5. JasonMun.com
SEMrush – Paid Tool
5
Enter URL
Select Organic > Positions
Number of keywords
ranking in Top 20
Export data in to
CSV
OUCH!
Link: www.semrush.com
6. JasonMun.com
SEMrush – Data Export
6
Keep these Don’t need these
Use these URLs with
Google Keyword Tool
Content Ideas!
7. JasonMun.com
Google Keyword Tool
7Link: https://adwords.google.com/o/KeywordTool
Make sure you are
logged in
Enter URL here
Set targeting
options
Use exact
match
Sort by local
monthly searches
Download data in
to CSV
Repeat process with other URLs (deep pages)
9. JasonMun.com
Screaming Frog – Free & Paid
9
Enter URL
Screaming Frog scrapes the
following information
Link: http://www.screamingfrog.co.uk/seo-spider/
10. JasonMun.com
Meta Keywords a Dead Giveaway
10
Select meta
keywords
Keywords that competitors
are targeting
Pro Tip: Remove the meta keywords tag if you are still using them
Export data in to
CSV
13. JasonMun.com
Open Site Explorer - Paid
13Link: http://www.opensiteexplorer.org
Enter URL
Select this
tab
Choose this option
Export data in to
CSV
This will tell you what keywords competitors are
focussing on for link building
14. JasonMun.com
Open Site Explorer – Data Export
14
Use Excel filtering
options to remove
brand, URL, img & noise
What’s left are commercial anchor text links
15. JasonMun.com
Analyse Data & Gather Metrics
15
Merge all CSV exports in
to a Master spreadsheet
De-dupe the
keyword list
Missing data from
Screaming Frog & OSE
16. JasonMun.com
Gather Missing Search Volume
16
Filter list by
“Blank” search
volume
Paste keywords
here in 2.5k
batches
PRO Tip:
If you have access to the Google Adwords API, use SEOgadget’s Excel Plugin
http://seogadget.com/google-adwords-plugin-excel/
17. JasonMun.com
Categorise & Filter Keyword List
17
Categorise keywords
(product type, location,
brand, etc)
Determine keyword
relevancy to your brand
18. JasonMun.com
Filter, Cull & Shortlist
Here are some pointers to help with the filtering process:
• Is the keyword relevant to my brand?
• Do we have the product/service/content to support
that keyword?
• Can we create content around that keyword?
• Do not ignore low volume keywords, they could be
content ideas
18
20. JasonMun.com
Use Excel to Visualise & Analyse
20
Excel pivot tables and charts are your best friends!
Ranking well on low
volume & longer tail
keywords
Ranking well on high
search volume keywords
21. JasonMun.com
Apply Findings to Your Own Website
21
Reprioritise your
SEO efforts
Optimise on-site &
off-site based on
findings
Add to existing
content
plan/calendar
Plan for growth