Using Social Media2

Slide 1: Using social media to improve learning and performance in the workplace Jane Hart Social Media & Learning Consultant Centre for Learning & Performance Technologies www.C4LPT.co.uk (c) C4LPT, 2008

Slide 2: What is social media? “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.” Wikipedia (c) C4LPT, 2008

Slide 3: What is social media? Sites and tools like Blogs Podcasts Wikis RSS Social Networks Micro-blogging Social Bookmarking Photo sharing sites Podcasts Video sharing site (c) C4LPT, 2008

Slide 4: How does social media differ from traditional media? Previously … Content publishing Expert-generated content One-way communication aka Read Web Web 1.0 (c) C4LPT, 2008

Slide 5: How does social media differ from traditional media? Previously … Now … Content publishing Social interactions, connections and networking Expert-generated content Collaboration and sharing One-way communication User-generated content aka aka Read Web Read-Write Web Web 1.0 Web 2.0 (c) C4LPT, 2008

Slide 6: Why is social media important for learning and performance support? It supports new approaches in the workplace including: Informal learning Performance support Self-managed learning Learner-led rather then instructor led Group learning aka Social Learning Learning 2.0 (c) C4LPT, 2008

Slide 7: What is driving the use of social media in the workplace? One The workforce is made up of 4 (of the 5) generations and the younger generations (who have grown up with technology) are demanding more up-to-date, relevant tools and solutions … (c) C4LPT, 2008

Slide 8: Overview of the Generations Influence of Born In the workforce? digital technology Veterans 1925-45 Most are in retirement but Have come to technology youngest still in the workforce late in life; now biggest although they will leave in next growing Internet user 5 years group Baby 1946-64 Hold significant positions in the Introduced to technology workforce but large numbers Boomers retiring early in 30s and 40s Out of full-time education and Digital technology Gen X 1965-79 in the workforce emerged during their late teens Have enjoyed digital Some in education others in Gen Y 1980-95 the workforce. technology their entire lives Gen Z 1996- In full-time education; they will Never known a world start to appear in the workforce without the Internet in about 5 years. (c) C4LPT, 2008

Slide 9: Generation Y Biggest generation since the Baby Boomers and 3 times as large as Gen X. Generation Y will outnumber Baby Boomers by 2010 They are: Self-confident, self-reliant, social, opinionated, goal-oriented multi-taskers Hyper-connected (with web and mobile devices) Want work tools to mirror web tools (c) C4LPT, 2008

Slide 10: What is driving the use of social media in the workplace? Two: More technically-savvy people across ALL generations are demanding more relevant up-to-date tools and solutions … (c) C4LPT, 2008

Slide 11: It is no longer a matter of being a digital native (someone who grew up with the technology or a digital immigrant (someone who has learnt to use the technology) but about digital fluency – the level of experience with: • computers, the Internet, mobile devices • digital information skills More and more people across generations are becoming digitally fluent and engaging with social media (c) C4LPT, 2008

Slide 12: Universal McCann’s Comparative Study on Social Media (2008) shows: 83% of Internet users have watched videos 73% have read a blog 57% have joined a social networking site 55% have uploaded photos 43% have started a blog 39% subscribe to an RSS feed 22% have uploaded videos (c) C4LPT, 2008

Slide 13: How do you engage with social media? There are a number of levels of engagement … (c) C4LPT, 2008

Slide 14: Increasing levels of engagement with social media READER PARTICIPANT CREATOR CONTRIBUTE (CREATE &) BROWSE Review/rate items SHARE CREATE SHARE LINKS CONNECT websites on websites and CONTENT COLLAB collected in a social using instant podcasts, file0sharing sites, (text, images, OPPORT- book marking tool messaging, email, File-sharing sites comment on audio, video) UNTIES or items managed micro blogging or ((videos, docs, blogs, edit wiki using file sharing set up a blog, in an RSS social networking presentations) articles and sites, online office wiki or reader sites blogs, wikis shared suites and other social network documents online services Aggregate resources and tools in a personal (shareable) learning environment (c) C4LPT, 2008

Slide 15: NOTES Not everyone needs to be a Creator All people will need to be Participants There are different degrees of participation – from the reactive to the proactive Those who have high levels of engagement will be the drivers for use of social media in organisations; their skills should be harnessed Others will need help and support in increasing their engagement with social media (c) C4LPT, 2008

Slide 16: How can you assess your level of engagement with social media? Use our profiling tool to assess your current level of engagement with social media (c) C4LPT, 2008

Slide 17: How can you increase your level of engagement with social media? Work through (the relevant Activities) in our Engaging with Social Media programme to increase your level of engagement (c) C4LPT, 2008

Slide 18: How can you social media be used to improve learning and performance ONE: To improve individual learning and performance TWO: To improve team learning and performance THREE: To improve organisational learning and performance and relationships with employees, customers and suppliers Although inter-dependent, each of these can be addressed independently (c) C4LPT, 2008

Slide 19: Which social media should you use? There are a number of contributing factors ONE: The changing technological landscape … (c) C4LPT, 2008

Slide 20: Influencing factors in the technological landscape Consumerization of IT - the increasing use of personal tools and devices for business use Cloud computing - the increasing use of hosted services Open source and freeware - the increasing use of non- commercial tools and systems Perpetual beta - the fact that systems and software are in a constant state of development and evolution (c) C4LPT, 2008

Slide 21: Which social media should you use? There are a number of contributing factors TWO: Organisational factors, like security of data, budget, level of IT support, etc (c) C4LPT, 2008

Slide 22: How can we help you? ONE: We can help you understand more fully the factors (both generational and technological) driving the use of social media for learning and performance support TWO: We can help you experience social media to understand and appreciate its potential THREE: We can help you identify the ways that social media can be used to improve individual, team and organisational learning and performance FOUR: We can help you select the right social media toolset for learning and performance improvement and support FIVE: We can help you assess your workforce’s digital fluency to help you identify the Readers, Participants and Creators AND increase individuals’ engagement with social media (from Reader to Participant level; from Participant to Creator level) (c) C4LPT, 2008

Slide 23: Want to find out more? VISIT: www.c4lpt.co.uk/socialmedia and/or EMAIL: Jane Hart Jane.hart@c4lpt.co.uk (c) C4LPT, 2008