Survey run in week before TADSummit, gathering opinions from TADSummit address list (currently 1600). Presents a balanced view across the TAD ecosystem – 51 respondents (note survey is still running).

1. Pre-Conference Survey
Initial Findings
(survey still running)

2. Category Questions
0
1
2
3
4
5
6
7
8
France
Spain
UAE
Greece
Switzerland
Bulgaria
Slovakia
China
US
Italy
Sweden
Australia
Canada
South
Africa
Turkey
Ireland
UK
Saudi
Arabia
Malaysia
Developer
Vendor
Survey
run
in
week
before
TADSummit,
gathering
opinions
from
TADSummit
address
list
(currently
1600).
Presents
a
balanced
view
across
the
TAD
ecosystem
–
51
respondents
(note
survey
is
sFll
running).
Sri
Lanka
#
of
responses
Axis
Title
Q1.
Which
Country
are
you
based?
0
5
10
15
20
Telco
#
of
responses
Axis
Title
Q2.
What
is
your
business?

3. Category Questions
Q4.
Which
Regions
do
your
serve?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
EMEA
Nordics
Turkey
Middle
East
Canada
Slovakia
UK
US
Global
%
of
respondents
Q3.
What
is
the
size
of
your
business?
0
2
4
6
8
10
12
14
16
Really
Really
Large
(25k+)
Really
Large
(2500
to
<25k)
Large
(250
to
<2500)
Medium
(50
to
<250)
Small
(10
to
<50)
Start-­‐up
(<10)
#
of
respondents
Nice
mix
of
company
sizes
given
the
inclusion
of
developers,
with
generally
a
global
focus.
But
we
have
some
regional
focus
and
country
focus
so
again
a
good
balanced
mix.

4. Technology Questions
Q5.
What
technologies
are
of
most
of
interest?
0
5
10
15
20
25
30
35
40
45
Mobile
SDKs
IoT
M2M
Cloud
CommunicaFons
WebRTC
Telecom
FOSS
(Free
and
Open
Source
Sobware),
e.g.
Clearwater,
IMS
API
Management
Telecom
APIs
USSD
pla`orms
SMS
pla`orms
Mobicents
Telecom
app
servers
/
pla`orms
VOTES
This
is
a
common
trend
I’ve
seen
in
several
of
surveys,
a
broadening
interest
across
a
range
of
telecom
technologies.
APIs
remain
top,
but
app
servers
and
WebRTC
are
rising.

5. Technology Questions
Q6.
Which
Industry
VerMcals
are
you
interested
in?
0
5
10
15
20
25
30
35
40
45
Customer
Care
Legal
Retail
Emergency
services
TelecommunicaFons
Real
Estate
Media
/
Entertainment
Manufacturing
Insurance
HealthCare
Government
Finance
/
Banking
Energy
Oil
/
Gas
EducaFon
Consumer
AutomoFve
Votes
Naturally
a
focus
on
the
telecoms
verFcal,
but
Finance,
Healthcare
and
Consumer
have
a
strong
showing
(Customer
Care,
Legal,
Retail
and
Emergency
Services
were
broken
out
by
several
respondents
in
the
‘Other’
category
so
are
included)

6. Technology Questions
Q7.
Which
Telecom
APIs
are
you
the
most
interested?
0
5
10
15
20
25
30
35
NFC
(Near
Field
CommunicaFons)
Storage
(Cloud)
SubscripFon
IdenFty
M2M
IPTV
Device
type
/
capabiliFes
Address
Book
Customer
Profile
Billing
Chat
LocaFon
Payment
Video
Conferencing
Audio
Conferencing
RCS
(Rich
CommunicaFons
Service)
WebRTC
Video
Calls
Audio
Calls
USSD
MMS
SMS
Votes
This
is
a
common
trend
I’ve
seen
in
several
of
surveys,
a
broadening
interest
across
a
range
of
telecom
APIs
–
the
challenge
being
able
to
use
them
across
a
country
/
region.
Normally
SMS
is
top,
but
I
think
TADS
has
a
slight
bias
to
a
broader
use
of
Telecom
APIs

7. Q8. What Questions do you
want to ask the Keynotes?
Consolidated
down
from
a
much
longer
list
with
duplicaFon
removed.
Its
an
impressive
and
interesFng
list
of
quesFons
that
shows
the
power
of
an
ecosystem.
Khairil, Axiata
What
is
the
one
most
important
thing
telcos
must
do
in
2015
to
be
successful
in
service
innovaFon?
Why
have
Telco
CxOs
responded
so
slowly
to
OTT
compeFFon?
How
do
you
see
the
Telecom
API
ecosystem
evolving?
Why
is
service
innovaFon
for
telcos
so
hard?
Should
telcos
become
ISPs
and
leave
service
innovaFon
to
others?
Amos, Dialog
Axiata
Why
has
Dialog
suceeded
where
developed
market
telcos
have
struggled?
What
is
the
one
thing
you
would
do
differently
in
Ideamart?
Is
your
experience
addressable
to
developed
markets?
How
do
you
see
the
Telecom
API
ecosystem
evolving?
Can
telcos
innovate,
or
should
they
leave
that
to
other
companies?
But
can
telcos
work
with
other
companies?
Roy, Fring
What
is
the
hardest
part
of
being
an
OTT
service
provider?
Can
telcos
innovate
in
communicaFons
now
the
client
is
lost?
By
2020
can
telcos
sFll
make
money
on
voice
and
messaging?
How
do
you
see
the
Telecom
API
ecosystem
evolving
Duygu,
Turkcell
What
are
the
opportuniFes
for
developers
outside
turkey
to
develop
apps
for
Turkcell
using
Turkcell's
APIs.
How
do
you
see
the
Telecom
API
ecosystem
evolving
Which
API
generates
the
most
revenue,
and
what
are
its
customers
/
use
cases?
James,
Truphone
Which
new
services
are
you
most
interested
in?
Do
you
think
of
Truphone
as
a
Telco
or
an
OTT
service
provider?
How
do
you
see
the
Telecom
API
ecosystem
evolving
By
2020
can
you
sFll
make
money
on
voice
and
messaging?
What
is
the
one
most
important
thing
telcos
must
do
in
2015
to
be
successful
in
service
innovaFon?

