SlideShare a Scribd company logo
1 of 58
Download to read offline
Using your social networks
to create impact
    Key steps to mobilize your supporters




                   JD Lasica
                   Founder, Socialbrite.org
                   jd@socialbrite.org
What we’ll cover today
Social media ecosystem
Lay the groundwork
Fun with metrics!
Production processes
Capture stories
Use your community
Integrate your efforts
Q&A
Summary, hugs, tearful goodbyes
Relax!
                                                      Flickr photo “relaxation,
                                                      the maldivian way” by
                                                      notsogoodphotography




              http://socialbrite.org/fc
  (all sites in this talk have been tagged for later retrieval)
Today’s hashtag
                                   Creative Commons
                                   photo on Flickr
                                   by Prakhar




     Tweet this preso! Hashtags:
         #sffc #nonprofit
Christmas in July!
                                                                  CHARITY HOW TO




              10 FREE METRICS TOOLS
              FOR ACTIONABLE ANALYTICS
                             SEMRush                                               Woopra
                             Bet you haven’t heard of SEMRush. Plunk               Woopra is a Web analytics tool that pro-
                             your blog or website url into the search field         vides real-time data about how your users
                             atop the page and SEMRush will show you               behave. You can see where a visitor came
                             the keywords you rank for, what your com-             from, her location, the actions she per-
                             petitors rank for, what Google AdWords you            forms and where she goes. We prefer
                             might want to buy and more.                           Bronze ($4.95/mo.) over the free version.


                             Klout                                                 Social Page Evaluator
                             Klout offers a daily summary of your organiza-        The Social Page Evaluator by Vitrue
                             tion’s or team members’ social media influence,        looks at your post quality and the number
                             with a ranking that factors in reach and impact       of people who have liked your Facebook
                             on Twitter (metrics such as retweets, follower        Pages. It shows your effectiveness on
                             counts, list memberships), Facebook and               Facebook vs. your potential. What makes
                             LinkedIn. More than 750 partners use Klout            this killer is that you can adjust your
                             data, including Hootsuite and CoTweet.                earned media value using a slider.


                             EdgeRank Checker                                      Google Analytics
                             EdgeRank Checker steps you through the                Google Analytics should be the No. 1 metrics
                             process of determining how effective your             tool in your arsenal. You get super-rich insights
                             Facebook Page is in reaching your followers.          into your website traffic and marketing effec-
                             No download necessary. The higher your                tiveness — for free. Create better-targeted ads,
                             EdgeRank score, the more likely it is to be           track sales and conversions, measure your site
                             visible on a fan's Top News feed.                     engagement goals, track Web-enabled phones
                                                                                   and mobile apps and much more.


                              Feedburner                                            Facebook Insights
                              Now owned by Google, Feedburner is the                Facebook Insights resembles Google Analyt-
                              easiest way to roll your own feed. It’ll tell you     ics in many ways. As a Page admin, your dash-
                              how many people have subscribed to your blog          board gives you access to a trove of data: daily
                              or site. Dig deeper and you’ll find your Feed          active users, monthly active users, daily new
                              Stats Dashboard, revealing average subscrib-          likes, daily interactions such as comments,
                              ers, reach, popular feed items and more. Pro          geographic location of your visitors, external
                              Plan at $9/month is geared to nonprofits.              referrals, internal link traffic and more.


                             PostRank                                               Twitalyzer
                             PostRank provides detailed information on              There are a wealth of Twitter metrics tools, but
                             Tweets, stumbles, Diggs and FriendFeed all in          the one we like best is Twitalyzer, which works
                             one place. It’s suited to blogs and websites           for any Twitter account and gives you informa-
                             with a lot of content. Under its free plan, you        tion about your impact score (percentile score)
                             can Track and compare your sites and your              and the type of influencer you are, among other
                             competition — up to five sites in all — to get          things.
                             the full picture of your social engagement.


              Download this flyer: http://bit.ly/metricstools                                       Created by Socialbrite.org




     Share them at http://socialbrite.org/fc
Glossary for new terms

   “              Social media:
    Any online technology or practice that lets us share
     (content, opinions, insights, experiences, media)
  and have a conversation about the ideas we care about.




                                                      ”
            http://socialbrite.org/glossary
Socialbrite Sharing Center




    http://socialbrite.org/sharing-center
THE ECOSYSTEM



Types of social media
• Blogs
• Social networks
• Microblogs (Twitter)
• Online video (YouTube,
    Vimeo, Viddler)
•   Widgets
•   Photo sharing (Flickr,
    Photobucket, etc.)
•   Podcasts
•   Virtual worlds
•   Wikis
•   Social bookmarking
•   Forums
•   Presentation sharing
Dizzying growth
77% US adults are frequent social media users.*
141 million active blogs (vs. 12,000 in 2000); almost 1 million blog
posts created per day; over 346 million people globally read blogs
6 of top 10 websites in US are social sites (YouTube, Facebook,
Wikipedia, Blogger, Craigslist, Twitter)
Flickr: 35 million people, 5 billion-plus photos
Twitter: 300,000 new users per day
YouTube: 2 billion videos streamed per day
Text messages per day: 4.5 billion
(vs. 400,000 in 2000)
Whenever someone opens a computer, 60% of time it’s for social
reasons.
                                              *source: Nielsen Online, spring 2010
Facebook: The social network
      73% of US Internet users are on Facebook
L AY T H E G R O U N D W O R K



Big picture reality check
Before we talk tools, technology or campaigns, do a
self-assessment with your team.

