TADSummit 2022, 8/9 Nov Aveiro Portugal Shifting from Voice to Workflow Management Filipe Leitão, Global Service Provider Channel SE, RingCentral There is an ongoing consolidation of the Cloud Communications market where mainstream providers compete against each other for the same spaces, UCaaS / CCaaS / CPaaS. Weapons of choice are the same for everyone: instant messaging, and audio & video conferencing. Most capabilities provided by mainstream UC providers are table stakes. Find out how RingCentral is looking at UC from more than just a siloed perspective by going one step further and co-innovating with Service and Technology Providers to become a workflow management platform.

1. 1 ©2022 RingCentral
Shifting from Voice to
Workflow Management
(or why best-in-class telephony is no longer enough)
Tuesday November 08, 2022

2. So, who’s RingCentral?
©2022 RingCentral

3. Deliver Simpler
Communications
through our connected
experience platform
OUR CORE VALUE PROPOSITION
©2022 RingCentral

4. 4 ©2022 RingCentral
History of
Deep Innovation
RingCentral
Cloud PBX
Integrated
Partner Video
Programmable
APIs
Team
Messaging
Global
Office
Analytics &
QoS
Collaborative
Contact Center
AI & Speech
Analytics
Unified
MVP
RingCentral
Video & Webinars
Pre–2014
2022
©2022 RingCentral

5. 5 ©2022 RingCentral
Our goal – a
radically simple
solution for the
problems of
hybrid world.
Frontline &
Agent
Personas
Unique
Workflows
Individual
Security
Needs
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6. RingCentral in a few points
Secure Global
Compliant
Reliable Collaborative
What led us here today
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7. So, why here, why now?
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8. The ‘covid effect’
on remote work is
tangible…
40% The way we work
has changed
8 ©2022 RingCentral
Sources: Ofcom | Digital In The Round | The Guardian | uSwitch
535% New types of workplace
interactions requiring
higher bandwidth
86% Users have greater
expectations
YoY increase in mobile
data traffic
Increase in daily video
traffic
UK rail passengers
struggle to connect to
network

9. 9 ©2022 RingCentral
However… enterprise
migration to cloud still
has a long way to go
big markets with ca.
60-70% growth margin
Sources: cavell

10. Now, how’s everyone getting
there?
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11. 11 ©2021 RingCentral
11 ©2022 RingCentral
Spot the difference…
UCaaS
CPaaS
CCaaS
Mergers & acquisitions leading to multi-vertical solutions that present the
same channels of choice for nearly every product in the market

12. Is it just about
features & pricing
in the end?
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13. Think different, focus on value!
Efficiency
Productivity
Consistency
People
Teams
Connected
Anywhere! Workflows!
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14. Voice is no longer the sole driving force
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Contact Center APIs and Code
Message,
Video, Phone

15. 16
Manage team messaging
Programmable live chats
Programmable SMS
Send & receive High Volume SMS
Message
Programmable video meetings
Retrieve meeting information
Retrieve meeting recordings
Video
Programmable phone calls
Access live voice streams
Control live calls
Programmable call recording
Dynamic IVRs
Programmable fax
Phone
Programmable LoB Reports
Retrieve call log
Retrieve message store
Retrieve voicemail transcriptions
Data & Analytics
Programmable social media posting
Send & receive web chat messages
Manage in-app messaging
Manage 3rd party reviews
Social + Community
Manage business rules
Enforce regulatory compliance
Manage users & phones
Manage agents & groups
Account Management
Programmable telecom toolkit
Have a look!
©2022 RingCentral

16. 17 ©2022 RingCentral
APIs open the door to collaboration
“if you want to go fast, go alone; if you want to go far, go together”
Source: someone on the internet…
CPaaS
Ecosystem
Developer APIs
SDKs
Orchestration
Co-Innovation
Mobile Edge Computing
Integration

17. Partnerships change focus to value
creation & solving problems
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18. 19 ©2022 RingCentral
Message Video Phone
Resources Innovation Systems Experiences
Value = Solving Problems

19. 20 ©2022 RingCentral
©2022 RingCentral
Putting people
back at the center
Partner
Facilitator
Beneficiary
Service Provider
RingCentral
People | Businesses | Access to Innovation

20. 21 ©2022 RingCentral
Change in motion

21. 22 ©2022 RingCentral
Create automated workflows and seamless
integrations using our open APIs.
Build integrations across our entire suite of
products and services to solve problems.
Once your app is built, it’s published to the
RingCentral App Gallery, ready to be
discovered by our customers and partners.
Solving problems, together
RingCentral App Gallery: www.ringcentral.com/apps/

22. 23 ©2022 RingCentral
Join us and drive change
… and over 250+ other apps at ringcentral.com/apps

23. So, what can we achieve
together?
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24. 25 ©2022 RingCentral
“Produced reports (using RingCentral APIs) for operators at the
restaurant level to adjust staffing levels so we wouldn’t miss to
go calls”
Nyle Brandenburg, Network Engineer, Brinker International Inc.
● API’s to inform staffing levels, increase sales
● Increase in stability of phone solution
● Significant cost savings
“We now have the communication and automation tools to
increase our capacity without needing a lot of additional
staff.”
Chais Meyer, Founder, 24 Hour Tees
● Automated 24x7 sales and support via SMS
● Ability to scale business effortlessly
● Improved customer satisfaction
“A lot of these regulated businesses don’t even know RegTech
tools exist and that they’re integrated into the RingCentral
MVP suite.”
VP of Business Development and Operations, Theta Lake
“Staff could be working from home or meeting clients
where the clients want to meet. Everything is recorded
centrally”
Sean Lam, Group Managing Director, Walker Crips
● APIs to record calls for regulatory
compliance
● CRM integration for call reference data
● Cost savings and flexibility
● APIs to review calls, sms, messages, video
● AI to automatically detect issues
● Efficiency and scalability
Real customer stories

25. 26 ©2022 RingCentral
Home-made example
Node.JS based
Middleware / Server
RingCentral MVP
Philips Hue
Home System
Philips Hue Bridge
Philips Lamp
(3) Turn Light GREEN (Philips API)
(4) Turn Green (Zigbee)
(1) Presence Status Change:
Available
(2) RingCentral API:
Presence Event Notification
https://github.com/fleitao/the-ringcentral-collection

26. 27 ©2022 RingCentral
This is no longer a feature rich or about
who gets there first conversation.
It is about developing an ongoing
ecosystem of innovation that not only
delivers results, but solves real-life
problems for businesses and users alike.
©2022 RingCentral

27. Thank You
Filipe Leitão
Channel Sales Engineer
filipe.leitao@ringcentral.com
©2022 RingCentral