The best place for your next Green Data Center.

1. Finland
– Competitive Edge for Your Datacenter

2. Finland – Competitive Edge for Your Datacenter
The Challenge
The Solution – Finland
Examples of Innovation at Work
2 11.10.2010 DC/Jari P. Ängeslevä

3. The Challenge
Business Technology
 Increasing competition is driving cost-efficiency and  Consolidation and higher density. Increasing speed and
increasing energy and cooling expenses are density of computer hardware are resulting in greater
leading a paradigm shift – to business practices that generation of heat — imposing ever greater cooling
drive the efficient use of energy. requirements. Increasing demand for energy efficiency is
 Environmental responsibility is making the “green driving consolidation. According to IDC, energy and cooling
data center” a focal point of interest. Leading expenses will grow eight times faster than the amount of
organizations have recognized that environmental money spent on purchasing new servers through 2010.
care and business success can work in tandem and  Energy efficiency. There will be increasing interest in data
greener data centers can facilitate growth and create center energy efficiency and publicly reported PUE values
a positive impact on the bottom line. (Power Use Effectiveness). Target values for new data
 The infrastructure in the majority of current data centers will be around PUE 1.2 which will give data center
centers is not suitable for operating high density designers and operators clear targets for coming years.
systems. Building completely new data centers might  IT hardware is becoming a major contributor of carbon
be a cheaper solution than reorganizing emissions, which will also increase pressures on
conventionally built ones. transparency and publicly reported PUE data. Yesterday’s
 The global competition will force data centers to data center design methodology, the conventional server
focus on their core business, opening opportunities technologies and today's requirements will together form
for a new range of service companies who have the tomorrow’s great IT challenges.
skills and economies of scale to provide an increased
service level and more cost-effective offerings, e.g.
for energy and cooling.
3 11.10.2010 DC/Jari P. Ängeslevä

4. Managing Total Costs
Power and Cooling
 In the past 10 years, the spending on
Power & Cooling has risen from
about 10% of server cost to about
75% today, and the trend continues.
 Optimizing location and utilizing true
free cooling potential and existing
infrastructure e.g. industrial campus
(Paper Mills) you can lower costs
remarkably.
Management / Administration
 Increasing complexity has made IT
management and administration one
of the major drivers of IT costs, and
the trend continues.
 Consolidation and virtualization
makes it more effective.
 Locating the operation to a place with
skilled, not expensive IT personnel
Source: IDC, 2009, Beyond Organizational Boundaries: Answering the Enterprise Computing Challenge
and generally lower costs, you can
create competitive edge.
4 11.10.2010
DC/Jari P. Ängeslevä

5. Energy Efficiency and Sustainability
Energy Efficiency Sustainability
 Energy is the fastest-rising cost element in a data  The most pressing reasons impacting your company's
center. Management should pay attention to the adoption of Green IT?
process of measuring, monitoring and modeling
energy use in data centers.
 By 2011 the energy cost over the life of a server will
exceed the purchase price of the server itself.
 By 2014 infrastructure and energy costs will account
for 75% and IT for 25% of total cost of a data center.
Energy 50%
20 %
Personnel 15%
5%
50 % Investment projects 10%
10 %
Availability - Maintenance 5%
15 %
Capital Assets eg. Servers 20%
Operational cost structure of a data center
5 11.10.2010 DC/Jari P. Ängeslevä Source: IDC, 2009, Beyond Organizational Boundaries: Answering the Enterprise Computing Challenge

6. Finland – Competitive Edge for Your Datacenter
The Challenge
The Solution – Finland
Examples of Innovation at Work
6 11.10.2010 DC/Jari P. Ängeslevä

7. The Solution – Finland
Leading edge know-  Finland has a long proven track record of taking excellent care of energy and capital intensive industries
how in energy since the early industrialization.
efficiency  Being dependent on imported energy (crude oil and coal) has forced Finland to create ultimate know-
how and skills in energy efficiency. Continuity is guaranteed by major universities researching and
teaching energy efficiency.
 This challenge has created an innovative environment for global leading edge enterprises. E.g. ABB,
one of the leading global electricity and automation technology companies, has got manufacturing sites
and an extensive service network in Finland. Other examples are Helsingin Energia and Fortum,
recognized for world class innovative eco-efficiency and cooling solutions.
Inexpensive green  Future energy is green – Finnish domestic renewable energy production is growing strongly with
energy and free significant investments in local green energy.
cooling  To secure increasing energy use and keep industry energy prices on one of the most competitive levels
in Europe even in the long run, there are three new nuclear power plants in progress – one in the
building phase and two acknowledged plants in the design phase.
 On top of this comes Finland’s free cooling potential – up to 365 days / year – decreasing total energy
consumption and investments remarkably.
 Over 50% of datacenter total cost of ownership (TCO by 10 years) is energy cost. By combining one of
Economic Europe's lowest energy prices, available free cooling and existing infrastructure to utilize excess heat
competitive edge from data centers, remarkable and sustainable competitive edge can be created.
 All this is available:
 in a green field environment with maximum privacy, or
 in a brown field environment (e.g. Forest industry campus like Google)
7 11.10.2010 DC/Jari P. Ängeslevä

