Overview of research in Dublin City Council with examples of selected initiatives.

1. Dublin from global to local
Jamie Cudden – Research, Dublin City Council
Twitter: @jcudden jamie.cudden@dublincity.ie

2. Recent Publications
• "A roadmap for branding Dublin", developed on behalf of the
Creative Dublin Alliance which outlines a series of actions and
recommendations to deliver an internationally competitive
brand for Dublin. www.creativedublinalliance.ie
• 'Dublin's role in the national and global economy'; a one year
research collaboration developed in partnership with the
School of Planning at UCD on behalf of the Dublin Regional
Authority. www.dra.ie
• "Demographic Trends in Dublin", a position paper drawing out
current and future population trends and the policy
implications
• www.creativedublinalliance.ie *updated version will be
uploaded by end of 2012
• ―Talent attraction and retention in the Dublin Region‖
developed as part of Dublin’s participation in the world class
cities partnership (WCCP)
http://www.slideshare.net/jcudden/dublin-talent-presentation-
23-06-12-wccp
* All our indicator and benchmarking reports are available on the Creative Dublin Alliance site

3. Presentation Overview
• Look at the international perspective on
cities & global trends
• What does it mean to Dublin?
• Benchmarking our performance
• Some selected initiatives and research
projects

4. Why do Cities Matter?
 Many observers talk about the 21st century
being the century of cities. The world is not
flat .
 For the first time in 2010 over half the world's
population now live in cities. 3.8 billion by
2015 (53%)
 They drive global GDP. Generating more than
80 per cent of global GDP today.
 Cities occupy just 2% of the world’s land
surface yet they house more than 50% of the
world’s population

6. City Networks

7. Green Credentials of Cities

8. Cities represent the Biggest Commercial
Opportunity in the coming decades
• One-third of the world’s population—2.6
billion people—live in emerging-market
cities, and by 2030, that number will
increase by an additional 1.3 billion.
• Middle-class population expected to rise
70 percent between 2010 and 2015.
Effecting everything from where these
individuals live to how they consume.
Source: Boston Consulting Group

9. “ While $8.1 billion was
spent on smart city
technologies in
2010, by 2016 that
number is projected to
reach $39.5 billion”
Source: ABI Research
2011

10. Twitter - resources
The City 2.0 @TheCity2_0
Bruce Katz @bruce_katz VP @BrookingsInst | In the face of economic stagnation, fiscal turmoil &
federal gridlock, we are witnessing The Metropolitan Revolution
METROPOLIS @metropolis_org Metropolis is the leading international association that gathers
cities and metropolitan regions with more than a million inhabitants. http://www.metropolis.org
urbandata @urbandata Cross-Sector Urban Affairs: Progressive City Planning, Health
Equity, Governance 2.0, Data & Community Indicators. Views my own. Mark Abraham, Exec Dir
@CTData
Centre for Cities @CentreforCities The Centre for Cities is an independent research and policy
institute, committed to helping #cities improve their economic performance.
C40 Cities @c40cities The C40 is a network of the world's largest cities committed to implementing
sustainable climate-related policies locally to help address concerns globally.
ICIC @icicorg The Initiative for a Competitive Inner City (ICIC) promotes urban economic and
business development in America's inner cities.
LivingCities @Living_Cities 22 of the world's largest foundations and corporations united to bring
the power of mainstream markets to underserved urban areas - Innovate:Invest:Lead
CEOs for Cities @CEOsforCities CEOs for Cities is a national, cross-sector civic lab of urban
leaders advancing the next generation of great American cities.
Richard Florida @Richard_Florida Urbanist, Author, Professor, Researcher, Talker, Bike
Rider, Guitar Player
IBM Smarter Cities @IBMSmartCities
Official IBM Smarter Cities account. Managed by Meredith Hannon and Vineeta Durani. Follows the
IBM Social Computing Guidelines. #SmarterCities
@PPS_Placemaking The Project for Public Spaces has practiced non-profit #planning, #design &
edu in 3000 communities, 50 states & 42 countries. New York City · http://www.pps.org

