Web 2.0 Trends & Applications in Learning by Dr. Gary Woodill and Janet Clarey, analysts from Brandon Hall Research Group, reveal how enterprises are leveraging Web 2.0. For the Elearning! Summit 4/30/09

1. LOGO
Web 2.0 Trends & Applications
for Learning
Gary Woodill & Janet Clarey

2. How to Participate
1. E-mail your questions and
comments to gary@brandon-
hall.com and janet@brandon-
hall.com
2. TWEET! – send Twitter messages
to your followers, and to me at
@gwoodill - use #BrandonHall in
your tweets so we can find them
3. Post questions during the session
– we will answer them at the end

3. Agenda
A theory about technology innovation
lifecycles
Learning technologies in 1996, 2006, 2009,
2014
 Differences between Version 1.0 and Version
2.0
Web 2.0 tools and technologies gaining
traction
How Web 2.o tools and technologies are used
to support workplace learning
Q & A

4. Multimedia Technologies (1996)
Animation Tools – Assessment Tools – Audio Production – Authoring Tools–
Browsers – CDs – E-Mail – Graphics Tools – Presentation Tools – Search –
Quicktime Video

5. E-Learning Technologies (2006)
Affective Computing – Agents – Animation Tools – Artificial Intelligence –
Assessment Tools – Audio Production – Authoring Tools – Avatars – Blogs –
Browsers – CDs and DVDs – Clickers – Collaboration Tools – Communication
Systems – Competency Tracking – Content Management Systems – Data
Mining – Decision Support Systems – Digital Ink, Paper and Whiteboards –
Displays – e-Mail – e–Portfolios – Gaming Tools – Gesture and Facial
Recognition Technologies – Graphics Tools – Haptics – Learning
Management Systems – Learning Objects and Repositories – Location–
based Technologies – Mashups – Metadata, Ontologies and Taxonomies –
Mobile Learning – Natural Language Processing – Peer to Peer – Personal
Learning Environments – Personalization – Podcasting – Portals – Presence
Applications – Presentation Tools – Rapid e–Learning – RFID and Optical
Tags – Robots – Search Technologies – Semantic Web – Simulation Tools –
Social Bookmarking – Social Networking Tools – Video and IPTV – Virtual
Reality – Visualization – Voice Recognition – VoIP and Telephony –
Wearable Computing – Web Feeds (RSS) – Wikis

6. E-Learning Technologies (2009)
Affective Computing – Agents – Animation Tools – Artificial Intelligence –
Assessment Tools – Audio Production – Augmented Reality – Authoring
Tools – Avatars – Blogs – Browsers – CDs and DVDs – Clickers – Cloud
Computing – Collaboration Tools – Communication Systems – Competency
Tracking – Content Management Systems – Context Aware Computing –
Data Mining – Decision Support Systems – Digital Ink, Paper and
Whiteboards – Displays – e–Portfolios – Gaming Tools – Gesture and Facial
Recognition Technologies – Graphics Tools – Grid Computing - Haptics –
Learning Management Systems – Learning Objects and Repositories –
Location–based Technologies – Mashups – Metadata, Ontologies and
Taxonomies – Microblogging – Mobile Learning – Natural Language
Processing – Peer to Peer Computing – Personal Learning Environments –
Personalization – Podcasting – Portals – Presence Applications –
Presentation Tools – Rapid e–Learning – RFID and Optical Tags – Robots –
Search Technologies – Semantic Web – Simulation Tools – Social
Bookmarking – Social Networking Tools – Ubiquitous Learning - Video and
IPTV – Virtual Reality – Visualization – Voice Recognition – VoIP and
Telephony – Wearable Computing – Web Feeds – Wikis

7. Theory of Innovation

8. Technology Innovation Cycle
Problems  New ideas and tinkering 

9. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)

10. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)
Resistance and Hype 

11. Resistance
Western Union (1876) – “This telephone has too many
shortcomings to be seriously considered as a means
of communication.”

12. Resistance
Western Union (1876) – “This telephone has too many
shortcomings to be seriously considered as a means
of communication.”
Thomas Watson, Chairman, IBM (1943) – “I think there
is a world market for maybe five computers.”

13. Resistance
Western Union (1876) – “This telephone has too many
shortcomings to be seriously considered as a means
of communication.”
Thomas Watson, Chairman, IBM (1943) – “I think there
is a world market for maybe five computers.”
AT&T (1970) – “No commercial use for computer
networking” – gave computer networking back to
US Defense Department after a 6 month trial

14. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)
Resistance and Hype 
New Technology  (Version 2.0)

15. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)
Resistance and Hype 
New Technology  (Version 2.0)
New Applications (“Content”) 

16. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)
Resistance and Hype 
New Technology  (Version 2.0)
New Applications (“Content”) 
New Services 

17. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)
Resistance and Hype 
New Technology  (Version 2.0)
New Applications (“Content”) 
New Services 
New Integrative Solutions 

18. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)
Resistance and Hype 
New Technology  (Version 2.0)
New Applications (“Content”) 
New Services 
New Integrative Solutions 
New Problems 

19. Technology Innovation Cycle
Problems  New ideas and tinkering 
New Technology  (Version 1.0)
Resistance and Hype 
New Technology  (Version 2.0)
New Applications (“Content”) 
New Services 
New Integrative Solutions 
New Problems  Cycle starts with new players

20. Theory of Innovation
Products  Applications  Services
Applications Curve
(Content/Processes)
Technology Curve Services Curve
|
|
|
|
|
E-Learning is here
 “Solutions” 

21. Version 1.0 – Supportive Innovation
“We look at the present through a rear-view mirror. We
march backwards into the future.”
Marshall McLuhan

22. Steamship 1.0

23. Electric Light 1.0

24. Automobiles 1.0

25. Turn Signals 1.0
“Trafficators”

26. Learning Technologies 1.0
Supportive Technologies
Some learning technologies are SUPPORTIVE of the
current way of doing things:
Examples:
Virtual Classrooms
Presentation Software
Authoring Tools
Assessment Tools
Learning Management Systems

27. Learning Technologies 2.0
Disruptive Technologies
Other learning technologies are DISRUPTIVE of the current
way of doing things:
Examples:
Global Networking
Artificial Intelligence
Peer to Peer Technologies
Collaboration Software
Learner generated content
Wearable computing

28. Theory of Innovation

29. Theory of Innovation

30. Theory of Innovation

31. Theory of Innovation
Product Innovation Curve
Peaking technologies
Ascending technologies Maturing technologies
Developing technologies
? Declining technologies

32. Theory of Innovation
Product Innovation Curve (2006)
Affective Computing
Avatars
Classroom Response Systems
Data Mining
Decision Support Software
Gesture and Facial Recognition
Haptics
Mashups and Web Services
Personal Learning Environments
Smart Labels and Tags
Telepresence
Wearable Computing
Developing technologies

33. Theory of Innovation
Product Adoption Curve (2006)
Ascending technologies
Social Networking Tools
Web Feeds
Simulation Tools
Social Bookmarking
Personalization
Semantic Web
Mobile Technologies
Wiki Tools
Location Tools
Gaming
Blogs
Agents
Robotics

34. Theory of Innovation
Product Innovation Curve (2006)
Peaking technologies
Collaboration Tools
Search Engines
Intelligent Tutoring
Visualization

35. Theory of Innovation
Product Innovation Curve (2006)
Maturing technologies
Animation Software
Assessment Tools
Audio and Podcasting Tools
Authoring Tools
Browsers
Communications Tools
Competency Tracking Software
Content Management Systems
Display Technologies
E-Portfolio Tools
Graphics Tools
Learning Management Systems
Learning Objects and Repositories
Metadata, Ontologies, Taxonomies
Natural Language Processing
Peer-to-Peer Technologies
Portals
Presentation Tools
Rapid E-Learning Tools
Video and IPTV
Virtual Reality
VoIP and Telephony

36. Theory of Innovation
Product Innovation Curve (2006):
Computer Assisted Instruction
Computer Based Training (CBT)
CD-ROM
DVD-ROM
Floppy Disks
Declining technologies

37. The Big Picture
Training Technologies (1996)
Peaking technologies
Text Only Internet
Ascending technologies Maturing technologies
Compact Discs CBT
Web 1.0 Overheads
Developing technologies Declining technologies

38. The Big Picture
Training Technologies (2006)
Peaking technologies
Web 1.0
Ascending technologies Maturing technologies
Web 2.0/Clouds Compact Discs
Robotics/Agents Text Only Internet
Developing technologies Declining technologies

39. The Big Picture
Training Technologies (2009)
Peaking technologies
Web 2.0
Ascending technologies Maturing technologies
Robotics/Agents Web 1.0
Collective Learning Compact Discs
Developing technologies Declining technologies

40. The Big Picture
Training Technologies (2014)
Peaking technologies
Robotics/Agents
Ascending technologies Maturing technologies
Collective Learning Web 2.0/Clouds
Bio-learning Web 1.0
Developing technologies Declining technologies

41. E-Learning Technologies (2009)
Affective Computing – Agents – Animation Tools – Artificial Intelligence –
Assessment Tools – Audio Production – Augmented Reality – Authoring
Tools – Avatars – Blogs – Browsers – CDs and DVDs – Clickers – Cloud
Computing – Collaboration Tools – Communication Systems – Competency
•Social Networking Services
Tracking – Content Management Systems – Context Aware Computing –
Data Mining – Decision Support Systems – Digital Ink, Paper and
•Blogs
Whiteboards – Displays – e–Portfolios – Gaming Tools – Gesture and Facial
Recognition Technologies – Graphics Tools – Grid Computing - Haptics –
•Wikis
Learning Management Systems – Learning Objects and Repositories –
Location–based Technologies – Mashups – Metadata, Ontologies and
•Virtual Worlds
Taxonomies – Microblogging – Mobile Learning – Natural Language
Processing – Peer to Peer Computing – Personal Learning Environments –
Personalization – Podcasting – Portals – Presence Applications –
Presentation Tools – Rapid e–Learning – RFID and Optical Tags – Robots –
Search Technologies – Semantic Web – Simulation Tools – Social
Bookmarking – Social Networking Tools – Ubiquitous Learning - Video and
IPTV – Virtual Reality – Visualization – Voice Recognition – VoIP and
Telephony – Wearable Computing – Web Feeds – Wikis

