The Services Vision of a Global MVNO / Online Service Provider (OSP), James Tagg, Truphone
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Truphone is a software-based cellular network with 6 points of presence globally, allowing users to stay connected in over 200 countries. It provides fast connections, high quality audio, and fast data speeds. Truphone offers voice, data and texting plans covering 66 countries with significant monthly allotments, up to 2,000 minutes, 2,000 texts, and 10GB of data individually or 500,000 minutes, 500,000 texts, and 1/2TB shared. The presentation discusses Truphone's global network and plan offerings.
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The Services Vision of a Global MVNO / Online Service Provider (OSP), James Tagg, Truphone
- 1. Truphone James Tagg CTO 1 The vision of an MVNO / OSP
- 2. What is Truphone? Not a Traditional Network © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 2 Los Angeles New York London Amsterdam Hong Kong Sydney CALLORIGINS & DESTINATIONS London to Berlin Amsterdam to Hong Kong Sydney to Melbourne Melbourne
- 3. Truphone Network – Software Cellular Network • Six Point of Presence - global network architecture • Stay connected in more than 200 countries around the world • Fast connections, high quality audio, fast data speeds © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 3 Los Angeles New York London Hong Kong Sydney Melbourne Amsterdam
- 4. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 4 BOSTON GRID? Technology Human aspects User Interface Capital Investment Differentiation Profitability
- 5. Tsunami of Innovation Coming © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 5
- 6. The Ancient Elements © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 6
- 7. So here is my take on a Boston Grid for the Vision of the Converged operator of the Future © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 7
- 8. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 8
- 9. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 9
- 10. Coverage in over 200 countries. Built for global business with multiple points of presence. • Six Points of Presence - global network architecture • Stay connected in more than 200 countries around the world • Fast connections, high quality audio, fast data speeds © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 10 Los Angeles New York London Amsterdam Hong Kong Sydney
- 11. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. Convergence 11
- 12. Wi-Fi sharing as it WAS IN OUR Portugal office ©2012 Truphone Ltd © 2014 Truphone 19 November 2014 Limited. All Rights Reserved.
- 13. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 13 Water
- 14. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 14 Truphone World – Bigger Truphone covers 66 countries (including those in the Truphone Zone) – Extensive bundle of minutes, texts and data – Individual and shared plans
- 15. Truphone World Voice, data and texting plans cover 66 countries Africa Asia Australia © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 15 North & South America – Argentina – Brazil – Canada – French Guiana – Guadeloupe – Martinique – Mexico – United States * * Includes Puerto Rico – Albania – Andorra – Austria – Belarus – Belgium – Bosnia & Herzegovina – Bulgaria – Croatia – Cyprus – Czech Republic – Denmark – Estonia – Faroe Islands – Finland – France – Germany – Gibraltar – Greece – Guernsey – Hungary – Iceland – Ireland – Isle of Man – Italy – Jersey – Latvia – Liechtenstein – Lithuania – Luxembourg – Macedonia – Malta – Montenegro – Monaco – Netherlands – Norway – Poland – Portugal – Romania – Russia – San Marino – Serbia – Slovakia – Slovenia – Spain – Switzerland – Sweden – Turkey – UK – Ukraine – Vatican City Europe – Mayotte – Reunion Island – Hong Kong – China – Singapore – Japan – Australia – New Zealand
- 16. Increase productivity while reducing costs Value element Impact of joining Truphone* Comment © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 16 Voice x2 200% 100% Data x2 200% 100% Bill -33% 67% 100% Minutes of Voice usage doubled Data Usage increased by 100% Average customer bill decreased by 33% Before Truphone With Truphone * Results based on analysis of 2500 customer SIM cards before and after joining Truphone
- 17. Truphone World Significant monthly voice, data and texting allotments * Smaller plans available, allowing you to choose what’s best for your business needs. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 17 Voice* Plans scale as large as: • 2,000 minutes, individual • 500,000 minutes, shared Texts* Plans scale as large as: • 2,000 texts, individual • 500,000 texts, shared Data* Plans scale as large as: • 10 GB individual • ½ TB shared Talk, text, surf and download wherever you, your clients and colleagues are located.