Why are you doing this?

What core values drive your
organization?

What change would you like
to see in the world?

Is there clarity about what your
organization is trying to achieve?

Why should people care?

Do you have an idea worth spreading?
Before you plunge in ...

 Do you have a social media policy or guidelines?
 Do you have a Strategic Plan in place?
 Have you researched your audience/community?
 Have you identified your social media team members
 and are they properly trained?
 Do you have buy-in from top management
 Do you know how to build evergreen programs before
 campaigns?
             http://socialbrite.org/fc
             for policies, best practices
Have you defined a clear theme?
   Boil down your cause to a strong, single sentence

               Vittana:
               Help anyone go to college

               Alter Eco:
               Support fair trade

               ActBlue:
               Elect progressive candidates

               DonorsChoose:
               Support public classrooms in need
Begin with a strategy document
Strategic Plan elements
 360 assessment of social
 media capabilities

 Spell out goals

 Identify online community

 Proposed use of social tools
 & platforms

 Recommendations on
 expanded capabilities

 Lay out metrics program

 Competitive/peer analysis
Create a listening post
                                    Set up a listening post
                                    (monitoring dashboard)
                                    to track what’s being
                                    said about your
                                    organization or cause.
                                    Listen before engaging.
                                    Deputize folks to do this.
                                    Supplement with a social
                                    media dashboard.
                                    Engage before the Ask


   Deeper dive—monitoring: socialbrite.org/fc
Free & low-cost monitoring




                 Deeper dive—monitoring:
                 socialbrite.org/fc
FUN WITH METRICS



Before you start, measure!
‘Data is better than gut’
                    Gather, analyze, act




     Photos on Flickr by Emran Kassim, left, and Vee Dub (CC-BY)
Set goals, map metrics
Goals                             Metrics to measure
  Grow email list of supporters   # newsletter, RSS subscribers
  Increase comments on blog       avg. # comments/post
  Increase website visibility     increase in traffic or linkback #s
  Increase positive mentions      mentions in blogs & social
  of organization or cause        networks
  Have visitors stick around      stick rate, bounce rate
  Make our content more viral     # of shares
  Get people to take action       # of petition signatures
  Get people to attend event      # of registrants, year over year

         Deeper dive—metrics: socialbrite.org/fc
Bread for World’s SM goals
                           bread.org

1. Expand and strengthen
   Bread’s advocacy work for
   poor and hungry people
2. Expand our membership
3. Better communicate with
   existing members and target
   audiences
4. Strengthen our relationships
   with our members
5. Fulfill our mission to end
   hunger here and abroad
Google Analytics
Who loves ya, baby? See which Twitter users drive most traffic
Facebook Insights
Google Keyword tool
  https://adwords.google.com/select/KeywordToolExternal
C R E AT E P R O D U C T I O N P R O C E S S E S



Create an Events Calendar
    Key off of events in your community
Facebook   s live events
Create an Editorial Calendar
     Map out a weekly or monthly game plan
Build community, not eyeballs

      here’s an amazing
difference between building
an audience and building a
 community. An audience
   will watch you fall on a
sword. A community will fall
     on a sword for you.


     — Chris Brogan
  Author, “Trust Agents”
LAUNCH & TELL STORIES



Use personal storytelling
 Find emotional core, use videos or photos to make us feel




                     invisiblepeople.tv
Conversation follows content
      Build up a following organically
Create lightweight media
         Don’t look now but you’re a content creator!




 Room to Read: Winner of TechSoup Storytelling Challenge

           Deeper dive—media: socialbrite.org/fc
Open your blog to guest posts
Create a conversation hub
     Where will you engage with supporters?




     Your blog        Community site (WiserEarth)
     Facebook         Social hub (Change.org)
     Twitter          Contest site

    Deeper dive—community: socialbrite.org/fc
Give your content a social life
         Conversation, not marketing
Your FB news feed? Bad news
Facebook rewards conversation, punishes ‘bullhorn updates’




                  http://bit.ly/edgerank-checker
JD’s 60-30-10 Twitter rule
 60% retweets, pointing to
 value, sharing other voices

 30% responding, connecting

 10% promoting, announcing
Enable friction-free conversations




                Make sure your site is conversation-enabled!
                Lower the barriers to people talking about your
                cause by using third-party authentication
                services.
                Left: SpokenWord.org with multiple log-in
                options.
                Top: The new Facebook Comments on
                HowStuffWorks.com.
Use hashtags to join conversations
                  Find relevant hashtags through
                  Twitter Search or tagdef.com
                  Join (but don’t spam)
                  conversation threads
                  Start your own hashtag
                  Some hashtags to latch on to:
                  #women #health #latino
                  #education #democracy #politics
                  #Obama #news #media


                At left, widget found at:
                http://journchat.info
CASE STUDY


Involve the community
           350.org
CASE STUDY


Deep engagement
        livestrong.org
USE YOUR COMMUNITY


Find your champions!

