examples were mentioned
on page 328; "In the living room, the voice clock sang", "In the kitchen the breakfast stove gave a
hissing sigh and ejected from its

Coke And Pepsi 's Effect On The Industry Competition
Over the last century, Coke and Pepsi have been waging war over the $74 billion carbonated soft
drink industry in the United States. The degree of this competition has changed over the last decade
as carbonated soft drink (CSD) consumption in America decreased to 46 gallons per year per person.
To investigate these changes and evaluate the reasons why the industry has been so successful over
the years, it is important to do an industry analysis looking at the different forces that affect both
Coke and Pepsi as well as the changes in these forces and their effects on the industry competition.
FORCE: Threat of Substitute Products Carbonated soft drinks have an abundance of substitute
products that can be consumed by their customers. These include other drinks such as water, tea,
beer, milk, coffee, juice, and sports drinks. With all these substitute drink options, most of which are
much cheaper than CSDs, it would be seem as though the soft–drink industry would have a lot of
heavy competition. Yet Americans continue to consume "more soda than any other beverage"
(Harvard 2). This is due to a couple of reasons, one of which is the very strong brand name loyalty
present in the soda industry. Consumers continue to come back to their favorite brands. Another
reason is that Coke and Pepsi have both made a strong push into the marketing of their own
alternative/substitute beverages which they use to protect themselves from competition. They each
own one of the two largest bottled

The Above Quote, States To Show The Relationship Between
The above quote, states to show the relationship between power and politics. Power over the years
has been described as a phenomenon of control in regards to politics. Power is an important tool, in
politics, it has been since time in memorial. Furthermore, Power is seen as very important because it
plays an important role in political issue of our world today be it between countries or states; that is
to also say that power is very important in, International Relations. In recent times, the bases of
politics relies on the activities of power. That is why there is the term power politics. Furthermore,
politics in relations to power can be seen as the structure, process for the effects of goals, directions
of an organisation state or ... Show more content on Helpwriting.net ...
Power in the simplest term possible can be the process of being in control; that is being in control of
situations and taking charge. Power can also be defined as the process of an individual having
control over another individual or groups of individuals. According to Hays (2002), four important
things should be noted when defining power, the include; 1) Power can be understood with effects
2) Power has its attributes to an individual's behaviour. 3) Power is included with control,
domination. 4) Power can be unproductive in some cases; this is because some gain will others
don't; that is to say one individual may have more power that another. Furthermore, this goes to
show how power has various meaning, its effects of ones action on another, its relations with other
individuals in terms of behaviour and power over people in countries or states. Also, another
definition of power can be seen according to Boulding view; Boulding (1990) defines Power as a the
essence of potential for change. This change in itself being to achieve a common goal for groups of
individuals, political parties, states, nations and countries. In addition, Colin Hays (2002) describes
Terence Ball's definition of power as one of the most important concept which organises political
theory. This definition still shows the interrelation of power and politics and how each relays on the
other. Finally, According to Nye (2011), power can be defined in various ways by peoples choices
which

Swot Analysis Of Jones Soda
Introduction
Jones Soda Company was founded by Canadian ski instructor Peter van Stolk. The soft drink
company was not being sold alongside other larger reputed brands such as Coca Cola or Pepsi. The
soft drinks were sold in skateboard shops and tattoo parlors to consumers who were looking for a
drink that matched their lifestyle. Its unique style was evident by its use of bottles that resembled
classic beer bottles and by pricing higher than for regular soft drinks.
Details of Jones Soda Company
Mission Statement
To create innovative products that celebrate the individuality of our consumers and ourselves in a
responsible and profitable way.
Opportunity
Jones will have the opportunity to differentiate the brand in a crowded marketplace and create like
extensions to other types of beverages including water and energy drinks. Target audience is the
millennial generation of our brand. As their purchasing power increases and the Millennials continue
to drive consumer demand, it's necessary to reevaluate this generation and develop strategies for
engaging them.
SWOT Analysis Summary Market Research
Industry Analysis– what is happening in the overall industry for this product
2005 study found that the total market value of soft drinks was calculated to be $307.2 billion in
2004 was predicted to rise. The forecast showed that the market value will reach $367.1 billion in
2009 (Agriculture and Agri–Food Canada, 2017). The soft drink volume was 325,367.2 million
liters in

Dr Pepper/7up, Inc. Squirt Brand: Case Analysis
Case Recap This case describes the various aspects of carbonated soft drink industry and the focuses
on Squirt's annual advertising and promotion plan in 2001. Squirt is a brand under the Dr
Pepper/Seven Up, inc. The brand manager was concerned about the market targeting and product
positioning and consulted advertising agency, Foote, Cone & Belding. The case also focuses on the
entire industry structure and the marketing techniques used by the various leading companies so the
Squirt's annual advertising and promotion plan can be successful, and proper techniques to be used
to target the growing Hispanic community in the markets where Squirt was popular. . The main
aspect for the marketing planning for the brand, Squirt, is to focus on ... Show more content on
Helpwriting.net ...
 Popular producer of grapefruit soft drink
 Owns 2 brands out of top 10 Weakness
 Smaller advertising budget
 Smaller market share
 Competition within the carbonated drink categories, as well as other categories such as water and
sport drinks.
Opportunities
 Expanding Hispanic population would increase sales of Squirt
 Intention to enrolling into a new market in other countries to expand the market share Threats
 Customers have bargain power in the market since soft drink is an elastic product which is not
necessary for daily life.
 Competitor's strategic which advertises a lot to maintain market share
 The major brand competitors such as Mellow Yellow and Mountain Dew are spending large sums
of budget on advertising and increase their market share.
Evaluation of Alternatives
One of the alternatives for Squirt is to reinforce the marketing strategies. They should consistently
advertise their carbonated grapefruit soft drink in United States for long period of time, which will
lead to high brand awareness and loyalty. The budget spend on advertising by Squirt is less than the
competitors' budget. Squirt should also use their budget towards making their advertising more
appealing to the targeted age group, research and development process to achieve higher quality
standard for their product. Also further research and development is recommended by Foote, Cone
& Belding to compete with their competitors such as Coca–Cola and