11. “ Well over half of the world’s
population now lives in
cities, generating more than 80% of
global
GDP.
Already, global business is beginning to
plan strategy from a city, rather than a
country, perspective.
Given the rapid growth and
development of many cities, particularly
in emerging markets such as China
and India, competition between them
for business, investment and talent will
only get fiercer”
Source: Economist Intelligence Unit
2011 / Citi Bank
Leading global cities are New York, London, Singapore and Hong Kong

12. Top 10 Global Cities on comprehensive
indexes
Source: Greg Clarke, The business of cities, 2011 (excellent overview of international city benchmarking)

13. The Top 600 Global Cities
Top 600 cities account for 60% of global GDP yet hold about 20% of the
population

14. City GDP 2005
Source: McKinsey CityScope

15. City GDP 2025
• Over 100 new Chinese cities to enter the top 600 by 2025
• Not just megacities

17. Urban Economic Clout Moves East

18. Rapidly Expanding Middle Class
Source: The New Global Middle Class: A Cross-Over from West to East.
Wolfensohn Center for Development at Brookings

19. • Metros drive economic growth, action shifts to
Asia, Latin America, & Eastern Europe:
• 90% of the fastest-growing metropolitan
economies among the 200 largest worldwide
were located outside North America and
Western Europe.
• By contrast, 95% of the slowest-growing metro
economies were in the United States, Western
Europe, and earthquake-damaged Japan.
Source: Brookings Metro Monitor, 2011

20. Importance of Cities
― Most OECD metro-regions have a higher
GDP per capita than their national average (66
out of 78 metro-regions), a higher labour
productivity level (65 out of 78 metro-regions)
and many of them tended to have faster
growth rates than their countries‖
―Cities such as "Successful cities attract talented young
Budapest, Seoul, Copenhagen, Dublin, highly-skilled workers, are centres of
Helsinki, Randstad-Holland and Brussels innovation and entrepreneurship and are
that concentrate nearly half of their competitive locations for global and
national GDP whilst regional headquarters. The proximity of
Oslo, Auckland, Prague, London, Stockh universities to research and production
olm, Tokyo, and Paris account for around facilities means cities are where new
one third‖ products are developed and
commercialised. More than 80% of patents
are filed in cities.―
Source: OECD, competitive cities in the OECD
Global economy

21. We live in a spiky world
Source: Atlantic, The World is Spiky, 2005

22. Source: Dublin Chamber of Commerce 2010, Making the Case for Dublin

23. What does this mean for Dublin?
―Dublin operates in an intensely
competitive world where
increasingly it is cities (and not
states) competing for
investment, talent, tourism, internat
ional students‖

24. What does this mean for Dublin?
Global trends:
• Increasing levels of human mobility and demand for
skills (expected to double by 2020)
• Growth projections for international students (to triple by
2020) and transnational tourism (+75% by 2020)
• About taking these opportunities
• Markets and cities that have never heard of Dublin
Sources:
• Dirks. S., Keeling, M and Gurdgiev, C., 2010, Smarter Cities for Smarter Growth, IBM Institute for
Business Value.
• UN World Tourism Organisation (2009)
• Young-Chul Kim (2009): The Asia-Pacific education market and modes of supply. In: The Asia-
Pacific education market, eds. William Tierney and Christopher Findlay, quoted in Hawthorne
2008.