  Find the big kahunas in your sector by using your listening
  post. Then, influence the influencers.
  Establish a rapport and only then reach out to try to convert
  them into evangelists & ambassadors for your cause.
  Scope out Twitter Lists that intersect with your organization
  or social cause.
  Connect with other social media influencers through their
  blogs and other networks.
Deeper dive—monitoring & community: socialbrite.org/fc
Use social love handles!
  Generate an Attention Wave to socialize your campaign
Meet up in the real world
 Meetups, Tweet-ups, concerts, fund-raisers to deepen ties
Don’t do all the heavy lifting!
                                 Creative Commons
                                 photo on Flickr by
                                 Jason Means




       Don’t be like this guy!
The awesome power of free
Free content!                    Free resources!
   Free photos                      Socialbrite.org/sharing-center
   Free videos (eg, TED talks)      Creativecommons.org
   Free music & audio               Techsoup

Free services!                   Free expertise!
   Google Grants                    BarCamp
   YouTube for Nonprofits            PodCamp
   Google Earth for Nonprofits       WordCamp
                                    Social Media
Free software & platforms!          Club
  WordPress & its plug-ins
  Open Office, Google docs
  Drupal, Joomla
flickr.com/creativecommons
                Creativecommons.org
                • Rich source of free
                commercial & noncommercial
                images
                • Flickr: 160 million
                Attribution, Noncommercial,
                No Derivatives & ShareAlike
                licenses
                • Use them for your blog,
                website, email or print
                newsletter, presentations, etc.
                • Don’t just take. Share!
I N T E G R AT E Y O U R E F F O R T S



Social media can feed your list
  Be opportunistic: Take advantage of email signups on Facebook
Oxfam’s Welcome Page on FB
Is your strategy aligned?
                    thehopeinstitute.us




Moving from tactics to strategy: Direct mail, events marketing
    & social media working as an integrated ecosystem
Social media dashboards
     Hootsuite              Cotweet



     Tweetdeck              Spredfast



     Threadsy               Netvibes



         http://bit.ly/smdash
Collaboration tools
 Google docs
 Google groups
 Private group on Facebook
 Project management
 (SharePoint, Huddle.net)
 Skype
 Others?



 http://bit.ly/teamcollab
BONUS TOOLS



Causes now supports projects
         exchanges.causes.com
Fundraising: Going social
          give2gether.com
Metrics on network effect
Final thoughts
Begin with a plan, not with the tools.

Nice & easy does it. Be patient.

Get aligned & integrated, attack the silos.

Make email, events & social media work together.

Build internal & external relationships. Understand
& manage your organization’s capacity.

Go deep, not wide.

Make it super-easy for others to use your content.

Don’t forget to listen and to measure!

Evaluate, iterate, relaunch. Be flexible & nimble.

Don’t do all the heavy lifting. :~)
Resources & tools
 What you’ll find at socialbrite.org/fc
 Free tutorials on the best way to use
 Facebook, Twitter & blogs

 24 online fundraising sites

 Top cause organizations

 Free reports

 Free photo, music, video directories

 Collaboration tools

 Geolocation tools

 How to use mobile strategically

 Tons more. All free & shareable.
Biggest resource: Your supporters
Thank you!
             JD Lasica, founder
             Socialbrite: Social tools for social change
             email: jd@socialbrite.org
             Twitter: @jdlasica
                      @socialbrite




      http://socialbrite.org/fc

More Related Content

What's hot

Social Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging ContentSocial Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging Content4Good.org
 
Leveraging Twitter for Business
Leveraging Twitter for BusinessLeveraging Twitter for Business
Leveraging Twitter for BusinessRichard Brasser
 
John Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media ElevationElza Hayen
 
Google+ : Changing The Way We Share
Google+ : Changing The Way We ShareGoogle+ : Changing The Way We Share
Google+ : Changing The Way We ShareChristian Adams
 
Comment le like influence les recherches web
Comment le like influence les recherches webComment le like influence les recherches web
Comment le like influence les recherches webRoland Crepeau
 
Virtual Class: Raising Visibility // Week 3
Virtual Class: Raising Visibility // Week 3Virtual Class: Raising Visibility // Week 3
Virtual Class: Raising Visibility // Week 3KDMC
 
Measuring Social Media ROE
Measuring Social Media ROEMeasuring Social Media ROE
Measuring Social Media ROE4Good.org
 
How to increase your Klout score by 20 points
How to increase your Klout score by 20 pointsHow to increase your Klout score by 20 points
How to increase your Klout score by 20 pointsRob Bertholf
 
Running Usa 2010 Presentation
Running Usa 2010 PresentationRunning Usa 2010 Presentation
Running Usa 2010 PresentationJeff Risley
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop SpotOnLondon
 
iCrossing UK: Social Signals Training
iCrossing UK: Social Signals Training iCrossing UK: Social Signals Training
iCrossing UK: Social Signals Training iCrossing
 
