2. persistent awareness
Social media is time sensitive and
chronological
• Social media search results are impacted by publish date
• Blog posts are ordered chronologically
• Social media consumption patterns vary daily
SocialSpark platform delivers “persistent
awareness”
• Campaign opportunities always at the forefront
• Demand for advertiser is created
• Rate of execution is metered
• Budget is controlled, ROI is maximized
• Net effect is ongoing awareness and constant indexing
3. campaign goals
Create awareness and encourage discussion of
Learn.com’s Personal Edition
• Initial awareness boost through initial display ads and
opportunity listing
• Persistent awareness through daily posts and
sponsorships
Drive traffic to landing page, as outlined by
advertiser
Create word-of-mouth and viral marketing buzz,
Social Media exposure
Develop community of bloggers interested in
Learn.com within SocialSpark
4. campaign components
Social Media Components
• Blogger Outreach
Insider Blogger Opportunity
• 30 Insider Blog Posts
Ongoing opportunities in SocialSpark
• Sponsored Posts Opportunity= 70 Min Posts
Ongoing opportunities in PayPerPost
• Sponsored Posts Opportunity= 110 Min Posts
Ongoing campaign management
• Opportunity setup, launch, and campaign reporting
• Sponsored Opp Advertising, including Opp Spotlight
• Campaign optimization as necessary
5. media plan, 6K
MEDIA PLAN
Media Allocation Total Spend
SS Sponsored Posts 66% $4,000.00
PPP Sponsored Posts 34% $2,000.00
TOTAL 100% $6,000.00
7. what’s YOUR Skill Score?
Bloggers will create a blog post promoting LPE
• They will discuss different ways to better themselves job-wise
• They will select a skill, take a course and post their Skill Score
and encourage their readers to do the same
• All blog posts will link to Learn.com with the advertiser supplied
anchor text
Media Type Cost Total Cost
Sponsored Post Text/Photo $35.00 $1,250.00
8. a Course, of course
Insider Bloggers will create a blog post
• About a course they would create on Learn.com
• What would the course be about? What benefit will it provide
them and others?
• All blog posts will link to Learn.com with the advertiser
supplied anchor text
Media Type Cost Total Cost
Sponsored Post Text/Photo $50.00 $1,500.00
9. (L)earn.com
Bloggers will create a blog post
• About ideas on becoming competitive job candidates when
forced to look for new employment
• They will tie-in what Learn.com is doing to support the US
recovery effort during these difficult economic times
• And how Learn.com can help ordinary people become more
marketable and gain a competitive advantage
• All blog posts will link to Learn.com with the advertiser
supplied anchor text
Media Type Cost Total Cost
Sponsored Post Text/Photo $35.00 $1,250.00
10. quality and disclosure
Review of all posts
• Combination of automatic and manual processes
The SocialSpark community provides additional
oversight through comments, ratings, and flags
Key requirements:
Machine audit-able In-post disclosure
No-follow tags on any paid links
Compliance with advertiser requirements
Compliance with SS T&Cs
SocialSpark represents the highest standards of
word-of-mouth disclosure in the industry
11. Luis Abreu
Sales Solutions Team
321 332 6830 x 118 • luis@izea.com