25. The importance of City Branding
• “Cities must understand what place characteristics make
them distinctive. All cities are part of the global
economy and are now more connected physically and
electronically. Nevertheless, unique place characteristics
continue to distinguish one city from another and
create competitive advantage”
Making Creative Knowledge Cities – A guide for policy
makers
• “Governments are beginning to wake up to the fact that
cities, countries and regions all need a new way of
looking at
identity, strategy, development, competitiveness and
purpose if they are to survive in a very new world
order”

26. Branding Research

27. What Other Cities Are Doing?

28. Building on Dublin’s Brand –
which is currently unmanaged
Dublin – Unesco City of literature, City of Science, 2012
- 4 Nobel laureates, Joyce, Shaw, Beckett, Heaney
-Popular tourist destination World design capital Bid
-3.7 million overseas tourists in 2010
- FDI success story
Top tourist destination was the Guinness
Storehouse with 1 million visits in 2011

29. Dublin Quotes – positives
• ―Dublin is becoming known as the silicon valley of
Europe – there is an exciting new crop of both
indigenous and international entrepreneurs
establishing and growing their businesses here‖
• ―Decadent, delightful and full of surprises, Dublin
packs a punch that, delivered correctly, will leave you
reeling but still wanting more. That’s big talk for a
small capital‖…‖A city whose soul and sociability
makes it the charismatic of all capitals‖ Lonely
Planet Guide Dublin, 2011.
• ―A transformed city since the days of O’Casey and
Joyce Ireland’s capital may have replaced its
legendary tenements with modern buildings, but it’s
essential spirit remains intact‖ Fodors 2011

32. Brand Objectives
 Attract international Talent, Business and
Investment
 Support our exporting industries
 Promote the goals of the tourism industry
 Increase national pride in Ireland’s capital city
 Strengthen citizens identity and engagement
with Dublin

33. Who is leading this?
 Collaborative City Leadership & Governance Model(Triple
helix model)
 Positioning Dublin in the national context – a voice for
Dublin in the absence of a strong regional governance
model
 Strategic Approach - twice yearly International
Benchmarking Reports & meetings with the Taoiseach:
International – National – City Region
 Engaging People - Expanding Networks across
Public, Private, Creative & Civic Sectors

34. Creative Dublin Alliance Structure

35. Creative Dublin Alliance Website
www.creativedublinalliance.ie

36. Do we have a vision for Dublin?

37. Working towards this joint vision…..

38. Developing a regional vision requires an
holistic approach
How we think about regional development How we could apply this to Dublin
▪ Infrastructure
▪ Sectors and companies
Economic ▪ Competitiveness
1
Regional vision growth ▪ Talent
▪ Labour market
1 2 3 ▪ Health coverage and service
▪ Utilities efficiency
Quality of ▪ Education
2 life/social ▪ Equality
imperative ▪ Finance and funding
▪ Security
Economic Quality Sustaina-
growth of life bility ▪ Carbon emission reductions
Sustain- ▪ Waste management
3 ▪ Green transportation
ability
4 Public management and
▪ Energy efficiency
finances ▪ Regulation
Public ▪ Performance management
4 management ▪ Tax collection
and finances ▪ Top team alignment
3
Source: McKinsey, 2012 8

39. Benchmarking Dublin – Why?
• Dublin is now considered a truly global city and as
such features in most of the international city
benchmarking indices
• Dublin is a small city in the international scale and we
certainly outperformed in relation to our size.
• Helps understanding the cities performance in the
national, European and international context
• Learn from best practice
• Performance in key international metrics such as:
• Quality of
living, Costs, Competitiveness, Economy, International
tourism arrivals, International conferences / events
, International student numbers

40. Dublin – International Comparisons
• Dublin is a small city in the international scale and we
certainly outperformed in relation to our size.
• Mercer Quality of living (2011) places Dublin in the top
quartile (26th) ahead of cities such as San
Francisco, Helsinki, Boston, Madrid and Seattle.* 2012 has
seen Dublin drop to 35th position in the rankings
• The capital of a small island – open economy that is
outward looking – exports are key
• 2nd most globalised country in the world
• A hub for US investment: Since 1990 there
has been more capital investment
(189 billion) into Ireland compared to the BRICS
combined.