Google Plus: Changing The Way We Share
Google Plus: Changing The Way We ShareGoogle Plus: Changing The Way We Share
Google Plus: Changing The Way We ShareChristian Adams
 
James Porter_Viral Marketing Lesson every Marketer should know
James Porter_Viral Marketing Lesson every Marketer should knowJames Porter_Viral Marketing Lesson every Marketer should know
James Porter_Viral Marketing Lesson every Marketer should knowDistilled
 
Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013Rob Garner
 

What's hot (18)

Social Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging ContentSocial Media Metrics Alchemy: Transforming Data Into Engaging Content
Social Media Metrics Alchemy: Transforming Data Into Engaging Content
 
Leveraging Twitter for Business
Leveraging Twitter for BusinessLeveraging Twitter for Business
Leveraging Twitter for Business
 
John Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEOJohn Doherty SMX East - Facebook, Twitter, and SEO
John Doherty SMX East - Facebook, Twitter, and SEO
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media Elevation
 
Google+ : Changing The Way We Share
Google+ : Changing The Way We ShareGoogle+ : Changing The Way We Share
Google+ : Changing The Way We Share
 
Comment le like influence les recherches web
Comment le like influence les recherches webComment le like influence les recherches web
Comment le like influence les recherches web
 
Virtual Class: Raising Visibility // Week 3
Virtual Class: Raising Visibility // Week 3Virtual Class: Raising Visibility // Week 3
Virtual Class: Raising Visibility // Week 3
 
LLS in Social Media
LLS in Social MediaLLS in Social Media
LLS in Social Media
 
Measuring Social Media ROE
Measuring Social Media ROEMeasuring Social Media ROE
Measuring Social Media ROE
 
How to increase your Klout score by 20 points
How to increase your Klout score by 20 pointsHow to increase your Klout score by 20 points
How to increase your Klout score by 20 points
 
Running Usa 2010 Presentation
Running Usa 2010 PresentationRunning Usa 2010 Presentation
Running Usa 2010 Presentation
 
Insights For Websites
Insights For WebsitesInsights For Websites
Insights For Websites
 
ScienceOnline impact workshop
ScienceOnline impact workshop ScienceOnline impact workshop
ScienceOnline impact workshop
 
iCrossing UK: Social Signals Training
iCrossing UK: Social Signals Training iCrossing UK: Social Signals Training
iCrossing UK: Social Signals Training
 
Google Plus: Changing The Way We Share
Google Plus: Changing The Way We ShareGoogle Plus: Changing The Way We Share
Google Plus: Changing The Way We Share
 
James Porter_Viral Marketing Lesson every Marketer should know
James Porter_Viral Marketing Lesson every Marketer should knowJames Porter_Viral Marketing Lesson every Marketer should know
James Porter_Viral Marketing Lesson every Marketer should know
 
Seth Lieberman
Seth LiebermanSeth Lieberman
Seth Lieberman
 
Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013Google+ Authorship Markup - Pubcon New Orleans 2013
Google+ Authorship Markup - Pubcon New Orleans 2013
 

Viewers also liked

Communication and role of social media in pakistan's election 2013
Communication and role of social media in pakistan's election 2013Communication and role of social media in pakistan's election 2013
Communication and role of social media in pakistan's election 2013Muhammad Assad Fahim Khan
 
Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofitsJD Lasica
 
The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...
The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...
The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...Use8.net
 
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...Daniel Slee
 
Peshawar camp
Peshawar campPeshawar camp
Peshawar campreceveur
 
The future of Social Media; how conversation and behaviour is changing (needs...
The future of Social Media; how conversation and behaviour is changing (needs...The future of Social Media; how conversation and behaviour is changing (needs...
The future of Social Media; how conversation and behaviour is changing (needs...Jamie Coomber
 
social media Pakistan
social media Pakistansocial media Pakistan
social media PakistanAdam Acar
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaJD Lasica
 
Active Role of Social Media in Pakistan by Abid Dasti
Active Role of Social Media in Pakistan by Abid DastiActive Role of Social Media in Pakistan by Abid Dasti
Active Role of Social Media in Pakistan by Abid DastiAbid Dasti
 
role of media in pakistan
role of media in pakistanrole of media in pakistan
role of media in pakistanRoobash Tazein
 
Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Aaryendr
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youthAkshay Mistri
 

Viewers also liked (13)

Communication and role of social media in pakistan's election 2013
Communication and role of social media in pakistan's election 2013Communication and role of social media in pakistan's election 2013
Communication and role of social media in pakistan's election 2013
 
Social media metrics for nonprofits
Social media metrics for nonprofitsSocial media metrics for nonprofits
Social media metrics for nonprofits
 
The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...
The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...
The Future Of Social Media How Conversation And Behaviour Is Changing, Jamie ...
 
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...
OMG! WTF! The World Has Changed. How We Can Use Social Media To Connect With ...
 
