SlideShare a Scribd company logo
1 of 36
Download to read offline
Social media: Is it
right for your organization?
             AFAP Partners Workshop
             May 27, 2012




             JD Lasica
             Founder, Socialbrite.org
             jd@socialbrite.org
What we’ll cover today
 Strategy before tools
 Twitter tactics

 Facebook tactics
 Storytelling
 Use your community

 Hugs, tearful goodbyes
One bit of homework!
     http://socialbrite.org/afap




                             Flickr photo “relaxation,
                             the maldivian way” by
                             notsogoodphotography
Today’s Twitter hashtag
   Tweet this preso! Hashtag: #afap12
                @jdlasica
                                        Creative Commons
                                        photo on Flickr
                                        by Prakhar
10 color handouts—be happy!
     http://socialbrite.org/afap
Socialbrite Sharing Center
     http://socialbrite.org/sharing-center
THE ECOSYSTEM



Types of social media
  Blogs
  Social networks
  Microblogs (Twitter)
  Online video
  Curation (Pinterest)
  Widgets
  Photo sharing
  Podcasts
  Virtual worlds
  Wikis
  Social bookmarking
  Forums
  Presentation sharing
L AY T H E G R O U N D W O R K



Big picture reality check
Before we talk tools, technology or campaigns, do a
self-assessment with your team.

Why are you doing this?

What core values drive your
organization?

What change would you like
to see in the world?

Is there clarity about what your
organization is trying to achieve?

Why should people care?

Do you have an idea worth spreading?
Before you plunge in ...

 Understand that social media is a series of stages: crawl,
 walk, run, fly

 Do you have a social media policy or guidelines?

 Do you have a Strategic Social Media Plan in place?

 Are you listening to your constituents & community?

 Have you built a program before you turn to a campaign?

 Have you identified and trained your team members?
Have you defined a clear theme?
   Boil down your cause to a strong, single sentence

               Vittana:
               Help anyone go to college

               Alter Eco:
               Support fair trade

               ActBlue:
               Elect progressive candidates

               DonorsChoose:
               Support public classrooms in need
Create a Strategic Plan
 360 assessment of
 social media capabilities
 Spell out goals
 Identify online
 community
 Proposed use of social
 tools & platforms
 Recommendations on
 Action Plan & timeline
 Lay out metrics program
 Peer analysis
E S TA B L I S H B U S I N E S S G O A L S



How can you use social media?
1. Raise public awareness of your mission or cause
2. Raise funds for a cause or campaign
3. Reach new constituents or supporters
4. Build a community of champions
5. Recruit volunteers
6. Get people to take real-world actions
7. Enhance existing communications programs
8. Involve the community in decision-making
9. Advance your organization’s mission
Map metrics to goals
Business goals                    Things to measure
• Grow email list                 # newsletter subscribers

• Online visibility, branding     increase in traffic or linkback #s
• Increase comments on blog       avg. # comments/post

• Increase positive mentions of   mentions or pick-ups in blogs
  organization or program         & social networks
• Have visitors stick around      stick rate, bounce rate

• Make our content more viral     # of shares
• Get people to take action       # of petition signatures
• Get people to attend event      # of registrants, year over year
Build community, not eyeballs

      here’s an amazing
difference between building
an audience and building a
 community. An audience
   will watch you fall on a
sword. A community will fall
     on a sword for you.


     — Chris Brogan
  Author, “Trust Agents”
TWITTER



70% Twitter use outside U.S.
TWITTER


Make Twitter work for you
Staff should be trained on how to use Twitter.
Not a broadcasting medium to just distribute press releases or
your headlines.
Start by listening & observing.
Be yourself, be conversational, lose
the marketing jargon.
Use it for outreach, soliciting ideas,
customer support, to announce events,
to recommend articles, to identify experts.
#1 traffic driver: retweets. Use ‘Please RT’ strategically.
Tweets with a URL are 3x more likely to be retweeted.
Twitter drives 4%+ of traffic to NY Times, Facebook, etc.
The right way to tweet
                               Australian Social Innovation
                                   Exchange @AuSIX
 60% retweets, pointing to
 value, sharing other voices