41. • Dublin was the 14th richest city by GDP per capita ($55,578) out of 200 largest global
metros (2010-11)
• Dublin was the 3rd worst economic performer out of the top 200 largest global metros
(198th in 2011)

42. Continued Success in attracting
Foreign Direct Investment
- 2011 a record breaking year for Foreign Direct Investment
- A twin track economy – tech sector is performing strongly in Dublin,
job shortages in some areas
- Dublin faring better than rest of Ireland

43. Dublin – Example Benchmarks*
Quality of Living
• Dublin 26th city in the world for quality of living (2011)
• Dublin 16th top city in the world for personal safety
• Top 5 global cities are:
Vienna, Zurich, Auckland, Munich, Düsseldorf
Costs of Living
• Dublin is now outside of the top global 50 cities for
costs of living (58th) from 42nd in 2010.
• 6 years ago Dublin was 10th
• Top 5 global cities are Luanda
(Angola), Tokoyo, N’djamena
(Chad), Moscow, Geneva
* The following slides demonstrate the wide range of international rankings and benchmarks

44. #9
#9
The Copenhagenize Report
Once the third great bicycle city in Europe, after Copenhagen and
Amsterdam, Dublin suffered the same car-centric fate as everywhere
else but what a grand rebound the city is undertaking. A wildly
successful bike share programme, visionary politicians who
implemented bike lanes and 30 km/h zones, and a citizenry who have
merely shrugged and gotten on with it. The only city scoring full bonus
points, Dublin is an inspiration and a city worth watching.
Copenhagenize Fixes
The leading bicycle city in the Anglo-Saxon world got to where they
are because of ballsy political decision-making. A bridgehead is
established. It will, however, require further intense infrastructure
implementation to return Dublin to the heady days of last century. The
new cycle track along the canal is brilliant, but now Dublin needs to
find the funds for more.
http://copenhagenize.eu/index/criteria.html

45. TomTom Traffic Congestion Index
-Dublin 16th most congested
city in 2012
- 24th most congested city in
Europe in 2011 (down from 6th
in 2010)

46. Globalisation and World Cities
Network (2011)
Dublin is a highly connected city in the international context
Is ranked as an alpha minus city - according to the globalisation and
world cities network (looking at presence of advanced producer services
firms in global cities)

47. Dublin Second Friendliest World City
-British adults choose Dublin as the 2nd friendliest
world city (YouGOV survey on behalf of DK travel
guides) 2011

48. Wealth Report
- Dublin was the worst performer in residential property prices (85th
With a 25% decline on 2009 (Knight frank / Citi)

49. EIU Globe Shopper Index (2011)
Dublin ranked 14th /33 in the economist globe shopper city index
(ranked 4th in Europe for shops)

50. Dublin: Best new global city for
startups
- Dublin just rated one of the
best new global cities for start ups
- Silicon Docks Badge

51. EIU competitiveness: Dublin Profile

52. Examples of Initiatives
• Sustainability Indicators
• Dublin’s role in the national and international
economy
• Open Data and Dublinked
• Your Dublin Your Voice
• Uniquely Dublin
• Greenway, GreenIFSC
• Innovation Dublin
• Smart Cities

53. Sustainability Indicators
Within the next 25-30 years Dublin will
have an established international
reputation as one of the most
sustainable, dynamic and resourceful city
regions in Europe
Developing a scorecard that monitors Dublin’s performance on a yearly basis

54. Dublin Green City Index
•Dublin is starting from a very low
base
•This is being re-confirmed with the
development of our own sustainability
indicators
Source: Siemens, EIU, 2010

55. Selection of indicators selected

56. Conclusions
• Major challenges in measuring and
monitoring city performance. Definition of a
city region?
• Lack of quality spatial data
• Moving towards evidence based policy
development? Slow progress….
• Do we actually monitor and measure
strategy?
• Planning systems in local government - lack
of GIS tools, appropriate data to base
decisions
• Open data offers a solution – decisions will
be open to independent scrutiny ?