Disadvantages Of Soft Power
Soft power has attracted significant attention in public and scholarly debates on foreign affairs in
recent years. International relations, for some, is about power. It has been an expression of the fight
between civilizations throughout history. Nowadays, the debate, for both academics and
practitioners, is still actual. This is even furthermore asserted with the influence that European
power can have over the globe. It is not a state, and, therefore, it is utterly interesting to examine
that Europe can still have impact on world affairs without having that central state character.This
essay will argue about economic and political benefits and disadvantages from European Soft Power
and its efficiency in contemporary world. For the first time, the term 'soft power' has been
established by Joseph Nye in the late 1980s. Joseph Nye in his book Soft Power presented a
defenition of soft power as follows: 'A country may obtain the outcomes it wants in world politics
because other countries–admiring values,emulating its example,aspiring to its level of prosperity
and openness–want to follow it.'(p.5) It is now used frequently and often incorrectly by political
leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in
the ability to persuade and attract,whereas hard power ... Show more content on Helpwriting.net ...
This form of political power is often aggressive, and is most effective when imposed by one political
body upon another of lesser military or economic

Internal Analysis Of Coca-Cola
Internal analysis – SWOT In order to double up the current revenue by 2020, Coca–Cola must have
the most appropriate strategy to maximize its benefit. Indeed, Coca–Cola should use the SWOT
analysis to understand its internal environment. This analysis allow Coca–Cola to know its pros and
cons. It also allows Coca–Cola to identify the opportunities opened to it and the threat it faced.
Strengths Brand equity Brand equity is one of the biggest strengths of Coca–Cola. The company is
one of the globally well–known brands and it has huge market shares in this industry. The presence
of Coca–Cola is spread across the global and it has the highest brand value in the world. According
to the statistics, three of the soft drinks brands of Coca–Cola which is Coca–Cola, Sprite and Fanta,
are one of the top ten soft drinks with highest brand value. (brandirectory.com, 2015) This implied
that Coca–Cola has a huge customer ... Show more content on Helpwriting.net ...
This structure has many layers of management. Generally, it is controlled through a vertical
hierarchy with decision–making authority residing with the upper management of the company. The
line managers at the middle level are responsible to make daily decisions. Coca–Cola has over
700,000 system employees which include their bottling subordinates. The operations of company
reach more than 200 countries globally it has six geographic operating segments which are Eurasia
& Africa Group, Europe Group, Latin America Group, North America Group and Pacific Group.
The head office of Coca–Cola Company is responsible for providing the Company an overall
direction and giving support to the regional structure. Coca–Cola's executive committee is formed
by twelve company executives committee. These members are responsible for making key strategic
decisions for the company. The chair of the Executive Committee is responsible to chair the board
meeting and he is the CEO the senior decision

American Soft Power
Reforms need to be implemented to transition the United States from a hard power reliant country to
a nation which uses both hard and soft power. At the moment, the U.S. focuses virtually all of its
resources on hard power, or military strength, which has led to its status as a superpower. Since no
tool is universally effective, sole dependency on hard power will inevitably cause difficulty, and
possibly defeat (Nye). After reading the article provided by College Board, Vanishing Voices, which
discusses the causes of minor languages disappearing, I contemplated how the loss of languages was
connected to the U.S. as a superpower. Subsequently, I thought about how American soft power
could cause unintentionally cause this loss of languages. To ... Show more content on
Helpwriting.net ...
He explains that there was a large spike of European anti–American sentiment, and this hurt the US'
soft power since more people disliked America (Nye). Although the exact drop in soft power is not
quantified in the book, it's clear that since the British were invading out of their own interests, and
America impeded this, the influx in anti–Americanism was substantial. This event clearly illustrates
how a militaristic, or hard power based, operation can have repercussions that damage soft power. It,
also, shows how soft power can be harmed when opposing another country's action that is highly
supported by said country's people. Now, this isn't to imply the U.S. should cease all future overseas
military operations in order to please every party, this is fundamentally unattainable and unrealistic.
But, simply doing these highly impactful actions, with complete disregard for the future impacts is
needs to end, in order to preserve America's already declining soft power, which the following
paragraph

Case Analysis Of Coke And Pepsi

Recommended

Recommended

More Related Content

More from Jennifer Reither

More from Jennifer Reither (20)

Recently uploaded

Recently uploaded (20)

Case Analysis Of Coke And Pepsi