 30% responding, connecting

 10% promoting, announcing
Use Twitter strategically
         Search by location
Tweeting about poverty in Sydney
FACEBOOK



Facebook: The social network
                900 million members worldwide —
              57% of global members use it every day


                                                                           900




                                                                          600




                                                                         300
2004
       2005
               2006
                      2007
                             2008
                                    2009                             0
                                             2010
                                                      2011
                                                             Today
   Facebook’s global growth rate, 2004-2012, in millions
Facebook’s Timeline
Secret groups on Facebook
        facebook.com/groups
FACEBOOK



Get into those news feeds!
             edgerankchecker.com




    Article: http://bit.ly/edgerank-checker
S T O RY T E L L I N G : C O N T E N T & C O N V E R S AT I O N



The power of storytelling




       Cave drawing, Lascaux, France, 17,000 years ago
Your nonprofit is a media outlet
     Awareness > Influence > Action > Impact
STORYTELLING


Tell a personal story
 Find emotional core, use videos or photos to make us feel




                     invisiblepeople.tv
Find your internal storytellers
  List staffers’ skills
  Who’s good at photos?
  Video?
  Writing?
  Facebook or Twitter?
  Create a Blog Squad
  Who’s good at campaigns?
  Open your blog to guest posts
USE YOUR COMMUNITY



Don’t do all the heavy lifting!
                                 Creative Commons
                                 photo on Flickr by
                                 Jason Means




       Don’t be like this guy!
Find your champions!

 Find the big kahunas in your sector by using your listening
 post. Then, influence the influencers.
 Establish a rapport and only then reach out to try to convert
 them into evangelists & ambassadors for your cause.
 Scope out Twitter Lists that intersect with your organization
 or social cause.
 Connect with other social media influencers through their
 blogs and other networks.
Use social love handles!
    Generate an Attention Wave for your cause
The awesome power of free
Free content!                    Free resources!
   Free photos                      Socialbrite.org/sharing-center
   Free videos (eg, TED talks)      Creativecommons.org
   Free music & audio               Techsoup

Free services!                   Free expertise!
   Google Grants                    BarCamp
   YouTube for Nonprofits            PodCamp
   Google Earth for Nonprofits       WordCamp
                                    Social Media
Free software & platforms!          Club
  WordPress & its plug-ins
  Open Office, Google docs
  Drupal, Joomla
flickr.com/creativecommons
                Creativecommons.org
                  Rich source of free
                  commercial &
                  noncommercial images
                  Flickr: 220+ million
                  licenses
                  Use them for your blog,
                  website, email or print
                  newsletter, presentations,
                  etc.
                  Don’t just take. Share!
Integrate social into the culture
  Create teams of participants.
  Knock down the silos.
  Get people using the tools.
  Use ‘reverse mentoring.’
  Share monthly metrics reports.




                                                          Photo on Flickr by lanuiop
  Provide evidence of how social
  media moved the needle.
  Shine a light on examples of
  employees doing social media
  well — reward best practices.    Convert the skeptics
Key takeaways
 Begin with an aligned strategy

 Then use the tools to engage

 Tell your wonderful stories

 Use your community — your
 biggest resource: your supporters!
Don’t settle for the status quo

If you do not change
  direction, you may
  end up where you
     are heading.


      — Lao Tse
Thank you!
              JD Lasica, founder
              Socialbrite:
              Social media consulting for nonprofits
              email: jd@socialbrite.org
              Twitter: @jdlasica
                       @socialbrite




         Tons of resources at
     http://socialbrite.org/afap

More Related Content

What's hot

Online Social Networking
Online Social Networking Online Social Networking
Online Social Networking Kristen Bonk
 
Understanding The Engagement Factor: Engagement Strategies On Social Media
Understanding The Engagement Factor: Engagement Strategies On Social MediaUnderstanding The Engagement Factor: Engagement Strategies On Social Media
Understanding The Engagement Factor: Engagement Strategies On Social Media4Good.org
 
Social media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersSocial media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersJD Lasica
 
20130207 cross media management luc galoppin
20130207 cross media management luc galoppin20130207 cross media management luc galoppin
20130207 cross media management luc galoppinLuc Galoppin
 