42. Social Networking Services
• Find experts
• Get fast
answers
• Build
relationships
• Informal
learning
16

43. Blogs
• Capture knowledge
• Reflection
• Feedback
• Professional Development
16

44. Wikis
• Manage information
• Provide documentation
• Share resources
• Knowledge repository
16

45. Virtual Worlds
• Greater social
presence compared
with other learning
technologies
• Enhanced
interaction
• Realistic 3D objects
and environments
16

46. Hewlett-Packard Web 2.0 Community
Components of
the Web 2.0
Online Learning
Community:
•Blogs
•Discussion Board
•Social
Bookmarks
•Wiki
•User-generated
content
16

47. Hewlett-Packard Blogs
Shared authorship:
• Novice
• Expert
• Course vendor
• Learning &
Development
Supports:
• Audio/ Video
• Images
• RSS Feeds
16

48. Hewlett-Packard Discussion Board
• Share
knowledge
• Share
experiences
•L&D
facilitates
discussions
16

49. Hewlett-Packard User-Generated Content
• Rapid
development
tools
• Instructional
design support
16

50. Hewlett-Packard Wiki
HPedia
• Same
framework
as
Wikipedia
16

51. Hewlett-Packard Social Bookmarking
• Stores
bookmarks
on server
• Tag and
share
resources
16

52. Hewlett-Packard : Measuring
16

53. Hewlett-Packard : Benefits
•Time and Cost
Savings
•Productivity
Improvement
•Common
Language
16

54. GE Contractual Services : Virtual World
Training
program to
elicit time-
critical
strategic
behavior in
response to a
forced outage
situation
16

55. GE Contractual Services: Virtual World
Design
•Movie storyline
•3 hours
•Game-based
steps
•Uses actual
tools staff
would use (PDA,
cell phone,
laptop)
16

56. GE Contractual Services: Virtual World
Game design
• Automated
bots mimic
personnel
• Simulation
uses artificial
intelligence to
provide
responses
• Hidden
timeline used
16

57. GE Contractual Services: Virtual World
Benefits
• Improves time
response to outages
• Better organization
of people and
equipment
• Accuracy and
appropriateness of
performance
• Increases
confidence
16

58. Summary
 There has been an “explosion” of learning
technologies since the mid-1990s

59. Summary
 There has been an “explosion” of learning
technologies since the mid-1990s
 Theory of innovation lifecycles suggests that change
is discontinuous

60. Summary
 There has been an “explosion” of learning
technologies since the mid-1990s
 Theory of innovation lifecycles suggests that change
is discontinuous
 Big differences between Version 1.0 technologies
(Supportive) and Version 2.0 technologies (Disruptive)

61. Summary
 There has been an “explosion” of learning
technologies since the mid-1990s
 Theory of innovation lifecycles suggests that change
is discontinuous
 Big differences between Version 1.0 technologies
(Supportive) and Version 2.0 technologies (Disruptive)
 Market is starting to consolidate

62. Summary
 There has been an “explosion” of learning
technologies since the mid-1990s
 Theory of innovation lifecycles suggests that change
is discontinuous
 Big differences between Version 1.0 technologies
(Supportive) and Version 2.0 technologies (Disruptive)
 Market is starting to consolidate
 Web 2.0 tools (especially Social Media) are now
prominent

63. Summary
 There has been an “explosion” of learning
technologies since the mid-1990s
 Theory of innovation lifecycles suggests that change
is discontinuous
 Big differences between Version 1.0 technologies
(Supportive) and Version 2.0 technologies (Disruptive)
 Market is starting to consolidate
 Web 2.0 tools (especially Social Media) are now
prominent

64. Summary
 There has been an “explosion” of learning
technologies since the mid-1990s
 Theory of innovation lifecycles suggests that change
is discontinuous
 Big differences between Version 1.0 technologies
(Supportive) and Version 2.0 technologies (Disruptive)
 Market is starting to consolidate
 Web 2.0 tools (especially Social Media) are now
prominent
 Need to experiment with the new tools – “low cost
failure”

65. Q&A
Thank you!
Here is how you can connect us:
E-Mail: gary@brandon-hall.com
janet@brandon-hall.com
Blog: http://brandon-hall.com/garywoodill
http://brandon-hall.com/janetclarey
Website: http://www.brandon-hall.com
Twitter: @gwoodill
@jclarey