8. The Basic Enablers Are There
Energy and Free Cooling Fiber and Electricity Network Safety and Privacy
 Stable and one of Europe’s lowest  State of the art optical fiber network  Safe geological location and solid
energy pricing with continuity in provided by Tier 1 carriers and several ground, no major natural hazards.
domestic energy production. domestic telecom operators.  Secure and predictable political culture
 A lot of cooling water available (sea,  Secure and fast access to the market in and transparent legislation.
lakes and rivers) and optimal climate. redundant networks.  Long track record as home base for
Free cooling potential up to 365 days.  Competitive pricing. energy intensive industries.
 Existing infrastructure to utilize excess  Extreme stable electricity distribution  The government is not authorized to
heat and world class enterprises to grid; last five years only one yearly wiretap Internet traffic that crosses
deliver innovative solutions for it. break (max 1 to 2 minutes downtime). Finland's borders.
Space and Customers Access to Human Resources Economic Incentives
 A lot of inexpensive land for privacy.  Major universities and colleges offer  National and European investment
 Several optimal paper industry sites world class knowledge in energy incentive programs available.
with integrated energy production and efficiency.  Comprehends initial investments and
cooling facilities on site.  Extraordinary technical skills, as well as e.g. training of personnel.
 Strategic position serving Europe and foreign language skills, especially  Inexpensive energy.
Russia. English.
 Skilled IT personnel not expensive.
 Demanding domestic customers.  World class project management skills
and resources available for investors.  Moderate cost of living in the whole
country.
8 11.10.2010 DC/Jari P. Ängeslevä

9. Extreme Stable Electricity Distribution Grid
Fingrid Transmission Reliability Yearly Failures on Fingrid
Minutes
Number
Year Number Minutes
9 11.10.2010 DC/Jari P. Ängeslevä *Source: Energiateollisuus, 2010

10. Eurostat Electricity Prices 22/2010
10 DC/Jari P. Ängeslevä
Data extracted on: 23.04.2010

11. Cost Savings Over 10 Years
Example of Data Center Energy Cost Over 10 Years (€)
 Data Center total use of energy 5 MW 60,0 m€
 Energy use in one year 43,800 MWh
 Energy use in 10 years 438,000 MWh 49,7 m€
50,0 m€ 48,6 m€
 Industry electricity prices*
44,3 m€
 Finland 68,30€ / MWh
40,6 m€
 Netherlands 111,00€ / MWh 40,0 m€
 UK 101,20€ / MWh
 Denmark 92,70€ / MWh 29,9 m€
30,0 m€
 Germany 113,40€ / MWh
 Additional savings utilizing free cooling about -2% of 20,0 m€
total energy cost per month, yearly potential up to
20% (not calculated in the table above)
10,0 m€
 Locating a data center in Finland enables 20 M€
in savings in electricity cost alone compared to
Central Europe 0,0 m€
Finland Denmark UK Netherlands Germany
11 11.10.2010 DC/Jari P. Ängeslevä *Source: Eurostat, 2010, data extracted on: 23.04.2010

12. “Great Place To Be – The Best Actually”
Finland
 Honorable mention: best small
country, best high-income, best
education
 Despite the long winter, Finland is
a pretty great place to be—the
best, actually.
 It ranked the highest overall and
also comes in as the best small
country, the best high-income
country, and the best country for
education.
*Source: Newsweek
12 11.10.2010 DC/Jari P. Ängeslevä

13. Value for different Customers
Co-location Value Adding Scientific
 Service providers who offer space and  Service providers utilizing technical and  Non-profit organizations providing
services in their data center to locate IT infrastructure to build own value supercomputing resources and
customers servers, storage, network adding services e.g.for application researchers for academia, research
and other IT equipment. management and cloud / utility institutes and companies.
 The service provider purchases and computing  Supercomputing and human
maintains the basic infrastructure.  More complex and personnel intensive researchers infrastructure.
 Dedicated co-location services  Global and specialized companies  Scientific research institutions requiring
companies and developers offering e.g. Infra, Platform or Software supercomputing, fast network and large
as a Service (IaaS, PaaS, SaaS) amount of storage capacity.
Finnish Value Proposition Finnish Value Proposition Finnish Value Proposition
 Secure and predictable political culture  Secure and fast access to the market in  Safe geological location and solid
and transparent legislation. redundant networks and competitive ground, no major natural hazards.
 A lot of inexpensive land for privacy pricing  State of the art optical fiber network
and optimal paper industry sites with  Extraordinary technical skills, as well as provided by Tier 1 carriers and Funet.
integrated energy production and foreign language skills, especially  Extraordinary scientific research skills.
cooling facilities on site. English.
 A lot of green renewable energy and
 Inexpensive energy, skilled IT  Skilled, English speaking IT personnel optimal paper industry sites with
personnel and moderate cost of living available in various locations. integrated energy production and
in the whole country.. cooling facilities on site.
13 11.10.2010 DC/Jari P. Ängeslevä

