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Master Booking - v4 by Master Camping
1. The booking engine that will
boost your conversion rate
1Thursday, March 3, 2016
Joan Baylina Jr. CEO
www.mastercamping.com
joan@masterasp.com
Jordi Baylina CTO
www.mastercamping.com
jordi@masterasp.com
2. www.mastercamping.com Girocamping, 2016 2
A new Online Booking Engine
● Highlights:
○ Over 67000 online reservations closed in 2015.
○ Over 15 years since the first online booking engine.
○ Rewritten from scratch to gain flexibility and adding new features.
● Objectives
○ Increasing the conversion rate of the direct sales channel.
○ Work thoroughly cross-selling
○ Flexible management: type of accommodation, products, prices and promotions
○ Integration with each Web "look & feel".
○ Save work in camping reception: budget generation and streamlining the check in
process.
5. www.mastercamping.com Girocamping, 2016 5
● Ensures maximum physical capacity of
camping accommodations.
● Flexible pricing based on the number of
accommodations, guests and their ages.
● Cross-selling:
○ Example 1: We can provide a cot if a baby comes.
○ Example 2: Offer a ski pass if were are in ski
season.
○ Example 3: Offer cancellation insurance if the
booking is made with enough anticipation.
Ages holders and companions
8. www.mastercamping.com Girocamping, 2016 8
Advanced Integration with the planning of
availability
● Reservations are inserted directly into the
planning.
● Camping sets priority for filling specific
accommodations first.
● Specific accommodations can be blocked
during a certain period of time.
● 100% Compatible with current quotas to
agencies and tour operators.
9. www.mastercamping.com Girocamping, 2016 9
Planning and optimization of conditions
Other booking conditions can be set: minimum and maximum days of stay,
specific days of arrival and departure, full weeks only, etc.
10. www.mastercamping.com Girocamping, 2016 10
Payment Policy
The amount of the payment in advance is configurable based on:
● Booking date.
● Arrival day.
● Days remaining until the arrival.
Example:
● Camping not accepting transfers for last minute bookings
11. www.mastercamping.com Girocamping, 2016 11
Promotional codes
Avoid asking "Do you have promotional code?”
How do we do it?
Generating unique URLs that allow us to:
● Show only specific products.
● Show specific promotions based on customer language.
● Associate a promotional code with a banner / flyer.
● Promotional code associated to each customer via email
marketing campaign.
● Generate “one-time discount” promotional code.
12. www.mastercamping.com Girocamping, 2016 12
New system of discounts Master Camping.
● Discounts associated with a product (or pack).
● Discount for prompt payment.
● Early bird discount.
● Last minute discount.
● Discount depending on number of adults and children.
● Discount depending on dates and length of stay (Example: 10% discount for
stays longer than 7 nights)
● Discount according to the method of payment.
● Discounts associated only with a particular concept (free wifi)
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Integrated with booking cancellation insurances
● Billing a percentage of reservation or according to a
predetermined step
● Opt-in / Opt-out.
● Offered automatically to customers who reserve with a certain
anticipation.
● Full payment is made, regardless the percentage of the payment
in advance.