Ses To 2010 Landing Page Seminar
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From the Landing Page Express Clinic at SES Toronto 2010
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Ses To 2010 Landing Page Seminar
- 1. Landing Page Optimization Jane Motz Hayes jmotzhayes@pagezero.com @janegrl_inc
- 2. Presentation Outline Landing page don'ts Landing page case studies Formula for Landing Pages
- 6. Asking for too much info
- 7. Too much text on page
- 11. Violating web wide conventions
- 12. Vaporous content and empty hype
- 13. Small product image sizes
- 14. Lack of product reviews
- 15. Complicated form / cart processes
- 17. Too many choices
- 18. Too much text on page
- 19. Lack of Trust…
- 21. Apollo Health Landing Page (Old)
- 22. Apollo Health Landing Page (New)
- 23. NXPowerLite Old Page – 17.9%
- 24. New Page Long – 27.5%
- 25. New Page Short – 36.6%
- 26. Job Description – Original Page
- 27. Job Description - New Page
- 28. Thanks everyone Jane Motz Hayes jmotzhayes@pagezero.com @janegrl_inc
Editor's Notes
- Google search: Muskoka Cottage Rentals – this was #2What do I do here?Place the search box on the landing page, why force the user to click one more time?
- Google search: Toronto Singles events – this was #1Where do I start? Where is the navigation (oh, there it is) Page is not prioritized well
- Google search: coffee service was search and this was #1
- #1 place to buy pianos in north west America. You’d never know by look and feel of this site!!
- Nielsen slams this in his book: the words lunch and dinner appear to be clickable but you operate this site using “Navigate” linkUsers spend a lot of time of web sites (that aren’t yours) do not violate conventions that they have learned on other sites by forcing them to “learn the rules” of your site. Make conventions conventional.
- * When on to be acquired by Phillips
- They are the largest company in the US to provide software to HR companies