Art of conversation
Art of conversationArt of conversation
Art of conversation
 
Peshawar camp
Peshawar campPeshawar camp
Peshawar camp
 
The future of Social Media; how conversation and behaviour is changing (needs...
The future of Social Media; how conversation and behaviour is changing (needs...The future of Social Media; how conversation and behaviour is changing (needs...
The future of Social Media; how conversation and behaviour is changing (needs...
 
social media Pakistan
social media Pakistansocial media Pakistan
social media Pakistan
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
 
Active Role of Social Media in Pakistan by Abid Dasti
Active Role of Social Media in Pakistan by Abid DastiActive Role of Social Media in Pakistan by Abid Dasti
Active Role of Social Media in Pakistan by Abid Dasti
 
role of media in pakistan
role of media in pakistanrole of media in pakistan
role of media in pakistan
 
Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Role and impact of media on society final ppt............
Role and impact of media on society final ppt............
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youth
 

Similar to How to use your social networks to create impact

Social Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @MidwestSocial Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @MidwestBrian Huonker
 
Latest social media marketing tools
Latest social media marketing toolsLatest social media marketing tools
Latest social media marketing toolsNivi Kumar
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
 
10 Ways To Automate Your Social Media for Female Entrepreneurs
10 Ways To Automate Your Social Media for Female Entrepreneurs10 Ways To Automate Your Social Media for Female Entrepreneurs
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
 
From Social to Networked
From Social to NetworkedFrom Social to Networked
From Social to NetworkedCameron Kruger
 
Social media 4 Squares
Social media 4 SquaresSocial media 4 Squares
Social media 4 SquaresVITEC, Inc.
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeColin Rhinesmith
 
Cse2011 social mediafinal
Cse2011 social mediafinalCse2011 social mediafinal
Cse2011 social mediafinalbobsumnerjr
 
Digital Insights & Analytics
Digital Insights & AnalyticsDigital Insights & Analytics
Digital Insights & AnalyticsKen Burbary
 
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignIntro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
 
Benefits of Social Media Monitoring
Benefits of Social Media MonitoringBenefits of Social Media Monitoring
Benefits of Social Media Monitoring@mhandy1
 
Getting comfortable with social media
Getting comfortable with social mediaGetting comfortable with social media
Getting comfortable with social mediaKate Trgovac
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineLeslie Bradshaw
 
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Hartford Foundation for Public Giving
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping InJulie Dennehy
 
Social Referrers and Links
Social Referrers and LinksSocial Referrers and Links
Social Referrers and LinksJune Dershewitz
 

Similar to How to use your social networks to create impact (20)

Social Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @MidwestSocial Media Monitoring—A presentation for @Midwest
Social Media Monitoring—A presentation for @Midwest
 
Latest social media marketing tools
Latest social media marketing toolsLatest social media marketing tools
Latest social media marketing tools
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for Documentation
 
Social Media Monitoring
Social Media MonitoringSocial Media Monitoring
Social Media Monitoring
 
10 Ways To Automate Your Social Media for Female Entrepreneurs
10 Ways To Automate Your Social Media for Female Entrepreneurs10 Ways To Automate Your Social Media for Female Entrepreneurs
10 Ways To Automate Your Social Media for Female Entrepreneurs
 
From Social to Networked
From Social to NetworkedFrom Social to Networked
From Social to Networked
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
Social media 4 Squares
Social media 4 SquaresSocial media 4 Squares
Social media 4 Squares
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTube
 
Cse2011 social mediafinal
Cse2011 social mediafinalCse2011 social mediafinal
Cse2011 social mediafinal
 
Digital Insights & Analytics
Digital Insights & AnalyticsDigital Insights & Analytics
Digital Insights & Analytics
 
Intro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media CampaignIntro to Social Media, Social Media Tools, Social Media Campaign
Intro to Social Media, Social Media Tools, Social Media Campaign
 
Benefits of Social Media Monitoring
Benefits of Social Media MonitoringBenefits of Social Media Monitoring
Benefits of Social Media Monitoring
 
Getting comfortable with social media
Getting comfortable with social mediaGetting comfortable with social media
Getting comfortable with social media
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
Getting Under the Hood: What Analytics and Metrics Can Show You About Your We...
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping In
 
Aggregate
AggregateAggregate
Aggregate
 
Social Referrers and Links
Social Referrers and LinksSocial Referrers and Links
Social Referrers and Links
 

More from JD Lasica

Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX successJD Lasica
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldJD Lasica
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAsJD Lasica
 
Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite teamJD Lasica
 
Using social media to build community & measure impact
Using social media to build community & measure impactUsing social media to build community & measure impact
Using social media to build community & measure impactJD Lasica
 
Is social media right for your nonprofit?
Is social media right for your nonprofit?Is social media right for your nonprofit?
Is social media right for your nonprofit?JD Lasica
 
Internet at liberty
Internet at libertyInternet at liberty
Internet at libertyJD Lasica
 
How to leverage social media for education
How to leverage social media for educationHow to leverage social media for education
How to leverage social media for educationJD Lasica
 
Social media for small budgets
Social media for small budgetsSocial media for small budgets
Social media for small budgetsJD Lasica
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategyJD Lasica
 
Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategyJD Lasica
 
Social media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersSocial media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersJD Lasica
 
Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)JD Lasica
 
About Socialbrite
About SocialbriteAbout Socialbrite
About SocialbriteJD Lasica
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impactJD Lasica
 
Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on! Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on! JD Lasica
 
Create impact with a powerhouse social strategy
Create impact with a powerhouse social strategyCreate impact with a powerhouse social strategy
Create impact with a powerhouse social strategyJD Lasica
 
Foundation center
Foundation centerFoundation center
Foundation centerJD Lasica
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionJD Lasica
 

More from JD Lasica (20)

Five ideas for Social UX success
Five ideas for Social UX successFive ideas for Social UX success
Five ideas for Social UX success
 
The Social Startup: New strategies for a new world
The Social Startup: New strategies for a new worldThe Social Startup: New strategies for a new world
The Social Startup: New strategies for a new world
 
Social media for PTAs
Social media for PTAsSocial media for PTAs
Social media for PTAs
 
Socialbrite team
Socialbrite teamSocialbrite team
Socialbrite team
 
Using social media to build community & measure impact
Using social media to build community & measure impactUsing social media to build community & measure impact
Using social media to build community & measure impact
 
Is social media right for your nonprofit?
Is social media right for your nonprofit?Is social media right for your nonprofit?
Is social media right for your nonprofit?
 
Internet at liberty
Internet at libertyInternet at liberty
Internet at liberty
 
How to leverage social media for education
How to leverage social media for educationHow to leverage social media for education
How to leverage social media for education
 
Social media for small budgets
Social media for small budgetsSocial media for small budgets
Social media for small budgets
 
Your nonprofit needs a social media strategy
Your nonprofit needs a social media strategyYour nonprofit needs a social media strategy
Your nonprofit needs a social media strategy
 
Create impact with a social media strategy
Create impact with a social media strategyCreate impact with a social media strategy
Create impact with a social media strategy
 
Social media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workersSocial media, Gov 2.0 and government workers
Social media, Gov 2.0 and government workers
 
Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)Social media, Gov 2.0 and government workers (original)
Social media, Gov 2.0 and government workers (original)
 
About Socialbrite
About SocialbriteAbout Socialbrite
About Socialbrite
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impact
 
Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on! Engagement & metrics: How to get it on!
Engagement & metrics: How to get it on!
 
Create impact with a powerhouse social strategy
Create impact with a powerhouse social strategyCreate impact with a powerhouse social strategy
Create impact with a powerhouse social strategy
 
Foundation center
Foundation centerFoundation center
Foundation center
 
Nola
NolaNola
Nola
 
Move the needle: Get your supporters to take action
Move the needle: Get your supporters to take actionMove the needle: Get your supporters to take action
Move the needle: Get your supporters to take action
 

Recently uploaded

UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.francesco barbera
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdfJamie (Taka) Wang
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 

Recently uploaded (20)

UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.Digital magic. A small project for controlling smart light bulbs.
Digital magic. A small project for controlling smart light bulbs.
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
20200723_insight_release_plan_v6.pdf20200723_insight_release_plan_v6.pdf
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 