8. Q9 What Questions do you want to
ask the Closing Panel on the Future
of Telecom Application Development
• What is your view about telco app market in 2020 - will it exist? Will it just be part of
Apple and Google's stores?
• We've struggled working with telcos, can they really change or should we focus on our
direct channel?
• APIs beyond voice, billing and messaging, e.g. profile, require us to work with telcos, but
we need national/global APIs, can new Telco APIs succeed?
• Can telcos really work with developer partners? Currently its just words not deeds, its not
a good situation.
• Aggregators deliver the Telecom APIs we need, are telcos relevant beyond providing
wholesale services to aggregators?
• Is AT&T and Orange's 'go it alone' approach to APIs sustainable?
• Will WebRTC replace Telecom APIs?
• Is building to RCS APIs worth the investment? There are no country-wide APIs, is it alive
or dead?
• Why is WebRTC so complex compared to everything else in HTML5? Why are there so
many confusing tools for WebRTC?
• Is USSD viable in developed markets? Iphone support of USSD is 'patchy.'
• What will be the popular TAD use cases in 2015 and beyond?
Consolidated
down
from
a
much
longer
list
with
duplicaFon
removed.
Its
an
impressive
and
interesFng
list
of
quesFons
that
shows
the
power
of
an
ecosystem.

9. Questions 10-12
• Q10 Who are the 3 people / organizations you most want to
meet at TADS?
– Top 3 categories: Developers, Carriers, Technology Vendors.
Obvious but is shows the focus is across the ecosystem.
– On named individuals almost everyone one of the presenters
got a vote, but Khairil from Axiata came top by a whisker
• Q11 What are the 3 things you want out of TADS
– Networking was the dominate requirement
– The next 3 were all around the same importance: Leads,
Discover new services, and Find partners
• Q12 Overall Agenda Comments
– Focus on case studies is the dominant requirement, and keep
vendor marketing to a minimum.
QuesFons
10-­‐12
confirmed
the
need
to
keep
TADS
focused
on
building
the
ecosystem,
with
a
pracFce
focus
through
case
studies,
with
networking
being
a
criFcal
requirement

10. Q13 What is your view of the
work streams?
Work
Stream
6.
Reviewing
how
TADHack
can
create
a
service
innovaFon
pipeline.
Work
Stream
5.
Processes
for
successful
new
service
commercializaFon.
Work
Stream
4.
InnovaFon
in
legacy
consumer
services.
Work
Stream
3.
Telecom
ApplicaFon
Developer
Showcase.
Work
Stream
2.
How
do
Telco
and
Vendor
Ecosystems
work
together?
Work
stream
appear
a
big
hit,
and
give
a
break
from
the
back
to
back
case
studies
to
frankly
share
insights
and
experiences.
Let’s
hope
we
deliver
on
that
interest
J
0
5
10
15
20
25
30
Work
Stream
1.
Go-­‐to-­‐market
recommendaFons
for
Enterprise
Services.
Very
interested
Interested
Not
interested

11. Q14. TADS 2015 Ideas, to get
around the crazy telco travel
restrictions
0
5
10
15
20
25
30
Sessions
recorded
and
available
off-­‐line
Live
Streaming
of
sessions
with
online
Q&A
Online
speed
networking
using
web
conferencing
Hybrid
in-­‐person
/
on-­‐line
event
Online
event
In-­‐person
event
very
interested
interested
not
interested
Clearly
gemng
the
content
online
is
criFcal.
Next
is
a
hybrid
event,
closely
followed
by
using
web
conferencing
for
speed
network.
This
endorses
the
ideas
for
TADS
2015.

12. Questions 15-16
• Q15 What developer communities are you involved with?
– A very good comment made by several respondents is most
communities are about info distribution, so developers are members
of many online communities
– It was a long list covering Github, Apple, Android, TADS and even some
telco communities with Dialog coming top given its focus in
TADSummit.
• Q 16 How do you find business?
– This backs up the important of networking in Q11. And the
importance of getting the content online to support people’s online
marketing campaigns.
Direct
B2B
Sales
Online
MarkeFng
(Linkedin,
search,
content,
etc.)
Endorses
the
importance
of
gemng
the
TADSummit
content
online
and
supporFng
networking
throughout
the
event.
0
5
10
15
20
25
30
35
40
Networking
(especially
through
events
like
TADS)