Social media 101
Social media 101Social media 101
Social media 101dinica
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Howard Greenstein
 
Tools and Strategies for Social Businesses
Tools and Strategies for Social BusinessesTools and Strategies for Social Businesses
Tools and Strategies for Social BusinessesJD Lasica
 
Creating change social media implementation strategy mkg 11 8
Creating change   social media implementation  strategy mkg 11 8Creating change   social media implementation  strategy mkg 11 8
Creating change social media implementation strategy mkg 11 8Discovery Communications
 
Social Media: What Why and How
Social Media: What Why and HowSocial Media: What Why and How
Social Media: What Why and HowLaura Norvig
 
Chicago Efactor - Personal Branding
Chicago Efactor - Personal BrandingChicago Efactor - Personal Branding
Chicago Efactor - Personal BrandingHoward Greenstein
 
Cornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationCornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationHoward Greenstein
 
Bridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 SessionBridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 SessionBeth Kanter
 
How to improve your brand reputation with social media
How to improve your brand reputation with social mediaHow to improve your brand reputation with social media
How to improve your brand reputation with social mediaZipipop Freud
 
Social Media in 30 Minutes a Day
Social Media in 30 Minutes a DaySocial Media in 30 Minutes a Day
Social Media in 30 Minutes a DayAmy Sample Ward
 
Realist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsRealist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsSue Spaight
 
Mobilize your cause: 12 steps to a successful cause campaign
Mobilize your cause: 12 steps to a successful cause campaignMobilize your cause: 12 steps to a successful cause campaign
Mobilize your cause: 12 steps to a successful cause campaignJD Lasica
 
ALIGN 2011 social media session
ALIGN 2011 social media sessionALIGN 2011 social media session
ALIGN 2011 social media sessionDan Cohen
 

What's hot (20)

Online Social Networking
Online Social Networking Online Social Networking
Online Social Networking
 
Understanding The Engagement Factor: Engagement Strategies On Social Media
Understanding The Engagement Factor: Engagement Strategies On Social MediaUnderstanding The Engagement Factor: Engagement Strategies On Social Media
Understanding The Engagement Factor: Engagement Strategies On Social Media
 
Social media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersSocial media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workers
 
20130207 cross media management luc galoppin
20130207 cross media management luc galoppin20130207 cross media management luc galoppin
20130207 cross media management luc galoppin
 
Social media 101
Social media 101Social media 101
Social media 101
 
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
Presentation to Rockland County Capacity Building Initiative - Cornell Cooper...
 
Tools and Strategies for Social Businesses
Tools and Strategies for Social BusinessesTools and Strategies for Social Businesses
Tools and Strategies for Social Businesses
 
Creating change social media 11 9
Creating change   social media 11 9Creating change   social media 11 9
Creating change social media 11 9
 
Creating change social media implementation strategy mkg 11 8
Creating change   social media implementation  strategy mkg 11 8Creating change   social media implementation  strategy mkg 11 8
Creating change social media implementation strategy mkg 11 8
 
Social Media: What Why and How
Social Media: What Why and HowSocial Media: What Why and How
Social Media: What Why and How
 
Chicago Efactor - Personal Branding
Chicago Efactor - Personal BrandingChicago Efactor - Personal Branding
Chicago Efactor - Personal Branding
 
Cornell Clubs and Groups Presentation
Cornell Clubs and Groups PresentationCornell Clubs and Groups Presentation
Cornell Clubs and Groups Presentation
 
Bridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 SessionBridge Conference - Fundraising 2.0 Session
Bridge Conference - Fundraising 2.0 Session
 
How to improve your brand reputation with social media
How to improve your brand reputation with social mediaHow to improve your brand reputation with social media
How to improve your brand reputation with social media
 
Social Media in 30 Minutes a Day
Social Media in 30 Minutes a DaySocial Media in 30 Minutes a Day
Social Media in 30 Minutes a Day
 
Bsm wk ii_su12
Bsm wk ii_su12Bsm wk ii_su12
Bsm wk ii_su12
 
Realist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for NonprofitsRealist's Guide to Social Media for Nonprofits
Realist's Guide to Social Media for Nonprofits
 