How to use your social networks to create impact

  • 1. Using your social networks to create impact Key steps to mobilize your supporters JD Lasica Founder, Socialbrite.org jd@socialbrite.org
  • 2. What we’ll cover today Social media ecosystem Lay the groundwork Fun with metrics! Production processes Capture stories Use your community Integrate your efforts Q&A Summary, hugs, tearful goodbyes
  • 3. Relax! Flickr photo “relaxation, the maldivian way” by notsogoodphotography http://socialbrite.org/fc (all sites in this talk have been tagged for later retrieval)
  • 4. Today’s hashtag Creative Commons photo on Flickr by Prakhar Tweet this preso! Hashtags: #sffc #nonprofit
  • 5. Christmas in July! CHARITY HOW TO 10 FREE METRICS TOOLS FOR ACTIONABLE ANALYTICS SEMRush Woopra Bet you haven’t heard of SEMRush. Plunk Woopra is a Web analytics tool that pro- your blog or website url into the search field vides real-time data about how your users atop the page and SEMRush will show you behave. You can see where a visitor came the keywords you rank for, what your com- from, her location, the actions she per- petitors rank for, what Google AdWords you forms and where she goes. We prefer might want to buy and more. Bronze ($4.95/mo.) over the free version. Klout Social Page Evaluator Klout offers a daily summary of your organiza- The Social Page Evaluator by Vitrue tion’s or team members’ social media influence, looks at your post quality and the number with a ranking that factors in reach and impact of people who have liked your Facebook on Twitter (metrics such as retweets, follower Pages. It shows your effectiveness on counts, list memberships), Facebook and Facebook vs. your potential. What makes LinkedIn. More than 750 partners use Klout this killer is that you can adjust your data, including Hootsuite and CoTweet. earned media value using a slider. EdgeRank Checker Google Analytics EdgeRank Checker steps you through the Google Analytics should be the No. 1 metrics process of determining how effective your tool in your arsenal. You get super-rich insights Facebook Page is in reaching your followers. into your website traffic and marketing effec- No download necessary. The higher your tiveness — for free. Create better-targeted ads, EdgeRank score, the more likely it is to be track sales and conversions, measure your site visible on a fan's Top News feed. engagement goals, track Web-enabled phones and mobile apps and much more. Feedburner Facebook Insights Now owned by Google, Feedburner is the Facebook Insights resembles Google Analyt- easiest way to roll your own feed. It’ll tell you ics in many ways. As a Page admin, your dash- how many people have subscribed to your blog board gives you access to a trove of data: daily or site. Dig deeper and you’ll find your Feed active users, monthly active users, daily new Stats Dashboard, revealing average subscrib- likes, daily interactions such as comments, ers, reach, popular feed items and more. Pro geographic location of your visitors, external Plan at $9/month is geared to nonprofits. referrals, internal link traffic and more. PostRank Twitalyzer PostRank provides detailed information on There are a wealth of Twitter metrics tools, but Tweets, stumbles, Diggs and FriendFeed all in the one we like best is Twitalyzer, which works one place. It’s suited to blogs and websites for any Twitter account and gives you informa- with a lot of content. Under its free plan, you tion about your impact score (percentile score) can Track and compare your sites and your and the type of influencer you are, among other competition — up to five sites in all — to get things. the full picture of your social engagement. Download this flyer: http://bit.ly/metricstools Created by Socialbrite.org Share them at http://socialbrite.org/fc
  • 6. Glossary for new terms “ Social media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about. ” http://socialbrite.org/glossary
  • 7. Socialbrite Sharing Center http://socialbrite.org/sharing-center
  • 8. THE ECOSYSTEM Types of social media • Blogs • Social networks • Microblogs (Twitter) • Online video (YouTube, Vimeo, Viddler) • Widgets • Photo sharing (Flickr, Photobucket, etc.) • Podcasts • Virtual worlds • Wikis • Social bookmarking • Forums • Presentation sharing
  • 9. Dizzying growth 77% US adults are frequent social media users.* 141 million active blogs (vs. 12,000 in 2000); almost 1 million blog posts created per day; over 346 million people globally read blogs 6 of top 10 websites in US are social sites (YouTube, Facebook, Wikipedia, Blogger, Craigslist, Twitter) Flickr: 35 million people, 5 billion-plus photos Twitter: 300,000 new users per day YouTube: 2 billion videos streamed per day Text messages per day: 4.5 billion (vs. 400,000 in 2000) Whenever someone opens a computer, 60% of time it’s for social reasons. *source: Nielsen Online, spring 2010
  • 10. Facebook: The social network 73% of US Internet users are on Facebook
  • 11. L AY T H E G R O U N D W O R K Big picture reality check Before we talk tools, technology or campaigns, do a self-assessment with your team. Why are you doing this? What core values drive your organization? What change would you like to see in the world? Is there clarity about what your organization is trying to achieve? Why should people care? Do you have an idea worth spreading?
  • 12. Before you plunge in ... Do you have a social media policy or guidelines? Do you have a Strategic Plan in place? Have you researched your audience/community? Have you identified your social media team members and are they properly trained? Do you have buy-in from top management Do you know how to build evergreen programs before campaigns? http://socialbrite.org/fc for policies, best practices
  • 13. Have you defined a clear theme? Boil down your cause to a strong, single sentence Vittana: Help anyone go to college Alter Eco: Support fair trade ActBlue: Elect progressive candidates DonorsChoose: Support public classrooms in need
  • 14. Begin with a strategy document
  • 15. Strategic Plan elements 360 assessment of social media capabilities Spell out goals Identify online community Proposed use of social tools & platforms Recommendations on expanded capabilities Lay out metrics program Competitive/peer analysis
  • 16. Create a listening post Set up a listening post (monitoring dashboard) to track what’s being said about your organization or cause. Listen before engaging. Deputize folks to do this. Supplement with a social media dashboard. Engage before the Ask Deeper dive—monitoring: socialbrite.org/fc