- 18. More and More of our customers are INbundle © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 18 End of Bill Shock
- 19. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 19
- 20. What is harder when Mobile – Conf Call I could not Find an Image on the Internet so let me act it out © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 20
- 21. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 21
- 22. Truphone SIM vs Traditional SIM © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 22
- 23. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. Mobile Opportunities 23
- 24. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 24
- 25. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. High Definition Voice ©2012 Truphone, Inc.
- 26. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. New Trends ©2012 Truphone Ltd
- 27. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. Silliness and Video ©2012 Truphone Ltd
- 28. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. Project to Retina ©2012 Truphone Ltd
- 29. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. 29
- 30. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. Direct Interfacing 30
- 31. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved. Real time Language Translation Book: Are the Androids Dreaming Yet? Emotional Analysis
- 32. What is the one most important thing telcos must do in 2015 to be successful in service innovation? Either do some good over the top services or Open your network and get out of the way of the people who will do it. © 2014 Truphone 19 November 2014 Limited. All Rights Reserved.
Editor's Notes
- .
- fashioned Boston Grid.
- But this does not capture the Zeitgeist
- Truphone isn’t focused on internal, in-country markets, but rather on the external, global market. Based on advanced technology and patented innovations, our pioneering network can transform how you communicate with all your contacts, both home and away. Traditional operators provide customers one point of presence (POP). This means all usage for that customer has to go through that single point, regardless of where they are physically. A German customer in the US cannot have their usage sent through the US POP, for example – all usage has to travel to the German POP, then back to the customer in the US. Truphone is different because it operates six POPs which together create a global network. Usage routes to the geographically nearest POP rather than a single pre-designated POP, meaning Truphone offers faster data, better call quality and reduced cost in many circumstances, avoiding high traffic areas or other issues (e.g. conflict and act of god). Additionally, if one POP goes down, customers can still be served via the others. The decentralised infrastructure makes the network more resilient to faults. If a disaster wipes out the LA POP, for example, US customers are still served by the New York POP. Specific technical benefits of Truphone’s approach over other networks include: Improved call quality, with no echoes or fading calls Improved network quality control, with better service management Improved signal resilience, with each Zone country connected to at least two POPs Truphone’s approach also allows a better data experience. Using POPs that are physically closer to the user eliminates latency to the point that Truphone can reach speeds of up to 20MB/s, compared to other operator speeds of just 3MB/s.
- Automate this experience
- So now we are in bundles in 66 countries
- While the Truphone Zone - with its seamless local presence and in-country phone numbers - still includes 8 countries, an additional 58 nations are included within Truphone World packages. This allows customers to call, surf, download and text between any of these 66 countries, while using their monthly package allotments. Any time a customer is physically located within the eight Truphone Zone countries, all inbound phone calls, from anywhere in the world, are free. When new customers purchase Truphone plans, the 66 Truphone World countries are automatically included in their bundles. Truphone World countries are also included in plans for Truphone non-legacy customers. Legacy customers will have to upgrade in order to receive the benefit of Truphone World. Truphone World allows customers who are physically located in any of the 66 countries to use their voice, data and texting bundle when contacting another of these countries. Talk, text, surf and download from more destinations worldwide
- Truphone is a new approach to global communication – a single, unified network. Global approach – the way telecoms should have been from the start; consistent and seamless Unified infrastructure allows unique features, such as The Truphone Zone Overcome limitations imposed by traditional networks Does not require new hardware or training – your phone is the same in every regard.
- But now we need to talk about the more interesting dimensions
- You all know the ideal of
- And if your Japanese then you also have SKY. Or otherworldliness…
- So, who cares about voice? If I care about coverage and user experience, then I care about LTE. For High-def voice we need LTE. Coverage and user experience vs lack of spectrum No trying to solve spectrum crunch now
- Machines cannot be creative because ONLY HUMANS can grasp the unseen, unknown, the complexity behind “rules”. Why rules might exist, the societal or contemporary context, the capability to BEND those rules, or the rationale to break them. Or ALL of these thoughts or considerations at the same time. As rules-based machines, computers are incapable of seeing beyond the computational construct. They are not creative.