Mobilize your cause: 12 steps to a successful cause campaign
Mobilize your cause: 12 steps to a successful cause campaignMobilize your cause: 12 steps to a successful cause campaign
Mobilize your cause: 12 steps to a successful cause campaign
 
Social Media for Neighborhood Leaders
Social Media for Neighborhood LeadersSocial Media for Neighborhood Leaders
Social Media for Neighborhood Leaders
 
ALIGN 2011 social media session
ALIGN 2011 social media sessionALIGN 2011 social media session
ALIGN 2011 social media session
 

Viewers also liked

Foundation center
Foundation centerFoundation center
Foundation centerJD Lasica
 
7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track7 Startup Metrics That You Must Track
7 Startup Metrics That You Must TrackKPI Alerts
 
About Socialbrite
About SocialbriteAbout Socialbrite
About SocialbriteJD Lasica
 
How to write effective news releases
How to write effective news releasesHow to write effective news releases
How to write effective news releasesTrish Freshwater
 
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationKeeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationShannon Myers
 
Digital First Structure JLMC
Digital First Structure JLMCDigital First Structure JLMC
Digital First Structure JLMCSteve Buttry
 
Link Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias SociaisLink Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias SociaisPablo Augusto
 
Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite teamJD Lasica
 
The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009jeannieodza
 
Использование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаИспользование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаSocial Media Club Moscow
 
Move the Needle: How to activate your supporters
Move the Needle: How to activate your supportersMove the Needle: How to activate your supporters
Move the Needle: How to activate your supportersJD Lasica
 
CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011UpVentures
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAsJD Lasica
 
As 10 maiores tendências em business intelligence para 2014
As 10 maiores tendências em business intelligence para 2014As 10 maiores tendências em business intelligence para 2014
As 10 maiores tendências em business intelligence para 2014Tableau Software
 
Quotes: the chocolate of news writing
Quotes: the chocolate of news writingQuotes: the chocolate of news writing
Quotes: the chocolate of news writingmegheckman
 
5 W's for Your Social Media Success
5 W's for Your Social Media Success5 W's for Your Social Media Success
5 W's for Your Social Media SuccessMel DePaoli, MBA
 
Internet at liberty
Internet at libertyInternet at liberty
Internet at libertyJD Lasica
 
Fala the Laker brings school spirit to RU
Fala the Laker brings school spirit to RUFala the Laker brings school spirit to RU
Fala the Laker brings school spirit to RURachel Popa
 
Componente Social y Cultural Guatemalteca
Componente Social y Cultural GuatemaltecaComponente Social y Cultural Guatemalteca
Componente Social y Cultural GuatemaltecaRonald Sandoval Rosales
 

Viewers also liked (20)

Foundation center
Foundation centerFoundation center
Foundation center
 
7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track7 Startup Metrics That You Must Track
7 Startup Metrics That You Must Track
 
About Socialbrite
About SocialbriteAbout Socialbrite
About Socialbrite
 
How to write effective news releases
How to write effective news releasesHow to write effective news releases
How to write effective news releases
 
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum PresentationKeeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
Keeping Pace with Recruitment Technology Trends - Fordyce Forum Presentation
 
Digital First Structure JLMC
Digital First Structure JLMCDigital First Structure JLMC
Digital First Structure JLMC
 
Link Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias SociaisLink Building com auxilio das Mídias Sociais
Link Building com auxilio das Mídias Sociais
 
Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite team
 
The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009The Future Of Marketing And Advertising Aug 2009
The Future Of Marketing And Advertising Aug 2009
 
Использование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнесаИспользование приложений в социальных медиа для бизнеса
Использование приложений в социальных медиа для бизнеса
 
Move the Needle: How to activate your supporters
Move the Needle: How to activate your supportersMove the Needle: How to activate your supporters
Move the Needle: How to activate your supporters
 
CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011CHAMPIONS Impact Report 2011
CHAMPIONS Impact Report 2011
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAs
 
As 10 maiores tendências em business intelligence para 2014
As 10 maiores tendências em business intelligence para 2014As 10 maiores tendências em business intelligence para 2014
As 10 maiores tendências em business intelligence para 2014
 
