11. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
12. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform
13. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform
• Sense of legitimacy
14. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform
• Sense of legitimacy
• Payment processing handled for you
15. Pros
• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Users can stumble upon or be suggested your
content by the platform
• Sense of legitimacy
• Payment processing handled for you
• No technical skills or support handling required
17. Cons
• All of them take a cut and fees can vary wildly.
18. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout
19. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of
$1600 for HD
20. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of
$1600 for HD
• All of these services suggest competing content to
users that can draw people away
21. Cons
• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give you a flat initial payout
• Aggregators charge an upfront fee upwards of
$1600 for HD
• All of these services suggest competing content to
users that can draw people away
• If you're driving your own traffic, it may be better to
drive them to a platform you can own the experience
and not give money away for no reason
23. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)
24. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)
• No competing content shown
25. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)
• No competing content shown
• Instant publishing
26. Your Own Platform
• Best solution for traffic you influence (marketing/ad
campaigns/etc)
• No competing content shown
• Instant publishing
• Reach out to your customers directly
29. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking
30. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well
over 10%
31. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well
over 10%
• If bought, fees vary between 15-30% of revenue,
some have one time, upfront fees in addition
32. Your Own Platform
• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a significant, multi-month undertaking
• Server, transaction, bandwidth fees may be well
over 10%
• If bought, fees vary between 15-30% of revenue,
some have one time, upfront fees in addition
• All you need to do is upload your content and
you’re ready to sell
35. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
36. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
37. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
38. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
39. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
40. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
• Encryption (AES-128, etc)
41. Building Your Own
• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Account management
• Piracy mitigation
• Restrict access to video files
• Encryption (AES-128, etc)
• Digital rights management (DRM)
44. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
45. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
46. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messaging Protocol (RTMP)
47. How Video Is Served
• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messaging Protocol (RTMP)
• Dynamic Adaptive Streaming over HTTP (DASH)
57. Content Delivery Network (CDN)
• Stores copies of your videos across the globe
• Serves the closest copy to the user for fastest delivery
58. Content Delivery Network (CDN)
• Stores copies of your videos across the globe
• Serves the closest copy to the user for fastest delivery
• Prohibitively expensive to build your own, for most
63. Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you
just get a revenue check
64. Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you
just get a revenue check
• Customer support is usually handled by service
65. Off-the-shelf Platforms
• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled by service and you
just get a revenue check
• Customer support is usually handled by service
• Some offer website customization and style changes
68. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
69. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
70. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
71. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
72. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
73. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
• Branded iOS/Android apps
74. • Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• No startup costs or monthly fees
• You earn 70% of revenue
• À la carte features
• Custom domain names (your-name.com)
• Branded iOS/Android apps
• Custom tailored feature development
87. Summary
• Your media should be on as many platforms as
possible so users can use their preferred service and
you can benefit from organic discovery
88. Summary
• Your media should be on as many platforms as
possible so users can use their preferred service and
you can benefit from organic discovery
• Having your own platform gives you more control,
more take home revenue and keeps users engaged
in your content instead of drifting to competing
media