More Related Content Similar to 2013 smx toronto paid search advertising in a multi device world Similar to 2013 smx toronto paid search advertising in a multi device world (20) 2013 smx toronto paid search advertising in a multi device world1. PPC SURVIVAL IN A
MULTI-DEVICE WORLD
@JeffAllenUT
Jeff.Allen@hanapinmarketing.com
10. AD SPACE IS LIMITED
WE NO LONGER KNOW HOW TO BID
TRACKING SUCKS
FINGERS SIZE HAS INCREASED 42.9%*
*made up jeffstistic
14. MOBILE OPTIMIZED CTA’S
ONE CLICK BUYING, SIGN UP FROM YOUR
PHONE, TRUSTED MOBILE SITE,
STORE LOCATOR, 1 MINUTE CHECKOUT,
CALL OR TEXT US, ORDER ON YOUR
PHONE, EASY TO USE MOBILE SITE…
17. 1. GO TO A CAMPAIGN
2. CLICK THE AD
EXTENSIONS TAB
3. CHOOSE TYPE OF
EXTENSION FROM DROP
DOWN
4. CHOOSE UPGRADED
5. CHOOSE AD GROUP OR
CAMPAIGN
24. TO GET TOTAL POSSIBILITIES MULTIPLY
(LOCATIONS x SCHEDULING x DEVICES)
(2 x 2 x 2) = 8 UNQ. BIDS