Quotes: the chocolate of news writing
Quotes: the chocolate of news writingQuotes: the chocolate of news writing
Quotes: the chocolate of news writing
 
5 W's for Your Social Media Success
5 W's for Your Social Media Success5 W's for Your Social Media Success
5 W's for Your Social Media Success
 
Internet at liberty
Internet at libertyInternet at liberty
Internet at liberty
 
Fala the Laker brings school spirit to RU
Fala the Laker brings school spirit to RUFala the Laker brings school spirit to RU
Fala the Laker brings school spirit to RU
 
Componente Social y Cultural Guatemalteca
Componente Social y Cultural GuatemaltecaComponente Social y Cultural Guatemalteca
Componente Social y Cultural Guatemalteca
 

Similar to Is social media right for your nonprofit?

Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignIntro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
 
Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)JD Lasica
 
Measuring Social Media Effectiveness
Measuring Social Media EffectivenessMeasuring Social Media Effectiveness
Measuring Social Media EffectivenessYTH
 
Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on! Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on! JD Lasica
 
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01jlobosco
 
I\'m on Facebook - Now What?
I\'m on Facebook - Now What?I\'m on Facebook - Now What?
I\'m on Facebook - Now What?Julia Campbell
 
Understanding The Engagement Factor
Understanding The Engagement FactorUnderstanding The Engagement Factor
Understanding The Engagement Factor4Good.org
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011suresh sood
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21Jocelyn Harmon
 
Social media session
Social media sessionSocial media session
Social media sessionBen Hutchens
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charitiesGitta Bartling
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessCarol Skyring
 
Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
 
Social Media for Associations
Social Media for AssociationsSocial Media for Associations
Social Media for Associationsguestfea04e
 
Social Media For Non Profits
Social Media For Non ProfitsSocial Media For Non Profits
Social Media For Non ProfitsMike Millard
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital TrainingWilloughby PR
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital TrainingWilloughby PR
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012FSC Interactive
 

Similar to Is social media right for your nonprofit? (20)

Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignIntro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
 
Nola
NolaNola
Nola
 
Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)
 
Measuring Social Media Effectiveness
Measuring Social Media EffectivenessMeasuring Social Media Effectiveness
Measuring Social Media Effectiveness
 
Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on! Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on!
 
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
 
I\'m on Facebook - Now What?
I\'m on Facebook - Now What?I\'m on Facebook - Now What?
I\'m on Facebook - Now What?
 
Understanding The Engagement Factor
Understanding The Engagement FactorUnderstanding The Engagement Factor
Understanding The Engagement Factor
 
Nfp prezzo april 2011
Nfp prezzo april 2011Nfp prezzo april 2011
Nfp prezzo april 2011
 
The arc workshop 8.20.21
The arc workshop 8.20.21The arc workshop 8.20.21
The arc workshop 8.20.21
 
Social media session
Social media sessionSocial media session
Social media session
 
Social media for charities
Social media for charitiesSocial media for charities
Social media for charities
 
Intro to social media
Intro to social mediaIntro to social media
Intro to social media
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
 
Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...Join The Social Media Movement - the Importance, Power and Potential of Socia...
Join The Social Media Movement - the Importance, Power and Potential of Socia...
 
Social Media for Associations
Social Media for AssociationsSocial Media for Associations
Social Media for Associations
 
Social Media For Non Profits
Social Media For Non ProfitsSocial Media For Non Profits
Social Media For Non Profits
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
Bosch Digital Training
Bosch Digital TrainingBosch Digital Training
Bosch Digital Training
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
 

More from JD Lasica

Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX successJD Lasica
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldJD Lasica
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impactJD Lasica
 
Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofitsJD Lasica
 
Create impact with a powerhouse social strategy
Create impact with a powerhouse social strategyCreate impact with a powerhouse social strategy
Create impact with a powerhouse social strategyJD Lasica
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaJD Lasica
 
How to use your social networks to create impact
How to use your social networks to create impact How to use your social networks to create impact
How to use your social networks to create impact JD Lasica
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionJD Lasica
 
Mobilizing your social network
Mobilizing your social networkMobilizing your social network
Mobilizing your social networkJD Lasica
 
