An HTML5 mobile rich media concept co-developed with my brilliant friends at Adcade on behalf of Gillette (P&G) that bridges physical and digital, passive and active viewing, expulsion of real-time, live NFL/pro league game viewing and participation that transforms viewer to player on a branded canvas that reflects the power, features and benefits of the product in the context of blended reality gameplay. Naturally seeds notions by leveraging native attributes of device and using game mechanics to minimize paid media spend, and optimize earned media through use of real-time data that enables mirroring of IRL game within advergame on handset.

1. AEGIS MEDIA | GILLETTE POWERED BY ADCADE
GILLETTE
THE OFFICIAL SHAVE OF THE NFL
USER EXPERIENCE
Through their partnership with the NFL, Gillette asks the
user to test their precision by flicking a football through a
field goal. Upon expanding, an instructive banner appears,
explaining the challenge. The user must direct their kick
taking wind speed and direction into consideration, and
is given three opportunities to score. Once completed,
the unit flips to reveal the Gillette Fusion ProGlide product
lineup, including razors and shave gels. Highlighted is
the ProGlide Power Razor and the user can learn more
about the Gillette Fusion ProGlide Razor by clicking on
highlight points. As well, the user can shop for the products
by finding the nearest retailer.

2. AEGIS MEDIA | GILLETTE POWERED BY ADCADE
USER EXPERIENCE
UPON EXPANDING
Instructive banner appears before
fading after a few seconds.
MAIN SCREEN
Waiting for user interaction, menu
shows wind direction and speed.
USER PARTICIPCATION
Menu automatically collapses when
the football is flicked by the user.

3. USER EXPERIENCE
AEGIS MEDIA | GILLETTE POWERED BY ADCADE
CHALLENGE COMPLETED
Instructive banner appears before
fading after a few seconds.
LINEUP SCREEN
Informative screen highlighting the
products with a CTA to find in store.
PRODUCT HIGHLIGHTS
Information call-outs on the
featured Fusion ProGlide razor.

4. AEGIS MEDIA | GILLETTE POWERED BY ADCADE
1 – Wind Speed & Direction Indicators
2 – Shop Button
3 – Menu Collapse Button
4 – Opportunities Remaining
5 – Social Sharing Buttons
6 – Close Button
7 – Return to Game Button
8 – Product Highlights
9 – Retail Locator Button
KEY ELEMENTS