  • 17. Free & low-cost monitoring Deeper dive—monitoring: socialbrite.org/fc
  • 18. FUN WITH METRICS Before you start, measure!
  • 19. ‘Data is better than gut’ Gather, analyze, act Photos on Flickr by Emran Kassim, left, and Vee Dub (CC-BY)
  • 20. Set goals, map metrics Goals Metrics to measure Grow email list of supporters # newsletter, RSS subscribers Increase comments on blog avg. # comments/post Increase website visibility increase in traffic or linkback #s Increase positive mentions mentions in blogs & social of organization or cause networks Have visitors stick around stick rate, bounce rate Make our content more viral # of shares Get people to take action # of petition signatures Get people to attend event # of registrants, year over year Deeper dive—metrics: socialbrite.org/fc
  • 21. Bread for World’s SM goals bread.org 1. Expand and strengthen Bread’s advocacy work for poor and hungry people 2. Expand our membership 3. Better communicate with existing members and target audiences 4. Strengthen our relationships with our members 5. Fulfill our mission to end hunger here and abroad
  • 22. Google Analytics Who loves ya, baby? See which Twitter users drive most traffic
  • 24. Google Keyword tool https://adwords.google.com/select/KeywordToolExternal
  • 25. C R E AT E P R O D U C T I O N P R O C E S S E S Create an Events Calendar Key off of events in your community
  • 26. Facebook s live events
  • 27. Create an Editorial Calendar Map out a weekly or monthly game plan
  • 28. Build community, not eyeballs here’s an amazing difference between building an audience and building a community. An audience will watch you fall on a sword. A community will fall on a sword for you. — Chris Brogan Author, “Trust Agents”
  • 29. LAUNCH & TELL STORIES Use personal storytelling Find emotional core, use videos or photos to make us feel invisiblepeople.tv
  • 30. Conversation follows content Build up a following organically
  • 31. Create lightweight media Don’t look now but you’re a content creator! Room to Read: Winner of TechSoup Storytelling Challenge Deeper dive—media: socialbrite.org/fc
  • 32. Open your blog to guest posts
  • 33. Create a conversation hub Where will you engage with supporters? Your blog Community site (WiserEarth) Facebook Social hub (Change.org) Twitter Contest site Deeper dive—community: socialbrite.org/fc
  • 34. Give your content a social life Conversation, not marketing
  • 35. Your FB news feed? Bad news Facebook rewards conversation, punishes ‘bullhorn updates’ http://bit.ly/edgerank-checker
  • 36. JD’s 60-30-10 Twitter rule 60% retweets, pointing to value, sharing other voices 30% responding, connecting 10% promoting, announcing
  • 37. Enable friction-free conversations Make sure your site is conversation-enabled! Lower the barriers to people talking about your cause by using third-party authentication services. Left: SpokenWord.org with multiple log-in options. Top: The new Facebook Comments on HowStuffWorks.com.
  • 38. Use hashtags to join conversations Find relevant hashtags through Twitter Search or tagdef.com Join (but don’t spam) conversation threads Start your own hashtag Some hashtags to latch on to: #women #health #latino #education #democracy #politics #Obama #news #media At left, widget found at: http://journchat.info
  • 39. CASE STUDY Involve the community 350.org
  • 40. CASE STUDY Deep engagement livestrong.org
  • 41. USE YOUR COMMUNITY Find your champions! Find the big kahunas in your sector by using your listening post. Then, influence the influencers. Establish a rapport and only then reach out to try to convert them into evangelists & ambassadors for your cause. Scope out Twitter Lists that intersect with your organization or social cause. Connect with other social media influencers through their blogs and other networks. Deeper dive—monitoring & community: socialbrite.org/fc
  • 42. Use social love handles! Generate an Attention Wave to socialize your campaign
  • 43. Meet up in the real world Meetups, Tweet-ups, concerts, fund-raisers to deepen ties
  • 44. Don’t do all the heavy lifting! Creative Commons photo on Flickr by Jason Means Don’t be like this guy!
  • 45. The awesome power of free Free content! Free resources! Free photos Socialbrite.org/sharing-center Free videos (eg, TED talks) Creativecommons.org Free music & audio Techsoup Free services! Free expertise! Google Grants BarCamp YouTube for Nonprofits PodCamp Google Earth for Nonprofits WordCamp Social Media Free software & platforms! Club WordPress & its plug-ins Open Office, Google docs Drupal, Joomla
  • 46. flickr.com/creativecommons Creativecommons.org • Rich source of free commercial & noncommercial images • Flickr: 160 million Attribution, Noncommercial, No Derivatives & ShareAlike licenses • Use them for your blog, website, email or print newsletter, presentations, etc. • Don’t just take. Share!
  • 47. I N T E G R AT E Y O U R E F F O R T S Social media can feed your list Be opportunistic: Take advantage of email signups on Facebook
  • 49. Is your strategy aligned? thehopeinstitute.us Moving from tactics to strategy: Direct mail, events marketing & social media working as an integrated ecosystem
  • 50. Social media dashboards Hootsuite Cotweet Tweetdeck Spredfast Threadsy Netvibes http://bit.ly/smdash
  • 51. Collaboration tools Google docs Google groups Private group on Facebook Project management (SharePoint, Huddle.net) Skype Others? http://bit.ly/teamcollab
  • 52. BONUS TOOLS Causes now supports projects exchanges.causes.com
  • 53. Fundraising: Going social give2gether.com
  • 55. Final thoughts Begin with a plan, not with the tools. Nice & easy does it. Be patient. Get aligned & integrated, attack the silos. Make email, events & social media work together. Build internal & external relationships. Understand & manage your organization’s capacity. Go deep, not wide. Make it super-easy for others to use your content. Don’t forget to listen and to measure! Evaluate, iterate, relaunch. Be flexible & nimble. Don’t do all the heavy lifting. :~)
  • 56. Resources & tools What you’ll find at socialbrite.org/fc Free tutorials on the best way to use Facebook, Twitter & blogs 24 online fundraising sites Top cause organizations Free reports Free photo, music, video directories Collaboration tools Geolocation tools How to use mobile strategically Tons more. All free & shareable.
  • 58. Thank you! JD Lasica, founder Socialbrite: Social tools for social change email: jd@socialbrite.org Twitter: @jdlasica @socialbrite http://socialbrite.org/fc