57. Open Data - Dublinked

58. 2011 Functional Urban Dublin
How can we manage this? Governance Challenge

59. “DUBLIN’S ROLE IN THE IRISH AND
GLOBAL ECONOMY, 2012”
To examine Dublin’s place and role in the
national and global economies through
evidence based research coupled with
high level interview and to deliver a
research package of evidence which
explores the importance of the Dublin city
region to future national economic success
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.
59

60. Broad Level Objectives
• To examine through evidence based research, optimal
location for investment in terms of infrastructure
provision, attractiveness, employment and talent
capacities, sustainable development patterns.
• To create a database and a methodological approach suitable
for economic development analysis which can be readily
updated as further data streams e.g. census data are
published.
• To build on and align with past and current
research, internationally, nationally, regionally and as carried
out within the local authorities of the city region.
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.
60

61. Structure of the Study
Delivery of a research package - 3 Reports have been
produced and distilled into a synthesis report
 Report 1 – Collation and assessment of available
quantitative socio-economic data
 Report 2 – Spatial analytic approaches assessing socio-
economic development
 Report 3 - Analysis of interviews, relevant reports and
literature
 Report 4 - Synopsis of key policy issues and series of
recommendations
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

62. Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

63. Starting points for discussion
Dublin – a national asset
Socio-Economic Profile of the City
Demographic Profile
Appraisal of the Urban Challenges
Access to Services, Opportunity
Innovation Clusters
MNE’s and FDI
The importance of Dublin nationally
The role of regions
Global Benchmarks
Input from key stakeholders
Planning Policy and Governance
Recommendations –maximising
resources, infrastructural
development, scenario planning
Future work
Role of Tourism
Transport and Connectivity (including route
development internationally)
The importance of economic corridors

64. Opinion on Dublin - SWOT
STRENGTHS WEAKNESSES
Ability to attract, produce and retain High unemployment/Youth
talent- critical mass of talent Unemployment
Good business environment – cluster Interregional competition
effect Outdated planning and governance
A city of global scale and/or structures
importance Inadequate Connectivity
Relatively good quality of living Economic crisis
Much improved transport
infrastructure
OPPORTUNITIES THREATS
Attracting new investment/entrants Lack of investment in critical
Increased collaboration across public infrastructure (water, rail)
and private Skill shortages
Growing new creative industry Competition from emerging markets
Enhancing the tourism potential Factors undermining competitiveness-
Enhancing the built fabric and Congestion
unlocking underdeveloped areas Antisocial behaviour
Connecting to emerging cities
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

65. Results
Data on tax contribution for the year 2008 delivered in response to a
Parliamentary Question in 2010 found that citizens or companies located in
Dublin[1]
– contributed 55.6% of all VAT in 2008, followed by Cork at 8.8% and
Kildare 3.4
– paid 62.4% of all Corporation Tax yielding €3.2bn out of a total tax of
€5.1bn in 2008.
– paid 50.6% of state PAYE in 2008 producing an estimated exchequer
revenue of €5 billion for the Government.
– paid 38.8% of non-PAYE income tax followed by Cork at 11%, Galway
4.5%, Kildare 4%, Limerick 3.9%, Meath 3.5%, Wicklow 3.4% and
Tipperary 3.0%.
– contributed 41% of all Capital Gains Tax intakes
– Figures taken from response to parliamentary question July 2010 [2]
•
[1] A number of caveats are attached to these figures due to reporting discrepancies such as Corporation Tax being collated based on the
county address of company HQ or the relevant branch for tax purposes.
• [2] http://www.leovaradkar.ie/?p=1076
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

66. Spatial Representations -Job Density
and the Functional Urban Region
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

67. Locations in Dublin
IDA investment locations
Investment Locations by key (Gateway) areas
Opportunity Map for Enterprise Potential