Socialbrite & social tools for social change
Socialbrite & social tools for social changeSocialbrite & social tools for social change
Socialbrite & social tools for social changeJD Lasica
 
Mobilize your cause: Tools
Mobilize your cause: ToolsMobilize your cause: Tools
Mobilize your cause: ToolsJD Lasica
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalismJD Lasica
 
The New Journalist in the Age of Social Media
The New Journalist in the Age of Social MediaThe New Journalist in the Age of Social Media
The New Journalist in the Age of Social MediaJD Lasica
 

More from JD Lasica (13)

Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX success
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new world
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impact
 
Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofits
 
Create impact with a powerhouse social strategy
Create impact with a powerhouse social strategyCreate impact with a powerhouse social strategy
Create impact with a powerhouse social strategy
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
 
How to use your social networks to create impact
How to use your social networks to create impact How to use your social networks to create impact
How to use your social networks to create impact
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take action
 
Mobilizing your social network
Mobilizing your social networkMobilizing your social network
Mobilizing your social network
 
Socialbrite & social tools for social change
Socialbrite & social tools for social changeSocialbrite & social tools for social change
Socialbrite & social tools for social change
 
Mobilize your cause: Tools
Mobilize your cause: ToolsMobilize your cause: Tools
Mobilize your cause: Tools
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalism
 
The New Journalist in the Age of Social Media
The New Journalist in the Age of Social MediaThe New Journalist in the Age of Social Media
The New Journalist in the Age of Social Media
 

Recently uploaded

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 

Recently uploaded (20)

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 

Is social media right for your nonprofit?

