While nonprofit associations have to focus on results, it seems that the demands of managing an organization never stop. Your members communicate with each other around the clock, and you feel you have to stay on top of all those conversations in addition to everything else on your list. Can you find time for Twitter, Facebook, and all the rest while still getting your work done? Seasoned association executives and staff are having a challenging time shifting from the industrial age mindset of logic, certainty and confined restraints to the network gestalt of interaction, self-organization, unlimited potential and unpredictability. The secret to success is having a strategy of doing the right things rather than doing things right and embracing a networked mindset. Knowing your goal will help you to channel your energies on what’s most important to your industry, your organization, and your members.

1. Finding In the 24-7Networked Environment 1 Photo by http://www.flickr.com/photos/margolove/

2. 1) Explore the shift from the industrial age to the networked environment and how it affects your association. 2

3. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission. 3

4. 4 Social Media? My plate is already Full.

5. 5 How can I Add one more thing?

6. 6 I don’t have Timeto play on Facebook or Twitter? Photo by http://www.flickr.com/photos/tonivc

7. 7 Our members aren’t on social media

8. 8 How did we get here?

9. 9

10. 10 New industries, products, social classes, cities & villages, travel & communication

11. 11 Frederick Winslow Taylor Father of Scientific Management

12. 12 Efficiency = new business religion

13. 13 The Birth of the Normal Workday

14. 14 Typical nonprofit organizational chart

15. 15 Small staff associations like this

16. 16 Or like this Photo by http://www.flickr.com/photos/adaptivelabs//

17. 17 Nonprofit associations birthed for a Cause Advocacy EducationPromote Industry Growth Photo by http://www.flickr.com/photos/loomstudio/2202200250/sizes/o/

18. 18 2nd Half Of 20th Century Npfts Increase in professional staff Success = staff & budget growth Photo by http://www.flickr.com/photos/tobanblack/3705183552/

19. 19 Our orgs became more complex Increased role of structure & design = more silos, authority, control Photo by http://www.flickr.com/photos/photonquantique/

20. 20 The more COMPLEX we became as nonprofit associations, the more WORK we had to do Photo by http://www.flickr.com/photos/zooboing

21. 21 Complexity and desire to control… led to scramble for resources.

22. 22 You have too much to do because you do too much

23. 23 The birth of the Internet & Social Networking

24. 24 Photo by http://www.flickr.com/photos/orangeacid

25. 25 New Organizational Chart (networked)

26. 26 Nature ripe with network examples Hive Photo by http://www.flickr.com/photos/krayker/

27. 27 Nature ripe with network examples Herd Photo by http://www.flickr.com/photos/krayker/

28. 28 Nature ripe with network examples Pack Photo by http://www.flickr.com/photos/ucumari/

29. 29 Nature ripe with network examples Tribe Photo by http://www.flickr.com/photos/ucumari/

30. 30 Networked Nonprofit Thinks Differently Flat Organizations Shared Responsibility Information Sharing Extreme Collaboration Flexibility

31. 31 Networked Nonprofit Thinks Differently Cooperation Many voices on behalf of the org Abundance Mentality Social Capital & Reputation

32. 32 Working Wikily: Finding Balance TRADITIONAL Centralized Firmly Controlled Planned Proprietary 1-Way Communication NETWORKED Decentralized Loosely Controlled Emergent Public 2-Way Communication Where Is Your Nonprofit Association? Monitor Institute: “Working Wikily: How Networks Are Changing Social Life” http://workingwikily.net

33. 33 Social Network NodePeople

34. 34 Social Network Tie Connection

35. 35 Social Network – Hubs w/ Influencers Tie Connection

36. Find 36 Photo by http://www.flickr.com/photos/margolove/

37. 37 Focus on Core Association’s Mission & Goals Photo by http://www.flickr.com/photos/36291048@N06/3389124067/

38. 38 Analyze Programs & Services Photo by http://www.flickr.com/photos/96914972@N00/403830495/

39. 39 We Can’t Be Open 24-7! Outside judges socialness on openness, authenticity, ability toconnect and share Photo by http://www.flickr.com/photos/thetruthabout/2779411275//

40. 40 Who Should Manage It Everyone And AnyoneDon’t Silo or Department It Photo by http://www.flickr.com/photos/thetruthabout/2779411275//

41. 41 Use New Social Tools Help you do what you’re already doing

42. 42 Use New Social Tools Schedule Meetings meetingwizard.com doodle.com

43. 43 Use New Social Tools Video Conferencing skype.com

44. 44 Use New Social Tools Collaboration

45. 45 Use New Social Tools Communicate, File & Filter Getting Organized In Google Era By Douglas C. Merrill

46. 46 Social Media Strategy Aligns With Your Mission & Goals

47. 47 Social Media Strategy Aligns With Your Mission & Goals

48. 48 Social Media Strategy Listen

49. 49 Social Media Strategy Listen Be informed re public opinion Track conversationsand trends Identify influencers

50. 50 Social Media Strategy Listen Build relationships Correct misinformation View negative comments as opportunities

51. 51 Social Media Strategy Listen Twitter (using filters) Google Alerts (blogs & comments) Facebook (set lists)

52. 52 Social Media Strategy Engage

53. 53 Social Media Strategy Engage Shift from messaging to conversation starters Act as conduits of conversations

54. 54 Social Media Strategy Engage Act as conduits of conversations

55. 55 Social Media Strategy Engage Let them speak on your association’s behalf

56. 56 Social Media Strategy Engage Twitter, Blog Comments, eCommunities, Facebook

57. 57 Social Media Strategy Share Social Content Move content from behind membership firewalls Make content easy to share Give your content social life Don’t assume your content is thatunique

58. 58 Social Media Strategy Share Social Content Use social media widgets on your website Old website, consider WordPress for your website Identify your influencers andconnect with them

59. 59 Social Media Strategy Share Social Content WordPress or eBlogger Blogs YouTube Flckr Twitter Facebook BlogTalk Radio

61. Getting Organized In Google Era by Douglas Merrill

62. The Networked Nonprofit by Beth Kanter & Alison H. Fine

64. 2) Identify ways to develop a networked strategy that includes social media and aligns with your organizational mission. 62

65. Contact Information: Jeff Hurt Director, Education & Engagement, Velvet Chainsaw Consulting Phone: 214.941.4330 E-mail: jhurt@velvetchainsaw.com Website: http://velvetchainsaw.com Connecting Great Ideas and Great People