14. Finnish Value Proposition
 “Since early industrialization Finland
has always taken good care of energy
intensive investments and business
in Finland.
 We have world class expertise in energy
efficiency and energy re-use. We will help
you to build sustainable competitive
advantage for your data center in Finland.
 We offer you space to build in privacy – or
industry sites like paper mills with
integrated on-site green energy and
cooling solutions.
 We take good care of your data center
and your business in Finland”.
14 11.10.2010 DC/Jari P. Ängeslevä

15. Finland – Competitive Edge for Your Datacenter
The Challenge
The Solution – Finland
Examples of Innovation at Work
15 11.10.2010 DC/Jari P. Ängeslevä

16. Re-use of Paper Mill – Google example
Google’s criteria when selecting locations
What does a paper mill offer
for data centers*
 Large volumes of cheap electricity.  Solid existing energy infrastructure and massive green
 Green energy. Focus on renewable power sources. renewable energy production on site (or in the
neighborhood).
 Proximity to rivers and lakes. They use a large amount of
water for cooling purposes.  Location on waterfront (river, lake or sea) for cooling
purposes, free cooling potential up to 365 days a year.
 Large areas of land. Allows for more privacy and security.
 Security and space for privacy and future expansion.
 The distance to other Google data centers (for fast
connections between data centers).  Existing 24/7 service infrastructure.
 Tax incentives.
16 11.10.2010 DC/Jari P. Ängeslevä *Source: Royal Pingdom blog

17. Eco-Efficiency for Data Centers – Helsingin energia
Beyond the Data Center
 The solution is based on utilizing sustainable district
cooling and allows the thermal energy produced by the
computers to be recovered.
 The recovered thermal energy will be transferred to the
district heating network covering the whole Helsinki city
area.
 The carbon footprint is only a fraction of that of alternative
solutions.
 Helsingin Energia received recognition for its most
energy-efficient solution. The Green Enterprise IT (GEIT)
Award was granted for the innovative technology at the
Uptime Institute 2010 annual Symposium.
17 11.10.2010 DC/Jari P. Ängeslevä

18. Energy and Cooling as a Service – Fortum
Full Service and Key Benefits References: Elisa and Tieto
 Full service including on-site or distributed production of  Elisa Corporation is a leading Nordic communications
cooling, continuous power, procurement of electricity and service provider with operations in the Nordic countries,
electricity distribution services. the Baltic's and Russia.
 Tailored services may include elements such as:  Tieto is an IT service company providing IT, R&D and
traditional or free cooling, sea or lake water, excess heat consulting services with approximately 17 000 experts.
recovery through heat pumps, absorption cooling,  Fortum delivered Elisa and Tieto a full energy service
dynamic or static UPS, reserve capacity generators on offering including cooling, electricity distribution and
site and CO2-free electricity from the grid. uninterruptable power.
 All excess heat is recovered to the municipal heating
 Key benefits for customers: network.
 Cost efficient energy supply with no capital required from
the data center owner.
 Professional management of non-core operations,
including utility infrastructure operations, energy and fuel
management, and process optimization.
18 11.10.2010 DC/Jari P. Ängeslevä

19. Uninterrupted Efficiency – Powered by ABB
Uninterrupted Efficiency as a Service
 Maximized Critical Power Supply under all circumstances.
 A complete world class energy efficient data center
solution from one address.
 Increased administrative effectiveness with minimized
TCO and shortened project lead-time.
 Experienced data center design engineering companies
and critical infrastructure manufacturers and suppliers
available.
 Advanced service network in Finland for the data center’s
critical infrastructure with secured availability.
 Experienced suppliers for demanding capacity
enlargements and modification projects.
19 11.10.2010 DC/Jari P. Ängeslevä

20. How Would You Like Your Green Field ?
Where the Wind is Blowing Privacy
 Next to the sea and Finland’s largest planned wind power  Inexpensive land for privacy and space for growth.
area (200-800MW).  A community that is 110% committed to you and your
 Free cooling up to 365 days a year from the sea. success.
 Integrated with existing power plant expanding production  People and organizations who know your needs and make
with green energy. things happen.
 One of the world safest town to live.  Well educated workforce available at reasonable cost.
20 11.10.2010 DC/Jari P. Ängeslevä

21. What Can We Do for You?
 Tell us what you need – we tell you how to make it happen!
 Jari P. Ängeslevä – Senior Business Development Director
Tel. +358 10 773 0314
jari.angesleva@investinfinland.fi
Specialist at your service:
“If your data center is located or you are
planning one in an area with high energy
and labor costs, you should consider
moving the operation to a place with right
skills and lower costs – Finland”
21 DC/Jari P. Ängeslevä