  • 1. Social media: Is it right for your organization? AFAP Partners Workshop May 27, 2012 JD Lasica Founder, Socialbrite.org jd@socialbrite.org
  • 2. What we’ll cover today Strategy before tools Twitter tactics Facebook tactics Storytelling Use your community Hugs, tearful goodbyes
  • 3. One bit of homework! http://socialbrite.org/afap Flickr photo “relaxation, the maldivian way” by notsogoodphotography
  • 4. Today’s Twitter hashtag Tweet this preso! Hashtag: #afap12 @jdlasica Creative Commons photo on Flickr by Prakhar
  • 5. 10 color handouts—be happy! http://socialbrite.org/afap
  • 6. Socialbrite Sharing Center http://socialbrite.org/sharing-center
  • 7. THE ECOSYSTEM Types of social media Blogs Social networks Microblogs (Twitter) Online video Curation (Pinterest) Widgets Photo sharing Podcasts Virtual worlds Wikis Social bookmarking Forums Presentation sharing
  • 8. L AY T H E G R O U N D W O R K Big picture reality check Before we talk tools, technology or campaigns, do a self-assessment with your team. Why are you doing this? What core values drive your organization? What change would you like to see in the world? Is there clarity about what your organization is trying to achieve? Why should people care? Do you have an idea worth spreading?
  • 9. Before you plunge in ... Understand that social media is a series of stages: crawl, walk, run, fly Do you have a social media policy or guidelines? Do you have a Strategic Social Media Plan in place? Are you listening to your constituents & community? Have you built a program before you turn to a campaign? Have you identified and trained your team members?
  • 10. Have you defined a clear theme? Boil down your cause to a strong, single sentence Vittana: Help anyone go to college Alter Eco: Support fair trade ActBlue: Elect progressive candidates DonorsChoose: Support public classrooms in need
  • 11. Create a Strategic Plan 360 assessment of social media capabilities Spell out goals Identify online community Proposed use of social tools & platforms Recommendations on Action Plan & timeline Lay out metrics program Peer analysis
  • 12. E S TA B L I S H B U S I N E S S G O A L S How can you use social media? 1. Raise public awareness of your mission or cause 2. Raise funds for a cause or campaign 3. Reach new constituents or supporters 4. Build a community of champions 5. Recruit volunteers 6. Get people to take real-world actions 7. Enhance existing communications programs 8. Involve the community in decision-making 9. Advance your organization’s mission
  • 13. Map metrics to goals Business goals Things to measure • Grow email list # newsletter subscribers • Online visibility, branding increase in traffic or linkback #s • Increase comments on blog avg. # comments/post • Increase positive mentions of mentions or pick-ups in blogs organization or program & social networks • Have visitors stick around stick rate, bounce rate • Make our content more viral # of shares • Get people to take action # of petition signatures • Get people to attend event # of registrants, year over year
  • 14. Build community, not eyeballs here’s an amazing difference between building an audience and building a community. An audience will watch you fall on a sword. A community will fall on a sword for you. — Chris Brogan Author, “Trust Agents”
  • 15. TWITTER 70% Twitter use outside U.S.
  • 16. TWITTER Make Twitter work for you Staff should be trained on how to use Twitter. Not a broadcasting medium to just distribute press releases or your headlines. Start by listening & observing. Be yourself, be conversational, lose the marketing jargon. Use it for outreach, soliciting ideas, customer support, to announce events, to recommend articles, to identify experts. #1 traffic driver: retweets. Use ‘Please RT’ strategically. Tweets with a URL are 3x more likely to be retweeted. Twitter drives 4%+ of traffic to NY Times, Facebook, etc.
  • 17. The right way to tweet Australian Social Innovation Exchange @AuSIX 60% retweets, pointing to value, sharing other voices 30% responding, connecting 10% promoting, announcing
  • 18. Use Twitter strategically Search by location
  • 20. FACEBOOK Facebook: The social network 900 million members worldwide — 57% of global members use it every day 900 600 300 2004 2005 2006 2007 2008 2009 0 2010 2011 Today Facebook’s global growth rate, 2004-2012, in millions
  • 22. Secret groups on Facebook facebook.com/groups
  • 23. FACEBOOK Get into those news feeds! edgerankchecker.com Article: http://bit.ly/edgerank-checker
  • 24. S T O RY T E L L I N G : C O N T E N T & C O N V E R S AT I O N The power of storytelling Cave drawing, Lascaux, France, 17,000 years ago
  • 25. Your nonprofit is a media outlet Awareness > Influence > Action > Impact
  • 26. STORYTELLING Tell a personal story Find emotional core, use videos or photos to make us feel invisiblepeople.tv
  • 27. Find your internal storytellers List staffers’ skills Who’s good at photos? Video? Writing? Facebook or Twitter? Create a Blog Squad Who’s good at campaigns? Open your blog to guest posts
  • 28. USE YOUR COMMUNITY Don’t do all the heavy lifting! Creative Commons photo on Flickr by Jason Means Don’t be like this guy!
  • 29. Find your champions! Find the big kahunas in your sector by using your listening post. Then, influence the influencers. Establish a rapport and only then reach out to try to convert them into evangelists & ambassadors for your cause. Scope out Twitter Lists that intersect with your organization or social cause. Connect with other social media influencers through their blogs and other networks.
  • 30. Use social love handles! Generate an Attention Wave for your cause
  • 31. The awesome power of free Free content! Free resources! Free photos Socialbrite.org/sharing-center Free videos (eg, TED talks) Creativecommons.org Free music & audio Techsoup Free services! Free expertise! Google Grants BarCamp YouTube for Nonprofits PodCamp Google Earth for Nonprofits WordCamp Social Media Free software & platforms! Club WordPress & its plug-ins Open Office, Google docs Drupal, Joomla
  • 32. flickr.com/creativecommons Creativecommons.org Rich source of free commercial & noncommercial images Flickr: 220+ million licenses Use them for your blog, website, email or print newsletter, presentations, etc. Don’t just take. Share!
  • 33. Integrate social into the culture Create teams of participants. Knock down the silos. Get people using the tools. Use ‘reverse mentoring.’ Share monthly metrics reports. Photo on Flickr by lanuiop Provide evidence of how social media moved the needle. Shine a light on examples of employees doing social media well — reward best practices. Convert the skeptics
  • 34. Key takeaways Begin with an aligned strategy Then use the tools to engage Tell your wonderful stories Use your community — your biggest resource: your supporters!
  • 35. Don’t settle for the status quo If you do not change direction, you may end up where you are heading. — Lao Tse
  • 36. Thank you! JD Lasica, founder Socialbrite: Social media consulting for nonprofits email: jd@socialbrite.org Twitter: @jdlasica @socialbrite Tons of resources at http://socialbrite.org/afap