68. Business Locations
• Where business
locate across two
growth sectors
• Hot Spots in a few
Key Gateways
ICT Financial
and Insurance Activities
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

69. Talent and Education
Dublin and a few key
Gateways are the
centres for talent and
opportunity
Dublin is the only
Gateway with more
graduates than it
produces
Talent attraction and
retention a recurrent
theme of interview
process
Broader issue of
agglomeration and
clustering (business,
talent etc.)
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

70. Different Strengths in Different
Areas
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

71. Conclusions
• By international standards Dublin is a medium
sized or small city, ranked 77th out of 78 cities in
terms of population by the OECD. Capital city
regions in small and medium sized European
states such as Ireland, Denmark and
Netherlands often play a dominant role
• Dublin accounts for almost half of national GDP
and its effective management and continued
success is critical for the performance of the
entire economy
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

72. Conclusions
• Dublin has the critical mass of skills and
workforce to attract investment
• Business Demography analysis shows that
Dublin has been resilient in certain sectors such
as ICT and Finance, actually growing the
numbers of enterprises notably in ICT.
• Key areas such as transport, water and
broadband infrastructure require future proofing
to maintain the competitiveness of Dublin.
International benchmarks indicate a need to
improve our performance in these areas to
maintain competitiveness
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

73. Conclusions
• Interview also revealed a strong body of opinion
which felt that local government structures are
sub-optimal and that ―regions‖ should set
employment as well as population targets……
• Form, Financing and Function go hand in hand
• Common messages included continued
potential of the city region, inadequate
broadband, need for greater levels of
collaboration, threat of congestion, brownfield
regeneration, skill and language deficiencies
and the challenge of maintaining
competitiveness
• Collaboration Foley, W., Cudden, J. & Shahumyan, H.
Williams, B.,
and knowledge share…

74. Recommendations
• Strategic (and Technical)
– To use evidence to influence future policy
• Recognising in particular :
– global position and the importance of international
benchmarks
– The importance of joined up data and thinking
– Following on, it is recommended that under
the auspices of the Creative Dublin Alliance
that the research is used to develop a strong
and unified vision and purpose for the city
region.
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

75. Recommendations
• A succession of ignored policy recommendations from
the 1960’s on the form, funding and financing of local
government are listed in Report 3. These reports
generally support the interview opinion that local
government should have greater levels of autonomy with
the assigning of revenue generation powers to local
government linked with expenditure responsibilities.
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

76. Recommendations
It should be clearly recognised that Dublin is a
unique case and national asset.
If we maximise the capacity of Dublin we maximise
the potential of the entire country. Targeted
investment in key infrastructure is necessitated
e.g. to realise water resilience
Williams, B., Foley, W., Cudden, J. & Shahumyan, H.

77. Your Dublin Your Voice:
• An opinion panel of over 3,000 members has been formed
to find out their views on living, working and studying in the
city region. Owned by the city
• Cost effective method of citizen engagement
• Allows us to track sentiment over time
• And to run regular surveys helping to inform policies
• People from all ages and backgrounds are represented on
the panel reflecting the diverse cosmopolitan nature of
Dublin - over 50% of respondents have lived outside of
Ireland for any period of time, there are also over 60
nationalities and representatives from all 32 counties in
Ireland. 14% non-Irish.
www.yourdublinyourvoice.ie

78. Best things about Dublin
(as identified by people that live here)
• ―Vibrant international city with a small town feel‖
• ―Dublin has a buzz that others city's don't have‖
• ―That it has the diversity and energy of a young and
vibrant 21st century city‖
• ―Compact city where you can see a city, a fishing harbour
and the mountains all in one day‖
• ―It’s nice and compact so that where ever you go you’ll
always know someone nearby.‖
• ―Lots of interesting people means lots of interesting
events and venues, and because of it’s size you hear
about them and can get to them easily.‖

81. Categories www.uniquelydublin.ie

82. Other Initiatives
Smart Cities – Testbedding New Technologies